Boston is a vibrant city with a population of over 675,000 residents. It is a major economic and cultural center and is home to many Fortune 500 companies. Businesses that use a Boston advertising agency can help ensure their story is reaching the right customers at the right place and at the right time.
Best ways to advertise in Boston
Boston is a vibrant city and your business will need a marketing strategy to break through the noise. Boston residents are bombarded with social media ads, search ads, billboards, TV ads and radio ads on a daily basis. It’s essential that your advertising dollars are being spent efficiently. Here are some of the most popular Boston advertising options for businesses.
Boston Paid Social Advertising
Paid social allows Boston businesses to reach consumers directly in their area. This is done by geo targeted ads, which can target a specific zip code or a one mile radius around a single point. Advertisers can also target aspects like interests, behaviors, or custom audiences of their customers, prospects or visitors. You can learn more about each of the following types of advertising below:
- Facebook Ads
- Instagram Ads
- TikTok Ads
- Snapchat Ads
- LinkedIn Ads
- YouTube Ads
- Pinterest Ads
- Twitter / X Ads
Boston Paid Search Advertising
Paid search allows Boston businesses to reach consumers searching for their products or services on Google or Bing within a specific geographic area. These ads allow your business to appear on top of Google searches or Google Maps. This ensures customers find your business first before they find your competitors.
Boston Local Advertising
There are countless options for reaching consumers located in the Boston area. Each advertising option brings opportunities, challenges and the need to monitor for a positive return on ad spend for the business. If you are looking for help growing your business with local Boston ads, please contact Advertisemint. You can learn more about local Boston advertising options here:
- Yelp Ads
- Nextdoor Ads
- iHeartRadio Ads
- Spotify Ads
- Pandora Ads
- Local Cable Ads
- Billboard Advertising
- Boston Metro Advertising
- Direct Mail
“Boston is a city of contrasts. It is a city of old and new, of tradition and innovation.” – Martin Luther King, Jr.
How to Advertise with Boston Sport Teams?
When it comes to sports, Bostonians are passionate and loyal. With multiple sports teams and stadiums, Boston provides an unparalleled opportunity for businesses to sponsor, advertise, and reach a wide audience of sports fans on game day and beyond. If you’d like to learn more about how to advertise to Boston sports teams, please contact Advertisemint today to learn more about your options for advertising with the Red Sox, Celtics, Patriots, Bruins, or Revolution.
- Boston Red Sox (MLB) – A legendary baseball team, the Red Sox have captured the hearts of Bostonians for generations. They have won 9 World Series championships, most recently in 2018. Their home stadium is Fenway Park. Red Sox on Instagram | | Red Sox on YouTube | Red Sox on TikTok
- Boston Celtics (NBA) – The Celtics have a storied history of dominance in basketball, boasting an impressive collection of NBA championships. Their remarkable 17 championships, the most in NBA history, highlight their legacy of excellence.
Celtics on Instagram | Celtics on YouTube | Celtics on TikTok
- New England Patriots (NFL) – National Football League team founded in 1960. They have won 6 Super Bowl championships, most recently in 2020. Their home stadium is Gillette Stadium.
Patriots on Instagram | Patriots on YouTube | Patriots on TikTok
- Boston Bruins (NHL) – The Bruins are a powerhouse in ice hockey, having secured several Stanley Cup championships, most recently in 2011. Known for their fierce rivalry with the Montreal Canadiens, the Bruins remain a force on the ice.
Bruins on Instagram | Bruins on YouTube | Bruins on TikTok
- New England Revolution (MLS) – Boston’s soccer pride, the Revolution, competes in Major League Soccer. While they haven’t won an MLS Cup yet, they’ve consistently contended in the league, showcasing their determination on the field.
Revolution on Instagram | Revolution on YouTube | Revolution on TikTok
- Boston College Eagles (NCAA) – Boston College’s collegiate sports teams, known as the Eagles, participate in a wide range of sports. They’ve achieved success in various NCAA tournaments and showcase the city’s collegiate athletic spirit.
Eagles on Instagram | Eagles on YouTube | Eagles on TikTok
- Boston Cannons (MLL) – Premier Lacrosse League team founded in 2020. They have not yet won a championship. Their home stadium is Nickerson Field at Boston University.
