Grow your business with Outbrain Advertising

Increase your revenue and scale your business with AdvertiseMint, the trusted Outbrain advertising agency!

Facebook Advertising

Advertisemint has been proudly featured on:

Why You Need
Outbrain Advertising?

When it comes to running Outbrain ads, our Outbrain marketing experts know how to make your business profitable. Increase your revenue and scale your business with AdvertiseMint, the trusted Outbrain advertising agency!

Updated: May 20, 2024

Stop funding
Zuck’s retirement plan!

We often get asked…

Can you guarantee my Outbrain ads will be profitable?

The answer is simple

The only guarantee is that Outbrain will show your ads and take your money.

The rest is all a game. Constantly moving. Constantly adapting.

New Algorithms. New Competitors. New Challenges.

Its like a casino, and the house was built to win.

So how can your business grow?

Come closer! We’ll tell you how!

You need a guide. An expert. A team of experts.

Experts who navigate the Outbrain ads jungle all day, every day.

Experts that constantly produce results.

They combine knowledge and data with creativity.

They know what works. They know how to scale.

They will outwork anyone to get results.

And guess what…

They want to talk with you about growing your business.

Our Successful Clients:

What is Outbrain advertising?

Outbrain advertising is a native advertising platform that facilitates content promotion through a vast network of premium publishers. With Outbrain, businesses can leverage native content ads that blend seamlessly with publishers’ content to reach a broad, targeted audience. 

Advertisers can precisely segment their audience and deliver personalized content through advanced targeting options, including behavioral and interest-based targeting. These native ads are strategically placed alongside relevant articles and web pages, ensuring maximum visibility and engagement.

Outbrain’s algorithm utilizes data-driven insights like click-through rates and conversion metrics to optimize ad placements and drive better ROI. With a focus on user experience, Outbrain delivers valuable and non-intrusive content recommendations that resonate with users’ interests, fostering a positive relationship between brands and audiences.

Overall, Outbrain advertising empowers businesses to amplify their content reach, enhance brand awareness, and facilitate meaningful connections with potential customers.

Facebook ads

Should my business be using Outbrain ads?

Determining whether Outbrain ads are a good fit for your business depends on various factors, such as your marketing goals, target audience, and content strategy.

If your aim is to enhance brand visibility, drive traffic to your website, and engage with a broad and targeted audience, Outbrain advertising could be a valuable addition to your marketing mix. With its advanced targeting capabilities and native content ads, Outbrain can help you reach users who are genuinely interested in your products or services.

Additionally, you can keep track of your budget and performance in real time with Outbrain’s cost-effective pay-per-click model. If you have high-quality and engaging content, Outbrain can expand its reach beyond your existing audience, increasing brand credibility and potential conversions.

Ultimately, evaluating your marketing needs and audience preferences can determine if Outbrain ads align with your overall marketing strategy and provide a positive return on investment.

How much does Outbrain advertising cost?

The cost of Outbrain advertising varies based on several factors, such as the type of ad, targeting options, bidding strategy, and the competitiveness of your industry.

Outbrain operates on a pay-per-click (PPC) model, where you are charged only when users click on your ads. The cost per click (CPC) can range from a few cents to several dollars, depending on the quality of your ad, targeting relevance, and competition for your target audience.

Additionally, you can set a daily or lifetime budget to control your ad spend. Outbrain’s platform provides transparency into your campaign performance, allowing you to monitor your costs in real-time and optimize your budget allocation for better ROI.

To get a precise cost estimate for your Outbrain advertising, it’s essential to test different ad variations, targetings, and budgets while continuously optimizing based on performance data.

Facebook marketing cost

Facts about
Outbrain Marketing

1 billion

Outbrain is a native advertising platform reaching over 1 billion people monthly.

$992.1 million

Outbrain generated $992.1 million in revenue in 2022.


Outbrain has over 300,000 publishers on its platform.

$10 billion

Outbrain has helped its publishers generate over $10 billion in revenue.

What does Outbrain marketing agency do for your business?

Increase Online Sales

Find new customers and deepen relationships with people who will click through and buy.

Launch a New Product

Generate excitement and maintain momentum around a new product or service.

Reach & Frequency

With guaranteed reach and frequency, you’ll ensure your potential customers are seeing your brand messaging on a consistent basis.

Generate Quality Leads

Find your ideal prospects and present them with compelling offers or info about your business in exchange for their contact information.

Promote your Videos

Make sure your videos or commercials are seen by your target audience.

B2C Marketing

You can target audiences within a wide range of consumer attributes like demographics, interests, behaviors and custom audiences.

Drive Profitable Mobile App Installs

Get your app into the hands of the right people and keep them engaged with your app.

Increase Local Sales

Reach customers on their mobile phone who are located near your location to increase foot traffic and sales from your business.

B2B Marketing

Reach an extremely targeted audience of business decision makers or individuals in specific roles or companies.

Go Live

Promote your business by going LIVE to your community and feature your business products or services. 


Communicate directly with your customers through messages and comments on the platform. Perfect for sales, lead generation or customer service. 

