With over 10 million residents, the dynamic city of Seoul offers a tremendous opportunity for business advancement. Businesses that engage with a Seoul advertising agency like AdvertiseMint can ensure their story resonates with the right audience in the right context and moment.
Best ways to advertise in Seoul
Seoul is a vibrant city, and your business will need a marketing strategy to break through the noise. Seoul residents are bombarded with daily social media ads, search ads, billboards, TV ads, and radio ads. It’s essential that your advertising dollars are being spent efficiently. Here are some of the most popular Seoul advertising options for businesses.
Seoul Paid Social Advertising
Paid social allows Seoul businesses to reach consumers directly in their area. This is done by geo-targeted ads, targeting a specific zip code or a one-mile radius around a single point. Advertisers can also target aspects like interests, behaviors, or custom audiences of their customers, prospects, or visitors. You can learn more about each of the following types of advertising below:
- Facebook Ads
- Instagram Ads
- TikTok Ads
- Snapchat Ads
- LinkedIn Ads
- YouTube Ads
- Pinterest Ads
- Twitter / X Ads
Seoul Paid Search Advertising
Paid search allows Seoul businesses to reach consumers searching for their products or services on Google or Bing within a specific geographic area. These ads allow your business to appear on top of Google searches or Google Maps. This ensures customers find your business first before they find your competitors.
Seoul Local Advertising
There are countless options for reaching consumers located in the Seoul area. Each advertising option brings opportunities, challenges, and the need to monitor for a positive return on ad spend for the business. If you want to help grow your business with local Seoul ads, please contact Advertisemint. You can learn more about local Seoul advertising options here:
- Yelp Ads
- Nextdoor Ads
- iHeartRadio Ads
- Spotify Ads
- Pandora Ads
- Local Cable Ads
- Billboard Advertising
- Seoul Metro Advertising
- Direct Mail
“In the shadows of skyscrapers, Seoul’s soul still thrives in its bustling markets and ancient temples.” Unknown.
How to Advertise with Seoul Sports Teams
In the bustling heart of South Korea, Seoulites are passionate about their sports and champions. With various sports, teams, and stadiums, Seoul presents a unique opportunity for businesses to sponsor, advertise, and reach a vast audience of devoted fans, not just on game days but all year round. If you’re interested in understanding how to advertise with Seoul sports teams, please contact AdvertiseMint to learn more about advertising options with the Doosan Bears, FC Seoul, LG Twins, Seoul SK Knights, or the Seoul E-Land FC.
- Doosan Bears (KBO) – One of the most renowned baseball teams in the Korean Baseball Organization, the Bears play their home games at the Jamsil Baseball Stadium. Throughout their history, the Doosan Bears have clinched multiple KBO championships. Doosan Bears on Instagram | Doosan Bears on YouTube
- FC Seoul (K League 1) – A dominant force in South Korean football, FC Seoul boasts numerous league titles and plays at the Seoul World Cup Stadium. FC Seoul on Instagram | FC Seoul on YouTube
- LG Twins (KBO) – Another leading baseball team in Seoul, the LG Twins share the Jamsil Baseball Stadium with the Doosan Bears and have their own loyal followers. LG Twins on Instagram | LG Twins on YouTube
- Seoul SK Knights (KBL) – Competing in the Korean Basketball League, the SK Knights have a rich basketball legacy in Seoul and play their home games at the Jamsil Students’ Gymnasium. Seoul SK Knights on Instagram | Seoul SK Knights on YouTube
- Seoul E-Land FC (K League 2) – This professional men’s soccer team is a part of the K League 2 and matches at the Seoul Olympic Stadium. Seoul E-Land FC on Instagram | Seoul E-Land FC on YouTube
How to Advertise to Seoul Universities, Colleges & Schools
If your business targets customers between 13 and 30, consider diving into advertising opportunities focused on Seoul students. This demographic is in constant flux, especially regarding their preferred social media platforms, information access methods, and daily technology usage. As this audience is predominantly mobile-first, a fluid strategy encompassing engaging content and resonant ads is vital. To optimize your reach to students in the Seoul area, reach out to AdvertiseMint to explore the best advertising and marketing avenues tailored for higher education. Highlighted below are some of the esteemed educational institutions in Seoul:
- Seoul National University (SNU) – As a premier research university, SNU offers a comprehensive range of programs, distinguished for its relentless pursuit of innovation and research. SNU on Instagram | SNU on YouTube
- Korea University – A renowned private research institution, Korea University is celebrated for its diverse academic disciplines, including business, engineering, and the arts. Korea University on Instagram | Korea University on YouTube
- Yonsei University – Situated in the heart of Seoul, Yonsei is an elite institution recognized for its rigorous academic programs and extensive research endeavors. Yonsei University on Instagram | Yonsei University on YouTube
- Seoul Women’s College of Nursing – This reputed college equips its students with comprehensive nursing skills, preparing them for the healthcare industry.
