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Home / Glossary / What are Instant Apps?

October 23, 2023

What are Instant Apps?

Instant apps are lightweight versions of native apps that can be run immediately without installation, providing users with a seamless experience for specific tasks or previews.

Examples of Android Instant Apps on Google Play Store

1. NYTimes – Crossword:

This allows users to play a mini version of the famous crossword without installing the full app.

2. Red Bull TV:

Users can watch videos and live streams from Red Bull TV without needing to install the full app.

3. BuzzFeed:

This instant version lets users quickly check out some of the trending stories without a full app download.

4. Wish:

The shopping platform offers an instant experience, allowing users to browse products before deciding to download the full app.

5. Vimeo:

Users can watch videos hosted on Vimeo through the instant app without installing the full application.

6. Dotloop:

This is a productivity app for real estate professionals. The instant version allows users to quickly view documents.

7. Onefootball:

Users can get live scores and football news without installing the full app.

Facts about Instant Apps:

  • As of October 23, 2023, there are over 2.1 million Instant Apps published on the Google Play Store
  • There are over 3 billion Android devices worldwide, and over 2 billion of them are eligible to use Instant Apps.
  • Over 2 million Instant Apps have been published on the Google Play Store.
  • Instant Apps have been used over 30 billion times since their launch in 2016.
  • Instant Apps have increased engagement and conversion rates for many developers.

How Do Instant Apps Differ from Regular Mobile Apps?

Instant apps, often termed as “android instant apps,” are a revolution in the app world. Unlike a regular app, you don’t need to download and install an instant app. Just access its URL, and voila! It’s like having the app without actually installing it on your android device. Google Play Instant facilitates this magic.

Here’s everything you need to know. Instant apps allow users to experience the app’s specific section without committing space on their device. Think of it like a parking meter app. Need to pay for parking quickly? Use the app without downloading the full version. It’s designed to save time and device storage.

Behind the scenes, app developers refactor their main app, breaking it down into bite-sized app modules. Each module represents a feature, like the flashlight in a multi-purpose app. These modules, like the base feature module, ensure that only the necessary parts of the app load.

For instance, if you click on a deep link for a crossword puzzle, only that section of the app loads. No need to clutter your device with the entire app. It’s all about efficiency and user experience. Plus, managing permissions is simpler.

What are Some Key Features of Android Instant Apps?

Android instant apps redefine the boundaries of traditional mobile applications. They blend the immediacy of web content with the rich functionality of native apps. As technology evolves, users demand quicker, more efficient ways to access content. Instant apps answer this call, offering a streamlined experience without the typical app-related commitments. Let’s delve into their standout features.

No installation required.

Android instant apps are a game-changer. Imagine using an app without the hassle to download and install. That’s right. No more waiting. No more consuming space on your android device. Google Play Instant makes this possible. You get the full experience of an installed app, minus the commitment.

Lightweight and fast for Android users.

Speed is the essence of instant apps. They’re designed to save you time. These apps run on a unique framework. Developers refactor their main app, creating bite-sized app modules. Only the necessary parts load. For instance, if you fancy a crossword puzzle, the specific section of the app springs to life. No need for the entire app. It’s efficient. It’s smart.

Accessible through URLs directly from Google Play.

Here’s everything you need to know. Instant apps aren’t just confined to an app store. They’re URL-based. Click on a deep link, and you’re in. It’s like magic. Google’s innovation bridges the gap between web and app. It enhances discoverability. Users can test the app’s feature without installing. It’s the future, blending the best of both worlds.

How Do Android Instant Apps Work?

Android instant apps are a marvel in the app ecosystem. They’re not your regular app. They’re something more, yet they demand less. Let’s dive into their mechanics.

The Technology Behind Instant Apps

Splitting mobile apps into modules.

Developers don’t just create an app. They craft it. They refactor their primary app, breaking it into distinct app modules. Each module is like a piece of a puzzle, representing a specific feature or function. For instance, a flashlight app might have a module just for the “torch” function.

Loading only necessary modules for instant app experiences.

Here’s the beauty of it. When you access an instant app’s URL, your android device doesn’t get burdened with the entire app. Only the required modules load. Say you’re browsing a parking app. If you only need to see the parking meter rates, just that module loads. No excess baggage.