Build a Community

Promote your business posts to ensure your content is reaching your community and followers so they can engage. 


I am grateful to have AdvertiseMint as our Facebook advertising agency. They are very knowledgeable about Facebook, and they’re always fast to implement our requests. We have worked with them on sponsored posts, direct response, and dynamic product ads. They have always fought to get us a positive ROI.


Three Advanced Outbrain Advertising Strategies

Leverage Native Video

Incorporate native video ads into your campaigns to enhance engagement and storytelling. The native video seamlessly integrates with the publisher’s content and can effectively capture users’ attention.

Segmented Targeting

Utilize sophisticated segmentation to target specific audience segments with tailored content. Segment your audience based on their interests, behaviors, demographics, or previous interactions with your brand to deliver more personalized and relevant ads.

Content Amplification Funnel

Develop a content amplification funnel that strategically guides users through different customer journey stages. Start with top-of-the-funnel content to attract users and gradually introduce them to more targeted content as they progress toward conversion.


AdvertiseMint helped simplify my life by overseeing all paid ads on Google, Facebook, TikTok and Amazon. Their team is very knowledgeable regarding each ad platform and was able to help me scale up my business. I could never have done it without you.

Maricia, LITTIL

Asked Questions

What is Outbrain and why should you use it for marketing?

Outbrain is a native advertising platform that helps publishers and advertisers connect with their audiences. Outbrain’s technology allows publishers to recommend relevant content to their readers and enable advertisers to reach their target audiences with native ads. There are many reasons why you should use Outbrain for marketing, including:

  • Massive Reach: Outbrain has an extensive network of premium publishers, websites, and media outlets, reaching a vast audience globally. By leveraging this reach, your content can reach potential customers on reputable and high-traffic websites, maximizing exposure and engagement.
  • Targeted Audience: One of Outbrain’s key strengths lies in its advanced targeting capabilities. It uses sophisticated algorithms to match your content with the most relevant audience based on their interests, behaviors, and demographics. This ensures that your content is displayed to the right people, increasing the chances of attracting quality leads.
  • Native Advertising: Outbrain’s native advertising approach ensures that your content seamlessly integrates with the website’s layout and format, appearing like organic recommendations rather than disruptive ads. This enhances user experience and improves the likelihood of users engaging with your content.
  • Cost-Effective: Outbrain offers flexible budget options, making it accessible to businesses of all sizes. You can set daily or lifetime budgets, allowing you to control your spending while achieving significant visibility and results.
  • Performance-Driven: Outbrain’s platform provides valuable performance metrics and analytics, allowing you to track the effectiveness of your campaigns in real time. With these insights, you can optimize your marketing strategies and refine your content to achieve better outcomes.
  • Increased Brand Awareness: Outbrain helps build brand credibility and authority by showcasing your content on reputable websites. Users are more likely to trust content recommended by well-known publishers, thereby strengthening your brand’s reputation.
  • Lead Generation: Outbrain’s ability to target the right audience means that you can attract potential customers who are genuinely interested in your products or services. This enhances lead generation and increases the likelihood of converting prospects into loyal customers.
  • Content Amplification: If you have valuable, engaging, and informative content, Outbrain can amplify its reach beyond your existing audience. This content amplification can lead to organic sharing and backlinks, further enhancing your brand’s online visibility and SEO rankings.

Outbrain is an excellent platform for marketers who seek to expand their reach, engage with the right audience, and promote content in a non-disruptive manner.

How to set up Outbrain Ads?

Setting up Outbrain ads is a straightforward process. Here’s a step-by-step guide to help you get started:

  • Create an Outbrain Account: Visit the Outbrain website and sign up for an account. You can choose between being an advertiser or a publisher. Select the advertiser option to set up your ad campaigns.
  • Campaign Objectives: Define your campaign objectives. Whether it’s driving traffic to your website, increasing brand awareness, or promoting specific content, clarity on your goals will help you tailor your ad strategy accordingly.
  • Budget and Bidding: Determine your daily or lifetime budget for the campaign. Outbrain allows you to set a budget that aligns with your advertising goals.
  • Target Audience: Identify your target audience based on demographics, interests, behaviors, and geographic location. Outbrain’s platform offers detailed targeting options to ensure your ads reach the most relevant users.
  • Create Your Ad: Craft compelling ad creatives that adhere to Outbrain’s guidelines. Your ad should be visually appealing and use persuasive language to entice users to click through to your content.
  • Launch your campaign: Once you have created and targeted your ads, you can launch your campaign.

Once your campaign is launched, you can track its performance using Outbrain’s reporting tools. Outbrain provides detailed performance reports so you can see how your ads are performing and make adjustments as needed.

What is the login for Outbrain Ads?

To log in to Outbrain advertising, you can follow these steps:

  • Go to the Outbrain website.
  • Click on the “Log in” button in the top right corner of the page.
  • Enter your username or email address and password.
  • If you have two-factor authentication enabled, you must enter the code sent to your phone.
  • Click on the “Log in” button.

If you do not have an account, you can create one by clicking on the “Create an account” button. You will need to provide your name, email address, company name, and estimated monthly budget.

