Facebook products once again take the lead, with Instagram Stories and WhatsApp Status reaching a record 300 million daily active users. Previously, Instagram and WhatsApp had recorded 250 million in June and July, respectively. According to TechCrunch, this new user count is nearly double that … [Read more...]
Instagram Ads
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Instagram Call-to-Action Bar Now Automatically Matches Colors in Sponsored Posts
In the fast-paced world of social media marketing, staying ahead of the curve is essential. Instagram, one of the leading platforms for brand promotion, is no stranger to innovation. Picture this: a sponsored post that seamlessly integrates a call-to-action (CTA) bar, dynamically matching the … [Read more...]
Shopping on Instagram Feature Now Open to Thousands of Sellers
Photo Courtesy of Shopify Once only accessible to a limited selection of brands, thousands of merchants now have access to Shopping on Instagram, formerly called Shoppable Photo Tags, a feature that tags retailers' websites, products, and prices, on an Instagram photo. This feature … [Read more...]
New: Instagram Poll Sticker, Color Picker, and Alignment Tool
Much like its parent company, Facebook, Instagram diligently releases updates that make the Instagramming experience fun and unique. Earlier this week, Instagram announced polls, color picker, and alignment tools that will soon roll out to mobile phones.Instagram’s interactive poll sticker allows … [Read more...]
7 Fashionista Themes Across Facebook and Instagram Fashion Conversations
Facebook IQ recently conducted research on Facebook and Instagram conversations about fashion to identify themes, keywords, and trends. Findings were attained through machine learning analysis of Facebook conversations, as well as through identified themes across both Instagram and Facebook. The … [Read more...]
Ways to Promote Your Blog with Snapchat and Instagram for Free
Want to use social media to promote your blog? With millennial usage blowing up across Snapchat and Instagram, these are the platforms that can really boost your blog's exposure. Although Instagram offers more advantageous functions for bloggers, there are still ways to reap the benefits … [Read more...]
Media Publishers Are Capitalizing on the Rise of Instagram Video Engagement
Engagement with Instagram videos has dramatically risen since the video capability was added back in 2013, according to an eMarketer report. And publishers are reaping the benefits. Although photos are still in the lead when it comes to engagement, according to a NewsWhip analysis, major media … [Read more...]
Gen Zs: The Audience to Target Instagram and Snapchat Ads
Gen Zs, teens aged 20 and under, are the young ipad-owning Instagrammers whose dependence on technology is often met with scoffs and criticisms from older generations (When I was a kid, I spent my time playing outside, not playing video games!). They obtained their first ipads at 12; they taught … [Read more...]
Studies Say Influencers Bring in the Highest Post Engagement
When it comes to generating revenue through Instagram, research has found that it isn't brand-or-business-owned posts that roll in the most dough. It's the posts of influencers that drive engagement. According to a NewsWhip study conducted in June of this year, the engagement levels of paid posts … [Read more...]
Facebook Research Explains Why More People Are Drawn to Mobile Video
Whether it's for social connecting, self-expression, or keeping up with what's popular, mobile video usage is at an all-time high globally, with no sign of slowing down. According to Facebook IQ, daily watch time for Facebook Live broadcasts has quadrupled within the last year, with Instagram video … [Read more...]
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