Instagram Ads

Do you ever catch yourself drooling over an Instagram photo of a meal that simply looks divine? But when other users you follow post food photos, you just scroll past it indifferently. There's a reason some Instagram accounts stand out above the crowd as major influencers. It's not simply a … [Read more...]

Mad Men's Donald Draper said it best when the character from the renowned period drama told Peggy Olson, "You are the product. You, feeling something." The feeling—the experience—that users take away from Instagram is what makes the platform the perfect hub for advertising. Advertising should … [Read more...]

Users go to Instagram for one reason: photos. In an online universe filled with millions of images flashing across their screens, what are the chances they won't just swipe past yours without a second thought? The key is to take quality photos that really pop. Here are some tips for creating … [Read more...]

Last week, Instagram released a guide with tips and tricks to ensure a safe online community. The network created the guide to accommodate new tools that Instagram has rolled out over the last year. Here's a breakdown of what Instagram advises its users to practice for a safe online … [Read more...]

When people want to learn more about your business, the faster they can contact you the better. On May 31, Facebook announced Click-to-Messenger ads for Instagram. Previously, the feature was only available on Facebook. The new ad feature takes users to a Messenger conversation that contains more … [Read more...]

On January 2017, MailChimp integrated Facebook advertising with its platform, allowing account holders to create Facebook ads in a process similar to creating ads in Business Manager. Five months later, MailChimp integrates Instagram advertising. Creating Instagram ads in MailChimp is similar to … [Read more...]

If you’re a MailChimp account holder logging in to your account, you’ll find an exciting announcement in the sign-in page: MailChimp is integrating Instagram advertising with its platform. According to the announcement found earlier this morning, MailChimp users can create Instagram ads at no … [Read more...]

If you want to create Instagram ads in Power Editor or Ads Manager without connecting your Instagram account to Business Manager, add your Instagram account to the Facebook page that you are an admin or an editor of. To add your Instagram account to your Facebook page, you must follow the three … [Read more...]

Instagram is upping the ante once again, announcing in a blog post last week new objectives for ads in Instagram Stories. Previously, the only objective available was reach, which was launched back in March. The reach objective—targeting and reaching a desired audience—is now accompanied by four … [Read more...]

As previously mentioned, TechCrunch discovered a Stories feature that Instagram was secretly testing. This new feature, which TechCrunch called Location Stories, is officially rolling out. Instagram made the announcement in a Story yesterday, calling the new feature by its official name and … [Read more...]