How much does Outbrain Advertising cost?

Outbrain advertising is a cost-per-click (CPC) advertising platform, which means you only pay when someone clicks on your ad. The CPC can vary depending on a number of factors, including the target audience, the competition for ad space, and the bid you set. However, the minimum CPC is typically around $0.03 per click. Here are some additional factors that can affect the cost of Outbrain advertising:

  • The type of content you are advertising: For example, ads for high-value products or services will typically have a higher CPC than ads for low-value products or services.
  • The targeting options you choose: If you target a specific audience, your CPC will likely be higher than a broader audience.
  • The time of year: CPCs are typically higher during the holiday season and other peak times.

Overall, the cost of Outbrain advertising can be very affordable, especially if you are targeting a specific audience and are willing to bid a little higher. For more information, visit Outbrain website.

What objectives does Outbrain advertising offer?

Outbrain offers four advertising objectives to cater to different marketing goals and campaign strategies.

  • Traffic Generation: This objective focuses on driving traffic to your website or landing pages. It is ideal for increasing the number of visitors to your site and promoting content that aims to engage and inform the audience.
  • Brand Awareness: Brand awareness campaigns aim to increase your brand’s visibility and recognition among the target audience. These campaigns focus on displaying your content to a broad audience to create a lasting impression.
  • App Installs: If you have a mobile app, this objective aims to drive installs by encouraging users to download and install your app directly from the app store.
  • Conversions: This objective is focused on driving specific actions, such as completing a purchase, filling out a form, or signing up for a service. It is ideal for e-commerce businesses and other organizations with clear conversion goals.

Advertisers can choose from these objectives based on their marketing goals when setting up an ad campaign on Outbrain. 

What are the creative specs for Outbrain Advertising?

Outbrain advertising has a number of creative specifications that you need to adhere to for your ads to be approved. These specifications include:

  • Image size: The recommended image size for Outbrain ads is 1200 x 800px. However, you can also use images that are 600 x 400px or 400 x 260px.
  • Image file type: Outbrain accepts images in the following file formats: PNG, JPG, and GIF.
  • Image weight: The maximum image weight for Outbrain ads is 2.5 MB.
  • Title: The title of your Outbrain ad should be at most 100 characters long.
  • Brand name: The brand name in your Outbrain ad should be at most 25 characters long.
  • CTA: The call-to-action (CTA) in your Outbrain ad should be one of the following: Learn More, Sign Up, Shop Now, Download, or Book Now.
  • Description: The description in your Outbrain ad should be at most 150 characters long.

In addition to these general specifications, there are also some specific requirements for different Outbrain ad formats. You can visit the Outbrain Ad Specs page for further details.

What are the different types of ad formats on Outbrain?

Outbrain offers a variety of ad formats that you can use to reach your target audience. These formats include:

  • Standard Smartads: These are the most basic type of Outbrain ad. They consist of an image, title, brand name, CTA, and description.
  • Carousel Smartads: These ads consist of images that users can swipe through. They are a great way to showcase multiple products or services.
  • App Install Smartads: These ads are designed to promote mobile apps. They include an app icon, title, brand name, CTA, and description.
  • Clip Smartads: These ads are short video clips that play automatically when users scroll over them. They are a great way to capture attention and engage users.
  • Click-to-Watch Smartads: These ads are similar to Clip Smartads but only play when users click on them. This is a good option if you want to ensure that users only watch your videos if they are interested.
  • Outstream Smartads: These ads are placed within articles rather than at the bottom of the page. They are a good option if you want to reach users who are already engaged with the 
  • content on the page.
  • Spotlight Smartads: These ads are large, full-screen ads that appear at the top of the page. They are a good option to make a significant impact and get noticed.

You can choose the ad format that is best suited for your campaign goals and target audience. 

What are the ad policies for Outbrain Advertising?

Outbrain has strict ad policies to ensure a safe and trustworthy advertising environment for users and advertisers. Here are some of the key ad policies for Outbrain Advertising:

  • Content Guidelines: Ad content must be accurate, relevant, and compliant with all applicable laws and regulations. Misleading, false, or deceptive claims are not allowed. Ads should not promote illegal activities or content that is considered offensive, harmful, or inappropriate.
  • Prohibited Content: Outbrain prohibits gambling-related ads, adult content, illegal drugs, weapons, violence, hate speech, and discriminatory practices. Content promoting illegal or harmful activities is strictly forbidden.
  • Copyrighted Material: Ads must only include copyrighted material with proper authorization from the copyright owner. This includes images, videos, and text.
  • Brand Safety: Advertisers are responsible for ensuring that their content appears in brand-safe environments. Ads should not appear on websites with controversial or offensive content.
  • Landing Page Policy: The content on the landing page should match the ad’s content and provide a seamless user experience. Landing pages should not contain deceptive or malicious content.
  • Image and Video Guidelines: Images and videos used in ads should be relevant, high-quality, and free from explicit or offensive material.
  • Legal and Privacy Requirements: Ads must comply with all applicable laws and regulations, including privacy policies and data protection laws.
  • Restricted Content: Some types of content may be allowed with restrictions, subject to additional review and compliance with specific guidelines.
  • Transparency: Advertisers should be transparent about their identity, product offerings, and the purpose of the ad.
  • Restricted Products: Certain products, such as alcohol, financial services, and healthcare-related items, may have additional restrictions and requirements for advertising.