Cannons on Instagram | Cannons on YouTube
- Boston Pride (NWHL) – The Boston Pride excels in women’s ice hockey as part of the National Women’s Hockey League. They’ve celebrated victory in the NWHL Isobel Cup, reflecting their dedication to women’s sports. Pride on Instagram | | Pride on YouTube | Pride on TikTok
How to Advertise to Boston Universities, Colleges & Schools?
If your business has customers between the ages of 13 and 30, you should be looking at options to advertise specifically to Boston students. This youth focused segment is rapidly changing in terms of which social media platforms they use, how they access information and the technology they utilize on a daily basis. Generally, a mobile first demo, reaching this demo requires a fluid strategy with both content and ads that resonate with the audience. If you are looking to advertise to students in the Boston area, please contact Advertisemint to discuss the best advertising and marketing options for higher education. The following are some of the most popular schools in Boston:
- Harvard University – Renowned globally for its academic excellence, Harvard stands as one of the world’s oldest and most prestigious universities. With a wide array of programs and groundbreaking research, it continues to shape future leaders across various disciplines.
Harvard on Instagram | Harvard on YouTube
- Massachusetts Institute of Technology (MIT) – MIT is synonymous with innovation and technological advancement. It is known for its strength in science, technology, engineering, and mathematics.
MIT on Instagram | MIT on YouTube
- Boston University – Offering a diverse range of programs, Boston University is dedicated to fostering intellectual growth and practical skills in its students. Its urban campus and strong academic community contribute to a well-rounded education.
Boston University on YouTube
- Boston College – Boston College is a private Jesuit university in Chestnut Hill, Massachusetts. It is known for its strong academic programs in business, law, and medicine. It strongly focuses on undergraduate education, with a student-faculty ratio of 10:1.
Boston College on Instagram | Boston College on YouTube | Boston College on TikTok
- Berklee College of Music – Renowned globally for its focus on contemporary music education, Berklee equips students with the skills to excel in music performance, production, and composition. Its innovative approach and world-class faculty foster a dynamic learning environment. berklee on Instagram | berklee on YouTube | berklee on TikTok
- Wellesley College – An all women’s liberal arts college, Wellesley provides a transformative educational experience. Known for academic excellence, it emphasizes critical thinking, leadership, and global engagement. Wellesley College on Instagram | Wellesley College on YouTube
Boston High Schools
- Boston Latin School – Established in 1635, Boston Latin School is one of the oldest public schools in the United States. It has a strong academic reputation and focuses on a rigorous curriculum to prepare students for higher education. Boston Latin School on Instagram
- Dover-Sherborn Regional High School – It is a public high school in Dover, Massachusetts. It is known for its academic excellence and its commitment to diversity. It is consistently ranked among the top high schools in Massachusetts.
- Wayland High School – Wayland High School is a public high school in Wayland, Massachusetts. It is known for its academic excellence and its commitment to innovation. It is consistently ranked among the top high schools in Massachusetts.
How to advertise on the Boston metro and public transportation?
Between the endless highways, bus routes, bike lanes, ride-sharing, and subway lines, residents of Boston are used to a complex network of transportation. With the Massachusetts Bay Transportation Authority (MBTA) stating that nearly 5 million boardings each day on public transportation, Boston offers some unique advertising options to reach an audience of commuters based on locations, demographics, and more. If you are interested in setting up Boston Metro advertising, Boston Bus advertising, Boston taxi advertising, Boston rideshare advertising, or anywhere on Boston transportation, the team at AdvertiseMint would love to talk with you about an advertising strategy that helps grow your business with transportation ads in the Boston area.
How to advertise on the radio in Boston?
With radio stations like WBZ-FM, WRKO, 98.5 The Sports Hub, WXRV, and WMJX, residents of Boston have access to a wide variety of news, talk radio, and music. Radio advertising in Boston is a great way to reach a large audience of potential customers. Radio ads can be targeted by station, music genre, and time of day, making it possible to reach the right people at the right time. In addition, new digital advertising options on Pandora and Spotify allow businesses to target ads by zip codes, music genres, interests, and more. If you are looking to grow your business in the Boston area using radio advertising, the team at AdvertiseMint would love to help you create a successful radio advertising campaign.
