With a vibrant population of over 961,855 residents, the eclectic city of Austin offers an exceptional backdrop for expanding your business. In a city where live music and creativity thrive, harnessing the power of effective advertising is essential. By partnering with an Austin advertising agency like Advertisemint, you can ensure that your brand’s narrative resonates with the heart and soul of this live music capital, captivating your target audience precisely where dreams are made.
Best ways to advertise in Austin
Austin is a vibrant city, and your business will need a marketing strategy to break through the noise. Austin residents are bombarded with daily social media ads, search ads, billboards, TV ads, and radio ads. It’s essential that your advertising dollars are being spent efficiently. Here are some of the most popular Austin advertising options for businesses.
Austin Paid Social Advertising
Paid social allows Austin businesses to reach consumers directly in their area. This is done by geo-targeted ads targeting a specific zip code or a one-mile radius around a single point. Advertisers can also target aspects like interests, behaviors, or custom audiences of their customers, prospects, or visitors. You can learn more about each of the following types of advertising below:
- Facebook Ads
- Instagram Ads
- TikTok Ads
- Snapchat Ads
- LinkedIn Ads
- YouTube Ads
- Pinterest Ads
- Twitter / X Ads
Austin Paid Search Advertising
Paid search allows Austin businesses to reach consumers searching for their products or services on Google or Bing within a specific geographic area. These ads allow your business to appear on top of Google searches or Google Maps. This ensures customers find your business first before they find your competitors.
- Google Ads
- Microsoft Ads
Austin Local Advertising
There are countless options for reaching consumers located in the Austin area. Each advertising option brings opportunities, challenges, and the need to monitor for a positive return on ad spend for the business. If you want to help to grow your business with local Austin ads, please contact Advertisemint. You can learn more about local Austin advertising options here:
- Yelp Ads
- Nextdoor Ads
- iHeartRadio Ads
- Spotify Ads
- Pandora Ads
- Local Cable Ads
- Billboard Advertising
- Austin Metro Advertising
- Direct Mail
“Austin is the live music capital of the world.” – Willie Nelson
How to Advertise with Austin Sport Teams?
Austinites are passionate about sports, with a history and heritage that rivals any other city. The Live Music Capital of the World offers numerous avenues for brands to get involved, from sponsoring local teams to advertising during game broadcasts. To tap into the heart of Austin sports fans, contact Advertisemint and discover how to advertise with the Austin FC, Austin Spurs, Austin Bold FC, or the University of Texas Longhorns.
- Austin FC (MLS) – Austin FC is the city’s first major professional sports team, competing in Major League Soccer (MLS). They made their debut in 2021, igniting local enthusiasm for soccer.
Austin FC on Instagram | Austin FC on YouTube
- University of Texas Longhorns Athletics – The University of Texas at Austin has a strong athletic program, with teams like football, basketball, and baseball drawing devoted fans. The football team has won multiple national championships over the years.
Longhorns on Instagram | Longhorns on YouTube
- Austin Spurs – Austin Spurs are an NBA G League team that is affiliated with the San Antonio Spurs. They play their home games at the University of Texas at Austin’s Frank Erwin Center.
Austin Spurs on Instagram | Austin Spurs on YouTube
- Austin Bold FC – Austin Bold FC are a USL League One team that began to play in 2020. They play their home games at Bold Stadium.
Austin Bold FC on Instagram | Austin Bold FC on YouTube | Austin Bold FC Team on TikTok
How to Advertise to Austin Universities, Colleges & Schools?
If your business has customers between 13 and 30, you should look at advertising options for Austin students. This youth-focused segment is rapidly changing regarding which social media platforms they use, how they access information, and the technology they utilize daily. Generally, a mobile-first demo, reaching a demo requires a fluid strategy with both content and ads that resonate with the audience. If you want to advertise to students in the Austin area, please contact Advertisemint to discuss the best advertising and marketing options for higher education. The following are some of the most popular schools in Austin:
- University of Texas at Austin -UT Austin is a flagship public research university known for its academic excellence and vibrant campus life. The institution provides a diverse array of academic programs such as business, engineering, liberal arts, and many others.
