Facebook Ads

Back in 2017, Facebook announced on its newsroom blog that videos will automatically play with sound on. After Facebook tested automatic sound in News Feed and received positive feedback from participants, the company decided to slowly bring sound-on to more users. For those of us who work in … [Read more...]

NESA by Makers / Unsplash Advertising works best when shown to a targeted audience, which you can define by demographics, education levels, professions, and much more. Other than these criteria, there is one more step to successful targeting: There is retargeting, the best-performing audience … [Read more...]

Panos Sakalakis / Unsplash Yes, many of you may have cringed at the words “stock photos,” but truthfully they are a blessing in disguise for many marketers advertising on Facebook. When used correctly, they can bring your ads to life. What Are Stock Photos? Stock photos refer to a collection of … [Read more...]

Igal Ness /Unsplash As part of its research efforts, Facebook is paying users to deactivate their Facebook and Instagram accounts before the U.S. election.  In a screenshot posted by Washington Post’s Elizabeth Dwoskin, the social media company is sending select users a survey that asks how much … [Read more...]

Tobias Dziuba / Pexels Back in June, Apple announced a slew of updates with the roll out of iOS 14. Among the changes include stronger privacy settings, which require apps to ask permission before collecting and sharing data.  This update will affect Facebook advertisers’ ad campaigns, in … [Read more...]

Austin Distel / UnsplashFacebook announced that it is removing multicultural affinity from its ad targeting options. Examples of multicultural affinity targeting include “African American,” “Hispanic,” and “Asian American.” All of us over here at AdvertiseMint found this development incredibly … [Read more...]

Rawpixel Have you ever browsed an online store, perhaps even putting items in your shopping cart, but not made a purchase? Did you notice that shortly afterward, you were seeing advertisements for that store on your social media feeds? If so, you’ve been on the receiving end of retargeted … [Read more...]

Nathan Dumlao /UnsplashIn today's digital era, where social media has dominated the digital landscape, live streaming is one marketing tool that has helped businesses gain more exposure while generating more leads and sales. Many businesses are inclining more toward social media platforms, like … [Read more...]

Since its original launch back in 2004, Facebook has grown into a social media giant with 2.6 billion active users worldwide. The company’s mission statement is to "bring the world closer together," and indeed the platform connects people from all parts of the world, building a global community. … [Read more...]

When it comes to Facebook advertising, you don't want to impulsively dive in and learn as you go. Although there is always something new to learn, it's important to educate yourself to craft a strategy that doesn't spend any unnecessary dollars. It's also important to seek out the best Facebook … [Read more...]