Jon Tyson / Unsplash When Instagram first popped into the scene in 2010, it looked the same as any other social media platform. Full of pet selfies, food images, and much more. Fast-forward to 2020, and Instagram is considered one of the best marketing tools for business owners, with enticing … [Read more...]
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Kate Torline / Unsplash According to the Global Web Index, on average, most people spend over two hours every day on social media platforms. Of these, Instagram has over 1 billion monthly active users. With this amount of active users, you must identify ways to promote your brand, and marketing … [Read more...]
Alex Bracken / Unsplash Just how effective is Instagram as a marketing medium? With more than 1 billion users as of January 2020, Instagram is one of the largest social networks worldwide. Half of these users, around 500 million, use Instagram Stories every day. Stories has now surpassed … [Read more...]
There’s a lot of talk about influencers nowadays, and Instagram is perhaps the most popular social media platform for influencer marketing. If you’re good at social media, perhaps you’ve even considered becoming an Instagram influencer yourself, but you might be stuck as to how to get started. For … [Read more...]
Christian Erfurt / Unsplash Instagram is one of the social media platforms that has reached its zenith in its field. However, succeeding on Instagram isn’t always an easy task, whether you’re increasing your followers or growing the number of likes on your posts. To succeed on Instagram, you … [Read more...]
Social Cut / Unsplash Setting up a pre-launch for your business Instagram account can be intimidating. If your company is new to the platform or in social media, you may be confused as to where to begin, what assets are needed, and how to target an audience. The best way to take on this task is to … [Read more...]
Georgia de Lotz / Unsplash If you delve a little deeper into statistics, you will see that Instagram is truly a priority channel for business development. According to Emarketer, 11% of US users buy products on Instagram. Every day 200 million users visit at least one business account. At the same … [Read more...]
LYFE Fuel / Unsplash A strong social media strategy has become a must for brands in most industries. The number of users now stands at around 3.5 billion people, which is roughly 45% of the global population. Not making use of this huge and expanding advertising space would be nothing short of … [Read more...]
Affiliate marketing can be tremendously lucrative. As of this year, the industry is estimated to be worth more than $12 billion globally. More than 80% of brands currently operate some kind of affiliate program, and they exist in every niche you can think of. Affiliate marketing is a form of … [Read more...]
Charles Deluvio / Unsplash With more than 500 million users visiting Instagram daily, it’s no surprise that many brands leverage the platform to promote their businesses. But what if all the ideas have been exhausted, and you don’t know what to post? This article provides six options for Instagram … [Read more...]