With over 24 million residents, the bustling city of Shanghai offers a tremendous opportunity to expand your business. Businesses that partner with a Shanghai advertising agency like AdvertiseMint can ensure their story resonates with the right audience in the perfect location and moment.
Best ways to advertise in Shanghai
Shanghai is a vibrant city, and your business will need a marketing strategy to break through the noise. Shanghai residents are bombarded with daily social media ads, search ads, billboards, TV ads, and radio ads. It’s essential that your advertising dollars are being spent efficiently. Here are some of the most popular Shanghai advertising options for businesses.
Shanghai Paid Social Advertising
Paid social allows Shanghai businesses to reach consumers directly in their area. This is done by geo-targeted ads, targeting a specific zip code or a one-mile radius around a single point. Advertisers can also target aspects like interests, behaviors, or custom audiences of their customers, prospects, or visitors. You can learn more about each of the following types of advertising below:
- Facebook Ads
- Instagram Ads
- TikTok Ads
- Snapchat Ads
- LinkedIn Ads
- YouTube Ads
- Pinterest Ads
- Twitter / X Ads
Shanghai Paid Search Advertising
Paid search allows Shanghai businesses to reach consumers searching for their products or services on Google or Bing within a specific geographic area. These ads allow your business to appear on top of Google searches or Google Maps. This ensures customers find your business first before they find your competitors.
Shanghai Local Advertising
There are countless options for reaching consumers located in the Shanghai area. Each advertising option brings opportunities, challenges, and the need to monitor for a positive return on ad spend for the business. If you want to help grow your business with local Shanghai ads, please contact Advertisemint. You can learn more about local Shanghai advertising options here:
- Yelp Ads
- Nextdoor Ads
- iHeartRadio Ads
- Spotify Ads
- Pandora Ads
- Local Cable Ads
- Billboard Advertising
- Shanghai Metro Advertising
- Direct Mail
“In Shanghai, one could eat well, live in modern housing, work in a smart office, and play in chic nightclubs to the sweet and sour notes of jazz. The city seemed not to know that there were limits.” – Nicole Mones
How to Advertise with Shanghai Sports Teams
For the denizens of Shanghai, sports is more than just a game; it reflects the city’s dynamic spirit and competitive nature. With multiple renowned sports teams and arenas, Shanghai offers an exceptional chance for businesses to engage in sponsorship promotions and directly connect with a vast audience of passionate fans. If you’re intrigued by the potential of advertising with Shanghai sports teams, please contact AdvertiseMint to explore advertising opportunities with teams like Shanghai SIPG, Shanghai Sharks, Shanghai Shenhua, and others.
- Shanghai SIPG (CSL) – As one of the stalwarts in the Chinese Super League, Shanghai SIPG has garnered significant fan attention. They contest their home matches at the Shanghai Stadium.
- Shanghai Sharks (CBA) – With the illustrious Yao Ming once leading the charge, the Sharks hold a special place in the CBA’s history. Their home court is the Yuanshen Sports Centre Arena. Shanghai Sharks on Instagram
- Shanghai Dragons (OWL) – Representing Shanghai in the Overwatch League, the Dragons are quickly becoming a favorite in esports. Shanghai Dragons on Instagram | Shanghai Dragons on YouTube | Shanghai Dragons on TikTok
- Shanghai International Circuit – For the adrenaline junkies, the Shanghai International Circuit, which hosts the F1 Chinese Grand Prix, is a focal point of motorsports in the region. Shanghai International Circuit on YouTube
How to Advertise to Shanghai Universities, Colleges & Schools
If your business targets customers between 13 and 30, you should explore advertising options tailored for Shanghai students. This youthful demographic continually evolves regarding their preferred social media platforms, information access methods, and daily technology use. Typically, a mobile-first group effectively reaching this audience demands a dynamic strategy, blending content and advertisements that truly resonate with them. To navigate the best advertising and marketing strategies for higher education in Shanghai, consider consulting with AdvertiseMint. Highlighted below are some of the most prominent educational institutions in Shanghai:
- Fudan University – A leading public research university, Fudan University provides a comprehensive range of programs and is renowned for its commitment to research and innovation.
