With over 2.9 million residents, the heartland state of Kansas is characterized by its rich agricultural heritage and robust industrial growth. This creates a unique blend of opportunities for businesses looking to establish or expand their footprint. However, the key to success in the Sunflower State lies in an effective and well-tailored marketing strategy. Advertisemint is your ideal partner in this journey. Let us craft a bespoke marketing plan for you, taking into account the distinct demographics, budget constraints, and business objectives specific to the Kansas City landscape.
Best ways to advertise in Kansas City
Kansas City is a vibrant city, and your business will need a marketing strategy to break through the noise. Kansas residents are bombarded with daily social media ads, search ads, billboards, TV ads, and radio ads. It’s essential that your advertising dollars are being spent efficiently. Here are some of the most popular Kansas City advertising options for businesses.
Kansas City Paid Social Advertising
Paid social allows Kansas businesses to reach consumers directly in their area. This is done by geo-targeted ads targeting a specific zip code or a one-mile radius around a single point. Advertisers can also target aspects like interests, behaviors, or custom audiences of their customers, prospects, or visitors. You can learn more about each of the following types of advertising below:
- Facebook Ads
- Instagram Ads
- TikTok Ads
- Snapchat Ads
- LinkedIn Ads
- YouTube Ads
- Pinterest Ads
- Twitter / X Ads
Kansas City Paid Search Advertising
Paid search allows Kansas businesses to reach consumers searching for their products or services on Google or Bing within a specific geographic area. These ads allow your business to appear on top of Google searches or Google Maps. This ensures customers find your business first before they find your competitors.
Kansas City Local Advertising
There are countless options for reaching consumers located in the Kansas area. Each advertising option brings opportunities, challenges, and the need to monitor for a positive return on ad spend for the business. If you want to help to grow your business with local Kansas ads, please contact Advertisemint. You can learn more about local Kansas advertising options here:
- Yelp Ads
- Nextdoor Ads
- iHeartRadio Ads
- Spotify Ads
- Pandora Ads
- Local Cable Ads
- Billboard Advertising
- Kansas Metro Advertising
- Direct Mail
“Kansas City is the Paris of the Plains.” – Mark Twain
How to Advertise with Kansas City Sport Teams?
In Kansas, sports hold a cherished place in the heart of its communities. From college basketball rivalries to professional teams, the city offers myriad opportunities for businesses to engage with a passionate audience. Advertising during games or events can ensure businesses reach a widespread and devoted crowd, creating lasting impressions. If you want to explore advertising options with the Kansas City Chiefs, Kansas City Royals, Sporting Kansas City, or the Wichita Thunder, please contact Advertisemint to discuss opportunities.
- Kansas City Chiefs – A member of the NFL, the Chiefs are one of the most iconic football teams in the U.S. Their home games at Arrowhead Stadium are renowned for their electric atmosphere. The Chiefs have won two Super Bowl titles, in 1970 and 2020.
Chiefs on Instagram | Chiefs on YouTube | Chiefs on TikTok - Kansas City Royals – Representing Major League Baseball, the Royals have been Kansas City’s team since 1969. They’ve delivered many memorable moments at the Kauffman Stadium. The Royals have clinched the World Series title twice, in 1985 and 2015.
Royals on Instagram | Royals on YouTube | Royals on TikTok - Sporting Kansas City – As a Major League Soccer club, Sporting KC has built a strong soccer tradition in the heartland of America. They play their matches at the Children’s Mercy Park and have garnered a passionate fanbase. The team has won the MLS Cup twice, in 2000 and 2013.
Sporting on Instagram | Sporting on Youtube | Sporting on TikTok - Kansas City Mavericks – Competing in the ECHL, the Mavericks are a minor league hockey team that has consistently entertained its fans. They play at the Cable Dahmer Arena and have a devoted following, although they are yet to clinch a championship.
Mavericks on Instagram | | Mavericks on YouTube - Kansas City Monarchs – Formerly known as the Kansas City T-Bones, the Monarchs are a professional independent baseball team. Named in honor of the historic Negro League team, they play in the American Association of Professional Baseball. While they’ve had some successes over the years, they’re especially valued for their connection to baseball history.
Monarchs on Instagram | Monarchs on YouTube
How to Advertise to Kansas City Universities, Colleges & Schools?