How much does billboard advertising cost in Boston?
Whether you are driving down Storrow Drive, I-93, I-90, or one of the many other highways in Boston, you are guaranteed to see billboards. Most of the Boston billboards are owned by large networks such as Lamar, Clear Channel, or OutFront Media. The average price of billboards in Boston is between $5,000 to $35,000 per month and is based on the traffic and desirability of the location. Many of the networks offer remnant, or lower cost options, if you are flexible on the locations of the billboards and the time they are displayed. If you are looking to run billboard ads in the Boston area for your business, the team at AdvertiseMint can help you build your ideal strategy, determine the best locations, and then ensure your campaigns are executed and provide a positive return on investment.
What are the most popular restaurants in Boston?
Restaurants are a staple of the Boston community. Whether it’s fine dining, specialized restaurants, chain restaurants, or a local food truck, Boston residents are always on the lookout for amazing food. Advertising for restaurants in Boston can be a challenging endeavor. You’ll need to reach a mix of local residents, tourists, and students. Restaurant advertising needs to be focused on getting customers into the restaurant based on your place, product, promotion, price, or people who recommend your restaurant on social media, Yelp, Google, and Nextdoor.
If you are looking to grow your restaurant in the Boston area and would like help, please contact AdvertiseMint to speak with an expert about your options. For reference, here is a list of the most popular restaurants in the Boston area:
- Legal Sea Foods – Legal Sea Foods is a seafood restaurant chain with locations throughout Boston. It is known for its fresh seafood dishes, such as lobster rolls and clam chowder.
- Pizzeria Regina – Pizzeria Regina has been serving authentic and delicious Italian-style pizzas to Bostonians for decades. Its cozy atmosphere and renowned thin-crust pies make it a local favorite.
- Bistro du Midi – With a focus on Provençal cuisine, Bistro du Midi offers a taste of the French Riviera in the heart of Boston. Its elegant ambiance and sophisticated menu attract those seeking a refined dining experience.
- The Franklin – Known for its warm and inviting atmosphere, The Franklin offers American fare with a creative twist. From craft cocktails to innovative dishes, it’s a beloved neighborhood spot.
- Toro – Toro is a Spanish tapas restaurant in the South End that is known for its small plates and extensive wine list. It is a great place to go for a casual meal with friends.
- Menton – It is a French-Italian restaurant in the Back Bay that offers a modern take on classic dishes. It is known for its creative cocktails and beautiful presentation.
- Uni Boston – As a modern izakaya and sushi bar, Uni Boston offers an inventive fusion of Japanese flavors and creative culinary techniques. Its sleek and stylish setting complements the innovative menu.
- Clarence – Clarence is a New American restaurant in the South End that offers a tasting menu that changes seasonally. It is a great place to go for a special occasion.
Top 10 things to do when you visit Boston
With millions of people visiting Boston every year, advertising towards tourists is essential for events, activities, tours, hotels, transportation, food and more. Businesses need a specific advertising strategy focused on reaching people who are visiting a specific area. Many paid social ad platforms offer the ability to target individuals who are in a specific location, but do not live in that location. Reaching this continuous stream of consumers can become a huge revenue opportunity for local businesses. If you are looking for help with your hotel ads, tourism ads, or transportation ads in the Boston area, please contact AdvertiseMint for more information. For reference, here are some of the most popular things to do when you visit Boston:
- Take a tour of Fenway Park – Fenway Park is one of the oldest and most famous baseball stadiums in the world. Visitors can take a tour of the stadium and learn about its history and its famous players.
- Explore the Harvard campus – Harvard University is one of the oldest and most prestigious universities in the world. Visitors can take a walking tour of the campus and see some of the university’s most famous buildings, such as Harvard Yard and the Widener Library.
- Visit the Boston Tea Party Ships and Museum – This museum tells the story of the Boston Tea Party, a pivotal event in the American Revolution. Visitors can board the ships where the tea was dumped and learn about the events leading up to the rebellion.
- Go shopping on Newbury Street – Newbury Street is a popular shopping destination in Boston. It is home to a variety of high-end stores, such as Gucci, Prada, and Louis Vuitton.
