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What is Cleaning Marketing?

The average Cleaning business in the United States makes $65000 annually in revenue. Cleaning Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.

Most Cleaning companies need help with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing efficiently. Let our team of Cleaning digital marketing and advertising experts manage the groundwork it takes to grow your Cleaning company. If you want to increase sales for your Cleaning business, please contact AdvertiseMint.

“Every Cleaning business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.

Popular Ways to Increase Revenue for Cleaning Companies.

Cleaning Advertising Agency. — Image Source: Pexels.

Cleaning businesses, whether they focus on housekeeping, dry cleaning, or operating laundromats, play a crucial role in our daily lives. As the demand for such services grows, there are several strategies these companies can employ to amplify their revenue. Here are five key factors:

Diversify Services:

Broadening the service offering can open new revenue streams for a cleaning company. For instance, a housekeeping service might expand into carpet or upholstery cleaning. Dry cleaning establishments can introduce alterations or garment repair. Laundromats might consider adding a pick-up and delivery option. Companies can cater to a broader clientele and boost sales by providing a range of services under one roof.

Loyalty Programs and Discounts:

Everyone appreciates a good deal. Cleaning companies can incentivize repeat business by introducing loyalty programs. Offering discounts for bulk dry cleaning or a free housekeeping service after several bookings can encourage customers to return. For laundromats, a loyalty card that offers a free wash after a set number of visits can be a game-changer.

Adopt Technology:

Embracing technology can enhance efficiency and customer experience. Implementing software that allows online bookings, automated reminders, and digital payments can streamline operations for a cleaning company. For dry cleaners and laundromats, self-service kiosks or mobile apps can reduce wait times and elevate customer satisfaction.

Quality Assurance:

Ensuring top-notch service quality can lead to positive reviews and referrals. Investing in training for housekeeping staff, using premium cleaning agents in dry cleaning, or maintaining top-grade machines in laundromats can differentiate a business from its competitors. Happy customers often become loyal patrons and spread the word, leading to organic growth.

Strategic Partnerships:

Forming collaborations can widen a company’s customer base. Housekeeping services might partner with real estate agents to offer cleaning for newly sold properties. Dry cleaning businesses could collaborate with local boutiques or tailors, while laundromats might consider tying up with nearby cafes, allowing customers to enjoy a coffee while they wait.

Cleaning Industry Facts:

Average Revenue for Cleaning: $65000 per year

Average Profit Margin for Cleaning: 15% to 20%

Average Employees for Cleaning: 1 to 2

Average ROI for Cleaning: 20%

Average Growth Rate for Cleaning: 5%

Total number of Cleaning companies: 200,000

Average CPC on Google for Cleaning: $1.5

Cleaning Paid Social Ads

Best Cleaning Advertising Agency. — Image Source: Pexels.

Paid social is a powerful way to help reach consumers interested in Cleaning products or services. Paid social allows you to get a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:

Cleaning Paid Search Ads

Paid search is the most efficient way to reach consumers actively searching for Cleaning products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would suggest the consumer is knowledgeable and close to selecting or purchasing. Cleaning advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on particular keywords or for competitors. The most famous Cleaning paid search ads are:

Cleaning Local Ads

Local ads are essential for Cleaning companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to get a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for Cleaning companies are:

Cleaning Facebook Ads
Cleaning Google Local Ads
Cleaning Yelp Ads
Cleaning Nextdoor Ads
Cleaning Billboard Advertising
Cleaning Metro Ads
Cleaning Bus Ads

Cleaning Radio Ads

Radio ads allow Cleaning companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular Cleaning radio advertising options are:

Cleaning Local iHeartRadio Ads
Cleaning Spotify Ads
Cleaning Pandora Ads
Cleaning Podcast Ads
Cleaning National Radio Advertising
Cleaning Talk Radio Advertising

Cleaning Direct Mail

Direct Mail can be a powerful tool for Cleaning companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding going people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.

Cleaning TV Ads

There are several things that Cleaning companies should be aware of when running TV ads. TV advertising for Cleaning can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your Cleaning company, please contact AdvertiseMint for more details and pricing.

How vital are reputation management and online reviews for Cleaning companies?

Cleaning and Marketing Advertising Agency. — Image Source: Pexels.

Every Cleaning company knows online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your industry actively. However, a variety of strategies can be used to help ensure your online reputation is safe from negative thoughts. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.

Frequently asked questions about Cleaning advertising and digital marketing.

How much should a Cleaning business spend on marketing and advertising each year?

An average Cleaning business should spend between $4875 and $9750 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season.

Why Cleaning companies typically outsource their marketing and advertising?

Cleaning Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Cleaning business include:

Stiff Competition:

With numerous cleaning companies vying for the same customers, standing out becomes a tall order. Whether it’s a local housekeeping service or a chain of laundromats, each business faces the challenge of differentiating its services in a crowded market.

Quality Control:

Maintaining a consistent quality of service is paramount for any cleaning company. A single mistake like a damaged garment can erode trust for dry cleaning businesses. Similarly, housekeeping companies face the challenge of ensuring that every job meets the high standards set, ensuring repeat business from satisfied clients.

Hiring and Retention:

The cleaning industry often grapples with high employee turnover rates. Finding dedicated, trained, and reliable staff becomes a persistent challenge. This is especially crucial for housekeeping services, where clients expect familiar faces for recurring appointments.

Operational Costs:

The operational costs can be steep, from the detergents used in laundromats to the equipment in dry cleaning establishments. As these expenses rise, maintaining profitability without hiking prices becomes a balancing act for these businesses.

Environmental Concerns:

Modern customers are environmentally conscious. They demand eco-friendly services. For instance, many dry cleaning companies traditionally use chemicals that might harm the environment. Transitioning to green alternatives can be costly, but meeting customer expectations and regulatory standards is often necessary.