If your business has customers between 13 and 30, you should look at advertising options for Kansas city students. This youth-focused segment is rapidly changing regarding which social media platforms they use, how they access information, and the technology they utilize daily. Generally, a mobile-first demo, reaching a demo requires a fluid strategy with both content and ads that resonate with the audience. If you want to advertise to students in the Kansas city, please contact Advertisemint to discuss the best advertising and marketing options for higher education. The following are some of the most popular schools in Kansas :
Kansas City Universities
- University of Missouri–Kansas City (UMKC) – As a vital part of the University of Missouri system, UMKC offers a broad spectrum of programs across various disciplines. It’s known for its reputable Conservatory of Music and Dance and its Schools of Dentistry, Medicine, and Law, serving students in both Missouri and Kansas.
UMKC on Instagram | UMKC on YouTube | UMKC on TikTok - Rockhurst University – A private Jesuit university founded in 1910, Rockhurst focuses on creating well-rounded individuals through a liberal arts education. With its mission rooted in service and leadership, the university takes pride in its small class sizes and community involvement.
Rockhurst University on Instagram | Rockhurst University onYoutube | Rockhurst University on TikTok - Kansas City Art Institute (KCAI) – Founded in 1885, KCAI is a private fine arts and design college offering undergraduate degrees in a variety of artistic disciplines. Known for its vibrant community and hands-on teaching methods, it stands as one of the Midwest’s premier art institutions.
KCAI on Instagram | KCAI on Tiktok
Kansas City Colleges
- Metropolitan Community College (MCC) – MCC is a public community college that caters to students from the greater Kansas City area. With multiple campuses, it offers a wide range of associate degree programs, certificates, and transfer opportunities to four-year institutions.
MCC on Instagram | MCC on YouTube | MCC on TikTok - Kansas City Kansas Community College (KCKCC) – Situated in Kansas City, Kansas, KCKCC is a public two-year institution offering a variety of academic, technical, and transfer programs to meet the needs of its diverse student population.
KCKCC on Instagram | KCKCC on YouTube - Avila University – Avila is a private Catholic university that emphasizes values-based learning. With a student-centric approach, it offers a wide array of undergraduate and graduate programs, nurturing students in an intimate setting.
Avila University on Instagram | Avila University on YouTube
Kansas City High Schools
- Lincoln College Preparatory Academy – This prestigious magnet school, located in the Kansas City School District, is well-known for its rigorous academic curriculum and a rich tradition of excellence. The school emphasizes college preparation, resulting in high college placement rates.
LCPA on Instagram | LCPA on Youtube - Paseo Academy of Fine and Performing Arts – As part of the Kansas City Public Schools, Paseo Academy emphasizes fine and performing arts alongside a strong academic foundation. The school offers specialized courses in visual arts, dance, music, and theater.
Paseo Academy on Instagram | Paseo Academy on Youtube - Rockhurst High School – Rockhurst is a private Roman Catholic Jesuit school recognized for its strong educational tradition and emphasis on faith-based values. Offering a comprehensive college-preparatory curriculum, Rockhurst shapes students into well-rounded individuals.
Rockhurst on Instagram |Rockhurst on Youtube
How to advertise on the Kansas City metro and public transportation?
Kansas City has a comprehensive transportation system, with bus lines, light rail, and streetcars. The system is operated by the Kansas City Area Transportation Authority (KCATA). KCATA reports over 2 million daily boardings across its diverse modes of transportation, underscoring a sprawling demographic of commuters. Therefore, Kansas City presents many advertising avenues to target an audience based on location, demographics, and other parameters. If you’re looking to delve into Kansas City bus advertising, Kansas City light rail advertising, Kansas City streetcar advertising, or any other form of promotion across Kansas City’s transportation landscape, the specialists at AdvertiseMint are eager to help. Let’s discuss a strategy to magnify your brand’s presence in Kansas City’s bustling transit community.
How to advertise on the radio in Kansas City?
Kansas City has many radio stations, including 98.9 The Rock, 810 WHB, and 98.1 FM The Bridge, offering a rich mix of news, talk shows, and diverse music genres. The rhythm of Kansas City’s cultural mosaic is captured in these stations, making radio advertising in the city an excellent platform for businesses to engage with residents. Such advertising opportunities can be narrowed down by station preference, music genres, or peak listening times during the day. Furthermore, digital platforms like Pandora and Spotify open the door for hyper-targeted advertising using parameters such as zip codes, music preferences, specific interests, DMAs, etc. If you are keen on amplifying your brand presence in Kansas City via radio advertising, our team at AdvertiseMint is here to guide you. We are committed to crafting, implementing, and optimizing a radio advertising strategy that aligns with your business goals and resonates with the Kansas City audience.