UT on Instagram | UT on YouTube
- St. Edward’s University – Located in Austin, St. Edward’s is a private Roman Catholic university offering a personalized education with a focus on liberal arts and professional studies. Its campus is known for its scenic views of the city.
St. Edward’s on Instagram | St. Edward’s on YouTube | St. Edward’s on TikTok
- Huston-Tillotson University – A historically black university in Austin, Huston-Tillotson offers a range of liberal arts and professional programs with a commitment to social justice and community engagement. t is home to over 1,000 students and offers over 30 undergraduate and graduate programs.
Huston-Tillotson University on Instagram | Huston-Tillotson University on YouTube
- Austin Community College (ACC) – ACC is a community college with many campuses offering associate degrees and certificates. It serves as an accessible pathway to higher education for many Austin residents.
ACC on Instagram | ACC on YouTube
- The Art Institute of Austin – Focused on creative disciplines, this art institute offers programs in areas such as design, media arts, fashion, and culinary arts. It provides students with a platform to pursue their artistic passions.
The Art Institute of Austin on Instagram | The Art Institute of Austin on YouTube
Austin High Schools
- LASA High School -The Liberal Arts and Science Academy (LASA) is a specialized magnet school offering rigorous coursework in science, mathematics, and the humanities. Students have the opportunity to engage in advanced studies and research.
LASA High School on Instagram
- Bowie High School – Bowie High School offers a range of academic and extracurricular programs, that aim to equip students for future college and career achievements. The school has a diverse student body and a strong sense of community.
- Anderson High School – Anderson High is known for its International Baccalaureate (IB) program, providing students with a globally focused education. In addition, the school provides a range of optional classes and extracurricular activities for students to choose from.
Anderson High School on Instagram
How to advertise on the radio in Austin?
Austin’s diverse audience tunes into popular radio stations such as WMMO, WJRR, Magic 107.7, Z88.3, and XL 106.7. Whether commuting, jogging around Lake Eola, or relaxing at home, residents have various news, talk shows, and music at their fingertips. Advertising on Austin radio offers businesses a golden opportunity to connect with local residents in an immersive listening setting. Tailor your advertisements based on stations, musical genres, or broadcasting times. Additionally, with digital platforms like Pandora and Spotify gaining traction, businesses can now micro-target their ads based on zip codes, musical tastes, interests, and more. If you aim to expand your presence in the Austin market through radio advertising, our team at Advertisemint is eager to assist. Let’s work together to craft a successful and resonant radio advertising strategy for your enterprise.
How much does billboard advertising cost in Austin?
As you navigate through the city, whether on South Congress Avenue, Guadalupe Street, I-35, or Mopac Expressway, one omnipresent sight in Austin is billboards. Major networks such as Lamar, Clear Channel, and OutFront Media manage many of these billboards. In Austin, the average price for billboard advertising fluctuates between $2,000 to $15,000 per month, depending largely on the traffic volume and the specific location’s appeal. Many advertising networks also offer remnant spaces at reduced rates, especially if you’re flexible about the billboard’s location and display duration. If billboard advertising in the Austin region is on your radar, our team at Advertisemint is here to assist. We’ll guide you in crafting the optimal strategy, pinpointing the prime locations, and ensuring your campaigns yield a gratifying return on investment.
What are the most popular restaurants in Austin?
Austin, known as the “Live Music Capital of the World,” is also a melting pot of diverse culinary experiences. Whether internationally-inspired fine dining, local eateries, fast-food chains, or innovative food trucks, Austin offers many dining choices. Crafting the perfect advertisement for Austin’s restaurants can be intricate, given that you must engage not just the locals but also the influx of college students, tech professionals, and tourists. Effective restaurant marketing blends location, product, promotional tactics, pricing strategy, and the power of recommendations on social media platforms like Instagram, review sites like Yelp, or local community forums like Nextdoor.