 For a comprehensive understanding, you can visit Outbrain’s ad policies page.

Does Outbrain Advertising have a pixel?

Yes, Outbrain Advertising has a pixel that can be used to track conversions and measure the performance of your campaigns. The Outbrain pixel is a small piece of code you can add to your website. When a user visits your website and clicks on an Outbrain ad, the pixel will fire and track the event. This information can then be used to measure the performance of your campaigns and see how many users are clicking on your ads and converting them into customers. To add the Outbrain pixel to your website, you can follow these steps:

  • Go to the Outbrain website.
  • Click on the “Pixels” tab.
  • Click on the “Add Pixel” button.
  • Enter the URL of your website and click on the “Create Pixel” button.
  • Copy the pixel code and paste it into the header of your website.

Once you have added the Outbrain pixel to your website, you can start tracking conversions and measuring the performance of your campaigns. You can view your pixel data in the Outbrain dashboard.

How to view successful ads on Outbrain?

You can access the performance data and analytics available in your Outbrain dashboard to view successful ads on Outbrain. Here’s how you can do it:

  • Log in to your Outbrain Account: Visit the Outbrain website and log in to your account using your credentials.
  • Navigate to the Analytics Section: Once you are logged in, navigate to the Analytics or Reporting section in your dashboard. The location of this section may vary based on Outbrain’s interface updates, but it is usually easily accessible from the main navigation menu.
  • Select the Date Range: Choose the date range for which you want to view the performance data. You can select a specific time frame, such as the last seven days, last month, or a custom range.
  • View Campaign Performance: In the Analytics section, you will find detailed data on the performance of your campaigns. Look for metrics like clicks, impressions, click-through rate (CTR), conversion rate, and cost per click (CPC).
  • Sort by Performance: You can sort your ads by performance metrics to identify the most successful ones.
  • Analyze Ad Creatives: Review the ad creatives that performed well, including headlines, images, thumbnail text, and descriptions. Identify patterns or elements that resonate with your audience.
What are the Pros and Cons of Outbrain advertising?

Outbrain advertising offers several advantages and some potential drawbacks, depending on your specific marketing goals and requirements. Let’s explore the pros and cons of using Outbrain advertising:


  • Wide Reach: Outbrain has a vast network of premium publishers, providing access to a broad audience across various websites and media outlets. This wide reach can help increase brand visibility and drive traffic to your content.
  • Native Advertising: Outbrain specializes in native advertising, which seamlessly blends your ads with the content of the publisher’s website. Native ads feel less intrusive and are more likely to be perceived as valuable content by users, leading to higher engagement rates.
  • Targeted Audience: Outbrain’s advanced targeting capabilities allow you to reach a highly relevant audience based on interests, behaviors, demographics, and geographic location. This precise targeting increases the likelihood of engaging genuinely interested users in your content or products.
  • Cost-Effective: Outbrain’s pay-per-click (PPC) model ensures that you only pay when users click on your ads, making it cost-effective. You can also set your budget and control spending to align with your marketing goals.
  • Performance Analytics: Outbrain provides detailed performance analytics and insights, enabling you to track the effectiveness of your campaigns in real time. This data-driven approach allows for continuous optimization to improve ROI.
  • Content Amplification: Outbrain’s platform can help amplify the reach of your valuable content beyond your existing audience, attracting new users who may have yet to discover your brand.


  • Competition: Due to its popularity, Outbrain can be competitive, especially in certain industries or niches. Higher competition may lead to increased bid prices and higher costs per click.
  • Ad Approval Process: Outbrain has strict ad policies and a manual review process to ensure compliance. Ad approvals may take some time, and any violation of policies can result in ad disapproval or account suspension.
  • Click Fraud Risk: Like any advertising platform, Outbrain is susceptible to click fraud, where malicious clicks artificially inflate costs without generating genuine user engagement.
  • Limited Ad Formats: Outbrain primarily offers native and video ad formats. While native ads blend well with content, other formats like display or banner ads are unavailable.
  • Variable Performance: The success of Outbrain advertising heavily relies on the quality and relevance of your content. The performance may meet expectations if your content is compelling and resonates with the audience.

In conclusion, Outbrain advertising can effectively reach a wide and targeted audience with native content ads. 

What is the value of Outbrain advertising?