How much does billboard advertising cost in Kansas City?
Driving through Kansas City, whether it’s along the iconic Country Club Plaza, Broadway, or I-70, you’ll undoubtedly encounter numerous billboards vying for your attention. Major players owning these billboards in Kansas City include networks such as Lamar, OUTFRONT Media, and Link Media Outdoor. In Kansas City, the average cost for billboard advertising can range from $1,000 to $10,000 per month. The pricing is influenced by traffic volume, location prominence, and the site’s overall appeal. These networks often provide remnant options, which are more affordable if advertisers are open to flexibility regarding the billboard’s location and display duration. If you’re considering using billboard advertising to elevate your brand’s presence in Kansas City, the AdvertiseMint team is ready to assist. We can help craft the perfect strategy, pinpoint the most advantageous locations, and ensure your campaigns deliver a worthwhile return on your investment.
What are the most popular restaurants in Kansas City?
Kansas City’s culinary scene is as vibrant and diverse as its population. With the influence of Midwestern, Southern, and Native American cultures, dining in Kansas City is a delightful fusion experience. Promoting restaurants in this city requires reaching out to its diverse demographic, including the locals and many tourists flocking to its museums and attractions. Whether through social media, review platforms like Yelp and Google, or local word-of-mouth, advertising for Kansas City’s restaurants requires a nuanced approach.
Should you seek assistance amplifying your restaurant’s presence in Kansas City, the AdvertiseMint team will guide you. To give you an idea, here are some of the most sought-after restaurants in Kansas City:
- Joe’s Kansas City Bar-B-Que – Joe’s isn’t just a restaurant; it’s an institution. Best known for its mouthwatering ribs and Z-Man sandwich, this iconic barbecue spot originally started in a gas station and has since become a must-visit for locals and tourists alike.
- Q39 – A relatively newer entrant in the Kansas City BBQ scene, Q39 offers a chef-driven menu that combines wood-fired grilling with traditional BBQ. The restaurant’s modern and energetic atmosphere complements its innovative dishes.
- Corvino Supper Club & Tasting Room – This dual-concept dining destination in the heart of KC is renowned for its live music Supper Club and intimate Tasting Room. The dishes are designed to share, and the ever-evolving menu showcases a creative approach to modern American cuisine.
- Char Bar – Char Bar is a modern barbecue restaurant that uses wood-fired grills to cook its meats. It offers a variety of dishes, including brisket tacos, burnt ends nachos, and smoked chicken salad.
- Jack Stack Barbecue – Jack Stack Barbecue is a family-owned barbecue restaurant that has been in business for over 50 years. It is known for its tender brisket and ribs.
- The Capital Grille – A high-end steakhouse that offers a variety of cuts of beef, as well as seafood and pasta dishes. It is known for its excellent service and atmosphere.
- Steak N’ Shake – A fast-food restaurant that is known for its burgers, fries, and milkshakes. It is a popular spot for families and budget-minded diners.
Top 10 things to do when you visit Kansas City
Kansas City is a vibrant city known for its barbecue, jazz, and professional sports teams. It is also home to a number of museums and cultural attractions, including the Nelson-Atkins Museum of Art, the American Jazz Museum, and the National World War I Museum and Memorial. Kansas City attracts millions of visitors annually, and businesses in the tourism, events, hospitality, and local experiences sectors need to tailor their advertising campaigns to cater to tourists. By crafting specialized strategies to target those visiting but not residing in Kansas City, businesses can open up many opportunities. If your venture pertains to Kansas City’s tourism or hospitality sectors and you’re keen on effective advertising, contact AdvertiseMint. They can help you reach your target audience and boost your bottom line. Here’s a handy guide on the must-do activities when in Kansas City :
- Pay a visit to National World War I Museum and Memorial – Dive into the history of the First World War at this comprehensive museum. Explore interactive exhibits, genuine wartime artifacts, and get a panoramic view of the city from the top of the Liberty Memorial Tower.
- Explore Nelson-Atkins Museum of Art – Admire an extensive collection of art from various cultures and time periods, from ancient artifacts to contemporary pieces, in this iconic Kansas City institution.
- Take a walk to Kansas City Zoo – Spanning over 200 acres, this zoo houses more than 1,300 animals from around the world. Engage in interactive exhibits, animal shows, and even a sky safari.