- Seoul Technical College – Recognized for its diverse student body, this institution offers a blend of academic and vocational programs, from transfer pathways to specialized courses. Seoul Technical College on Instagram | Seoul Technical College on YouTube
- Seoul Arts College – Nestled in a dynamic setting, this college provides an array of degrees and certificates, laying the foundation for many artistic endeavors. Seoul Arts College on Instagram | Seoul Arts College on YouTube
Seoul High Schools:
- Seoul Foreign School – Recognized for its robust academic curriculum, Seoul Foreign School emphasizes a global perspective, enriching extracurriculars, and community outreach. Seoul Foreign School on Instagram | Seoul Foreign School on Youtube
- Dwight School Seoul – A beacon of holistic education, Dwight School emphasizes nurturing young minds through a balanced academic and co-curricular blend. Dwight School Seoul on Instagram | Dwight School Seoul on YouTube
- Hangaram High School – Catering to a diverse student body, Hangaram offers a multifaceted educational landscape spanning academics, arts, and athletics. Hangaram High School on Instagram
How to advertise on the Seoul metro and public transportation?
Navigating through the vast web of subways, bus routes, bike lanes, taxis, and shared mobility services, residents of Seoul are familiar with a sophisticated transportation matrix. The Seoul Metropolitan Rapid Transit Corporation reports millions of daily boardings on its expansive subway system, presenting unique advertising avenues to target a daily commuter audience based on specific locations, demographics, and patterns. If you’re keen on launching campaigns on Seoul Metro advertising, Seoul Bus advertising, Seoul taxi advertising, Seoul rideshare advertising, or any facet of Seoul’s transportation system, the team at AdvertiseMint is eager to guide you. We’ll strategize to amplify your business presence through effective transportation ads in the bustling heart of South Korea.
How to advertise on the radio in Seoul?
With many radio choices like KBS Radio, SBS Power FM, MBC FM, EBS FM, and TBS eFM, residents of Seoul are never short of news, talk radio, and music to accompany them during their daily commutes or while at work. Advertising on Seoul’s radio waves offers businesses a distinctive opportunity to connect with locals in a context of focused listening. In Seoul, radio advertising can be tailored based on the station, musical preference, and specific time slots. The digital realm has also opened doors to platforms like Melon, Genie Music, and Bugs, enabling targeted advertising based on regions, musical tastes, user interests, and more. If you’re keen on expanding your business in Seoul using radio advertising, the experts at AdvertiseMint are eager to ensure your radio campaign strategies and creatives are effectively designed, launched, and yield fruitful outcomes for your venture.
How much does billboard advertising cost in Seoul?
