Restoration Advertising Agency Digital Marketing

An average restoration business should spend between $112,500 and $225,000 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Restoration Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a restoration business include: 

1. Regulatory Compliance and Licensing: The restoration industry often intersects with various regulatory bodies, given the nature of the work, especially when construction is involved. Complying with ever-evolving local, state, and federal regulations can be daunting. For instance, handling asbestos or mold requires specific certifications and methods of disposal. Staying abreast of these requirements and ensuring that all licenses are up-to-date is crucial yet challenging.
2. Highly Competitive Market: The restoration and construction sectors are both known for their competitive nature. With so many players in the field, from local outfits to large national chains, standing out and ensuring service quality becomes a monumental task. This competition can lead to price wars, which might erode profit margins.
3. Labor Shortages: Skilled labor is the backbone of the restoration industry. However, finding and retaining experienced workers, especially those with specialized skills in construction and restoration, has become increasingly difficult. Training new employees is time-consuming and costly, and high turnover rates can affect project timelines and customer satisfaction.
4. Dependence on Insurance Companies: A significant portion of restoration work arises from insurance claims, whether it’s water damage from a burst pipe or repairs following a natural disaster. Navigating the intricacies of insurance claims, negotiating rates, and sometimes contending with delayed payments can strain a company’s finances and resources.
5. Keeping Up with Technological Advancements: The restoration and construction sector is continually evolving with new technologies, tools, and techniques. Whether it’s the latest in moisture detection or advanced methods of mold remediation, companies need to invest in modern equipment and training. However, the initial outlay for such technology can be substantial, and there’s always a risk of it becoming obsolete rapidly.

Because restoration businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Restoration Lead Generation 

Many restoration companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your restoration office, please contact the team at AdvertiseMint to discuss your options. 

Increasing restoration Sales 

The most popular of all advertising objectives for restoration companies is sales. Increasing revenue is essential for every construction company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your restoration, please contact the team at AdvertiseMint to discuss your options. 

Restoration App Installs

Perfect for any restoration business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your restoration mobile app, please contact the team at AdvertiseMint to discuss your options.  

Restoration Local Traffic 

Many restoration companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your restoration location and get your ads in front of them. If you want to increase foot traffic for your restoration location,  please contact the team at AdvertiseMint to discuss your options. 

Restoration Brand Awareness 

As your restoration company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your restoration company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

Businesses across all industries are recognizing the vast possibilities of content marketing, including the restoration industry. Due to the constant need for restoration services, especially after unexpected occurrences such as natural disasters or home damages, companies are using content marketing to promote their services while also providing valuable information to their intended audience. Here’s how restoration businesses are utilizing this potent tool.

1. Educating the Audience: The restoration process, often entwined with construction, can be complex and overwhelming for the average person. Restoration companies demystify the steps involved through blogs, videos, and infographics, from assessing the damage to the final touches. This educational approach not only positions the company as an expert in the field but also builds trust with potential clients.
2. Showcasing Expertise: Demonstrating expertise is paramount in the restoration and construction industries. Companies can showcase their prowess by sharing case studies, before-and-after photos, and testimonials. A well-documented case study can serve as evidence of the company’s capability, assuring potential clients of the quality they can expect.
3. Engagement Through Storytelling: Personal stories resonate. Restoration companies often have tales of homes they’ve brought back to life or preserved historical buildings. Sharing these stories, complete with challenges faced and solutions employed, can humanize the brand and create an emotional connection with the audience.
4. Staying Top-of-Mind: The need for restoration services can arise unexpectedly. Through consistent content marketing, restoration businesses ensure they’re the first name that comes to mind when disaster strikes. Regularly updating content, be it blog posts related to seasonal home care or videos on preventative construction techniques, keeps the company relevant and in the public eye.
5. SEO Benefits: By incorporating relevant keywords, like “restoration” and “construction,” in their content, companies can improve their search engine ranking. When homeowners search for local restoration services or construction advice, a strong content marketing strategy ensures the business ranks high in search results, driving organic traffic.

The world has changed for restoration, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Restoration Industry” is $1.20 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that restoration companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your restoration company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Restoration SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the restoration area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your restoration SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every restoration should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for restoration companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your restoration services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your restoration SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your restoration company, AdvertiseMint is here and ready to help. 

As with many other industries, the restoration and construction sectors must comply with advertising regulations to maintain ethical and transparent practices. While the rules may differ depending on the country or region, there are some general guidelines and factors that restoration businesses should be aware of.

1. Truthful Representation: It is crucial for restoration and construction companies to accurately portray their services. Any statements made regarding the speed, quality, or scope of services must be supported by factual evidence. Misleading advertisements that make promises a business cannot fulfill violate advertising standards and damage the company’s reputation.
2. Licensing and Certification: A restoration company must ensure they have the necessary licenses or certifications before advertising specific services. For example, certain restoration tasks, especially those tied to construction, might require special permits or qualifications. Advertisements should not imply expertise in areas where the company is not officially recognized.
3. Before-and-After Images: A popular advertising method in the restoration sector is showcasing before-and-after photos of projects. These images must genuinely represent the company’s work and not be manipulated to misrepresent the outcome.
4. Solicitation Guidelines: In many regions, there are rules about soliciting business after disasters. Due to the nature of their services, Restoration companies need to be particularly sensitive about reaching out to potential clients post-crisis. What’s intended as a helpful service offering can sometimes be perceived as capitalizing on misfortune.
5. Endorsements and Testimonials: If a restoration or construction company uses testimonials or endorsements in its advertising, these reviews must be genuine. Companies cannot create fictitious reviews or pay for endorsements without disclosing such payments.
6. Environmental Claims: If a company advertises that its restoration or construction processes are “green” or environmentally friendly, these claims must be supported by factual evidence. Many jurisdictions have strict guidelines about green advertising to prevent “greenwashing.”
7. Comparative Advertising: While comparing one’s services to a competitor’s can be an effective advertising strategy, it’s vital to ensure that any comparisons are accurate, not misleading, and do not unfairly disparage another company.

You can find examples of restoration competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Restoration Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Restoration Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Restoration Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a tool called the brand lift study for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.