The value of Outbrain advertising lies in its ability to drive meaningful engagement, increase brand visibility, and generate high-quality traffic for advertisers. Outbrain offers several key benefits that contribute to its overall value:

  • Quality Traffic: Outbrain’s advanced targeting capabilities ensure that your content is shown to a relevant and interested audience. This targeted approach results in high-quality traffic, with users more likely to engage with your content and take desired actions.
  • Native Advertising: Outbrain’s native advertising format seamlessly integrates with the publisher’s content, providing a non-intrusive user experience. As a result, users are more receptive to the content, leading to higher engagement rates.
  • Broad Reach: With a vast network of premium publishers and websites, Outbrain provides access to a large and diverse audience. This broad reach enables advertisers to connect with potential customers across various industries and markets.
  • Cost-Effectiveness: Outbrain’s pay-per-click (PPC) model ensures that advertisers pay only for clicks received on their ads, making it a cost-effective advertising option. Advertisers can also set their budgets to control spending.
  • Content Amplification: Outbrain’s platform can amplify the reach of your valuable content beyond your website’s audience. This content amplification helps build brand authority and attracts new users to your content.
  • Brand Awareness: Outbrain’s native ads are designed to create brand awareness without being overly intrusive. Outbrain helps boost brand visibility and recognition by displaying relevant content alongside reputable publishers.
  • Flexibility: Outbrain provides various ad formats and objectives to suit different marketing goals. Advertisers can choose from a range of options to tailor their campaigns based on specific requirements.
  • Remarketing Opportunities: Through the use of the Outbrain Pixel and remarketing campaigns, advertisers can re-engage users who have previously interacted with their content, increasing the chances of conversions.

The value of Outbrain advertising ultimately depends on how well it aligns with your specific marketing objectives, target audience, and content strategy. 

What are Outbrain Advertising best practices for ads?

To make the most of Outbrain Advertising and achieve successful results, consider implementing the following best practices for creating and optimizing your ads:

  • Compelling Headlines: Craft attention-grabbing headlines that are concise, engaging, and clearly convey the value proposition of your content. Use persuasive language and keywords relevant to your target audience.
  • High-Quality Images: Use visually appealing images that are relevant to your content and resonate with your target audience. Ensure images are of high resolution and comply with Outbrain’s image guidelines.
  • Relevant Thumbnail Text: Write compelling thumbnail text that complements your headline and provides additional context about your content. Thumbnail text should entice users to click and learn more.
  • Clear Call-to-Action (CTA): Include a clear and actionable CTA that directs users to take the desired action, whether it’s to read an article, sign up for a newsletter, or make a purchase.
  • A/B Testing: Experiment with different ad variations, including headlines, images, thumbnail text, and CTAs. A/B testing helps identify which elements perform best and allows you to optimize your ads accordingly.
  • Remarketing: Consider setting up remarketing campaigns to target users who have previously engaged with your content through Outbrain ads. Remarketing can help re-engage potential customers and drive conversions.
  • Targeting and Segmentation: Utilize Outbrain’s advanced targeting options to reach a specific and relevant audience. Segment your audience based on demographics, interests, behaviors, and geographic location to improve ad performance.
  • Budget Optimization: Set an appropriate campaign budget based on your marketing objectives. Continuously monitor and adjust your budget allocation to maximize the impact of your ads.
  • Content Quality: Ensure that your promoted content delivers value to users. High-quality and informative content is more likely to generate engagement and positive interactions.
  • Regular Monitoring and Optimization: Regularly review campaign performance data and make data-driven optimizations. Adjust bids, targetings, and ad creatives based on performance insights.
  • Compliance with Policies: Adhere to Outbrain’s ad policies and guidelines to avoid ad disapprovals and ensure a smooth advertising experience.

By following these best practices, you can create compelling Outbrain ads that engage your target audience and drive positive outcomes for your business.

Is Outbrain advertising better than Taboola advertising?

Outbrain and Taboola are both popular native advertising platforms that allow businesses to reach a large audience of engaged users. However, there are some key differences between the two platforms.


  • Targeted audience: Outbrain allows you to target your ads to specific demographics, interests, and topics. This helps you ensure that your ads are seen by people who are likely to be interested in your offer.
  • High click-through rates: Outbrain ads typically have high click-through rates (CTRs). This means that users are more likely to see and click on your ads.
  • Easy to use: Outbrain is a relatively easy platform to use. You can create and manage your campaigns quickly and easily.
  • Reporting and analytics: Outbrain provides detailed reporting and analytics so you can track the performance of your campaigns and see how well your ads are resonating with users.


  • Reach: Taboola has a larger reach than Outbrain. 
  • CPM: Taboola’s CPMs are typically lower than Outbrain’s. 
  • Revenue share: Taboola offers a revenue share program that allows you to earn a percentage of the revenue generated by your ads.

Ultimately, the best platform for you will depend on your specific needs and goals. Outbrain is a good option if you are looking for a platform with a targeted audience and high CTRs. If you are looking for a platform with a large reach and lower CPMs, Taboola is a good option.

How the Outbrain algorithm works for advertising?

The Outbrain algorithm is a complex system that uses a variety of factors to determine which ads are shown to users. These factors include:

  • User behavior: The algorithm takes into account the user’s past browsing history, clickstream, and other factors to determine which ads are likely to be of interest to them.
  • Content context: The algorithm also considers the content of the page where the ad is being shown. 
  • Ad relevance: The algorithm also considers the relevance of the ad to the user’s interests. 
  • Ad performance: The algorithm also takes into account the performance of previous ads.
  • The algorithm is based on a machine learning model: This means that the algorithm learns over time and becomes better at predicting which ads will be clicked on.
  • The algorithm is transparent: Outbrain publishes information about how the algorithm works, so advertisers can understand how their ads are being shown.

