Performance based marketing to grow your 3D Printing company.
What is 3D Printing Marketing?
The average 3D Printing business in the United States generates $300,000 annually. 3D Printing Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most 3D Printing companies need help with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing efficiently. Let our team of 3D Printing digital marketing and advertising experts manage the groundwork it takes to grow your 3D Printing company. If you want to increase your 3D Printing business sales, please contact AdvertiseMint.
“Every 3D Printing business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.
Popular ways to increase revenue for 3D Printing companies.
3D printing has revolutionized industries, offering innovative solutions to traditional manufacturing challenges. But as the market evolves, businesses in this realm seek ways to bolster their revenue. Here are five factors that can propel their financial growth:
Diversification of Materials and Services:
In the 3D printing world, materials matter—a lot. Whether working with plastics, metals, or organic substances, diversifying your material offerings can help you capture a broader customer base. You’re no longer limited to hobbyists or specific industries; everyone from medical professionals to automotive engineers could become potential clients.
Targeted Marketing and Outreach:
To be successful, you need to know who your potential customers are and what they want. Specialize your services in niche markets where you can offer something unique. The healthcare industry, aerospace, and custom manufacturing are just a few sectors that have shown a growing need for 3D printing. Crafting a well-strategized marketing campaign for these sectors can considerably elevate your revenue.
Investment in Research and Development:
The 3D printing industry is still young and full of untapped potential. By investing in R&D, you’re improving your current offerings and opening doors to new revenue streams. For example, discovering a faster, more cost-effective printing method could give you a significant edge over competitors.
Customer Education and Training:
This may not seem like an obvious factor, but educating your customers on the benefits and possibilities of 3D printing can lead to increased revenue. Offering workshops, webinars, or online resources can create a more informed customer base. A well-educated customer is likelier to take full advantage of your services, leading to repeat business and potential long-term contracts.
Collaboration is often vital to success. Partnering with software developers, design firms, or even universities can provide new avenues for growth. These partnerships can lead to cross-promotion and result in joint ventures that open up entirely new markets.
3D Printing industry facts:
Here are some 3D printing industry facts:
Average Revenue for 3D Printing: $300,000
Average Profit Margin for 3D Printing: 20%
Average Employees for 3D Printing: 10
Average ROI for 3D Printing: 100%
Average Growth Rate for 3D Printing: 20%
Total number of 3D Printing companies: 2,000
Average CPC on Google for 3D Printing: $2.00
3D Printing Paid Social Ads
Paid social is a powerful way to help reach consumers interested in 3D Printing products or services. Paid social allows you to get a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- 3D Printing Facebook Advertising
- 3D Printing Instagram Advertising
- 3D Printing TikTok Advertising
- 3D Printing Snapchat Advertising
- 3D Printing LinkedIn Advertising
- 3D Printing YouTube Advertising
- 3D Printing Twitter Advertising
- 3D Printing Reddit Advertising
- 3D Printing Pinterest Advertising
3D Printing Paid Search Ads
Paid search is the most efficient way to reach consumers actively searching for 3D Printing products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would suggest the consumer is knowledgeable and close to selecting or purchasing. 3D Printing advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on particular keywords or for competitors. The most famous 3D Printing paid search ads are:
- 3D Printing Google Ads
- 3D Printing YouTube Ads
- 3D Printing Microsoft Ads
- 3D Printing Amazon Ads
- 3D Printing Wal-Mart Ads
3D Printing Local Ads
Local ads are essential for 3D Printing companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to get a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for 3D Printing companies are:
- 3D Printing Facebook Ads
- 3D Printing Google Local Ads
- 3D Printing Yelp Ads
- 3D Printing Nextdoor Ads
- 3D Printing Billboard Advertising
- 3D Printing Metro Ads
- 3D Printing Bus Ads
3D Printing Radio Ads
Radio ads allow 3D Printing companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular 3D Printing radio advertising options are:
- 3D Printing Local iHeartRadio Ads
- 3D Printing Spotify Ads
- 3D Printing Pandora Ads
- 3D Printing Podcast Ads
- 3D Printing National Radio Advertising
- 3D Printing Talk Radio Advertising
3D Printing Direct Mail
Direct Mail can be a powerful tool for 3D Printing companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding going people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
3D Printing TV Ads
There are several things that 3D Printing companies should be aware of when running TV ads. TV advertising for 3D Printing can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day, and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you want TV advertising for your 3D Printing company, please contact AdvertiseMint for more details and pricing.
How vital are reputation management and online reviews for 3D Printing companies?
Every 3D Printing company knows online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your industry actively. However, a variety of strategies can be used to help ensure your online reputation is safe from negative thoughts. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about 3D Printing advertising and digital marketing.
Who is the best 3D Printing advertising agency?
Advertisemint is the best 3D Printing marketing agency. Our 3D Printing advertising expert team has proven experience in the 3D Printing industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your 3D Printing business.