AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Instagram / Instagram Officially Rolls Out Location Stories

May 26, 2017

Instagram Officially Rolls Out Location Stories

As previously mentioned, TechCrunch discovered a Stories feature that Instagram was secretly testing. This new feature, which TechCrunch called Location Stories, is officially rolling out.

Instagram made the announcement in a Story yesterday, calling the new feature by its official name and illustrating how it works. According to Instagram’s announcement, you can find popular Location Stories in the Stories bar within the Discover page. If you can’t find a particular Story there (for example, you want to know what’s going on in San Francisco), you can search for one from the Discover page. Doing the latter will take you to the Places page where you can watch a long reel of Stories from a tagged location.

How Location Stories Works

To create a Location Story, simply add a geofilter to your post. You can only access geofilters geofenced within a one-block radius from your current location. If you were in Times Square, for instance, a geofilter for Times Square will appear to you.

Once you post geofiltered content to your Story, Instagram will automatically curate that post in the Places page of the app according to your tagged location. For example, if you used a geofilter tagging Los Angeles, you will find your Story featured within Los Angeles Location Stories.

Much like regular Stories, your Story within Location Stories is ephemeral, lasting only up to 24 hours. As soon as the 24-hour mark is up, your Story will disappear from Location Stories.

The Future of Location Stories

With Facebook and Facebook-owned apps, new features are often created partly to improve the user experience and partly to generate more ad revenue. For example, once Instagram rolled out Instagram Stories, it tested Stories ads immediately after, as though that was the main intention behind Stories’ creation.

Monetization is not an impossible future for Location Stories. In fact, monetization could be the main reason why Instagram developed this new feature. After all, it’s not unknown that Instagram’s parent company, Facebook, has been feuding with Snapchat for years, and besting the other in ad products can very well decide its fate.

Location Stories can easily turn into a geofiltered ad that people can use to promote their businesses: they create and purchase a geofilter from Instagram, which Instagram then features in the geofilters tool. When Instagrammers are in a particular area, such as a mall, an event venue, or the business’ store location, the geofilter will appear with the location information, brand name, or logo. When Instagrammers use that geofilter, the Story will then appear in Discover and the Places page of Instagram, promoting the business to a wider audience.

Yes, Instagram’s Location Stories can be its own version of Snapchat’s Sponsored Geofilters. If Instagram does not decide to monetize Location Stories, it misses out on a lucrative opportunity.

Comments

comments

Article by Anne Felicitas / Instagram

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.