The Outbrain algorithm is constantly being updated to improve the performance of ads. This means that the ads you see on Outbrain’s network are likely to be relevant and exciting to you.

How to create an effective Outbrain marketing strategy?

Outbrain is a popular native advertising platform that allows businesses to reach a large audience of engaged users. Here are some tips on creating an effective Outbrain marketing strategy:

  • Set clear goals: What do you want to achieve with your Outbrain campaign? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you know your goals, you can tailor your campaign accordingly.
  • Choose the right targeting: Outbrain allows you to target your ads to specific demographics, interests, and topics. This helps you ensure that your ads are seen by people who are likely to be interested in what you have to offer.
  • Create high-quality ads: Your ads should be high-quality and relevant to your target audience. This will help you get more clicks and conversions.
  • Use relevant keywords: When creating your ad, use relevant keywords your target audience will likely search for. This will help your ad show up in search results and be more likely to be clicked on.
  • Test different variations: Once you have a basic ad, test different variations to see what performs best. You can test different headlines, images, and call to action to see what resonates with your target audience.
  • Monitor your results: Track the performance of your campaigns and make adjustments as needed. This will help you optimize your campaigns and get the most out of your Outbrain advertising investment.
  • Set Budget and Bidding Strategy: Determine your budget for Outbrain advertising and set a daily or lifetime budget for your campaigns. Decide on a bidding strategy that aligns with your objectives and budget constraints.

An effective Outbrain marketing strategy requires a combination of compelling content, precise targeting, ongoing optimization, and data-driven decision-making. 

How to target the right audience on Outbrain?

Targeting the right audience on Outbrain is crucial for the success of your ad campaigns. Outbrain offers advanced targeting options that allow you to reach specific and relevant audiences. Here’s how you can target the right audience on Outbrain:

  • Understand Your Audience: Conduct thorough research to understand your target audience’s interests, behaviors, demographics, and preferences. This information will help you create audience segments for effective targeting.
  • Use Behavioral Targeting: Outbrain allows you to target users based on their online behavior, such as content consumers and search queries. Behavioral targeting helps you reach users who have demonstrated an interest in topics related to your products or services.
  • Interest-Based Targeting: Outbrain offers interest-based targeting, which allows you to select specific interests or categories relevant to your business. Choose interests that align with your content and products to reach users with similar preferences.
  • Demographic Targeting: Utilize demographic targeting to focus on specific age groups, genders, or locations. Adjust your targeting parameters based on your product’s appeal to different demographics.
  • Geo-Targeting: If your business serves specific geographic regions, use geo-targeting to reach users in those areas. This is especially useful for local businesses or region-specific campaigns.
  • Lookalike Audiences: Consider creating lookalike audiences based on your existing customer data or successful audience segments. Lookalike audiences comprise users who share similar characteristics and behaviors with your current customers.
  • Exclude Irrelevant Audiences: Exclude certain interests, behaviors, or demographics irrelevant to your campaign objectives. This helps narrow your audience and ensures your ads are shown to the most relevant users.
  • Device and Operating System Targeting: If your content is optimized for specific devices or operating systems, use device targeting to reach users on their preferred devices.
  • Remarketing: Implement remarketing campaigns to target previously engaged users with your content. Remarketing can help re-engage potential customers and drive conversions.

By utilizing Outbrain’s targeting capabilities effectively, you can reach the right audience with your native content ads, increasing the chances of your campaigns’ engagement, conversions, and overall success.

What are tips for creating effective ads on Outbrain?

Outbrain is a native advertising platform that allows businesses to reach a large audience of engaged users. Here are some tips for creating effective ads on Outbrain:

  • Use high-quality images and videos: Your ads should use high-quality images and videos relevant to your target audience. This will help your ads stand out and be more likely to be clicked on.
  • Keep your headlines short and attention-grabbing: Your headlines should be short and attention-grabbing so that they will catch people’s eye. You should also use clear and concise language that is easy to understand.
  • Use a clear call to action: Your ads should have a clear call to action that tells users what you want them to do. This could be to visit your website, download your app, or sign up for your newsletter.
  • Target your ads carefully: Use Outbrain’s targeting options to target your ads to the right people. This will help you ensure that your ads are seen by people likely to be interested in what you offer.
  • Test different variations: Once you have a basic ad, test different variations to see what performs best. You can test different headlines, images, and call to action to see what resonates with your target audience.
  • Be creative: Get creative with your ads and try new things. This will help you stand out from the competition and get more clicks.
  • Keep your ads updated: As your business changes, your ads should change too. Keep your ads updated with the latest information about your products or services.

By following these tips, you can create effective ads on Outbrain to help you reach your target audience and achieve your marketing goals.

How to measure the success of your ads on Outbrain?