- Shanghai Jiao Tong University (SJTU) – An esteemed institution, SJTU offers diverse programs and has a reputation for its engineering, business, and medical courses.
- Tongji University – Located in the heart of Shanghai, Tongji is known for its focus on engineering, architecture, and urban planning.
- Shanghai International Studies University (SISU) – Recognized for its language and cultural programs, SISU equips students for global careers and further education.
- Shanghai University of Finance and Economics (SUFE) – SUFE is a hub for students keen on finance, economics, and business studies, known for its modern curriculum and diverse student body.
- Shanghai Conservatory of Music – Situated in the city center, it offers specialized music courses, nurturing talents in various musical disciplines.
Shanghai High Schools:
- Shanghai High School International Division – This institution is revered for its rigorous academic programs, many extracurricular activities, and emphasis on global perspectives.
- Shanghai Pinghe School – A bilingual institution, Pinghe School delivers a balanced curriculum on academic excellence and personal growth.
- Concordia International School – This international school provides a holistic education, blending academic rigor with arts, athletics, and community service.
How to advertise on the Shanghai metro and public transportation?
With its intricate network of metro lines, bus routes, bicycle lanes, taxis, and the maglev train, residents of Shanghai are familiar with a multifaceted transportation ecosystem. The Shanghai Municipal Transportation Commission has indicated that public transportation in Shanghai sees millions of boardings daily. This provides a unique advertising landscape to target a vast audience of daily commuters based on specific locations, demographics, and more. If you’re contemplating initiating advertising campaigns on the Shanghai Metro, Shanghai buses, Shanghai taxis, or any other public transportation mediums in Shanghai, the team at AdvertiseMint is eager to discuss an advertising strategy tailored to elevate your business with impactful transportation ads in the Shanghai region.
How to advertise on the radio in Shanghai?
With many radio stations like East Radio Shanghai, Shanghai Love Radio, and Shanghai Traffic Radio, residents of Shanghai are treated to a diverse range of news, discussions, and melodies, whether they’re commuting, relaxing, or at their workplaces. Radio advertising in Shanghai offers businesses a unique avenue to connect with its residents in a dynamic listening environment. In Shanghai, radio advertising can be tailored based on the station, genre, and broadcasting hours. Additionally, with the rise of digital music platforms like NetEase Cloud Music and QQ Music, new advertising opportunities enable targeting by location, musical preferences, user behaviors, and more. If you’re considering harnessing the power of radio advertising to expand your business footprint in Shanghai, the AdvertiseMint team is here to ensure that your radio campaigns are thoughtfully designed, executed seamlessly, and drive tangible results for your enterprise.
How much does billboard advertising cost in Shanghai?
Whether driving down Nanjing Road, Huaihai Road, The Bund, or traversing through expansive expressways like the S20, G1501, G2, or G42, you’ll undoubtedly spot billboards dotting Shanghai’s skyline. Most billboards in Shanghai are managed by dominant networks such as Focus Media, Yaoming Outdoor Advertising, and Shanghai White Horse Advertising. The average price of billboards in Shanghai ranges from ¥20,000 to ¥200,000 per month, contingent on the traffic volume and the location’s appeal. Several networks also present remnant or cost-effective solutions for advertisers willing to be flexible about billboard locations and display durations. If you’re considering billboard advertising for your venture in Shanghai, the AdvertiseMint team is here to assist in crafting the perfect strategy, pinpointing optimal locations, ensuring seamless campaign rollouts, and guaranteeing a robust return on your investment.
What are the most popular restaurants in Shanghai?
