FEB. 15, 2021 Events are an integral part of an organization’s brand-building efforts. Not only do they get the word out about your product or service, but they also provide a platform for many to learn, interact, and grow. The best way to market your upcoming event is to leverage social media … [Read more...]
Facebook Ads
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Facebook Is Testing Topic Exclusions on News Feeds
FEB. 12, 2021 Facebook is testing a feature that allows advertisers to select a topic they don't want their ads to appear alongside in News Feeds. A feature like this is currently available to advertisers; however, it only applies to Audience Network ads so far. That is, ads that appear on the … [Read more...]
How to Verify Your Domain on Facebook
FEB. 11, 2021 With iOS14 now rolling out to users, Facebook has been implementing changes to prepare for the latest Apple software. One of those changes includes a requirement that some advertisers must verify their website domain on Business Manager. Here is a step-by-step guide on how to do … [Read more...]
4 Ways to Personalize Your Advertising Campaigns On Facebook
FEB. 9, 2021 Brands are combating to grab customers' attention, and using personalization tactics could help you attract even more consumers. Imagine receiving a generic email about a flash sale by some brand. Now, compare it with a personalized message that addresses you by your name and … [Read more...]
The Changes iOS14 Brings and How to Prepare for Them
FEB. 4, 2021 Facebook is currently working on features that will help prepare for the iOS14 update, which already has rolled out to several Apple users. Additionally, the social media company has listed recommendations as to how advertisers can prepare for upcoming changes. Changes to the … [Read more...]
The iOS14 Update Is Finally Here
FEB. 2, 2021 For months advertisers have anxiously awaited the roll out of iOS14, which includes a capability that allows Apple users to disable data tracking. The update is finally here. Joshua Hansen / AdvertiseMint To find this update, users need only to follow these steps: Open the … [Read more...]
iOS14’s App Tracking Transparency Feature to Arrive Early Spring
JAN. 28, 2021 Apple's iOS14 App Tracking Transparency feature is expected to be the default setting for all users come early spring, reports TechCrunch. The iOS14 feature requires users to opt-in to data tracking, preventing Facebook advertisers and Facebook advertising agencies (among other … [Read more...]
Why Did My Analytics Data for Facebook Ads Disappear?
FEB. 25, 2021 If you logged into Ads Manager, clicked on analytics for your Facebook ads, and found that — alas! — all of your data somehow disappeared, don't panic too much. The data will return within a matter of hours, and in fact, one of AdvertiseMint's account managers experienced the same … [Read more...]
Here Are All of the Updates About iOS14
Jan. 20, 2021 Mateusz Dach / Pexels The changes that come with the Apple iOS update has caused quite a stir among Facebook advertisers who worry that their ad performance will become negatively affected — and their concerns are valid. According to Facebook, Apple's new AppTracking Transparency … [Read more...]
Facebook Is Changing Attribution Settings As a Result of the iOS14 Update
Jan. 1, 2021 Jess Bailey Designs / Pexels Facebook is making changes to its attribution window, as a result of the upcoming Apple iOS14 update that will limit Facebook's ability to track users' online behavior. Specifically, once the update rolls out (called the AppTracking … [Read more...]
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