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Home / Delivery Advertising Agency Digital Marketing

Delivery Advertising Agency Digital Marketing

Performance-based marketing to grow your Delivery company.  

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What is Delivery Marketing?

ASDA Mercedes Benz Sprinter delivery vans ready to deliver cargos, Delivery Advertising Agency.
Image Source: Wikipedia

The average delivery business in the United States makes $100,000 per year in revenue. Delivery Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads. 

Most delivery companies need help with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing efficiently. Let our team of delivery digital marketing and advertising experts manage the groundwork it takes to grow your Delivery company. If you want to increase sales for your delivery business, please contact AdvertiseMint.

“Every delivery business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.

Popular Ways to Increase Revenue for Delivery Companies.

A DHL van carrying cargo, Delivery Advertising Agency.
Image Source: Unsplash claudio Schwarz

The Delivery industry, driven by the rise in e-commerce and changing consumer behavior, is undergoing a transformation. Companies willing to innovate and adapt to these changes have the potential to see significant revenue growth. Here are five strategies to drive revenue in the Delivery sector:

  1. Diversify Delivery Offerings: With consumers having varied needs, a one-size-fits-all approach might not cut it. Introducing varied delivery slots, like express delivery, same-day delivery, or scheduled time slots, can cater to different customer segments. For instance, Amazon’s Prime Now offers deliveries in as little as an hour for premium customers, capturing those willing to pay extra for speed.
  2. Optimize Routes and Operations: Efficiency is the backbone of the Delivery business. By leveraging AI and advanced logistics software, companies can optimize routes, reducing fuel costs and improving Delivery times. Companies like UPS have reportedly saved millions of dollars using route optimization tools, leading to increased profitability.
  3. Expand Geographically: While urban centers are major revenue hubs, untapped markets in suburban and rural areas offer significant growth potential. By expanding operations into these areas, Delivery companies can gain a competitive edge and cater to a wider customer base. Companies like DoorDash have found success by focusing on suburban markets where competition was initially lower.
  4. Integrate Value-added Services: Why stop at just delivering a product? Offering assembly, installation, or old product take-back services can drive additional revenue. Best Buy’s Geek Squad, for instance, not only delivers electronics but also provides installation and setup, enhancing customer convenience and increasing revenue per Delivery.
  5. Foster Partnerships and Collaborations: Joining hands with e-commerce platforms, local businesses, or even other logistics companies can lead to mutually beneficial relationships. Through partnerships, companies can access a wider customer base, offer bundled services, or even share logistical responsibilities, driving down costs and improving service offerings.

Delivery Industry Facts

Average Revenue for Delivery Industry: $133.3 billion

Average Profit Margin for Delivery Industry: 5-10%

Average Employees for Delivery Business in US:  3.4 

Average ROI for Delivery Industry: 10-20%

Average Growth Rate for Delivery Industry: 10-15% 

Average CPC on Google for Delivery Industry: $1.50

Delivery Paid Social Ads

A warehouse with delivery products, Delivery Advertising Agency.
Image Source: Unsplash Manh Le

Paid social is a powerful way to help reach consumers interested in Delivery products or services. Paid social allows you to get a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are: 

  • Delivery Facebook Advertising
  • Delivery Instagram Advertising 
  • Delivery TikTok Advertising 
  • Delivery Snapchat Advertising
  • Delivery LinkedIn Advertising
  • Delivery YouTube Advertising
  • Delivery Twitter Advertising
  • Delivery Reddit Advertising
  • Delivery Pinterest Advertising

Delivery Paid Search Ads

Paid search is the most efficient way to reach consumers actively searching for Delivery products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would suggest the consumer is knowledgeable and close to selecting or purchasing. Delivery advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on particular keywords or for competitors. The most famous delivery paid search ads are: 

  • Delivery Google Ads 
  • Delivery YouTube Ads 
  • Delivery Microsoft Ads 
  • Delivery Amazon Ads 
  • Delivery Wal-Mart Ads 

Delivery Local Ads

Delivery man with a food parcel, Delivery Advertising Agency.
Image Source: Unsplash Robert Anasch

Local ads are essential for delivery companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to get a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for delivery companies are: 

  • Delivery Facebook Ads 
  • Delivery Google Local Ads 
  • Delivery Yelp Ads 
  • Delivery Nextdoor Ads 
  • Delivery Billboard Advertising
  • Delivery Metro Ads
  • Delivery Bus Ads