Shanghai’s culinary scene is a testament to its status as a global city. From upscale dining establishments to quaint street food vendors, the city caters to a palette of flavors ranging from traditional Shanghainese to international cuisines. Advertising for restaurants in Shanghai is an intricate task, as one has to appeal to local residents and a vast influx of tourists or business professionals. To ensure your restaurant stands out in this bustling metropolis, promotional strategies should effectively encapsulate location, unique offerings, pricing, and positive reviews on platforms like Dianping, WeChat, and Baidu. If you’re keen on bolstering your restaurant’s presence in Shanghai and need professional assistance, please contact AdvertiseMint for tailored solutions. Here’s a glimpse into some of the most sought-after restaurants in Shanghai:
- Xin Dau Ji – Located in Jing’an, Xin Dau Ji is renowned for its authentic Cantonese delicacies and is frequently visited by celebrities and gourmands.
- Lost Heaven – Set in the Bund area, this restaurant offers a melange of flavors from the ancient Silk Road and Yunnan, melding Burmese, Thai, and local touches.
- Jesse Restaurant – A staple for traditional Shanghainese food, Jesse is famed for dishes like red braised pork and crab with roe.
- YongFoo Élite – Once a consulate, this restaurant is now an emblem of luxury, serving Chinese delicacies amidst lush green gardens.
- Mr & Mrs Bund – Situated along the Bund, this French bistro by Chef Paul Pairet offers a modern take on French classics.
- Jia Jia Tang Bao – An iconic spot for Shanghai’s famed soup dumplings, this eatery sees endless queues of both locals and tourists.
- Sichuan Citizen – Located in the French Concession, it is celebrated for its spicy Sichuan dishes in a cozy, chic setting.
- Din Tai Fung – This Taiwanese chain, known for its xiaolongbao (steamed pork dumplings), holds a coveted spot in the hearts of many.
- M on the Bund – Offering stunning views of the Bund and Pudong, this restaurant is known for its European cuisine with a touch of Middle Eastern and North African flavors.
- Liu Dao Men – A renowned spot for its spicy hotpot, it offers an authentic taste of Chongqing in the heart of Shanghai.
Top 10 things to do when you visit Shanghai?
With millions of people visiting Shanghai annually, advertising to tourists is crucial for attractions, events, tours, accommodations, transportation, cuisines, and beyond. Businesses require a tailored advertising strategy to effectively tap into the constant influx of visitors. Many contemporary digital advertising platforms can target users currently in a specific locale but aren’t permanent residents. Accessing this ever-renewing demographic presents an enormous revenue opportunity for local establishments. If you are seeking assistance with your hotel, tourism, or transportation advertising endeavors in the Shanghai area, please contact AdvertiseMint for further details. To assist your planning, here’s a list of some of the top attractions and activities to indulge in when visiting Shanghai:
- The Bund – An iconic waterfront promenade, The Bund offers a spectacular skyline view and is lined with colonial-era buildings.
- Yu Garden – An exquisite classical garden located in the city center. This garden is a peaceful oasis with traditional Chinese architecture, ponds, and plants.
- Shanghai Tower – As China’s tallest building, this skyscraper offers an observation deck with panoramic city views.
- Nanjing Road – Known as Shanghai’s main shopping street, it’s vibrant day and night with a mix of modern shopping malls, traditional shops, and eateries.
- Shanghai Museum – Located in People’s Square, it offers a comprehensive collection of Chinese historical artifacts.
- Jade Buddha Temple – A serene Buddhist temple known for its two magnificent jade Buddha statues.
- Tianzifang – An artsy area within traditional Shanghai shikumen buildings, offering a maze of boutique shops, cafes, and art studios.
- Zhujiajiao Ancient Water Town – Known as Shanghai’s Venice, this town boasts bridges, canals, and historic buildings.
- Oriental Pearl TV Tower – One of Shanghai’s most recognizable landmarks, it offers observation decks and a revolving restaurant.