- Visit the Boston Public Library – The Boston Public Library is one of the largest and most beautiful libraries in the United States. It is home to a vast collection of books, manuscripts, and other materials.
- Take a walk or bike ride across the Charles River – The Charles River is a scenic river that runs through Boston and Cambridge. Visitors can take a walk or bike ride across the river and enjoy the views of the city skyline.
- USS Constitution Museum – Learn about America’s oldest commissioned warship, the USS Constitution, and its history at the USS Constitution Museum in the Charlestown Navy Yard.
- Visit the Museum of Fine Arts, Boston -The Museum of Fine Arts, Boston, is one of the largest and most comprehensive art museums in the United States. It houses a collection of over 450,000 works of art, from ancient to modern times.
Popular social media accounts in Boston you need to follow
Getting social can help you connect with people in a new way. Paid social ads allow you to show your business in between relevant content that consumers are engaging with. Here is a list of the top Boston social media accounts you should follow to stay connected with all things Boston.
- @laweekly – This is the account for Boston Weekly, a city magazine that covers news, food, culture, and entertainment.
- @lamag – This is the account for Boston Magazine, a city magazine that covers everything from fashion and food to arts and culture.
- @LAist – This account is a news and culture site for Boston. It features breaking news, original reporting, and cultural coverage of the city.
- @lafoodie – This account is a must-follow for foodies in Boston. It features photos and videos of the best food in the city, from Michelin-starred restaurants to hidden gems.
- @thesourcela – This account is a news and culture site for Black Boston. It features news, commentary, and cultural coverage of the city’s Black community.
Everything you need to know about Boston Real Estate advertising
With tens of thousands of real estate agents in the Boston area, there is constant need for real estate brokers and agents to get their properties in front of the right homebuyers. There are lots of options from targeted paid social and paid search ads, along with local options like Yelp, Google and Nextdoor and then options like direct mail or local cable ads. There are also digital options for real estate such as Realtor Connections, Zillow Real Estate Agency Advertising and the Trulia Real Estate Ad Network. Commercial real estate brokers are now using paid social to promote videos of their properties using LinkedIn ads to reach a B2B audience.
Please note that many of the ad platforms have rules and limitations regarding the targeting of individuals while promoting real estate ads based on age, gender, ethnicity and location. The team at AdvertiseMint is happy to help you work through your options and can help you ensure you are generating leads for both home sellers and home buyers. For more detailed information on real estate advertising in Boston, please contact Advertisemint. Here are some of the neighborhoods you need to know about when advertising in Boston.
- Back Bay Real Estate Advertising – This neighborhood is known for its beautiful architecture, upscale shops, and trendy restaurants. It is home to the Boston Public Library, the Newbury Street shopping district, and the Copley Square Historic District.
- Beacon Hill Real Estate Advertising – This historic neighborhood is known for its cobblestone streets, charming brownstones, and views of the Boston Harbor. It is home to the State House, the Granary Burying Ground, and the Beacon Hill Public Garden.
- North End Real Estate Advertising -This neighborhood is known for its Italian restaurants, bakeries, and shops. It is the oldest neighborhood in Boston and is home to the Paul Revere House and the Old North Church.
- South End Real Estate Advertising – This neighborhood is known for its trendy restaurants, art galleries, and boutiques. It is home to the Boston Children’s Museum, the Isabella Stewart Gardner Museum, and the SoWa Open Market.
- Fenway-Kenmore Real Estate Advertising – This neighborhood is home to Fenway Park, the Boston Marathon finish line, and the Museum of Fine Arts, Boston. It is also a popular spot for college students, as it is home to Boston University and Northeastern University.
- Charlestown Real Estate Advertising – This neighborhood is known for its historic architecture, including the Bunker Hill Monument and the USS Constitution. It is also home to the Charlestown Navy Yard, a former naval shipyard that is now a popular tourist destination.
- Jamaica Plain Real Estate Advertising – This neighborhood is known for its diverse population, eclectic shops, and historic charm. It is home to the Arnold Arboretum, a 280-acre botanical garden, and the Jamaica Plain Arts Center, a community arts space.