- Dine at Country Club Plaza – Kansas City’s premier shopping, dining, and entertainment destination, the Plaza offers a blend of high-end retail, sumptuous cuisines, and seasonal events.
- Discover Boulevard Brewing Company – Experience Kansas City’s vibrant craft beer culture. Take a tour of the brewery, learn about the brewing process, and sample some of the city’s favorite beers.
- Kansas City Barbecue Tours – Dive deep into the world of Kansas City barbecue with a guided tour. Sample mouthwatering dishes from renowned barbecue joints and learn about the history and culture of BBQ in the city.
- Go to Kauffman Center for the Performing Arts – Attend breathtaking performances in this architectural marvel. Whether it’s ballet, opera, or symphony, the Kauffman Center promises a world-class experience.
- Explore Arabia Steamboat Museum – Unearth the treasures from the sunken 1856 steamboat Arabia. This museum offers a unique glimpse into pre-Civil War American life through well-preserved artifacts.
- Watch Kansas City Royals at Kauffman Stadium – Enjoy America’s favorite pastime in this iconic stadium. Witness the Kansas City Royals, the city’s Major League Baseball team, in action.
- Go to Starlight Theatre – Experience outdoor entertainment in this historic venue. From Broadway shows to concerts, Starlight Theatre offers a unique, open-air performing arts experience.
The list gives you a taste of Kansas City’s multifaceted allure. Whether it’s the thrill of roller coasters, nature’s serenity, or space’s magic, Kansas promises something for everyone.
Popular social media accounts in Kansas City you need to follow
Engaging socially can be a game-changer in creating meaningful connections. Paid social ads seamlessly weave your business into the content-rich tapestry that users are engrossed in. Here’s a compilation of prominent Kansas-based social media handles that you’d want to keep tabs on to remain updated on all things Kansas :
- @VisitKC – The official account for Kansas City’s tourism board, highlighting events, attractions, and all things KC.
- @KCStar – The primary newspaper of the Kansas City metropolitan area provides news updates and in-depth stories. For daily news, updates, and insightful stories related to Kansas City and its surroundings, the Kansas City Star is a must-follow.
- @ThePitchKC – This is a local news and culture website that covers Kansas City. They post about everything from food and music to politics and sports..
Everything you need to know about Kansas City Real Estate advertising
With tens of thousands of real estate agents in the Kansas City area, there is constant need for real estate brokers and agents to get their properties in front of the right homebuyers. There are lots of options from targeted paid social and paid search ads, along with local options like Yelp, Google and Nextdoor and then options like direct mail or local cable ads. There are also digital options for real estate such as Realtor Connections, Zillow Real Estate Agency Advertising and the Trulia Real Estate Ad Network. Commercial real estate brokers are now using paid social to promote videos of their properties using LinkedIn ads to reach a B2B audience. Please note that many of the ad platforms have rules and limitations regarding the targeting of individuals while promoting real estate ads based on age, gender, ethnicity and location. The team at AdvertiseMint is happy to help you work through your options and can help you ensure you are generating leads for both home sellers and home buyers. For more detailed information on real estate advertising in Kansas City, please contact Advertisemint.
Here are some of the neighborhoods you need to know about when advertising in Kansas City.
- Plaza District Real Estate Advertising –This neighborhood is known for its upscale shops and restaurants. It is a popular spot for tourists and locals alike.
- Westport District Real Estate Advertising – This neighborhood is known for its nightlife and trendy bars and restaurants. It is a popular spot for young people and those who want to experience the city’s vibrant nightlife.
- Downtown Kansas City Real Estate Advertising – This neighborhood is home to the city’s major sports teams, as well as a variety of museums and cultural attractions. It is a popular spot for business travelers and tourists alike.
- River Market Real Estate Advertising – This neighborhood is a popular destination for both locals and tourists due to its historic warehouses that have been repurposed into shops, restaurants, and art galleries.
- Midtown Kansas City Real Estate Advertising – This neighborhood is known for its diverse mix of businesses and residents. It is a popular spot for young professionals and families alike.
- Brookside Real Estate Advertising – This neighborhood is known for its tree-lined streets and independent shops and restaurants. It is a popular spot for families and those who want to experience a more relaxed atmosphere.
- North Kansas City Real Estate Advertising – This neighborhood is known for its historic charm and its proximity to the Country Club Plaza. It is a popular spot for those who want to experience a more traditional Kansas City neighborhood.
