With a rich history and a resilient spirit, the storied city of Detroit offers immense potential for businesses looking to make an impact. Leveraging a Detroit-based advertising agency like Advertisemint ensures that your brand’s narrative resonates with the heart and soul of Motor City, reaching the right audience precisely when and where it matters most.
Best ways to advertise in Detroit
Detroit is a vibrant city, and your business will need a marketing strategy to break through the noise. Detroit residents are bombarded with daily social media ads, search ads, billboards, TV ads, and radio ads. It’s essential that your advertising dollars are being spent efficiently. Here are some of the most popular Detroit advertising options for businesses.
Detroit Paid Social Advertising
Paid social allows Detroit businesses to reach consumers directly in their area. This is done by geo-targeted ads, targeting a specific zip code or a one-mile radius around a single point. Advertisers can also target aspects like interests, behaviors, or custom audiences of their customers, prospects, or visitors. You can learn more about each of the following types of advertising below:
- Facebook Ads
- Instagram Ads
- TikTok Ads
- Snapchat Ads
- LinkedIn Ads
- YouTube Ads
- Pinterest Ads
- Twitter / X Ads
Detroit Paid Search Advertising
Paid search allows Detroit businesses to reach consumers searching for their products or services on Google or Bing within a specific geographic area. These ads allow your business to appear on top of Google searches or Google Maps. This ensures customers find your business first before they find your competitors.
Detroit Local Advertising
There are countless options for reaching consumers located in the Detroit area. Each advertising option brings opportunities, challenges, and the need to monitor for a positive return on ad spend for the business. If you want to help to grow your business with local Detroit ads, please contact Advertisemint. You can learn more about local Detroit advertising options here:
- Yelp Ads
- Nextdoor Ads
- iHeartRadio Ads
- Spotify Ads
- Pandora Ads
- Local Cable Ads
- Billboard Advertising
- Detroit Metro Advertising
- Direct Mail
“Detroit is the Motor City, but it’s also the Music City, the Motown, and the Renaissance City. It’s a city with a rich history and a bright future.” – Eminem
How to Advertise with Detroit Sport Teams
Detroit, fondly known as “The Motor City,” has an intense passion for its sports teams. A city with a rich sports history and a dedicated fan base, Detroit offers a fantastic platform for advertisers looking to make an impact during game season. If you’re keen on understanding the opportunities available with Detroit sports teams, reach out to Advertisemint, and we can guide you on collaborations with the Detroit Tigers, Detroit Pistons, Detroit Lions, Detroit Red Wings, and Detroit City FC.
- Detroit Grand Prix – Annually held on Belle Isle, this is a premier event in motor racing that garners attention from racing enthusiasts worldwide. It’s a prime opportunity for advertisers looking for a significant impact. Detroit Grand Prix on Instagram | Detroit Grand Prix on YouTube
- Detroit Tigers (MLB) – The Tigers have been integral to Major League Baseball for over a century. Their home ground is the beautiful Comerica Park in downtown Detroit. The Detroit Tigers have clinched 4 World Series titles. Detroit Tigers on Instagram | Detroit Tigers on YouTube | Detroit Tigers on TikTok
- Detroit Pistons (NBA) – A team that has left a significant mark in the NBA, the Pistons have taken home three championships. Their games are hosted at the Little Caesars Arena, shared with the Red Wings. Detroit Pistons on Instagram | Detroit Pistons on YouTube | Detroit Pistons on TikTok
- Detroit Lions (NFL) – With an ever-hopeful and loyal fanbase, the Lions play their home games at Ford Field. While Super Bowl success has eluded them, their determination is unwavering. Detroit Lions on Instagram | Detroit Lions on YouTube
- Detroit Red Wings (NHL) – With 11 Stanley Cup titles, the Red Wings have a storied history in the NHL. They share the Little Caesars Arena with the Pistons.
Detroit Red Wings on Instagram | Detroit Red Wings on YouTube | Detroit Red Wings on TikTok
- Detroit City FC (NISA) – A testament to the growth of soccer in the U.S., Detroit City FC has a passionate following. They compete in the National Independent Soccer Association and play at Keyworth Stadium. Detroit City FC on Instagram | Detroit City FC on YouTube
How to Advertise to Detroit Universities, Colleges & Schools
Consider advertising specifically to Detroit students if your business targets customers between 13 and 30. This youthful segment continually evolves regarding their preferred social media platforms, information access methods, and daily tech usage. Predominantly a mobile-first demographic, reaching this audience demands a dynamic strategy, employing content and ads that genuinely connect with them. If you’re interested in advertising to students in the Detroit region, please get in touch with Advertisemint to explore the optimal advertising and marketing avenues for higher education. Below is a list of some of the most renowned schools in Detroit:
- Wayne State University – A distinguished public research university, Wayne State is celebrated for its diverse programs and central location in the heart of Detroit. Wayne State on Instagram | Wayne State on YouTube | Wayne State on TikTok
- University of Detroit Mercy – A private Catholic university, it offers over a hundred academic degrees and programs, well-known for its business, law, and engineering courses.