If you are enthusiastic about elevating your restaurant’s presence in Austin, contact Advertisemint to connect with a seasoned expert. Here are some top-notch dining spots in Austin for reference:
- Franklin Barbecue – Renowned for its mouthwatering brisket and long lines, Franklin Barbecue is a must-visit spot for barbecue enthusiasts. It’s known for its flavorful meats and classic Texas-style barbecue.
- Uchi – A celebrated sushi restaurant, Uchi offers creative and innovative sushi creations with a modern twist. The restaurant’s emphasis on fresh ingredients and unique flavor combinations draws in food enthusiasts.
- Launderette – Housed in a former laundromat, Launderette serves up eclectic American fare with a focus on fresh and seasonal ingredients. The restaurant’s welcoming atmosphere and unique dishes make it a popular choice.
- Barley Swine – Known for its farm-to-table approach, Barley Swine offers a tasting menu featuring inventive and locally sourced dishes. The restaurant’s commitment to highlighting the region’s flavors sets it apart.
- Veracruz All Natural – This food truck is famous for its delicious and authentic tacos, with a focus on fresh ingredients and homemade tortillas. It’s a local favorite for breakfast and lunch.
- Bufalina – A destination for pizza enthusiasts, Bufalina is known for its Neapolitan-style pizzas cooked in wood-fired ovens. The restaurant’s dedication to quality ingredients and traditional techniques is evident in each pie.
- Fonda San Miguel – Offering upscale Mexican cuisine, Fonda San Miguel is beloved for its vibrant decor and flavorful dishes. The restaurant showcases the diversity of Mexican culinary traditions.
- Salt Lick BBQ – This barbecue joint is a bit of a drive from downtown Austin, but it’s worth the trip.
Top 10 things to do when you visit Austin
Austin, the “Live Music Capital of the World,” is also a popular tourist destination. Millions of people visit Austin each year to experience its music scene, food, and culture. Marketing aimed at these visitors is pivotal, spanning attractions, accommodations, eateries, transportation, and more. Local businesses can massively benefit by implementing strategies explicitly targeting tourists. Several paid social ad platforms allow you to target those in a particular location who aren’t residents, tapping into this ever-replenishing stream of consumers. For assistance with hotel advertising, tourism promotions, or transportation ads in Austin, don’t hesitate to connect with Advertisemint. Here’s a handy guide on the must-do activities when in Austin:
- Explore the Live Music Scene – Immerse yourself in Austin’s legendary live music scene. From famous music venues on Sixth Street to local bars and outdoor stages, you’ll find a wide range of genres and performances to enjoy.
- Visit the State Capitol – Explore the beautiful Texas State Capitol building, a historic and architectural landmark. Guided tours provide insights into the state’s history and government.
- Relax at Zilker Park – Spend a day at Zilker Park, a sprawling urban oasis. Enjoy picnics, hike the trails, take a dip in Barton Springs Pool, or rent kayaks and paddleboards on Lady Bird Lake.
- Bat-Watching on Congress Avenue Bridge – Witness the spectacle of the Congress Avenue Bridge’s nightly bat flight. During certain times of the year, millions of bats emerge at dusk, creating an unforgettable sight.
- Experience South Congress (SoCo) – Explore the trendy South Congress Avenue (SoCo) district. Discover unique shops, boutiques, vintage stores, and some of Austin’s best food trucks.
- Visit the LBJ Presidential Library – Dive into history at the Lyndon Baines Johnson Library and Museum. Learn about President LBJ’s legacy and the turbulent times of his presidency.
- Visit the Blanton Museum of Art – The Blanton Museum of Art is one of the largest museums in Texas. It houses a collection of over 17,000 works of art, including paintings, sculptures, and photographs.
- Explore the University of Texas at Austin – The campus of the University of Texas at Austin is stunning and has a plethora of attractions for visitors.You can take a tour of the campus, visit the UT Tower, or check out the many museums and art galleries.
