Although it comes as no surprise that shoppers will make more purchases online than in store during the holidays, the transition may be at a quicker pace than originally predicted. According to a recent survey conducted by The NPD Group, US shoppers said that approximately 40 percent of their … [Read more...]

It appears that rewarded video ads are becoming the preferred ad type of choice among mobile app users. According to an AdColony survey of mobile app users ages 14 and up throughout Europe and North America, 40.1 percent indicated a preference for rewarded video ads. Additionally, results of the … [Read more...]