Instagram is currently testing video ads inside Stories, according to multiple sources including AdAge and Yahoo News. "Instagram is testing them [mid-roll video ads] now with select publishers and content creators," said an anonymous ad agency executive to AdAge in an interview. Facebook … [Read more...]
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Yesterday Instagram, following the footsteps of its parent company, Facebook, launched Instagram Live, a new feature that is currently rolling out to the U.S. While Instagram Live is a great tool that gives followers a live, voyeuristic look into one’s day-to-day life, it is also a great tool social … [Read more...]
Instagram added four new features on Tuesday: comments that can be “liked,” comments that can be turned off, suicide prevention reports, and removable followers. Before the update, Instagramers did not have the ability to remove followers without blocking the account. Once someone follows an … [Read more...]
With an Instagram account, you can unlock certain features that are not available to personal accounts. For example, you can promote your posts. To turn your personal Instagram account to a business account, follow the steps below. 1. Switch to Business Profile To switch to your business profile, … [Read more...]
Instagram recently announced that advertisers can now create video and image ads in the vertical format with an aspect ratio of up to 4:5. Because portrait has been available on Instagram for posts and because it is a popular format for content consumption, Instagram decided to give advertisers … [Read more...]
Instagram Stories now features links, mentions, and a version of Boomerang, features that further differentiate the brand friendly Stories from its rival, Snapchat, by helping users discover other accounts. With Stories’ new link feature, which is only currently available to verified users, users … [Read more...]
Today, Instagram tests shoppable tags on Instagram photos, tags that allow users to shop without having to open a new web browser. These shoppable tags, which are only available in iOS in the U.S., hide behind a subtle“Tag to view products” button. When users tap this button, they will see an in-app … [Read more...]
While Instagram Stories bears great similarity to Snapchat, it allow users to do one thing that Snapchat does not: discover strangers’ stories. Last week, Facebook, which owns Instagram, confirmed that Instagramers will eventually be able to see stories from those who they don’t follow. This new … [Read more...]
After Instagram saw a performance increase of 45% and an online conversion of 70% after releasing a new and improved, more visible call-to-action button in June, Instagram decided to roll out more action-driving improvements to ads on its platform. As Instagram developed this new update, it had … [Read more...]
After Instagram Stories' release, people flocked to use the new update, quickly preferring it over Snapchat. Snapchat stars, Youtube personalities, and brands are particularly fond of Instagram Stories. Here are five reasons why Instagram Stories is a better option for businesses than Snapchat … [Read more...]