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You are here: Home / ECommerce / Rewarded Video Ads Are Becoming Popular Among Mobile App Users

October 30, 2017

Rewarded Video Ads Are Becoming Popular Among Mobile App Users

It appears that rewarded video ads are becoming the preferred ad type of choice among mobile app users. According to an AdColony survey of mobile app users ages 14 and up throughout Europe and North America, 40.1 percent indicated a preference for rewarded video ads.

Additionally, results of the survey found:

  • Ads that allow users to play a portion of a game instantaneously were deemed only okay by 22.4 percent of participants.
  • Interstitial display ads (i.e., ads that pop up in between screens or between navigations) were only a favorable ad type for 12 percent.
  • Only 14.2 percent reacted positively to pre- or mid-roll ads.
  • Positive outlooks for all native ad types was lower for older users than for younger users.
Photo Courtesy of eMarketer

What This Means for Advertisers

According to eMarketer’s calculations, over $45 billion in mobile ad spending will go towards native apps in 2017. With such a high spend, it’s obvious that this is where a bulk of marketers’ attention is dedicated. As such, it’s important to know which mobile app ad formats are the most preferred and which will subsequently generate the most promising results. Advertisers that market through mobile apps should focus on creating campaigns with rewarded video ads because users like to be rewarded for viewing an ad.

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Article by Anna Hubbel / ECommerce / advertisemint, brian meert, emarketer, mobile ad revenue, mobile ad spend, mobile app users, mobile games, rewarded video ads, social media ad agency, social media advertising agency, survey, video game ads, video games

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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