Delivery Radio Ads

Pizza delivery scooters ready to deliver pizzas to customers, Delivery Advertising Agency.
Image Source: Wikipedia

Radio ads allow delivery companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular delivery radio advertising options are: 

  • Delivery Local iHeartRadio Ads
  • Delivery Spotify Ads 
  • Delivery Pandora Ads
  • Delivery Podcast Ads 
  • Delivery National Radio Advertising
  • Delivery Talk Radio Advertising

Delivery Direct Mail

Direct Mail can be a powerful tool for delivery companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding going people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options. 

Delivery TV Ads

Delivery products being loaded in a van, Delivery Advertising Agency.
Image Source: Unsplash Alexander Simonsen

There are several things that Delivery companies should be aware of when running TV ads. TV advertising for delivery can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits,  testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your delivery company, please contact AdvertiseMint for more details and pricing. 

How vital are reputation management and online reviews for Delivery companies?

Every delivery company knows online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your industry actively. However, a variety of strategies can be used to help ensure your online reputation is safe from negative thoughts. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more. 

Frequently asked questions about Delivery advertising and digital marketing.

How much should a delivery business spend on marketing and advertising each year?

An average Delivery business should spend between $75,000 and $15,000 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Why Delivery companies typically outsource their marketing and advertising?

Delivery Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Delivery business include: 

  1. Last Mile Delivery Complications: Often referred to as the ‘last mile problem,’ this refers to the final step of the delivery process from a distribution center to the end user. This segment is notoriously challenging and expensive, often constituting up to 28% of the total delivery cost. Dense urban areas present navigation challenges, while rural areas might be hard to reach due to longer distances between stops.
  2. Fluctuating Fuel Prices: Fuel remains a significant expense for delivery companies. Fluctuating oil prices can dramatically affect operational costs, especially for companies with large fleets. An unexpected rise in fuel prices can erode profits, making revenue predictions and budgeting challenging.
  3. Workforce and Driver Retention: The delivery industry often sees high turnover rates, especially among drivers. The job can be demanding, with long hours, physical exertion, and the stress of meeting tight schedules. Retaining skilled and reliable drivers is a consistent challenge, leading to increased costs related to training and recruitment.
  4. Scalability and Infrastructure: For many delivery companies, especially newer entrants or smaller businesses, scaling up operations to handle increased demand can be a significant challenge. This includes not just increasing their fleet size, but also ensuring they have the necessary warehousing, sorting, and infrastructure support.
  5. Regulatory and Compliance Issues: Different regions have their own set of regulations regarding transportation, deliveries, and commerce. Adhering to these can be complex, especially for companies operating across state or national boundaries. A few examples are ensuring vehicles meet environmental standards, abiding by labor laws, and handling cross-border deliveries with their associated tariffs and customs regulations.

Because Delivery businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

What are the most popular Delivery advertising objectives?

Delivery Lead Generation 

Many Delivery companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Delivery office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Delivery Sales 

The most popular of all advertising objectives for Delivery companies is sales. Increasing revenue is essential for every Delivery company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your Delivery, please contact the team at AdvertiseMint to discuss your options. 

Delivery App Installs

Perfect for any Delivery business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Delivery mobile app, please contact the team at AdvertiseMint to discuss your options.  

Delivery Local Traffic 

Many Delivery companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your Delivery location and get your ads in front of them. If you want to increase foot traffic for your Delivery location,  please contact the team at AdvertiseMint to discuss your options. 

Delivery Brand Awareness 

As your Delivery company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your Delivery company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

Should Delivery companies utilize content marketing to boost their advertising efforts?