- Henry Ford College – This public college provides many academic and vocational programs, prepping students for further studies or entering the workforce.
- Wayne County Community College District – Serving the metropolitan Detroit area, it offers a broad range of programs catering to diverse student needs.
Detroit High Schools
- Cass Technical High School – Renowned for its strong academic curriculum, Cass Tech has produced numerous successful alumni. Cass Tech on Instagram
- Renaissance High School – Known for its rigorous academic program, it prepares students for college and beyond with a strong focus on arts and sciences. Renaissance High on Instagram
- Martin Luther King Jr. Senior High School – This school offers a comprehensive educational journey with an array of academic, artistic, and sports programs for its students. https://www.instagram.com/detroitk12/
How to advertise on the Detroit metro and public transportation?
From the bustling highways to the bus routes, People Mover tracks, and the emerging popularity of ride-sharing, Detroit offers a comprehensive tapestry of transportation options. According to Detroit’s Department of Transportation, thousands of commuters board public transportation systems daily. This positions Detroit with many unique advertising opportunities to engage a broad spectrum of commuters based on their locations, preferences, and demographics. If you’re considering Detroit Metro advertising, Detroit Bus advertising, Detroit People Mover advertising, Detroit taxi advertising, Detroit rideshare advertising, or any form of advertising across Detroit’s transportation network, AdvertiseMint’s team is eager to discuss an advertising strategy tailored for impactful business growth through transportation ads in the Detroit area.
How to advertise on the radio in Detroit?
With diverse radio options like WJR, WWJ, WDET, WMXD, WDMK, and WKQI, Detroit residents are always tuned into a mix of news, talk radio, and music, whether they’re driving the Motor City’s streets or working in its thriving industries. Radio advertising in Detroit provides a golden opportunity for businesses to connect with locals in a dynamic listening setting. Depending on your target audience, Detroit radio advertising can be narrowed down by station, music genre, or even time of day. Additionally, the digital age introduces avenues like Pandora and Spotify, which offer ad targeting based on parameters like zip codes, musical preferences, interests, and DMAs. If you aim to expand your presence in the Detroit market using radio advertising, the AdvertiseMint team is ready to guide you in crafting a strategic and effective radio campaign tailored to your business’s needs.
How much does billboard advertising cost in Detroit?
Whether you are cruising down Woodward Avenue, Michigan Avenue, Gratiot Avenue, or traveling on the major freeways like I-75, I-94, or the I-96, one thing that captures attention in Detroit is its billboard advertisements. Most Detroit billboards are controlled by big companies such as Lamar, Clear Channel, or OutFront Media. The average cost for billboards in Detroit ranges from $1,500 to $15,000 per month, depending on the traffic volume and the desirability of the billboard’s location. Numerous networks offer remnant spaces, which are more affordable options if you can be flexible about the locations of the billboards and their display duration. If you’re planning to use billboard advertising in the Detroit region for your venture, the team at AdvertiseMint can guide you in forming the perfect strategy, selecting prime locations, and ensuring your campaigns are effective and yield a substantial return on investment.
What are the most popular restaurants in Detroit?
Restaurants are the heartbeat of the Motor City known as Detroit. From classic American to ethnic delights, Detroit’s food scene is as diverse as its rich history and culture. Advertising for Detroit restaurants requires a targeted approach, ensuring that you tap into the local pride while drawing in visitors looking for a taste of the city. Whether you’re a historic diner or an upscale restaurant, advertising strategies must highlight your establishment’s unique flavor and contribution to the Detroit community. To enhance your restaurant’s presence in Detroit, consider partnering with AdvertiseMint for a tailored advertising experience. For a brief overview, here are some top restaurants that have earned their mark in Detroit:
- Slows Bar BQ – Located at 2138 Michigan Ave, Slows Bar BQ is a must-visit for barbecue lovers. Renowned for its smoked meats and comforting sides, it has become a Detroit institution.
- Lafayette Coney Island – A historic spot known for its classic Detroit-style Coney dogs. It is a favorite among locals and visitors and a testament to Detroit’s culinary traditions.
- Roast – Situated at 1128 Washington Blvd, Roast is an upscale steakhouse with a reputation for quality meats and impeccable service. Established by celebrity chef Michael Symon, it’s a culinary experience not to be missed.
- Selden Standard – This spot is known for its seasonal and locally sourced dishes, presenting a modern twist on classic recipes. A leader in Detroit’s farm-to-table movement.
- Astoria Pastry Shop – A beloved bakery in Greektown since 1971, Astoria offers a vast array of sweets and pastries, capturing the essence of Detroit’s Greek heritage.