Outbrain provides detailed reporting and analytics so you can track the performance of your campaigns and see how well your ads are resonating with users. Here are some of the metrics that you can use to measure the success of your ads on Outbrain:

  • Click-through rate (CTR): This is the percentage of people who see your ad and click on it. A high CTR means that your ad is relevant and interesting to people.
  • Impressions: This is the number of times your ad is shown to people. A high number of impressions means that a lot is seeing your ad of people.
  • Conversion rate: This is the percentage of people who click on your ad and take a desired action, such as visiting your website or signing up for your email list. A high conversion rate means your ad effectively drives people to take action.
  • Cost per click (CPC): This is the amount of money you pay each time someone clicks on your ad. A low CPC means that your ad effectively drives clicks cheaply.
  • Cost per acquisition (CPA): This is the amount of money you pay each time someone takes a desired action, such as visiting your website or signing up for your email list. A low CPA means that your ad effectively drives people to take action at a low cost.
  • Reach: This is the number of unique people who see your ad.

You can use these metrics to track the performance of your campaigns over time and see how they affect your business goals.

How to optimize your ads on Outbrain for maximum ROI?

Optimizing your ads on Outbrain for maximum return on investment (ROI) involves continuous refinement and data-driven decision-making. Here are some strategies to help you optimize your Outbrain ads and achieve better ROI:

  • Set Clear Objectives: Clearly define your campaign objectives and key performance indicators (KPIs) related to ROI, such as conversion rate, cost per conversion, and return on ad spend (ROAS).
  • Track and Analyze Performance Metrics: Continuously monitor the performance of your ads using Outbrain’s analytics dashboard. Track key metrics like click-through rate (CTR), conversion rate, cost per click (CPC), and cost per conversion (CPC). Analyze the data to identify trends and areas for improvement.
  • A/B Testing: Conduct A/B testing with different ad variations, including headlines, images, thumbnail text, and CTAs. Test one variable at a time to understand its impact on performance and identify the most effective combinations.
  • Improve Landing Pages: Optimize your landing pages to ensure they align with the ad content and provide a seamless user experience. Clear and relevant landing pages can lead to higher conversion rates.
  • Refine Targeting: Use Outbrain’s advanced targeting options to reach the most relevant audience. Continuously refine your targeting parameters based on performance data and insights.
  • Monitor Bids and Budget: Regularly review your bids and budget allocation. Adjust your bids based on the performance of specific ads and targetings. Allocate more budget to campaigns that are driving positive results.
  • Remarketing and Lookalike Audiences: Implement remarketing campaigns to re-engage users who have previously interacted with your content. Consider creating lookalike audiences based on successful customer segments to expand your reach to similar users.
  • Conversion Tracking and Attribution: Utilize Outbrain’s conversion tracking or other attribution methods to understand which ads and campaigns drive conversions. This helps you allocate the budget to the most effective strategies.
  • Monitor Competitors: Monitor your competitors’ ad strategies and performance. Identify opportunities to differentiate your campaigns and stay ahead in the market.
  • Continuous Optimization: Optimize your ads and campaigns based on data-driven insights. Make incremental changes and continuously improve your strategies to maximize ROI over time.
  • Focus on High-Performing Content: Identify the content that resonates best with your audience and focus on promoting that content. Content that drives engagement is more likely to lead to higher conversions.
  • Budget Reallocation: Allocate more budget to ad groups or campaigns that are performing well, and consider pausing or reducing spending on underperforming ones.

By implementing these optimization strategies, you can refine your Outbrain ad campaigns to achieve higher ROI, better conversion rates, and improved overall performance.

Who is AdvertiseMint?

AdvertiseMint is a full service advertising agency that specializes in performance. This means all aspects of our team are focused around growing your business and increasing your sales, leads or app installs. AdvertiseMint was founded in 2014 and has been featured on Inc., Forbes, Entrepreneur and Newsweek. Our team has worked for fortune 500 companies such as CocaCola and Newegg along with helping start-ups generate their first customer. If you are looking for help with your advertising. We would love to talk. 

Where is AdvertiseMint located?

The AdvertiseMint HQ is located in Hollywood, California, however after covid, we enabled our advertising and creative experts to work remotely from all over the United States. This allows for an improved work/life balance with our team and thus, improved performance. While our team members may not always be in the same office, we utilize the latest tools for virtual meetings, digital collaborations and AI to ensure we’re completing our work efficiently so performance continues to increase.  

What are the benefits of using AdvertiseMint as our advertising agency?

We’re passionate about performance and want to grow your business. To accomplish this, we focus on three main elements. The first is hiring Elite individuals, these are media buyers and creative individuals that are striving everyday to be the best in their fields. The second is Technology, we utilize the latest in AI or machine learning tools to help get better results faster. The third is performance, if we have the right talent using the right tools, performance will increase and your company will thrive. 

What makes AdvertiseMint better than other advertising agencies?

AdvertiseMint has been a leading advertising agency for the past 10 years. With over $500M in ad spend managed, our team has helped hundreds of companies increase sales and grow their business. We realize your business is unique and requires a custom approach towards your audience, advertising and analytics. 

How much does AdvertiseMint cost?

