3D Printing Advertising Agency Digital Marketing

An average 3D Printing business should spend between $22,500 and $45,000 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

3D Printing Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a 3D Printing business include: 

High Costs: 

Buying 3D printers and materials isn’t cheap. Add the cost of maintaining the equipment and updating software, and you’ve got a big bill. Businesses often struggle to keep expenses in check while offering competitive pricing.

Technical Skills: 

Operating a 3D printer needs expertise. You must know about design software, machine calibration, and troubleshooting. If your team lacks these skills, you’re in a tough time.

Material Limitations: 

You can’t print everything with just any material. Different projects require different types of plastics, metals, or even ceramics. Sourcing these materials can be a real headache, not to mention expensive.

Quality Control:

Imagine this—you print something that looks good, but it’s not strong enough. Or maybe it has tiny flaws you can’t see but the customer notices. Ensuring consistent high quality is a constant battle.

Speed: 

3D printing takes time, especially for complex or large objects. While a traditional factory might pump out hundreds of parts in an hour, a 3D printer might take that long for just one. This can make it hard to meet demands and deadlines.

Because 3D Printing businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

3D Printing Lead Generation 

Many 3D Printing companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your 3D Printing office, please contact the team at AdvertiseMint to discuss your options. 

Increasing 3D Printing Sales 

The most popular of all advertising objectives for 3D Printing companies is sales. Increasing revenue is essential for every 3D Printing company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your 3D Printing, please contact the team at AdvertiseMint to discuss your options. 

3D Printing App Installs

Perfect for any 3D Printing business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your 3D Printing mobile app, please contact the team at AdvertiseMint to discuss your options.  

3D Printing Local Traffic 

Many 3D Printing companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your 3D Printing location and get your ads in front of them. If you want to increase foot traffic for your 3D Printing location,  please contact the team at AdvertiseMint to discuss your options. 

3D Printing Brand Awareness 

As your 3D Printing company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your 3D Printing company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

The world of 3D printing is mesmerizing, turning digital designs into tangible masterpieces. As this technology captivates industries, 3D printing companies are leveraging content marketing to enhance their reach and impact.

Breaking Down the Complex: 

For many, the mechanics of 3D printing can seem daunting. Content marketing plays a pivotal role in simplifying this complexity. By crafting articles, infographics, and videos that explain the technology’s nuances, companies make 3D printing more approachable for potential clients.

Success Stories in Focus: 

The results of 3D printing are visually compelling. From creating intricate jewelry pieces to full-fledged architectural models, the scope is immense. Companies use galleries, case studies, and project highlights to showcase their past successes. These visual narratives not only demonstrate expertise but also spark imagination in prospective customers.

Spotlight on Versatility: 

3D printing spans multiple industries – from healthcare and automotive to fashion. Content tailored to each sector allows companies to address specific needs and benefits. Through articles or videos that focus on industry-specific applications, 3D printing firms underline the technology’s diverse potential.

User-Generated Content as Testimony: 

The 3D printing community is buzzing with enthusiasts who eagerly share their innovative designs online. Collaborating with these creators and featuring their works provides an authentic glimpse into real-world applications and the possibilities within reach.

Empowering Through Guidance: 

The journey into 3D printing has its challenges. To aid newcomers, companies produce guides, FAQs, and tutorial content. These resources are invaluable to those starting, and they establish the company as a knowledgeable guide in the 3D printing landscape.

The world has changed for 3D Printing, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “3D Printing” is $2.0 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that 3D Printing companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your 3D Printing company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. 3D Printing SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the 3D Printing area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your 3D Printing SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every 3D Printing should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for 3D Printing companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your 3D Printing services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your 3D Printing SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your 3D Printing company, AdvertiseMint is here and ready to help. 

• Safety First: 

• • Don’t promote 3D-printed products that could be harmful or pose a safety risk. Avoid advertising items like weapons or items that infringe on intellectual property rights.

• Material Matters: 

• • If you’re using certain materials with specific regulations, like medical-grade plastics, ensure your advertising accurately represents their capabilities and certifications.

• Truth in Advertising: 

• • Be honest about what your 3D printing service can do. Don’t exaggerate or make false claims about the quality or capabilities of your prints.

• Copyright and Trademarks: 

• • Respect copyright and trademark laws. Don’t use someone else’s design or logo in your advertising without permission.

• Environmental Claims: 

• • If you want to highlight the eco-friendliness of 3D printing, make sure you can back up any environmental claims you make.

• Clear Pricing: 

• • Be transparent about your pricing. Don’t hide fees or mislead customers about the cost of your services.

• Customer Reviews: 

• • If you use customer reviews in your advertising, make sure they are genuine and not misleading.

• Privacy: 

• • Respect customer privacy and data protection laws. Don’t share or use customer information without their consent.

• Local Permits: 

• • Check if your local area requires permits or licenses for certain types of 3D printing businesses. Ensure your advertising reflects your compliance.

• Age Restrictions: 
• If your products have age restrictions (e.g., not suitable for children), clearly communicate this in your advertising.

You can find examples of 3D Printing competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View 3D Printing Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View 3D Printing Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View 3D Printing Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a brand lift study tool for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.