- East Village Real Estate Advertising – This neighborhood is known for its arts and culture scene. It is a popular spot for young professionals and those who want to experience a more eclectic side of Kansas City.
- South Kansas City Real Estate Advertising – This neighborhood is known for its diversity and its affordability. It is a popular spot for families and those who want to experience a more laid-back side of Kansas City.
Complete guide to annual events in Kansas City
For businesses and individuals looking to capitalize on Kansas City’s event scene, it’s crucial to understand the annual calendar of events. Kansas City has a vibrant events calendar, from barbecue festivals to jazz concerts. Starting early – anywhere from two to nine months prior – based on the size and projected attendance of the event is key.
If you’re considering marketing or sponsorship opportunities for a Kansas City event, get in touch with a local marketing agency for expert insights.
- Big Brothers Big Sisters of Kansas City Metro Gala -February- This event raises funds for Big Brothers Big Sisters of Kansas City Metro, which provides one-to-one mentoring to children in need. The gala features a silent auction, live music, and dancing.
- Kansas City Irish Fest – March -This festival celebrates Irish culture and heritage. It features live music, dancing, food, and drink.
- Kansas City Jewish Film Festival – April – This festival showcases independent and foreign films with Jewish themes. It is held at various theaters in the Kansas City area.
- Kansas City Renaissance Festival – September – This festival transports visitors back to the 16th century. It features jousting, sword fighting, and other period entertainment.
- Kansas City Bike Race – May -This race is a part of the USA Cycling Pro Challenge. It is a challenging 180-mile course that winds through the Kansas City area.
- Kansas City Chiefs Training Camp – July – This is a great opportunity to see the Kansas City Chiefs up close. The training camp is held at the Chiefs’ practice facility in Missouri.
- Kansas City Royals Fan Fest – January – This event is a chance for fans to meet the Kansas City Royals players and coaches. It also features interactive games and activities.
- Kansas City Chiefs Kickoff Party – September – This party is a way to celebrate the start of the NFL season. It features live music, food, and drink.
- Kansas City BBQ Festival – August – This festival celebrates Kansas City’s world-famous barbecue. It features samples from top barbecue restaurants, live music, and a cooking competition.
- Kansas City Comic Con – September – This convention is a celebration of all things comics, sci-fi, and fantasy. It features appearances by celebrities, panels, and workshops.
How to advertise a professional service business in Kansas City?
There are so many professional service providers in Kansas City that it can become crowded and difficult for many consumers to find your business. If you are a lawyer, doctor, dentist, contractor, accountant, or work in childcare, food services, event planning, plumbing, electrical, carpentry, roofing, HVAC, waste removal, or security services – then you need to be advertising your services. You must ensure you have local pages created on Google Local and Yelp and paid ads to ensure customers see your business first. You should also run paid search and social ads so individuals can visually see and experience your business’s services in Kansas. If you need help advertising your service-based business in Kansas City, please contact Advertisemint and speak with one of our advertising experts.
Kansas City Government Advertising
Countless municipal and government departments often have highly specific advertising needs in the Kansas City area. If you are a Kansas City politician running for office or work in a Kansas-based government division and need assistance with setting up marketing campaigns, advertising campaigns, or any creative elements like videos, photography, or graphic design, AdvertiseMint can help you build a strategy, accommodate any government regulations, place the media and report back on the KPIs required for success and return on investment. For reference, here are a few of the top government resources for Kansas City.
- City of Kansas Official Website
- Kansas Chamber of Commerce
- Kansas Mayor’s Office
- Kansas City Council
- Kansas Police Department
- Kansas Fire Department
- Kansas Sheriff Department
- Kansas Department of Commerce
- Kansas City Board Of Public Utilities
- Kansas Parks and Recreation
- Kansas Department of Transportation
What is the Best Kansas City Ad Agency?
We believe AdvertiseMint is the best Kansas City ad agency. AdvertiseMint brings a full team of advertising experts, including account managers, media buyers, copywriters, and creative experts in video production, editing, photography, graphic design, and data analysis to ensure our metrics are met. We would love the opportunity to help grow your business.
Disclaimer: AdvertiseMint is an advertising agency that provides advertising and marketing services to businesses located in Kansas City. The details provided on this page are for informational purposes and to help explain the services we provide for our clients. AdvertiseMint has no affiliation or exclusive partnerships with the city of Kansas, tourist locations, government divisions, sports teams, educational institutions, annual events, restaurants, or other businesses mentioned on this page.