AdvertiseMint charges an agency rate based on a percentage of ad spend. Our pricing is transparent and is the same for all our clients. You can view AdvertiseMint pricing online. The agency rate ranges from 25% to 5% of the total monthly ad spend that AdvertiseMint managers for you. Our minimum budget requirement is $10,000 per month spent on advertising. There is no limit on the number of ad platforms you can run ads on. This amount covers certified media buyers, video editors and graphic designers to help ensure your results are increasing. Any customized projects or deliverables are billed at $150/hour. 

What is the process like of working with AdvertiseMint?

When you sign up with AdvertiseMint, the first seven days is for onboarding. This is where the team will review your business information, competitors, branding, creative guidelines and perform an account audit for each advertising platform. The team will set up an initial onboarding call and then select a time to meet each week to review results and discuss what’s next. Each month, you’ll receive a custom report detailing progress. 

Who is the best Facebook advertising agency?

We believe AdvertiseMint is the best Facebook ad agency to help grow your business. The AdvertiseMint team is dedicated to being elite at both media buying and creatives. We strive to be leaders in our industry, staying on top of the latest tools, features and systems that can help improve results. One of the biggest differences between AdvertiseMint and other ad agencies is we value every dollar that is spent on ads. We understand that each dollar matters when it comes to advertising and that everything must be measured by performance and if something isn’t working.  

What should I consider when choosing an advertising agency?

When you are reviewing agencies, you should consider the following elements – Leadership of the agency, expertise in the desired ad platforms or media placements, team size and location, along with cost structure.

Does AdvertiseMint offer any guarantees regarding ad campaign results?

AdvertiseMint guarantees that we’ll continue to work until your results are met. However, while AdvertiseMint would love to offer guarantees on advertising, it simply is not possible. There are many moving components with ad platforms that involve algorithms, technology and elements that we simply do not control or have access to. 

Does AdvertiseMint provide reports and updates regarding performance of our advertising campaigns?

When you sign up with AdvertiseMint, the team will set up weekly or bi-weekly calls with you to review performance and discuss the next steps with your campaigns. The team will also send over monthly reports discussing trends, analytics and elements causing performance to increase or decrease, along with our suggestions for moving forward.  

How does AdvertiseMint track and analyze the effectiveness of reaching our target audience?

AdvertiseMint uses a technology stack that includes the ad platforms and third party tools like Google’s Looker Studio. Our goal is to build any reports needed to ensure we can understand the changes in the campaign performance and how to continually optimize it. 

How does AdvertiseMint stay updated with the latest advertising trends, algorithms, and targeting options to optimize ROI for established companies?

The world of advertising moves very fast. The way we stay on top of things is by having a team of elite individuals that are dedicated towards being the best at what they do. This means they are consistently learning and monitoring their industry to stay a step ahead of the competitors. This consistent desire to learn keeps them on the forefront and then new features or strategies are discussed in our daily team meetings. 

Are there any specific strategies AdvertiseMint uses to increase results?

The top strategies we use is to follow the performance and focus on the elements that will make the biggest impact. This breaks down to two areas. Media buying and ad creatives. It’s essential that ads are shown to the correct audience and with the correct campaign structure. Ad creatives are also becoming more essential than ever. It’s important to have a consistent stream of unique content going to your consumers. 

Who is the best Facebook ad agencies in 2023?

Here are our top picks for best Facebook ad agencies.

  1. AdvertiseMint (Best Facebook Ad Agency) 844-236-4686
  2. Lyfe Marketing 
  3. Growth Rocket 
  4. Seven Atoms 
  5. Upgrow  
How long will my company need to work with AdvertiseMint?

AdvertiseMint requires a 3 month commitment to begin. This gives us the time needed to get up to speed with existing ad account structure and begin building out a strategy that improves results. After the 3 months are up, the contract is renewed on a month-to-month basis. We believe this approach allows you the flexibility to always do what’s best for your business. Our job is to make you money and if we’re successful, we believe we’ll work together for a long time. 

Outbrain Targeting Options


Choose the audience for your ad based on demographics like age, gender, education and more. Reach people in cities, countries and communities where you want to do business.


Reach people based on their interests, hobbies and the Pages they like on Facebook. This also includes being able to target fans of your direct competitors.


Find people based on their purchase behaviors, device usage and other activities.


Reach people who are connected to your Page, event or app, as well as their friends.

Custom Audiences

Connect with the people you already know, and more people like them, on Facebook.

Outbrain Instant Experience Ads

The advantages of running paid ads on Outbrain are the audience, the ad units, and the performance. Ads have the ability to reach 

A Outbrain Advertising Agency

Disclaimer: AdvertiseMint is not owned or a subsidiary of Meta. AdvertiseMint is an agency that provides Outbrain advertising services to help businesses run profitable and successful ads. While AdvertiseMint is listed in the Meta partner directory and works directly with the Meta support and agency teams, Meta does not endorse or promote AdvertiseMint as their official Facebook advertising agency. All business names, trademarks and intellectual property regarding Meta on this page are owned exclusively by Meta.

Popular Outbrain Marketing Articles