Whether navigating through the bustling streets of Gangnam, Myeongdong, and Hongdae, or driving along major thoroughfares like the Gangbyeon Expressway or Gyeongbu Expressway, you will surely encounter billboards in Seoul. Many of Seoul’s billboards are managed by leading networks such as Doosan Media, JCDecaux Korea, or Seoul Media Group. The average cost of billboards in Seoul falls between ₩5,000,000 and ₩50,000,000 per month, depending on the area’s foot traffic, visibility, and overall demand. Given the city’s competitive nature of advertising spaces, many networks might offer remnant spaces or more budget-friendly choices for those flexible regarding the billboard’s location and display duration. If you’re contemplating running billboard ads for your business in the Seoul region, the professionals at AdvertiseMint are at your service. We’re here to craft the perfect strategy, identify prime locations, ensure smooth campaign deployment, and guarantee a rewarding return on your investment.
What are the most popular restaurants in Seoul?
Dining is an integral part of the Seoul experience. From traditional Korean BBQ joints to modern fusion restaurants to popular street food stalls, Seoulites have an insatiable appetite for diverse culinary delights. Marketing for restaurants in Seoul requires a delicate balance of appealing to locals and the influx of international tourists. Effective restaurant advertising should target potential customers based on location, offerings, promotions, price points, and digital endorsements via platforms like Naver, KakaoTalk, and Instagram. If you aim to expand your restaurant’s presence in Seoul and seek guidance, we recommend reaching out to AdvertiseMint for expert insights into the most suitable advertising avenues. For your reference, here’s a list of some top-rated restaurants in Seoul:
- Jungsik – Located in Cheongdam-dong, Jungsik is renowned for its contemporary take on traditional Korean cuisine, offering a unique blend of flavors and techniques.
- Myeongdong Kyoja – This spot is a must-visit for noodle enthusiasts, famed for its hand-cut kalguksu noodles and dumplings.
- Mapo Jeong Daepo – A celebrated Korean BBQ restaurant, the go-to place for those looking to savor authentic marinated meats.
- Mingles – Nestled in Gangnam-gu, Mingles continually impresses its patrons with fusion dishes that incorporate traditional Korean ingredients and international flavors.
- Street Food in Myeongdong – For those looking to explore the heart of Korean street food, Myeongdong’s bustling streets offer many options, from spicy rice cakes (tteokbokki) to skewered snacks.
- Gwangjang Market – An iconic food market in Seoul, it’s where to try traditional Korean delicacies like bindaetteok (mung bean pancakes) and fresh sannakji (live octopus).
- Pierre Gagnaire à Séoul – For a taste of French haute cuisine, this Michelin-starred restaurant in the Lotte Hotel is a favorite among locals and expats.
- Tosokchon Samgyetang – Located near Gyeongbokgung Palace, it’s famed for its ginseng chicken soup, a traditional Korean dish believed to have rejuvenating properties.
- La Yeon – Situated atop The Shilla Seoul, this Michelin 3-star restaurant offers an elegant dining experience with panoramic city views.
- Bornga – A popular chain specializing in Korean BBQ, it’s recognized for its high-quality meats and signature sauces.
Top 10 things to do when you visit Seoul?
With Seoul being a top travel destination, attracting millions of tourists annually, advertising to this transient audience is pivotal for businesses in the events, activities, tours, accommodations, transportation, and culinary sectors. A distinctive advertising strategy focusing on reaching visitors is essential. Numerous paid social ad platforms allow businesses to target individuals present in a particular location, even if they aren’t residents. This approach to reaching a consistent influx of potential consumers can unlock significant revenue prospects for local businesses. For those needing assistance with hotel ads, tourism promotions, or transportation campaigns in the Seoul area, please contact AdvertiseMint. To guide your visit, here are some of the most popular things to do when you are in Seoul:
- Gyeongbokgung Palace – This historic palace symbolizes Seoul’s rich history and offers regular changing of the guard ceremonies that are a treat to watch.
- Bukchon Hanok Village – An area with preserved traditional Korean houses, known as hanoks, providing a glimpse into the city’s past.
- Myeongdong Shopping Street – Seoul’s prime shopping district, packed with many fashion stores, beauty brands, and delicious street food.
- N Seoul Tower – Offering a panoramic view of the city, it’s a must-visit for both day-time vistas and night-time city lights.
