The Banning Surveillance Advertising Act was introduced recently by representatives Anna Eshoo, Jan Schakowsky, and senator Cory Booker, and it immediately generated a lot of buzz within the marketing industry. But what is the bill really about, what areas are most important for businesses and … [Read more...]

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing, too). However, it's not just about having a Facebook advertising campaign and tweeting out your products every once in a while - with the right … [Read more...]

Is there really such a thing as a strategy that can make campaigns go viral? Well, yes and no. The topic of viral marketing is not straightforward; that's why we'll uncover its colorful past, present, and uncertain future as we head into 2022. What is Viral Marketing? The definition of viral … [Read more...]

Walmart Connect is a media entity you should be paying attention to. It’s well known that Walmart fiercely competes with Amazon for the title of America’s largest retailer, but few know about its media company Walmart Connect, and its determination to become a key player in digital advertising. The … [Read more...]

Color has a major influence on people, and when it comes to marketing, the colors you use will impact the choices consumers make. In this article, we’re going to talk about the psychology of color in marketing, how it's used by leading digital advertising agencies and experts, and what tactics you … [Read more...]

APR. 7, 2021 Pexels / Plann FOMO marketing tactics are a powerful way of increasing sales. They are reliant on psychology. The acronym is formed from the words ‘fear of missing out’, a key driver of human behavior. It’s only natural to worry about passing up opportunities.  Did you click on … [Read more...]

MAR. 15, 2021 Thirdman / Pexels Over half of today’s consumers want to see videos from brands they associate with, and a tremendous 87% of marketers reported a positive ROI from their videos. This makes video one of the most lucrative forms of content marketing in 2021.  Now that you know … [Read more...]

MAR. 11, 2021 Effective content marketing can result in many benefits, including increased visibility, traffic to your site, and conversions. It can also help build credibility and trust while strengthening your recognition as a brand. However, sometimes in the race to have content published … [Read more...]

Researching the human experience and its relationship with consumer behavior, Deloitte conducted a study that encompassed more than 16,000 participants. And their findings largely impacted their 2021 marketing trends. It turns out that more than half of the people participating in the survey stated … [Read more...]

Moritz Knöringer on Unsplash Future-proofing marketing strategies for the upcoming year is something that B2B marketers do without fail, and it's a crucial task in their marketing arsenal. However, considering the unpredictable events of 2020, preparing for 2021 looks quite daunting. But in such … [Read more...]