- Roxbury Real Estate Advertising – This neighborhood is known for its vibrant arts scene, delicious food, and rich history. It is home to the Museum of African American History, the Boston Symphony Orchestra, and the Roxbury Arts District..
Complete guide to annual events in Boston
Whether you’re looking to advertise for a concert, run, festival or event, it’s always important to know your options for local Boston event advertising. If you’re looking to promote an event in the Boston area, you’ll need to begin two to nine months ahead of the event based on the size of the event and expected attendance for the event. If you want to know more about event marketing or are looking to sponsor a local event, please contact Advertisemint and our team of advertising experts would love to help you.
- Boston Marathon – April- This world-famous marathon is held every year on Patriots’ Day, the third Monday in April. Runners from all over the world come to Boston to compete in the 26.2-mile race.
- Boston Calling Music Festival – May 26 – May 28-This three-day music festival is held every May in Boston’s Harvard Athletic Complex. Headliners in 2023 include Metallica, Green Day, and The Strokes.
- Boston Harborfest – July 4- This annual festival celebrates Boston’s maritime history and culture. Events include a parade, a concert, and a fireworks display.
- Head of the Charles Regatta – October- This rowing regatta is held every October on the Charles River. It is the largest rowing event in the world, with over 10,000 rowers competing.
- Boston Pride Parade and Festival – June 10- This annual parade and festival celebrates the LGBTQ+ community. It is held every June in Boston’s Copley Square.
- Boston Flower Show – March 2-5- This flower show is held every spring at the Boston Convention and Exhibition Center. It features exhibits from around the world, as well as educational programs and workshops.
- Boston International Film Festival – April – This film festival is held every April at the Harvard Film Archive. It features independent and foreign films from around the world.
- Boston Comedy Festival – July- This comedy festival is held every July at various venues in Boston. It features stand-up comedians from all over the country.
- Boston Pops Fireworks Spectacular – July 4 – This annual fireworks display is held on the Charles River every July 4th. It is a popular Independence Day celebration.
How to advertise a professional service business in Boston?
There are so many types of professional service providers in Boston it can become crowded and difficult for many consumers to find your business. If you are a lawyer, doctor, dentist, contractor, accountant or work in childcare, food services, event planning, plumbing, electrical, carpentry, roofing, HVAC, waste removal or security services – then you need to be advertising your services. You need to ensure you have local pages created on Google local and Yelp along with paid ads to ensure customers see your business first. You should also be running paid search and paid social ads so individuals can visually see and experience what your business provides in the Boston area. If you need help advertising your service based business in the Boston area, please contact Advertisemint and speak with one of our advertising experts.
Boston government advertising
There are countless municipal and government departments that often have highly specific advertising needs in the Boston area. If you are a Boston politician running for office or work in a Boston based government division and need assistance with setting up marketing campaigns, advertising campaigns or any creative elements like videos, photography or graphic design, AdvertiseMint can help you build a strategy, accommodate any government regulations, place the media and report back on the KPIs required for success and return on investment. For reference, here are a few of the top government resources for the city of Boston.
- City of Boston Official WebsiteBoston Chamber of Commerce
- Boston Mayor’s Office
- Boston City Council
- Boston Library
- Boston Police Department
- Boston Fire Department
- Boston Sheriff Department
- Boston Public Health Commission
- Boston Public Works Department
- Boston Public Health Commission
- Boston Division of Transportation
- Boston Housing Authority
- Office of Emergency Management
- Office of New Bostonians
What is the Best Boston Ad Agency?
We believe AdvertiseMint is the best Boston ad agency. AdvertiseMint brings a full team of advertising experts that include account managers, media buyers, copywriters, creative experts in video production, video editing, photography, graphic design and data analysis to ensure our metrics are being met. We would love the opportunity to help grow your business.
Disclaimer: AdvertiseMint is an advertising agency that provides advertising and marketing services to businesses located in Boston. The details provided on this page are for informational purposes and to help explain the services we provide for our clients. AdvertiseMint has no affiliation or exclusive partnerships with the city of Boston, tourist locations, government divisions, sports teams, educational institutions, annual events, restaurants or any other businesses mentioned on this page.