Performance-based marketing to grow your Restoration Company.
What is Restoration Marketing?
The average restoration business in the United States makes $1.5 million per year in revenue. Restoration Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most restoration companies need help with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing efficiently. Let our team of restoration digital marketing and advertising experts manage the groundwork it takes to grow your restoration company. If you want to increase sales for your restoration business, please contact AdvertiseMint.
“Every restoration business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.
Popular Ways to Increase Revenue for Restoration Companies.
The restoration industry is integral to the construction sector, addressing damages from calamities like fires, floods, or mold infestations. While the demand for restoration services can often be reactionary, based on unforeseen events, several proactive strategies can drive revenue growth. Here are five key factors:
- Diversification of Services: One of the most effective ways to boost revenue is by expanding the range of services offered. Besides traditional restoration tasks, companies can venture into preventive measures. For instance, providing waterproofing or fireproofing services alongside regular construction and restoration jobs can be a valuable add-on. This caters to a broader customer base and establishes the company as a one-stop solution.
- Investment in Technology and Equipment: Modern challenges require modern solutions. Investing in the latest technology, like infrared cameras to detect hidden water damage or advanced air scrubbers to handle mold, can significantly enhance service quality. This positions the restoration company as a leader, demonstrating a commitment to delivering efficient, state-of-the-art solutions.
- Training and Certification: Ensuring that staff is well-trained and holds industry-recognized certifications can be a game-changer. A knowledgeable and certified team assures clients of quality work, setting the business apart from competitors. It also opens doors to jobs that require specific qualifications, potentially tapping into a premium market segment.
- Building Partnerships: Forming strategic alliances with related industries can be a significant revenue driver. For instance, collaborating with real estate agencies, insurance companies, or construction firms can lead to steady referrals. These partnerships ensure that when there’s a need for restoration work, your company is top-of-mind.
- Effective Marketing and Branding: In today’s digital age, having a robust online presence is non-negotiable. Beyond a functional website, restoration companies should engage potential customers through content marketing, customer testimonials, and showcasing past projects. Educating the audience about the intricacies of the restoration and construction process can build trust and position the company as an industry expert.
Restoration Industry Facts
Average Revenue for the Restoration Industry: $420 billion
Average Profit Margin for the Restoration Industry: 10%
Average Employees for the Restoration Business: 10
Average ROI for the Restoration Industry: 10%
Average Growth Rate for Restoration Industry: 3%
Total number of Restoration companies: Over 1 million
Average CPC on Google for the Restoration Industry: $1.20
Restoration Paid Social Ads
Paid social is a powerful way to help reach consumers interested in restoration products or services. Paid social allows you to get a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Restoration Facebook Advertising
- Restoration Instagram Advertising
- Restoration TikTok Advertising
- Restoration Snapchat Advertising
- Restoration LinkedIn Advertising
- Restoration YouTube Advertising
- Restoration Twitter Advertising
- Restoration Reddit Advertising
- Restoration Pinterest Advertising
Restoration Paid Search Ads
Paid search is the most efficient way to reach consumers actively searching for restoration products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would suggest the consumer is knowledgeable and close to selecting or purchasing. Restoration advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on particular keywords or for competitors. The most famous restoration paid search ads are:
- Restoration Google Ads
- Restoration YouTube Ads
- Restoration Microsoft Ads
- Restoration Amazon Ads
- Restoration Wal-Mart Ads
Restoration Local Ads
Local ads are essential for construction companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to get a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for restoration] companies are:
- Restoration Facebook Ads
- Restoration Google Local Ads
- Restoration Yelp Ads
- Restoration Nextdoor Ads
- Restoration Billboard Advertising
- Restoration Metro Ads
- Restoration Bus Ads
Restoration Radio Ads
Radio ads allow construction companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular restoration radio advertising options are:
- Restoration Local iHeartRadio Ads
- Restoration Spotify Ads
- Restoration Pandora Ads
- Restoration Podcast Ads
- Restoration National Radio Advertising
- Restoration Talk Radio Advertising
Restoration Direct Mail
Direct Mail can be a powerful tool for construction companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding going people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Restoration TV Ads
There are several things that restoration companies should be aware of when running TV ads. TV advertising for restoration can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your restoration company, please contact AdvertiseMint for more details and pricing.
How vital are reputation management and online reviews for Restoration companies?
Every restoration company knows online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your industry actively. However, a variety of strategies can be used to help ensure your online reputation is safe from negative thoughts. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about Restoration advertising and digital marketing.
Who is the best restoration advertising agency?
Advertisemint is the best restoration marketing agency. Our restoration advertising expert team has proven experience in the restoration industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your restoration business.