Performance based marketing to grow your 3D Printing company.

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What is 3D Printing Marketing?

The average 3D Printing business in the United States generates $300,000 annually. 3D Printing Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.

Best 3D Printing Advertising Agency. — Image Source: Unsplash, Minku Kang.

Most 3D Printing companies need help with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing efficiently. Let our team of 3D Printing digital marketing and advertising experts manage the groundwork it takes to grow your 3D Printing company. If you want to increase your 3D Printing business sales, please contact AdvertiseMint.

“Every 3D Printing business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.

Popular ways to increase revenue for 3D Printing companies.

3D printing has revolutionized industries, offering innovative solutions to traditional manufacturing challenges. But as the market evolves, businesses in this realm seek ways to bolster their revenue. Here are five factors that can propel their financial growth:

3D Printing Advertising Agency. — Image Source: Unsplash.

Diversification of Materials and Services:

In the 3D printing world, materials matter—a lot. Whether working with plastics, metals, or organic substances, diversifying your material offerings can help you capture a broader customer base. You’re no longer limited to hobbyists or specific industries; everyone from medical professionals to automotive engineers could become potential clients.

Targeted Marketing and Outreach:

To be successful, you need to know who your potential customers are and what they want. Specialize your services in niche markets where you can offer something unique. The healthcare industry, aerospace, and custom manufacturing are just a few sectors that have shown a growing need for 3D printing. Crafting a well-strategized marketing campaign for these sectors can considerably elevate your revenue.

Investment in Research and Development:

The 3D printing industry is still young and full of untapped potential. By investing in R&D, you’re improving your current offerings and opening doors to new revenue streams. For example, discovering a faster, more cost-effective printing method could give you a significant edge over competitors.

Customer Education and Training:

This may not seem like an obvious factor, but educating your customers on the benefits and possibilities of 3D printing can lead to increased revenue. Offering workshops, webinars, or online resources can create a more informed customer base. A well-educated customer is likelier to take full advantage of your services, leading to repeat business and potential long-term contracts.

Strategic Partnerships:

Collaboration is often vital to success. Partnering with software developers, design firms, or even universities can provide new avenues for growth. These partnerships can lead to cross-promotion and result in joint ventures that open up entirely new markets.

3D Printing industry facts:

3D Printing Marketing and Advertising Agency. — Image Source: Unsplash.

Here are some 3D printing industry facts:

Average Revenue for 3D Printing: $300,000

Average Profit Margin for 3D Printing: 20%

Average Employees for 3D Printing: 10

Average ROI for 3D Printing: 100%

Average Growth Rate for 3D Printing: 20%

Total number of 3D Printing companies: 2,000

Average CPC on Google for 3D Printing: $2.00

3D Printing Paid Social Ads

Paid social is a powerful way to help reach consumers interested in 3D Printing products or services. Paid social allows you to get a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:

3D Printing Paid Search Ads

Paid search is the most efficient way to reach consumers actively searching for 3D Printing products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would suggest the consumer is knowledgeable and close to selecting or purchasing. 3D Printing advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on particular keywords or for competitors. The most famous 3D Printing paid search ads are:

3D Printing Local Ads

Local ads are essential for 3D Printing companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to get a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for 3D Printing companies are:

3D Printing Facebook Ads
3D Printing Google Local Ads
3D Printing Yelp Ads
3D Printing Nextdoor Ads
3D Printing Billboard Advertising
3D Printing Metro Ads
3D Printing Bus Ads

3D Printing Radio Ads

Radio ads allow 3D Printing companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular 3D Printing radio advertising options are:

3D Printing Local iHeartRadio Ads
3D Printing Spotify Ads
3D Printing Pandora Ads
3D Printing Podcast Ads
3D Printing National Radio Advertising
3D Printing Talk Radio Advertising

3D Printing Direct Mail

Direct Mail can be a powerful tool for 3D Printing companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding going people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.

3D Printing TV Ads

There are several things that 3D Printing companies should be aware of when running TV ads. TV advertising for 3D Printing can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day, and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you want TV advertising for your 3D Printing company, please contact AdvertiseMint for more details and pricing.

How vital are reputation management and online reviews for 3D Printing companies?

Every 3D Printing company knows online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your industry actively. However, a variety of strategies can be used to help ensure your online reputation is safe from negative thoughts. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.

Frequently asked questions about 3D Printing advertising and digital marketing.

How much should a 3D Printing business spend on marketing and advertising each year?

An average 3D Printing business should spend between $22,500 and $45,000 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season.

Why 3D Printing companies typically outsource their marketing and advertising?

3D Printing Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a 3D Printing business include:

High Costs:

Buying 3D printers and materials isn’t cheap. Add the cost of maintaining the equipment and updating software, and you’ve got a big bill. Businesses often struggle to keep expenses in check while offering competitive pricing.

Technical Skills:

Operating a 3D printer needs expertise. You must know about design software, machine calibration, and troubleshooting. If your team lacks these skills, you’re in a tough time.

Material Limitations:

You can’t print everything with just any material. Different projects require different types of plastics, metals, or even ceramics. Sourcing these materials can be a real headache, not to mention expensive.

Quality Control:

Imagine this—you print something that looks good, but it’s not strong enough. Or maybe it has tiny flaws you can’t see but the customer notices. Ensuring consistent high quality is a constant battle.

Speed:

3D printing takes time, especially for complex or large objects. While a traditional factory might pump out hundreds of parts in an hour, a 3D printer might take that long for just one. This can make it hard to meet demands and deadlines.