The delivery sector is undergoing unprecedented growth, spurred by the exponential rise of e-commerce and a shift in consumer preferences. Yet, as demand increases, so does competition. In this high-stakes environment, content marketing can be a game-changer for delivery companies. Here’s is how:

  1. Building Trust and Reliability: For a sector where reliability is everything, content marketing provides an excellent platform to showcase a company’s track record and commitment to service. Publishing case studies, customer testimonials, or behind-the-scenes looks into the logistics process can give customers insights into a brand’s dedication to timely and safe deliveries.
  2. Educating the Audience: The delivery process involves a complex interplay of logistics, technology, and human effort. Companies can educate their customers by creating content that demystifies this process—be it through blogs, infographics, or videos—thereby fostering appreciation and loyalty.
  3. Positioning as Industry Leaders: Content that addresses industry trends, challenges, and innovations can position a delivery company as a thought leader. Discussing advancements like drone deliveries, eco-friendly initiatives, or even international shipping regulations can draw in a niche audience seeking expert insights.
  4. Enhancing SEO and Online Visibility: A well-executed content strategy can boost a delivery company’s search engine rankings. Companies can increase their organic reach by targeting specific keywords relevant to the delivery industry and creating high-quality content around them. Imagine the impact when a potential customer’s query about “fastest package delivery options” leads them straight to your website.
  5. Engaging and Retaining Customers: Content marketing isn’t just about acquisition; it’s also about retention. Regularly updated content can keep customers engaged, informed, and connected to the brand. For instance, a monthly newsletter discussing seasonal shipping tips, company updates, or even holiday delivery schedules can keep customers in the loop and ensure they think of your brand first for their delivery needs.

How can Delivery integrate AI and other advanced technologies into their marketing strategies?

The world has changed for Delivery, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

What do Delivery companies need to know about search engine optimization (SEO)?

The current average cost per click (CPC) on Google ads for the term “Delivery Industry” is $1.50 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that Delivery companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Delivery company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Delivery SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Delivery area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your delivery SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Should Delivery companies be doing Email Marketing?

Yes. Every Delivery should have email marketing and SMS marketing for the company. Email marketing has continually been proven to be one of the most profitable marketing channels for Delivery companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Delivery services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Delivery SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Delivery company, AdvertiseMint is here and ready to help. 

Are there any advertising restrictions for Delivery businesses?

Advertising restrictions for delivery businesses can vary depending on your location and the specific products or services your business offers. However, there are some common regulations and best practices that apply to many delivery businesses:

  1. Truth in Advertising: In most jurisdictions, businesses are required to be truthful in their advertising. This means you should not make false claims about your products or services, and you should not engage in deceptive advertising practices.
  2. Consumer Protection Laws: Many countries have consumer protection laws that govern advertising. These laws may prohibit unfair or deceptive advertising, false advertising, or bait-and-switch tactics.
  3. Health and Safety Regulations: If your delivery business deals with food, pharmaceuticals, or other regulated products, there may be specific health and safety regulations that apply to your advertising. You may need to include disclaimers or information about product safety.
  4. Privacy Laws: Be mindful of privacy laws when collecting and using customer data for advertising purposes. You may need to obtain consent to use customer information and adhere to data protection regulations.
  5. Intellectual Property Rights: Avoid using copyrighted materials, trademarks, or logos without permission. Using someone else’s intellectual property without authorization can lead to legal issues.
  6. Local Zoning and Licensing Regulations: Depending on your location, there may be zoning laws and licensing requirements that dictate where and how you can advertise your delivery business. Be sure to comply with these local regulations.

Where can I find examples of other Delivery ads?

You can find examples of delivery competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Delivery Competitor Facebook Ads 

  1. Go to Facebook Ad Library 
  2. Select the country where the ad appeared. 
  3. Select ad category (All, Politics, Housing, Employment, Credit).
  4. Search by keyword or advertiser.
  5. Review Facebook ads.

View Delivery Competitor Google Ads 

  1. Go to Google Ads Keyword Planner
  2. Sign into Google Ads.
  3. Click ‘Tools and settings’ in the top nav.
  4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
  5. Click ‘Discover new keywords’
  6. Type a relevant keyword into the box.
  7. Click ‘Get Results’
  8. Review Top of page bid and Google ads. 

View Delivery Competitor TikTok Ads 

  1. Go go TikTok Ad Library 
  2. Select ad target country 
  3. Select ad type.
  4. Select ad published date.
  5. Enter in the desired keyword or advertiser.
  6. Hit search. 
  7. Review TikTok ads. 

How do Delivery companies measure the success of their marketing and advertising?

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a tool called the brand lift study for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising. 

Who is the Best Delivery Advertising Agency?

Advertisemint is the best Delivery marketing agency. Our delivery advertising expert team has proven experience in the delivery industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your delivery business.

Request a FREE 30 Minute Strategy Call
Hurry, There are only a limited number of FREE spots remaining for July.

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