AdvertiseMint

The #1 Facebook Advertising Agency. 844-236-4686

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Instagram / Instagram Tests “New Posts” Button for Users Who Miss the Old Algorithm

April 9, 2018

Instagram Tests “New Posts” Button for Users Who Miss the Old Algorithm

You’re scrolling through your Instagram feed when you come across a photo of a friend with her boyfriend. You like the photo, but you soon discover that the post is two days old and that she has since broken up with the boyfriend from the photo. #Awkward.

Instagram heeds users’ feedback about its latest algorithm by testing a “New Posts” button. By tapping the button, users’ feeds refresh and display the most recent posts. Leaving the button untapped allows users to continue scrolling their feeds uninterrupted.

The current algorithm prioritizes content that Instagram perceives to be the most meaningful to each user. Before 2016, the algorithm displayed posts chronologically. However, Instagram decided to change it when it appeared that users were missing relevant content that was pushed down by incoming new content.

Since then, users have been frustrated with missing new incoming content. Additionally, some are annoyed when Instagram refreshes and automatically pushes them back to the top of the feed.

According to a company blog post, Instagram plans to make changes “to give you more control over your feed and ensure the posts you see are timely.”

“We hope this makes browsing Instagram much more enjoyable,” the company added.

Additionally, Instagram is making changes to make newer posts more likely to appear first in users’ feeds.

“With these changes, your feed will feel more fresh, and you won’t miss the moments you care about,” the company explained. “So if your best friend shares a selfie from her vacation in Australia, it will be waiting for you when you wake up.”

And you’ll be able to keep better tabs on your friend’s ever-changing relationship status.

What This Means for Advertising

If creators use frequency as their posting strategy, their content can appear more frequently in people’s feeds. Note, however, that because Instagram will share more information over the next few months, the company could still throw a curveball. For example, the company may launch an algorithm that only displays newer posts from users’ Instagram friends, excluding posts by advertisers or brands altogether. This possibility is unlikely, however.

If a brand works with influencers with strong followings, the changes are likely to work in their favor. Instagram’s algorithm still takes into account engagement numbers when deciding which content to prioritize on its feed.

When considering these changes Instagram plans to implement, one can’t help but wonder if Snapchat will follow suit. The latter platform announced not long ago that it too had changed its algorithm to prioritize more relevant and meaningful content. Are Snapchatters giving similar feedback to that of Instagrammers? Will Snapchat return to the chronological algorithm? Only time will tell.

Comments

comments

Article by Anna Hubbel / Instagram

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.