- Dime Store – An American Brunch Bar located at 719 Griswold St., a local favorite for its inventive brunch menu and cozy atmosphere.
- Supino Pizzeria – Thin-crust pizza at its best! In the Eastern Market, Supino is a go-to for classic and innovative pizza toppings.
- Vicente’s Cuban Cuisine – At 1250 Library St., Vicente’s brings the vibrant flavors of Cuba to Detroit. From salsa dancing to their acclaimed paellas, it’s a slice of Havana in the city’s heart.
- American Coney Island – A rival to Lafayette, this diner offers its version of the famed Detroit Coney dog, making it a part of the longstanding debate over the best in the city.
Top 10 things to do when you visit Detroit?
With its rich automotive history and vibrant music scene, Detroit attracts countless visitors annually. For businesses in the Motor City, capitalizing on the influx of tourists is vital, especially for those in the entertainment, hospitality, dining, and transportation sectors. Tailored advertising strategies can help businesses tap into the tourist market effectively. For instance, geo-targeted ads can specifically reach out to individuals who are currently in Detroit but don’t reside there. Such focused marketing strategies can open up significant revenue streams for local businesses. If you need assistance with your ads focused on Detroit’s tourism sector, consider contacting an advertising agency for expert guidance. Here are some of the must-see attractions and activities in Detroit:
- Detroit Institute of Arts – Home to one of the best art collections in the United States, the DIA is a cultural gem.
- Motown Museum – Step into the house where Berry Gordy Jr. built the Motown Sound and produced artists like Stevie Wonder, The Supremes, and Marvin Gaye.
- Detroit Auto Show – Explore the latest car models and automotive innovations at one of the industry’s premier events.
- Henry Ford Museum & Greenfield Village – Delve into America’s history of innovation and its industrial past.
- Detroit Riverfront – A scenic area offering parks, plazas, and pathways with stunning views of the Detroit River and Canada.
- Comerica Park – Enjoy America’s favorite pastime, watching the Detroit Tigers play baseball in this downtown stadium.
- Motor City Casino & MGM Grand Detroit – Try your luck at one of Detroit’s premier casinos and entertainment hubs.
- Belle Isle Park – A 982-acre island park with a zoo, conservatory, and beautiful views of the Detroit skyline.
- Detroit Historical Museum – Dive deep into the rich history of Detroit, from its founding to its pivotal role in the automotive industry.
Popular social media accounts in Detroit you need to follow.
Engaging with Detroit on social media can offer a fresh perspective on this iconic American city. Paid social ads allow your business to be seen amidst content that truly resonates with consumers. Below is a list of the top Detroit social media accounts you should follow to keep abreast of all things Motor City:
- @metrotimes – This is the account for Metro Times, a premier weekly publication in Detroit that delves into the city’s news, arts, culture, music, and food.
- @BLACMagazine – BLAC Detroit Magazine offers a deep dive into the African-American lifestyle, news, and community events in Detroit, making it a key account for understanding the city’s diverse culture.
Everything you need to know about Detroit Real Estate advertising.
With tens of thousands of real estate agents in the Detroit area, there is constant need for real estate brokers and agents to get their properties in front of the right homebuyers. There are lots of options from targeted paid social and paid search ads, along with local options like Yelp, Google and Nextdoor and then options like direct mail or local cable ads. There are also digital options for real estate such as Realtor Connections, Zillow Real Estate Agency Advertising and the Trulia Real Estate Ad Network. Commercial real estate brokers are now using paid social to promote videos of their properties using LinkedIn ads to reach a B2B audience. Please note that many of the ad platforms have rules and limitations regarding the targeting of individuals while promoting real estate ads based on age, gender, ethnicity and location. The team at AdvertiseMint is happy to help you work through your options and can help you ensure you are generating leads for both home sellers and home buyers. For more detailed information on real estate advertising in Detroit, please contact Advertisemint. Here are some of the neighborhoods you need to know about when advertising in Detroit.
- Downtown Detroit Real Estate Advertising – The heart of Detroit, featuring landmarks such as the Renaissance Center and Detroit Riverwalk. It boasts numerous restaurants, clubs, and venues like the Fox Theatre, making it the hub for entertainment and nightlife.
- Corktown Real Estate Advertising – As Detroit’s oldest neighborhood, Corktown blends historic charm and modern amenities. Known for its vintage row houses, trendy eateries, and vibrant nightlife, it’s a must-visit for locals and tourists.
- Midtown Real Estate Advertising – The cultural epicenter of Detroit, it’s home to institutions like the Detroit Institute of Arts and Wayne State University. The district thrives on its array of theaters, galleries, and live music bars.
- Indian Village Real Estate Advertising – An affluent residential area known for its early 20th-century homes and mansions. The architecture and history here are second to none.