- Hongdae District – Known for its vibrant nightlife, indie music culture, and youthful energy.
- DMZ Tour – Dive into the history of the Korean Peninsula with a tour of the Demilitarized Zone, a unique experience not to be missed.
- Gangnam District – Made globally famous by the song “Gangnam Style”, this upscale area offers shopping, entertainment, and world-class dining.
- Insadong – A blend of the traditional and modern, with tea houses, craft shops, and art galleries lining the streets.
- Lotte World – An expansive amusement park, often dubbed the ‘Disneyland of Korea’, is perfect for families and thrill-seekers.
- Han River – Rent a bike or enjoy a peaceful walk along the city’s dividing river, and maybe catch a local festival or concert.
Popular social media accounts in Seoul you need to follow.
Engaging with social platforms can offer a unique perspective on a city’s pulse. Paid social ads strategically place your business amidst the content that residents and admirers of the city deeply connect with. Here’s a list of essential Seoul-based social media accounts on Twitter you should follow to stay in the loop with all things related to Seoul:
- @soompi – This account keeps you updated on the latest K-pop and K-drama news, making it a must-follow for fans of Korean entertainment.
- @SeoulEats – For food enthusiasts, this account offers glimpses into Seoul’s diverse culinary scene, from popular street foods to upscale dining experiences.
- @koreatimescokr – The official account of The Korea Times delivers the latest news and current events in and around Seoul and South Korea.
Complete Seoul real estate advertising and neighborhood guide.
Reaching the right neighborhood with your advertisements is paramount for your business’s success in Seoul. With an array of advertising avenues from targeted paid social and search ads to localized platforms like Naver and Kakao, and traditional methods like direct mail or local cable promotions, it’s vital to know where your audience is. If you aim to target users in Seoul based on demographics like location, age, gender, or income, here’s a primer on the city’s notable neighborhoods. For an in-depth approach, reach out to AdvertiseMint.
- Jongno Real Estate Advertising – Located in the heart of Seoul, it encompasses traditional aspects of Korea with landmarks like Gyeongbokgung Palace and Bukchon Hanok Village, presenting an old-world charm amidst a bustling metropolis.
- Gangnam Real Estate Advertising – Popularized globally by the song “Gangnam Style,” this upscale district is synonymous with luxury and trendiness, offering high-end shopping, dining, and entertainment venues.
- Hongdae Real Estate Advertising – An energetic area influenced by the nearby Hongik University. It’s a hub for youth culture, with its indie music scene, urban arts, and bustling nightlife.
- Itaewon Real Estate Advertising – A diverse and international district, Itaewon is known for its cosmopolitan dining and nightlife, with numerous eateries serving international cuisine and bars that cater to the expatriate community.
- Myeongdong Real Estate Advertising – Seoul’s shopping Mecca, Myeongdong is a paradise for shoppers with its countless beauty stores, fashion boutiques, and street food stalls.
- Insadong Real Estate Advertising – Merging the traditional with the modern, Insadong is a cultural enclave with art galleries, antique shops, and teahouses, all nestled within the city’s skyscrapers.
- Dongdaemun Real Estate Advertising – A major design and fashion hub, it boasts the iconic Dongdaemun Design Plaza and multiple shopping complexes that operate almost around the clock.
- Yeouido Real Estate Advertising – Often referred to as the “Manhattan of Seoul,” the city’s main finance and investment banking district, dotted with skyscrapers and home to the National Assembly.
Complete guide to annual events in Seoul.
When considering promoting an event, concert, festival, or celebration in Seoul, it’s imperative to recognize the city’s vibrant calendar of events. To ensure maximum visibility for your Seoul-based event, initiate promotional activities between two to nine months in advance, depending on the event’s magnitude and anticipated audience size. If you seek insights on event marketing or aim to sponsor a local Seoul event, feel free to reach out to Advertisemint. Our team of advertising connoisseurs is here to guide you.
- Seollal (Korean Lunar New Year) – January/February – Seoul celebrates its Lunar New Year with cultural events, family reunions, ancestral rites, and traditional games.