- Explore Rainey Street – Experience Austin’s laid-back vibe on Rainey Street, known for its charming bungalow-style houses converted into bars, restaurants, and food trucks.
- Hike Mount Bonnell – Climb to the top of Mount Bonnell for panoramic views of the city and the Colorado River. It’s a popular spot for sunset watching.
The list gives you a taste of Austin’s multifaceted allure. Whether it’s the thrill of roller coasters, nature’s serenity, or space’s magic, Austin promises something for everyone.
Popular social media accounts in Austin you need to follow
Engaging socially can be a game-changer in creating meaningful connections. Paid social ads seamlessly weave your business into the content-rich tapestry that users are engrossed in. Here’s a compilation of prominent Austin-based social media handles that you’d want to keep tabs on to remain updated on all things Austin:
- @VisitAustinTX – This is the official account of the Austin Convention & Visitors Bureau. It posts about things to do, see, and eat in Austin.
- @365ThingsAustin – This account posts about 365 things to do in Austin, from food and drinks to activities and events.
- @Do512 – This account posts about the best things to do in Austin every day of the week.
Everything you need to know about Austin Real Estate advertising
With tens of thousands of real estate agents in the Austin area, there is constant need for real estate brokers and agents to get their properties in front of the right homebuyers. There are lots of options from targeted paid social and paid search ads, along with local options like Yelp, Google and Nextdoor and then options like direct mail or local cable ads. There are also digital options for real estate such as Realtor Connections, Zillow Real Estate Agency Advertising and the Trulia Real Estate Ad Network. Commercial real estate brokers are now using paid social to promote videos of their properties using LinkedIn ads to reach a B2B audience. Please note that many of the ad platforms have rules and limitations regarding the targeting of individuals while promoting real estate ads based on age, gender, ethnicity and location. The team at AdvertiseMint is happy to help you work through your options and can help you ensure you are generating leads for both home sellers and home buyers. For more detailed information on real estate advertising in Austin, please contact Advertisemint. Here are some of the neighborhoods you need to know about when advertising in Austin, Texas.
- Downtown Austin Real Estate Advertising – Downtown Austin is the heart of the city and is home to many of Austin’s most popular attractions, such as the Texas State Capitol, the University of Texas at Austin, and Sixth Street. It is also a major center for business and government.
- South Congress Real Estate Advertising – South Congress is a trendy neighborhood with a mix of shops, restaurants, and bars. It is known for its eclectic atmosphere and its proximity to the University of Texas at Austin.
- West Campus Real Estate Advertising – West Campus is a residential neighborhood that is home to many students from the University of Texas at Austin. It is also home to a variety of restaurants, bars, and shops.
- East Austin Real Estate Advertising – East Austin is a diverse neighborhood with a mix of old and new businesses. It is home to many of Austin’s most popular murals and is known for its creative atmosphere.
- Tarrytown Real Estate Advertising – Tarrytown is a historic neighborhood that is home to many Craftsman-style homes. It is also home to a number of parks and green spaces.
- The Domain Real Estate Advertising – The Domain is a mixed-use development that is home to a variety of shops, restaurants, and apartments. It is located just north of downtown Austin and is a popular destination for locals and tourists alike.
- North Loop Real Estate Advertising – North Loop is a trendy neighborhood that is home to many young professionals. It is known for its vibrant nightlife and its proximity to the University of Texas at Austin.
- Woodland Park Real Estate Advertising – Woodland Park is a family-friendly neighborhood that is home to a number of parks and green spaces. It is also home to the Austin Zoo and the Zilker Metropolitan Park.
- Bouldin Creek Real Estate Advertising – Bouldin Creek is a neighborhood with a mix of residential and commercial areas. It is known for its artsy atmosphere and its proximity to the Barton Creek Greenbelt.
