Personal branding has become more vital in today's competitive business landscape. No matter who you are or what you do, having a strong personal brand is absolutely crucial for success. With a strong brand, An entrepreneur can successfully launch a startup A content creator can build an … [Read more...]

Marketing is tough today, and there’s so much noise out there. To break through, you need a marketing approach that makes the pieces work together. Enter integrated marketing communications (IMC)! IMC gives you a big-picture view. It gets all your marketing channels and tools singing one tune. … [Read more...]

Color is one of the most powerful tools in the marketing world. But what are the best colors for branding and marketing? And how do you get your brand colors right?  Great questions! You'll find answers and more on this page. The colors you choose for your brand convey emotions and communicate … [Read more...]

  Bringing in new customers is crucial for the growth of your business. But how much is each new customer really costing you? Understanding your customer acquisition cost (CAC) will allow you to unlock powerful insights for growth. CAC is simply the price to acquire a new customer. Should … [Read more...]

Looking to engage your Facebook friends or audience or get valuable insights in a new way? Then, you need to create Facebook polls! Creating a Facebook poll is simple from your PC or mobile device. You just write clear question-and-answer options for people to vote on. Well-written poll … [Read more...]

The term "social media influencer" has become quite the buzzword lately. But what does it really mean, and why the rising popularity? Let's talk about it! Social media influencers are people who have become super popular on sites like Instagram, TikTok, and YouTube. They build huge social … [Read more...]

Are you a business owner or agency eager to win a Marketing and Advertising Award? Do you want to understand the awards landscape so you can enter and improve your chances of winning? You've come to the right place! Creative, Advertising and Marketing awards build credibility, can generate more … [Read more...]

Want more leads and sales to grow your business? The solution is mastering the marketing funnel. A rock-solid funnel guides potential customers step-by-step into becoming buyers. It paves a path that leads to marketing success. Such a funnel first grabs the attention of your perfect audience. It … [Read more...]