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You are here: Home / Instagram / Facebook Research Explains Why More People Are Drawn to Mobile Video

August 15, 2017

Facebook Research Explains Why More People Are Drawn to Mobile Video

Whether it’s for social connecting, self-expression, or keeping up with what’s popular, mobile video usage is at an all-time high globally, with no sign of slowing down. According to Facebook IQ, daily watch time for Facebook Live broadcasts has quadrupled within the last year, with Instagram video views increasing by 80%.

Photo Courtesy of Facebook IQ

Additionally, a Facebook-commissioned study by Lieberman Research Worldwide surveyed U.S. and Canadian users, 45% of which said that they will continue to watch videos on mobile devices in the future.

Reasons Why People Use Mobile Video on Facebook and Instagram

  • It’s convenient and easy to access anywhere at anytime
  • Users enjoy the personally relevant content
  • It’s an engaging and interesting online community. Friends and family can easily connect
  • It creates a conversation: people enjoy talking about videos they’ve watched and participating in back-and-forth online and offline commentary regarding popular videos
  • There is a positive association with watching them; they make people feel happy, inspired, excited, or relaxed

Furthermore, Facebook theorizes that simply having access to mobile video on a personal device instills a “stronger emotional connection” for users.

Photo Courtesy of Facebook IQ

Based on This Research, Marketers Should…

1. Create video content with daily routines in mind

Users should be able to easily understand your video’s message from wherever they may be, whenever they want.

2. Come up with content that will get people talking

What will strike people enough to trigger viral conversations? Consider popular trends and strategies other successful videos contained.

3. Make content relevant

Use audience targeting options Facebook and Instagram offer to determine what content will be most relevant to the interests of your unique audience.

The increase of mobile video usage is, in essence, due to the shared enjoyment of online visual experiences. A marketer’s success is all a matter of getting on board for the ride.

How has your business used mobile video successfully? Share your success stories in the comments section below.

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Article by Anna Hubbel / Instagram

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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