Delivery Advertising Agency Digital Marketing

An average Delivery business should spend between $75,000 and $15,000 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Delivery Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Delivery business include: 

1. Last Mile Delivery Complications: Often referred to as the ‘last mile problem,’ this refers to the final step of the delivery process from a distribution center to the end user. This segment is notoriously challenging and expensive, often constituting up to 28% of the total delivery cost. Dense urban areas present navigation challenges, while rural areas might be hard to reach due to longer distances between stops.
2. Fluctuating Fuel Prices: Fuel remains a significant expense for delivery companies. Fluctuating oil prices can dramatically affect operational costs, especially for companies with large fleets. An unexpected rise in fuel prices can erode profits, making revenue predictions and budgeting challenging.
3. Workforce and Driver Retention: The delivery industry often sees high turnover rates, especially among drivers. The job can be demanding, with long hours, physical exertion, and the stress of meeting tight schedules. Retaining skilled and reliable drivers is a consistent challenge, leading to increased costs related to training and recruitment.
4. Scalability and Infrastructure: For many delivery companies, especially newer entrants or smaller businesses, scaling up operations to handle increased demand can be a significant challenge. This includes not just increasing their fleet size, but also ensuring they have the necessary warehousing, sorting, and infrastructure support.
5. Regulatory and Compliance Issues: Different regions have their own set of regulations regarding transportation, deliveries, and commerce. Adhering to these can be complex, especially for companies operating across state or national boundaries. A few examples are ensuring vehicles meet environmental standards, abiding by labor laws, and handling cross-border deliveries with their associated tariffs and customs regulations.

Because Delivery businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Delivery Lead Generation 

Many Delivery companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Delivery office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Delivery Sales 

The most popular of all advertising objectives for Delivery companies is sales. Increasing revenue is essential for every Delivery company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your Delivery, please contact the team at AdvertiseMint to discuss your options. 

Delivery App Installs

Perfect for any Delivery business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Delivery mobile app, please contact the team at AdvertiseMint to discuss your options.  

Delivery Local Traffic 

Many Delivery companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your Delivery location and get your ads in front of them. If you want to increase foot traffic for your Delivery location,  please contact the team at AdvertiseMint to discuss your options. 

Delivery Brand Awareness 

As your Delivery company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your Delivery company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

The delivery sector is undergoing unprecedented growth, spurred by the exponential rise of e-commerce and a shift in consumer preferences. Yet, as demand increases, so does competition. In this high-stakes environment, content marketing can be a game-changer for delivery companies. Here’s is how:

1. Building Trust and Reliability: For a sector where reliability is everything, content marketing provides an excellent platform to showcase a company’s track record and commitment to service. Publishing case studies, customer testimonials, or behind-the-scenes looks into the logistics process can give customers insights into a brand’s dedication to timely and safe deliveries.
2. Educating the Audience: The delivery process involves a complex interplay of logistics, technology, and human effort. Companies can educate their customers by creating content that demystifies this process—be it through blogs, infographics, or videos—thereby fostering appreciation and loyalty.
3. Positioning as Industry Leaders: Content that addresses industry trends, challenges, and innovations can position a delivery company as a thought leader. Discussing advancements like drone deliveries, eco-friendly initiatives, or even international shipping regulations can draw in a niche audience seeking expert insights.
4. Enhancing SEO and Online Visibility: A well-executed content strategy can boost a delivery company’s search engine rankings. Companies can increase their organic reach by targeting specific keywords relevant to the delivery industry and creating high-quality content around them. Imagine the impact when a potential customer’s query about “fastest package delivery options” leads them straight to your website.
5. Engaging and Retaining Customers: Content marketing isn’t just about acquisition; it’s also about retention. Regularly updated content can keep customers engaged, informed, and connected to the brand. For instance, a monthly newsletter discussing seasonal shipping tips, company updates, or even holiday delivery schedules can keep customers in the loop and ensure they think of your brand first for their delivery needs.

The world has changed for Delivery, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Delivery Industry” is $1.50 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that Delivery companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Delivery company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Delivery SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Delivery area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your delivery SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Delivery should have email marketing and SMS marketing for the company. Email marketing has continually been proven to be one of the most profitable marketing channels for Delivery companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Delivery services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Delivery SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Delivery company, AdvertiseMint is here and ready to help. 

Advertising restrictions for delivery businesses can vary depending on your location and the specific products or services your business offers. However, there are some common regulations and best practices that apply to many delivery businesses:

1. Truth in Advertising: In most jurisdictions, businesses are required to be truthful in their advertising. This means you should not make false claims about your products or services, and you should not engage in deceptive advertising practices.
2. Consumer Protection Laws: Many countries have consumer protection laws that govern advertising. These laws may prohibit unfair or deceptive advertising, false advertising, or bait-and-switch tactics.
3. Health and Safety Regulations: If your delivery business deals with food, pharmaceuticals, or other regulated products, there may be specific health and safety regulations that apply to your advertising. You may need to include disclaimers or information about product safety.
4. Privacy Laws: Be mindful of privacy laws when collecting and using customer data for advertising purposes. You may need to obtain consent to use customer information and adhere to data protection regulations.
5. Intellectual Property Rights: Avoid using copyrighted materials, trademarks, or logos without permission. Using someone else’s intellectual property without authorization can lead to legal issues.
6. Local Zoning and Licensing Regulations: Depending on your location, there may be zoning laws and licensing requirements that dictate where and how you can advertise your delivery business. Be sure to comply with these local regulations.

You can find examples of delivery competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Delivery Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Delivery Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Delivery Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a tool called the brand lift study for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.