Furniture Advertising Agency Digital Marketing

An average furniture business should spend between $182,850,000 and $365,700,000 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Furniture Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a furniture business include: 

1. Shifting Consumer Preferences: With the rapid evolution of interior design trends and the influence of social media, consumer preferences change frequently. Staying abreast of these shifts, especially in furniture and home furnishings, is crucial. Companies must constantly innovate and refresh their product lines, which can be resource-intensive.
2. Logistical Complexities: Large items like sofas or wardrobes present logistical challenges. Safe transportation without damage, timely deliveries, and managing returns are complex aspects that furniture companies have to perfect. Moreover, with the rise of e-commerce, consumers expect faster deliveries, amplifying the pressure on logistical operations.
3. High Competition and Price Wars: The market is flooded with furniture providers, from luxury brands to affordable flat-pack offerings. This saturation often leads to price wars, where companies feel compelled to reduce prices, impacting profit margins. Differentiating one’s brand in this crowded market, especially in the realm of home furnishings, becomes a significant challenge.
4. Sustainability Concerns: Modern consumers are increasingly eco-conscious. They demand sustainable furnitures, crafted from responsibly sourced materials and produced with minimal environmental impact. Meeting these sustainability standards while maintaining quality and affordability can be a challenging balance for companies to strike.
5. Economic Sensitivity: The furniture and home furnishings sectors are highly sensitive to economic fluctuations. During economic downturns or recessions, consumers tend to cut back on big-ticket purchases like furniture. Thus, companies must be prepared to weather these economic downturns, which can last for extended periods.

Because furniture businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Furniture Lead Generation 

Many furniture companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your furniture office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Furniture Sales 

The most popular of all advertising objectives for furniture companies is sales. Increasing revenue is essential for every home furnishing company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your furniture, please contact the team at AdvertiseMint to discuss your options. 

Furniture App Installs

Perfect for any furniture business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your furniture mobile app, please contact the team at AdvertiseMint to discuss your options.  

Furniture Local Traffic 

Many furniture companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your furniture location and get your ads in front of them. If you want to increase foot traffic for your furniture location,  please contact the team at AdvertiseMint to discuss your options. 

Furniture Brand Awareness 

As your furniture company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your furniture company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

Content marketing is all about crafting and distributing valuable, relevant, and consistent content. Its primary goal? Attracting and retaining a target audience leading them towards meaningful actions, like purchases or brand loyalty. For the furniture industry, this approach is proving invaluable. Here’s why:

1. Telling Stories: Purchasing a piece of furniture isn’t just a transaction; it’s about envisioning a lifestyle. Through content marketing, furniture companies can tell compelling stories. From the intricate design process to how a particular piece can transform a space, storytelling draws consumers in, making them a part of the brand’s narrative.
2. Showcasing Expertise: The home furnishings sector is vast. Consumers often seek guidance on choosing the right pieces, maintaining them, or understanding the latest decor trends. Brands can offer blogs, videos, or infographics packed with expert advice. This not only positions them as industry leaders but also creates trust among potential buyers.
3. User-Generated Content (UGC): There’s nothing more authentic than real customers sharing their experiences. Encouraging users to post images of their newly decorated spaces with the brand’s furniture can create a community feeling. This UGC can be showcased on company websites or social platforms, acting as genuine endorsements.
4. SEO and Organic Reach: High-quality content is a magnet for search engines. When individuals search for “best living room furnitures” or “trendy home furnishings,” companies with a strong content strategy are more likely to appear at the top of these search results. This means more organic traffic and potential sales.
5. Interactive Experiences: Augmented reality (AR) is revolutionizing the furniture shopping experience. Companies can create content where users virtually place different furniture pieces in their space through AR, gauging how they fit before making a purchase. It’s interactive, engaging, and incredibly useful.

The world has changed for furniture, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Furniture Industry” is $2.00 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that furniture companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your furniture company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Furniture SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the home furnishing area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your furniture SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every furniture should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for furniture companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your home furnishing services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your furniture SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your furniture company, AdvertiseMint is here and ready to help. 

Yes, there are some advertising restrictions for furniture businesses. These restrictions vary depending on the country or region, but some common restrictions include:

• False or misleading advertising: Furniture businesses must not make false or misleading claims about their products or services. For example, a furniture business cannot claim that a product is solid wood if it is actually made of veneer.
• Pricing claims: Furniture businesses must not make misleading pricing claims. For example, a furniture business cannot claim that a product is on sale if it is the same price as it is normally.
• Environmental claims: Furniture businesses must not make misleading environmental claims about their products or services. For example, a furniture business cannot claim that a product is made from sustainable materials if it is made from materials that are not sustainably sourced materials.
• Testimonials: Furniture businesses must not use testimonials that are false or misleading. For example, a furniture business cannot use a testimonial from a customer if the customer did not actually use the product.

In addition to these general restrictions, specific restrictions on advertising certain furniture types may exist. For example, some countries have restrictions on the advertising of children’s furniture.

You can find examples of furniture competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Furniture Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Home Furnishing Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Furniture Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a tool called the brand lift study for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.