Is there really such a thing as a strategy that can make campaigns go viral? Well, yes and no. The topic of viral marketing is not straightforward; that's why we'll uncover its colorful past, present, and uncertain future as we head into 2022. What is Viral Marketing? The definition of viral … [Read more...]

Color has a major influence on people, and when it comes to marketing, the colors you use will impact the choices consumers make. In this article, we’re going to talk about the psychology of color in marketing, how it's used by leading digital advertising agencies and experts, and what tactics you … [Read more...]

Researching the human experience and its relationship with consumer behavior, Deloitte conducted a study that encompassed more than 16,000 participants. And their findings largely impacted their 2021 marketing trends. It turns out that more than half of the people participating in the survey stated … [Read more...]

Moritz Knöringer on Unsplash Future-proofing marketing strategies for the upcoming year is something that B2B marketers do without fail, and it's a crucial task in their marketing arsenal. However, considering the unpredictable events of 2020, preparing for 2021 looks quite daunting. But in such … [Read more...]

If you manage ad campaigns on your own without the help of a Facebook advertising agency, then you know the difficulties of obtaining high-quality creatives. To obtain these creatives, you will need to either hire a graphic designer or photographer or purchase licensed photos online (unless you can … [Read more...]

Ian Schneider / Unsplash Once upon a time, a startup owner needed to advertise her brand effectively but had exhausted all the organic possibilities — or so she thought. Little did the startup owner know that there was one avenue that she hadn’t yet tried. It was effective, and it didn’t require … [Read more...]