Because 3D Printing businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success.

What are the most popular 3D Printing advertising objectives?

3D Printing Lead Generation

Many 3D Printing companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your 3D Printing office, please contact the team at AdvertiseMint to discuss your options.

Increasing 3D Printing Sales

The most popular of all advertising objectives for 3D Printing companies is sales. Increasing revenue is essential for every 3D Printing company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your 3D Printing, please contact the team at AdvertiseMint to discuss your options.

3D Printing App Installs

Perfect for any 3D Printing business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your 3D Printing mobile app, please contact the team at AdvertiseMint to discuss your options.

3D Printing Local Traffic

Many 3D Printing companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your 3D Printing location and get your ads in front of them. If you want to increase foot traffic for your 3D Printing location, please contact the team at AdvertiseMint to discuss your options.

3D Printing Brand Awareness

As your 3D Printing company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your 3D Printing company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options.

Should 3D Printing companies utilize content marketing to boost their advertising efforts?

The world of 3D printing is mesmerizing, turning digital designs into tangible masterpieces. As this technology captivates industries, 3D printing companies are leveraging content marketing to enhance their reach and impact.

Breaking Down the Complex:

For many, the mechanics of 3D printing can seem daunting. Content marketing plays a pivotal role in simplifying this complexity. By crafting articles, infographics, and videos that explain the technology’s nuances, companies make 3D printing more approachable for potential clients.

Success Stories in Focus:

The results of 3D printing are visually compelling. From creating intricate jewelry pieces to full-fledged architectural models, the scope is immense. Companies use galleries, case studies, and project highlights to showcase their past successes. These visual narratives not only demonstrate expertise but also spark imagination in prospective customers.

Spotlight on Versatility:

3D printing spans multiple industries – from healthcare and automotive to fashion. Content tailored to each sector allows companies to address specific needs and benefits. Through articles or videos that focus on industry-specific applications, 3D printing firms underline the technology’s diverse potential.

User-Generated Content as Testimony:

The 3D printing community is buzzing with enthusiasts who eagerly share their innovative designs online. Collaborating with these creators and featuring their works provides an authentic glimpse into real-world applications and the possibilities within reach.

Empowering Through Guidance:

The journey into 3D printing has its challenges. To aid newcomers, companies produce guides, FAQs, and tutorial content. These resources are invaluable to those starting, and they establish the company as a knowledgeable guide in the 3D printing landscape.

How can 3D Printing integrate AI and other advanced technologies into their marketing strategies?

The world has changed for 3D Printing, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more.

What do 3D Printing companies need to know about search engine optimization (SEO)?

The current average cost per click (CPC) on Google ads for the term “3D Printing” is $2.0 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that 3D Printing companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your 3D Printing company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. 3D Printing SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the 3D Printing area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your 3D Printing SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint.

Should 3D Printing companies be doing Email Marketing?

Yes. Every 3D Printing should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for 3D Printing companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your 3D Printing services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your 3D Printing SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your 3D Printing company, AdvertiseMint is here and ready to help.

Are there any advertising restrictions for 3D Printing businesses?

Safety First:

- Don’t promote 3D-printed products that could be harmful or pose a safety risk. Avoid advertising items like weapons or items that infringe on intellectual property rights.

Material Matters:

- If you’re using certain materials with specific regulations, like medical-grade plastics, ensure your advertising accurately represents their capabilities and certifications.

Truth in Advertising:

- Be honest about what your 3D printing service can do. Don’t exaggerate or make false claims about the quality or capabilities of your prints.

Copyright and Trademarks:

- Respect copyright and trademark laws. Don’t use someone else’s design or logo in your advertising without permission.

Environmental Claims:

- If you want to highlight the eco-friendliness of 3D printing, make sure you can back up any environmental claims you make.

Clear Pricing:

- Be transparent about your pricing. Don’t hide fees or mislead customers about the cost of your services.

Customer Reviews:

- If you use customer reviews in your advertising, make sure they are genuine and not misleading.

Privacy:

- Respect customer privacy and data protection laws. Don’t share or use customer information without their consent.

Local Permits:

- Check if your local area requires permits or licenses for certain types of 3D printing businesses. Ensure your advertising reflects your compliance.

Age Restrictions:
If your products have age restrictions (e.g., not suitable for children), clearly communicate this in your advertising.

Where can I find examples of other 3D Printing ads?

You can find examples of 3D Printing competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms.

View 3D Printing Competitor Facebook Ads

Go to Facebook Ad Library
Select the country where the ad appeared.
Select ad category (All, Politics, Housing, Employment, Credit).
Search by keyword or advertiser.
Review Facebook ads.

View 3D Printing Competitor Google Ads

Go to Google Ads Keyword Planner
Sign into Google Ads.
Click ‘Tools and settings’ in the top nav.
Click ‘Keyword Planner’ under the ‘Planning’ heading.
Click ‘Discover new keywords’
Type a relevant keyword into the box.
Click ‘Get Results’
Review Top of page bid and Google ads.

View 3D Printing Competitor TikTok Ads

Go go TikTok Ad Library
Select ad target country
Select ad type.
Select ad published date.
Enter in the desired keyword or advertiser.
Hit search.
Review TikTok ads.

How do 3D Printing companies measure the success of their marketing and advertising?

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time.

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors.

Many digital ad platforms offer a brand lift study tool for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.

Who is the best 3D Printing advertising agency?

Advertisemint is the best 3D Printing marketing agency. Our 3D Printing advertising expert team has proven experience in the 3D Printing industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your 3D Printing business.