Complete guide to annual events in Austin
When considering advertising for events ranging from concerts, marathons, festivals, or any other gatherings in Austin, it’s essential to understand the local event landscape. Promoting an event in Austin typically requires a head-start of two to nine months, depending on the event’s magnitude and expected audience. To dive deeper into event marketing or for potential sponsorship opportunities, please reach out to Advertisemint. Our dedicated team will guide you seamlessly.
- SXSW (South by Southwest) – March – A world-renowned event celebrating music, film, interactive technology, and more. It features concerts, film screenings, conferences, and exhibitions.
- Austin City Limits Music Festival (ACL Fest) – October – A two-weekend music festival held in Zilker Park, featuring a diverse lineup of musicians and bands across various genres.
- Austin Food + Wine Festival – April – A culinary extravaganza featuring top chefs, wine tastings, cooking demonstrations, and food from Austin’s best restaurants.
- Blues on the Green – Summer months (seasonal) – A free, family-friendly concert series held in Zilker Park, featuring live blues and rock music.
- Eeyore’s Birthday Party -April – A whimsical and quirky annual event in Pease Park, featuring live music, costume contests, and games, all inspired by the character Eeyore from Winnie the Pooh.
- Austin Film Festival – October – A film festival that celebrates screenwriters and filmmakers, featuring film screenings, panel discussions, and script readings.
- Trail of Lights – December – A holiday tradition at Zilker Park, where the park is transformed into a magical wonderland with dazzling light displays, live music, and food.
- Pecan Street Festival – Spring and Fall (seasonal) – A biannual arts and crafts festival featuring hundreds of local vendors, live music, and entertainment on historic Sixth Street.
- Carnaval Brasileiro – February – Austin’s own Brazilian-style carnival, featuring samba music, dance, and vibrant costumes.
- Austin Reggae Festival – April – A celebration of reggae music and culture, with live performances, food vendors, and a positive, community-oriented atmosphere.
How to advertise a professional service business in Austin?
There are so many professional service providers in Austin that it can become crowded and difficult for many consumers to find your business. If you are a lawyer, doctor, dentist, contractor, accountant, or work in childcare, food services, event planning, plumbing, electrical, carpentry, roofing, HVAC, waste removal, or security services – then you need to be advertising your services. You must ensure you have local pages created on Google Local and Yelp and paid ads to ensure customers see your business first. You should also run paid search and social ads so individuals can visually see and experience your business’s services in Austin. If you need help advertising your service-based business in Austin, please contact Advertisemint and speak with one of our advertising experts.
Austin government advertising
Countless municipal and government departments often have highly specific advertising needs in the Austin area. If you are an Austin politician running for office or work in an Austin-based government division and need assistance with setting up marketing campaigns, advertising campaigns, or any creative elements like videos, photography, or graphic design, AdvertiseMint can help you build a strategy, accommodate any government regulations, place the media and report back on the KPIs required for success and return on investment. For reference, here are a few of the top government resources for Austin.
- City of Austin Official Website
- Austin Chamber of Commerce
- Austin Mayor’s Office
- Austin City Council
- Austin Police Department
- Austin Fire Department
- Austin Sheriff Department
- Austin Development Services
- Austin Municipal Court
- Austin Water
- Austin Energy
- Austin Parks and Recreation
- Austin Department of Transportation
What is the Best Austin Ad Agency?
We believe AdvertiseMint is the best Austin Ad agency. AdvertiseMint brings a full team of advertising experts, including account managers, media buyers, copywriters, and creative experts in video production, editing, photography, graphic design, and data analysis to ensure our metrics are met. We would love the opportunity to help grow your business.
Disclaimer: AdvertiseMint is an advertising agency that provides advertising and marketing services to businesses located in Austin. The details provided on this page are for informational purposes and to help explain the services we provide for our clients. AdvertiseMint has no affiliation or exclusive partnerships with the city of Austin, tourist locations, government divisions, sports teams, educational institutions, annual events, restaurants, or other businesses mentioned on this page.