User Experience for Android Users

Seamless transition from Google Play Store browsing to an app-like experience.

You’re on Google Play. You see an app link. You click. Suddenly, you’re inside the app, experiencing it in all its glory. No download. No wait. It’s the magic of Google’s instant app feature.

Saving device storage without needing to install an app.

Space is precious. Android users know this. Instant apps respect this. They allow a native app experience without hogging space on the device. It’s like tasting a piece of cake without having to buy the whole thing. Sweet, isn’t it?

What are the Benefits of Using Android Instant Apps?

Android instant apps are not just another tech fad. They’re a paradigm shift, reshaping how we interact with mobile applications. Let’s delve into the myriad benefits they offer.

For Android Users

Convenience and speed in using instant apps.

Tap. Load. Use. It’s that simple. No waiting for downloads. Instant apps run swiftly, offering users a native app experience without the fuss. It’s like flipping through a magazine, landing directly on the article you want.

Reduced commitment – try before you decide to install an app.

Ever regretted downloading an app? With instant apps, regrets are a thing of the past. Experience the app’s specific section, like a crossword puzzle or parking meter feature, without installing the whole thing. It’s a taste-test for apps.

Saving device storage with no full app installations.

Phones get cluttered. Storage runs out. Instant apps are the solution. They occupy a tiny digital footprint. It’s like having a flashlight app without the need to download the full suite of tools.

For App Developers and Businesses

Increased user engagement through Google Play.

Visibility matters. With instant apps, developers get a prime spot on Google Play. Users can access the app’s content directly from search results. It’s about discoverability and instant access.

Broader reach without requiring Android users to install.

Barrier-free access. That’s the promise. Users can dive into an app without the commitment. It’s like offering a free sample at a store, enticing customers to explore more.

Potential for higher conversion rates with use cases for instant.

First impressions count. Instant apps allow users to test the waters. If they like what they see, they’re more likely to dive in. It’s a win-win. Users get a taste, and businesses get a potential customer.

Instant apps are the bridge between fleeting interest and lasting engagement. They’re the future, simplifying the app experience for users and amplifying opportunities for developers.

How to Develop an Android Instant App?

The digital landscape is ever-evolving. Android instant apps are at the forefront of this change, offering a seamless blend of web and app experiences. But how does one create such a marvel? Let’s break it down.

Prerequisites for App Developers

Supported platforms and tools for Android app development.

The foundation is crucial. Developers need the right tools. Google Play Instant demands specific platforms. It’s not just about coding; it’s about using the right toolkit for the task.

Necessary app architecture and refactoring.

Structure matters. An android app isn’t just a monolith; it’s a carefully crafted structure. Developers need to refactor their apps, ensuring they’re modular and adaptable. It’s like building with Lego; each piece must fit perfectly.

Development Steps

Modularizing the app for instant use cases.

Think of an app as a puzzle. Each feature, like a crossword puzzle or parking meter function, is a piece. Developers break down their apps into these pieces, or modules. Each module serves a purpose, catering to specific user needs.

Configuring the app for instant experiences on Google Play Store.

Once modularized, the app needs fine-tuning. It’s about making it compatible with Google Play Instant. This step ensures users can access the app’s specific section, like a flashlight feature, directly from search results.

Testing and deploying to Android users.

The final frontier. Once developed, the app undergoes rigorous testing. It’s about ensuring quality, functionality, and user experience. Post-testing, it’s time to deploy. Android users can now enjoy the app without installing, saving space on their device.

Developing an instant app is an art and science. It’s about understanding user needs, leveraging technology, and delivering an unparalleled experience. It’s the future of app development, today.

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About Brian Meert

Brian Meert is the CEO of AdvertiseMint, a full service digital advertising agency and regular contributor to our Advertising Blog. Brian has written in-depth articles and marketing infographics that are used by marketing executives around the world. He writes about topics relating to Meta Ads Agency, Instagram Ads Agency, TikTok Ads Agency, Snapchat Ads Agency, YouTube Ads Agency , Amazon Ads Agency, Google Ads Agency, and Pinterest Ads Agency. After completing his MBA in marketing, Brian has spent the last 20 years working in digital marketing and helping clients like Coca Cola, Newegg, Grant Cardone and Consumer Affairs run profitable advertising.

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