Definition of TikTok Pulse TikTok Pulse is a cutting-edge feature designed to bridge the gap between brands and the wave of engagement that sweeps through TikTok daily. It's a solution that offers advertisers the coveted opportunity to place their brand ads right alongside the platform's most … [Read more...]

Definition of TikTok Creative Challenge TikTok Creative Challenge (TTCC) is an innovative platform that empowers creators and brands to collaborate on engaging and impactful video ad campaigns. By leveraging the creativity and reach of TikTok's massive user base, TTCC provides a unique … [Read more...]

Introduction to OnlyFans In a digital era dominated by content creators and influencers, OnlyFans has emerged as a revolutionary content subscription service, rapidly gaining traction since its inception by Tim Stokely in 2016. While the platform initially gained notoriety for its association … [Read more...]

Defining Mobile Attribution Mobile attribution is the analytical practice of pinpointing which marketing strategies and user touchpoints lead to conversions such as app installs, in-app purchases, or specific app user actions. In mobile marketing, where every click and install is crucial, mobile … [Read more...]

Introduction to Retargeting Retargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand's mobile app or website. It is a way to stay in front of potential customers and encourage them to come back and complete the desired action, such … [Read more...]

Definition of Conversion In the world of marketing, the term "conversion" holds significant weight. Unlike a currency converter or the metric system that changes one unit into another, in marketing, conversion refers to the process where a visitor, having interacted with a brand's content or … [Read more...]

The Definition of Lifetime Value (CLV) Lifetime Value (LTV) in mobile apps is a critical metric that estimates the total revenue a single user generates throughout their engagement with an app. It encapsulates various factors, including the average purchase value, frequency of transactions, and … [Read more...]

Definition of an Install Install is the process by which a user downloads and integrates an application onto their device. From the perspective of mobile marketing, an install represents the critical juncture where a user transitions from a prospect to an active user. It is the execution of an … [Read more...]

Definition and Basic Concept of a Push Notification A push notification is a message that pops up on a mobile device or desktop, offering a direct line of communication from app publishers to users. Utilized effectively across both Android and iOS operating systems, these notifications are … [Read more...]

The Definition of Connected TV Connected TV, often abbreviated as CTV, refers to any television set that connects to the internet and accesses content beyond what is available via the normal offering of cable or satellite providers. This includes smart TVs with built-in internet capabilities and … [Read more...]