- Greektown Real Estate Advertising – A lively district known for its casino, traditional Greek restaurants, and bakeries. It’s a hub of activity day and night.
- New Center Real Estate Advertising – Notable for the historic Fisher Building, this area mixes business and residential spaces. It’s also the endpoint of the QLine, connecting it with Downtown.
- West Village Real Estate Advertising – An up-and-coming neighborhood known for its boutique stores, artisanal cafes, and a close-knit community feeling. It’s a slice of serenity in the heart of the city.
Complete guide to annual events in Detroit.
Whether you’re looking to advertise for a concert, sports event, festival, or other events, it’s vital to understand your options for local Detroit event advertising. If you aim to promote an event in the Detroit area, you should start preparations two to nine months ahead, depending on the event’s scale and anticipated audience. If you’re keen to delve deeper into event marketing or wish to sponsor a local event, don’t hesitate to contact AdvertiseMint, where our advertising specialists eagerly await assistance.
- North American International Auto Show (NAIAS) – January – Detroit showcases its legacy as the Motor City in this global automotive event, drawing international media and car enthusiasts.
- Detroit Restaurant Week – February – Celebrating the rich culinary scene of Detroit, this event lets residents and visitors enjoy special menus from the city’s best restaurants.
- Marche du Nain Rouge – March – A unique Detroit tradition, this event sees the city chasing away the mythical ‘Red Dwarf’ to ward off bad vibes for the rest of the year.
- Detroit Tigers Opening Day – April – The city comes alive with baseball fans heralding the start of the new season at Comerica Park.
- Movement Electronic Music Festival – May – Held annually during Memorial Day weekend, this festival celebrates Detroit’s rich electronic music legacy.
- Detroit River Days – June – A festival celebrating Detroit’s maritime, ecological, and culinary culture, with tall ships, live music, and ecological tours.
- Detroit Jazz Festival – September – The world’s largest free jazz festival occurs every Labor Day weekend, showcasing more than 60 national and local acts.
- Detroit Free Press Marathon – October – Runners from all over come to participate in this international marathon, half-marathon, and relay, with portions of the race taking place in neighboring Windsor, Canada.
- Detroit Tree Lighting Ceremony – November – A cherished tradition where Detroiters gather to witness the grand Campus Martius Christmas tree being illuminated.
- Noel Night – December – A long-standing holiday open house celebration in Detroit’s Cultural Center area, featuring free admission to many museums, caroling, and horse-drawn carriage rides.
How to advertise a professional service business in Detroit?
Detroit has so many types of professional service providers that it can become crowded and difficult for many consumers to find your business. If you are a lawyer, doctor, dentist, contractor, accountant, or work in childcare, food services, event planning, plumbing, electrical, carpentry, roofing, HVAC, waste removal, or security services – then you need to be advertising your services. You must ensure you have local pages created on Google Local and Yelp and paid ads to ensure customers see your business first. You should also run paid search and social ads so individuals can visually see and experience your business’s services in Detroit. If you need help advertising your service-based business in the Detroit area, please contact Advertisemint and speak with one of our advertising experts.
Detroit government advertising
Countless municipal and government departments often have highly specific advertising needs in Detroit. If you are a Detroit politician running for office or work in a Detroit-based government division and need assistance with setting up marketing campaigns, advertising campaigns, or any creative elements like videos, photography, or graphic design, AdvertiseMint can help you build a strategy, accommodate any government regulations, place the media, and report back on the KPIs required for success and return on investment. For reference, here are a few of the top government resources for Detroit.
- City of Detroit Official Website
- Detroit Regional Chamber
- Detroit Mayor’s Office
- Detroit City Council
- Detroit Public Library
- Detroit Police Department
- Detroit Fire Department
- Wayne County Sheriff’s Office
- Detroit Economic Growth Corporation (DEGC)
- Detroit Financial Department
- Detroit Water and Sewerage Department
- Detroit Parks and Recreation
- Detroit Department of Transportation
- Detroit Public Works Department
- Detroit Veterans Affairs
- National Weather Service – Detroit/Pontiac
What is the Best Detroit Ad Agency?
We believe AdvertiseMint is the best Detroit advertising agency. AdvertiseMint brings a full team of advertising experts, including account managers, media buyers, copywriters, and creative experts in video production, editing, photography, graphic design, and data analysis to ensure our metrics are met. We would love the opportunity to help grow your business.
Disclaimer: AdvertiseMint is an advertising agency that provides advertising and marketing services to businesses located in Detroit. The details provided on this page are for informational purposes and to help explain the services we provide for our clients. AdvertiseMint has no affiliation or exclusive partnerships with the city of Detroit, tourist locations, government divisions, sports teams, educational institutions, annual events, restaurants, or other businesses mentioned on this page.