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You are here: Home / Instagram / How to Correctly Use Instagram Hashtags

August 1, 2017

How to Correctly Use Instagram Hashtags

Photo courtesy of InstagramHashtags can make or break your success on Instagram. They can create the leap from zero followers to thousands. They can even place you at a number one rank against posts with similar tags.

You wouldn’t think that something so simple would require an eye for strategy to make you a successful Instagrammer. So how do you use hashtags to become an Instagram superstar?

1. Use a Lot of Hashtags (But Not Too Many)

Instagram allows up to 33 tags per post. You want to use a good number of tags, but preferably not the full 33. Using so many hashtags generates a negative feeling towards your posts. It makes your posts look cluttered and overwhelming.

That being said, using too few hashtags won’t help you stand out in a crowd. You want to use an extensive number to increase the chances that users will see your post. Try a minimum of 11 tags per post.

2. Do Not Reuse the Same Hashtags Over and Over

According to Forbes, Instagram identifies pages that copy and paste identical hashtags in every post as spam. If you want to keep certain words as hashtags, mix them up a little, using different word orders or making slight changes.

3. Create Original Hashtags

For instance, don’t simply use a tag like #funny. Change it up to #funnyfeet, #funnylove, or #funnyhippy, something that isn’t too unusual for search results yet unique enough that you won’t be overshadowed by a ton of other pages.

4. Include Hashtags in Comments

To keep your posts clean and polished, divide the number of hashtags you create in half, placing one half in the post’s caption and the other in the comments section.

5. Integrate Trending Hashtags

Research what’s trending that you can relate to your post. If you share Instagram posts on communication concepts, post something that correlates with a current event, then include a hashtag like #WhiteHouseCommunication or #BeyonceTalks.

Most importantly, as you play around with hashtags, keep track of which ones produce the best performance results for your posts and build a strategy around that information.

For additional information on Instagram hashtags and more, read “More Ways to Double Your Instagram Followers.”

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Article by Anna Hubbel / Instagram

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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