- Yeouido Spring Flower Festival – April – This festival takes place on Yeouido Island, where cherry blossoms and spring flowers showcase their full bloom, attracting tourists and locals alike.
- Lotte World Tower Fireworks Festival – April – A mesmerizing fireworks display lights up the skyline around the iconic Lotte World Tower.
- Seoul Jazz Festival – May – An annual event that celebrates jazz and hosts internationally acclaimed artists at the Olympic Park in Seoul.
- Seoul Queer Culture Festival – June – A series of events including a parade, aiming to promote the rights and understanding of the LGBTQ+ community in Seoul.
- Boryeong Mud Festival – July – While technically outside Seoul, many Seoul residents flock to Boryeong for this fun-filled mud festival on Daecheon Beach.
- Seoul International Fireworks Festival – October – Held along the Han River, this event witnesses some of the most stunning fireworks displays, drawing in massive crowds.
- Jongno Hanbok Festival – October – Celebrating Korea’s traditional clothing, ‘Hanbok’, this festival features parades, performances, and contests.
- Seoul Lantern Festival – November – Stretching along Cheonggyecheon Stream, this festival showcases thousands of lanterns, making the heart of Seoul glow.
- Seoul Kimchi Festival – November – A celebration of Korea’s most iconic dish, with activities ranging from making and sharing kimchi to cultural performances.
How to advertise a professional service business in Seoul?
Seoul, the bustling capital city of South Korea, houses an array of professional service providers. Due to its dense concentration of businesses, it can be difficult for consumers to pinpoint your specific service. Advertising is crucial whether you’re an attorney, medical practitioner, accountant, architect, event organizer, or specializing in fields like IT, culinary arts, event management, or home repairs. Establishing local pages on platforms like Naver and KakaoMap is imperative, supported by targeted ads to ensure potential clients spot your enterprise upfront. Incorporating paid search campaigns and visually appealing ads on platforms like Naver, Daum, and various social media channels allows individuals to visually connect with and comprehend the essence of what your business offers in the Seoul landscape. If you require assistance in promoting your service-based business in Seoul, reach out to AdvertiseMint and engage with our team of advertising professionals.
Seoul government advertising
With its bustling metropolis and vibrant political landscape, Seoul has numerous municipal and government bodies with distinct advertising needs. If you are a Seoul-based politician aiming for a position or affiliated with a government agency in Seoul in need of marketing, advertising campaigns, or creative components like videography, photography, or graphic design, AdvertiseMint can assist. We can craft a strategy, navigate governmental regulations, handle media placements, and provide key performance indicators for gauging success and return on investment. Here are some primary government entities and resources within Seoul for reference:
- Seoul Metropolitan Government Official Website
- Seoul Chamber of Commerce
- Office of the Seoul Mayor
- Seoul Metropolitan Council
- Seoul City Library Seoul
- Metropolitan Police Agency Seoul
- Fire & Safety Department Seoul
- District Office Seoul Small and Medium Business Center
- Seoul Financial Supervisory Service
- Seoul Waterworks Authority
- Seoul Parks and Recreation
- Seoul Transportation Corporation
- Seoul Infrastructure Headquarters
- Seoul Office of Education
- Seoul Weather Service
What is the Best Seoul Ad Agency?
We believe AdvertiseMint is the best Seoul advertising agency. AdvertiseMint brings a full team of advertising experts, including account managers, media buyers, copywriters, and creative experts in video production, editing, photography, graphic design, and data analysis to ensure our metrics are met. We would love the opportunity to help grow your business.
Disclaimer: AdvertiseMint is an advertising agency that provides advertising and marketing services to businesses located in Seoul. The details provided on this page are for informational purposes and to help explain the services we provide for our clients. AdvertiseMint has no affiliation or exclusive partnerships with the city of Seoul, tourist locations, government divisions, sports teams, educational institutions, annual events, restaurants, or other businesses mentioned on this page.