- Shanghai Circus World – Home to the renowned ERA Intersection of Time show, it is a breathtaking fusion of traditional Chinese acrobatic arts with modern technologies.
Popular social media accounts in Shanghai you need to follow.
Staying socially connected can help you dive deeper into the heartbeat of Shanghai. Paid social ads can seamlessly blend your business into the stream of content that the city’s residents engage with. Here’s a list of top Shanghai-based social media accounts you should be following to keep your finger on the pulse of this bustling metropolis:
- @shanghaidaily – The official account for Shanghai Daily, one of the city’s leading English-language newspapers, offering insights into news, lifestyle, and events across the metropolis.
- @ThatsShanghai – That’s Shanghai is a popular magazine and online platform highlighting the city’s latest happenings, reviews, and cultural events.
- @ShanghaiEye – Provides diverse coverage of daily happenings, cultural insights, and essential stories from Shanghai and its surrounding areas.
- @SmartShanghai – A comprehensive city guide, this account dishes out information on the latest events, venues, eateries, and entertainment spots in Shanghai.
- @shanghaiist – While this account is not as active as before, its archive provides a treasure trove of stories and events related to Shanghai. Its quirky takes on news and local happenings made it a must-follow for many.
Complete Shanghai real estate advertising and neighborhood guide.
Precise ad targeting down to the neighborhood level can dramatically enhance the efficacy of your marketing endeavors. The options are vast, with an array of advertising solutions spanning targeted paid social and search ads to localized platforms like Dianping, Baidu, and Toutiao, and even traditional approaches like direct mail or local cable spots. If you aim to connect with users based on locale-specific factors like age, gender, cultural nuances, or property values, here’s a primer on the neighborhoods you should acquaint yourself with in Shanghai. For a comprehensive insight, reach out to AdvertiseMint.
- Pudong Real Estate Advertising – Once farmland, now Shanghai’s futuristic skyline, Pudong boasts iconic attractions such as the Oriental Pearl TV Tower and the Shanghai Tower. Its Lujiazui area is often dubbed the “Wall Street of China.”
- The Bund (Waitan) Real Estate Advertising – A testament to Shanghai’s colonial era, this waterfront promenade offers an eclectic blend of Eastern and Western architecture and is the city’s most iconic sightseeing spot.
- Xintiandi Real Estate Advertising – A blend of traditional Shikumen structures and modern architecture, filled with boutiques, restaurants, and cafes, becoming the epitome of chic urban living.
- French Concession Real Estate Advertising – Renowned for its charming tree-lined avenues, it has cafes, bars, boutiques, and some of the city’s most exciting eateries.
- Jing’an Real Estate Advertising – Housing the famous Jing’an Temple, this neighborhood represents modern Shanghai with its high-rise buildings, popular shopping areas, and vibrant nightlife.
- Zhabei Real Estate Advertising– Rapidly developing, it combines traditional living with a touch of modernity, showing Shanghai’s old and new faces.
- Hongkou Real Estate Advertising – Historically known as Shanghai’s Jewish Quarter, it has a rich multicultural history and is home to Lu Xun Park, a popular local hangout.
- Minhang Real Estate Advertising– Primarily residential, Minhang offers a blend of local living with a touch of international influence, courtesy of the many expats.
Complete guide to annual events in Shanghai.
If you aim to advertise for an exhibition, musical event, cultural festival, or any grand occasion, you must acquaint yourself with Shanghai’s local event advertising landscape. When promoting an event in Shanghai, starting preparations anywhere from two to nine months in advance is advisable, depending on the event’s scale and anticipated crowd. For insights into event marketing or sponsorship opportunities in Shanghai’s vibrant events scene, please reach out to Advertisemint. Our team of ad professionals is keen to assist.
- Shanghai Spring International Music Festival – April – An esteemed event that celebrates classical and traditional music, featuring local and international artists.
- Shanghai International Film Festival (SIFF) – June – Recognized globally, SIFF is one of the largest film festivals in East Asia, showcasing a diverse range of films and drawing industry professionals worldwide.