Because Cleaning businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success.

What are the most popular Cleaning advertising objectives?

Cleaning Lead Generation

Many Cleaning companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Cleaning office, please contact the team at AdvertiseMint to discuss your options.

Increasing Cleaning Sales

The most popular of all advertising objectives for Cleaning companies is sales. Increasing revenue is essential for every Cleaning company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your Cleaning, please contact the team at AdvertiseMint to discuss your options.

Cleaning App Installs

Perfect for any Cleaning business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Cleaning mobile app, please contact the team at AdvertiseMint to discuss your options.

Cleaning Local Traffic

Many Cleaning companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your Cleaning location and get your ads in front of them. If you want to increase foot traffic for your Cleaning location, please contact the team at AdvertiseMint to discuss your options.

Cleaning Brand Awareness

As your Cleaning company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your Cleaning company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options.

Should Cleaning companies utilize content marketing to boost their advertising efforts?

In our fast-paced world, cleanliness isn’t just about aesthetics but well-being. Cleaning companies have risen as people seek professionals to maintain their homes and garments. Many are integrating content marketing into their strategy to communicate their offerings effectively.

Highlighting Expertise with Tips:

A cleaning company’s strength lies in its expertise. These businesses can demonstrate their know-how by sharing articles or videos with cleaning tips and tricks. This approach not only offers value to potential clients but also establishes the company as a trusted authority in housekeeping.

Behind the Scenes:

Customers often wonder what sets one cleaning company apart from another. Through behind-the-scenes content, companies can show their meticulous training processes, top-tier equipment, and the dedicated professionals who make every space shine.

The Dry Cleaning Difference:

Dry cleaning remains a mystery for many. Content that demystifies the dry cleaning process, explaining the techniques and benefits, can set dry cleaning businesses apart. Companies can boost the appeal of their services by educating the public on why certain garments require dry cleaning and the advantages of professional care.

Spotlight on Laundromats:

Laundromats are more than just rows of washing machines. By showcasing the convenience, efficiency, and modern amenities available at their facilities, laundromats can position themselves as the go-to solution for laundry needs. This could include videos on using advanced machines, features on unique offerings like cafe-style seating, or articles on maximizing laundry day efficiency.

Environmental Commitment:

Today’s consumers are eco-conscious. Cleaning companies highlighting their use of green products and sustainable practices can appeal to a broader audience. These businesses can resonate with eco-friendly clients through content that focuses on their commitment to the environment.

How can Cleaning integrate AI and other advanced technologies into their marketing strategies?

The world has changed for Cleaning, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more.

What do Cleaning companies need to know about search engine optimization (SEO)?

The current average cost per click (CPC) on Google ads for the term “Cleaning” is $1.5 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO is valuable as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that Cleaning companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Cleaning company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Cleaning SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Cleaning area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Cleaning SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint.

Should Cleaning companies be doing Email Marketing?

Yes. Every Cleaning should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Cleaning companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Cleaning services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Cleaning SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Cleaning company, AdvertiseMint is here and ready to help.

Are there any advertising restrictions for Cleaning businesses?

The cleaning industry, encompassing everything from housekeeping and laundromats to dry cleaning, plays a pivotal role in our daily lives. If you’re in this business, you know that effective advertising is essential to attract customers. However, like many industries, cleaning companies face certain advertising restrictions. Let’s break these down.

Claims of Superiority:

Whether they’re offering housekeeping or dry cleaning services, cleaning companies must be careful about claims of superiority. Any assertion that one’s services are “the best” or “number one” needs substantiation. These claims can be seen as misleading without tangible proof or comparative data.

Environmental Claims:

Many cleaning companies promote themselves as “green” or “eco-friendly.” It’s essential to have evidence to back up such claims. Using environmentally friendly products doesn’t automatically qualify a service as green. Misrepresenting these claims can lead to challenges from regulatory bodies.

Health Claims:

Especially pertinent now, cleaning companies might be tempted to make health claims, like guaranteeing the elimination of 100% of germs. Such statements need rigorous scientific data to support them. Without it, a cleaning company can find itself in hot water.

Endorsements and Testimonials: Using customer testimonials is common in advertising for laundromats, housekeeping services, and more. However, these endorsements should be genuine. Misleading potential customers by fabricating reviews or paying for them without disclosure can lead to penalties.

Laundromats and Pricing:

Laundromats often advertise based on pricing. It’s crucial to ensure that any advertised price matches the actual cost. Hidden fees or conditions attached to a promoted price can be considered deceptive.

Where can I find examples of other Cleaning ads?

You can find examples of Cleaning competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms.

View Cleaning Competitor Facebook Ads

Go to Facebook Ad Library
Select the country where the ad appeared.
Select ad category (All, Politics, Housing, Employment, Credit).
Search by keyword or advertiser.
Review Facebook ads.

View Cleaning Competitor Google Ads

Go to Google Ads Keyword Planner
Sign into Google Ads.
Click ‘Tools and settings’ in the top nav.
Click ‘Keyword Planner’ under the ‘Planning’ heading.
Click ‘Discover new keywords’
Type a relevant keyword into the box.
Click ‘Get Results’
Review Top of page bid and Google ads.

View Cleaning Competitor TikTok Ads

Go go TikTok Ad Library
Select ad target country
Select ad type.
Select ad published date.
Enter in the desired keyword or advertiser.
Hit search.
Review TikTok ads.

How do Cleaning companies measure the success of their marketing and advertising?

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time.

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors.

Many digital ad platforms offer a brand lift study tool for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.

Who is the best Cleaning advertising agency?

Advertisemint is the best Cleaning marketing agency. Our Cleaning advertising expert team has proven experience in the Cleaning industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Cleaning business.