If you advertise on Instagram and you want more leads, you're in luck—there's an ad for that. Behold the Instagram lead ad, an ad that lets you collect valuable information from potential customers without directing them outside the platform. From phone numbers to email addresses to job titles to … [Read more...]
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Now Lead Ads, ads that collect customers’ information with a pre-filled form, are available for placement on Instagram, a new capability slowly rolling out to Facebook and Instagram advertisers. You can serve your Lead Ads to Instagram in two ways: Choosing the default option … [Read more...]
Instagram is currently testing video ads inside Stories, according to multiple sources including AdAge and Yahoo News. "Instagram is testing them [mid-roll video ads] now with select publishers and content creators," said an anonymous ad agency executive to AdAge in an interview. Facebook … [Read more...]
Yesterday Instagram, following the footsteps of its parent company, Facebook, launched Instagram Live, a new feature that is currently rolling out to the U.S. While Instagram Live is a great tool that gives followers a live, voyeuristic look into one’s day-to-day life, it is also a great tool social … [Read more...]
Instagram added four new features on Tuesday: comments that can be “liked,” comments that can be turned off, suicide prevention reports, and removable followers. Before the update, Instagramers did not have the ability to remove followers without blocking the account. Once someone follows an … [Read more...]
In the ever-evolving world of social media, Instagram has established itself as a powerful platform for both personal expression and business growth. Converting your personal Instagram account to a business account is a strategic move that can elevate your brand, increase visibility, and provide … [Read more...]
Instagram recently announced that advertisers can now create video and image ads in the vertical format with an aspect ratio of up to 4:5. Because portrait has been available on Instagram for posts and because it is a popular format for content consumption, Instagram decided to give advertisers … [Read more...]
Instagram Stories now features links, mentions, and a version of Boomerang, features that further differentiate the brand friendly Stories from its rival, Snapchat, by helping users discover other accounts. With Stories’ new link feature, which is only currently available to verified users, users … [Read more...]
Today, Instagram tests shoppable tags on Instagram photos, tags that allow users to shop without having to open a new web browser. These shoppable tags, which are only available in iOS in the U.S., hide behind a subtle“Tag to view products” button. When users tap this button, they will see an in-app … [Read more...]
While Instagram Stories bears great similarity to Snapchat, it allow users to do one thing that Snapchat does not: discover strangers’ stories. Last week, Facebook, which owns Instagram, confirmed that Instagramers will eventually be able to see stories from those who they don’t follow. This new … [Read more...]