- Dragon Boat Festival – June – Celebrated across China, this festival in Shanghai sees dragon boat races, consumption of zongzi (rice dumplings), and various cultural events.
- Mid-Autumn Festival – September/October – A significant traditional festivity marked by family reunions, moon gazing, and savoring mooncakes.
- Shanghai Fashion Week – October – A major event in the fashion calendar, this week showcases both established and emerging designers, attracting global attention.
- Shanghai Marathon – November – A prominent event for runners, the Shanghai Marathon courses through the city’s iconic spots, with thousands participating and even more cheering from the sidelines.
- Shanghai International Arts Festival – November – A month-long celebration of arts encompassing theatre, dance, music, and visual arts, drawing global artists and enthusiasts.
- Shanghai Beer Festival – May – Celebrating the craft beer culture, this festival sees local and international brewers showcasing their best brews amidst live music and food stalls.
- Chinese New Year (Spring Festival) – January/February – The biggest festival in the Chinese calendar is Shanghai, which bursts with fireworks, dragon and lion dances, and traditional ceremonies.
- Shanghai International Tea Expo – April – A haven for tea lovers, this expo showcases tea varieties brewing techniques and offers a deep dive into the tea culture.
How to advertise a professional service business in Shanghai?
As a bustling metropolis, Shanghai is saturated with numerous professional service providers, making it challenging for potential clients to discover your business amidst the clamor. Whether you’re an attorney, medical practitioner, dentist, builder, or accountant involved in childcare, catering, event management, plumbing, electronics, woodworking, roofing, HVAC, waste management, or security services, advertising your expertise is crucial. Setting up local pages on platforms like Dianping or Baidu Maps is essential, and investing in sponsored ads to ensure your business stands out. Additionally, consider investing in paid search campaigns and social media promotions on platforms like WeChat and Weibo, offering potential clients a visual insight into your services. If you’re looking to effectively promote your service-centric business in Shanghai, reach out to AdvertiseMint and let our advertising specialists guide you.
Shanghai government advertising
With its vast bureaucratic structure, the sprawling metropolis of Shanghai houses numerous governmental departments that often possess distinct advertising requirements. Whether you are a Shanghai-based politician gearing up for elections or are associated with a specific government unit in the city needing expertise in launching marketing or advertising campaigns, AdvertiseMint is at your service. From strategizing your campaign, ensuring it aligns with government regulations media placements, and tracking the essential KPIs for successful ROI, we’ve got you covered. Here are some key governmental resources in Shanghai for your reference:
- Shanghai Municipal Government Official Website
- Shanghai Chamber of Commerce
- Shanghai Mayor’s Office
- Shanghai Municipal People’s Congress
- Shanghai Library
- Shanghai Public Security Bureau
- Shanghai Fire Department
- Shanghai Judicial Bureau
- Shanghai Small and Medium Enterprise Center
- Shanghai Finance Bureau
- Shanghai Water Authority
- Shanghai Greenery and Public Sanitation Bureau
- Shanghai Transportation Commission
- Shanghai Urban Construction and Communications Commission
- Shanghai Civil Affairs Bureau
- Shanghai Meteorological Service
What is the Best Shanghai Ad Agency?
We believe AdvertiseMint is the best Shanghai advertising agency. AdvertiseMint brings a full team of advertising experts, including account managers, media buyers, copywriters, and creative experts in video production, editing, photography, graphic design, and data analysis to ensure our metrics are met. We would love the opportunity to help grow your business.
Disclaimer: AdvertiseMint is an advertising agency that provides advertising and marketing services to businesses located in Shanghai. The details provided on this page are for informational purposes and to help explain the services we provide for our clients. AdvertiseMint has no affiliation or exclusive partnerships with the city of Shanghai, tourist locations, government divisions, sports teams, educational institutions, annual events, restaurants, or any other businesses mentioned on this page.