Janitorial Advertising Agency Digital Marketing

An average Janitorial business should spend between $7,500 and $15,000 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Janitorial Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a janitorial business include: 

1. High Turnover Rates: One of the most persistent challenges in the janitorial industry is the high turnover rate of staff. Janitors, often on the frontline of this sector, might leave due to the physically demanding nature of the job or seek other opportunities. This constant flux can lead to inconsistency in service quality and additional costs in training new employees.
2. Safety and Health Concerns: Janitors are exposed to various chemicals, materials, and sometimes challenging environments. Ensuring their safety becomes paramount. Addressing health risks, providing protective gear, and ensuring that the janitorial staff is trained to handle potentially hazardous situations are constant concerns.
3. Competition and Differentiation: The janitorial market is saturated, with many players offering similar services. Differentiating one’s brand and establishing a unique selling proposition becomes crucial. Whether it’s an environmentally friendly cleaning solution or a specialized cleaning technique, standing out in this crowded market is a continuous battle.
4. Evolving Client Expectations: With the rise in awareness about cleanliness, hygiene, and environmentally friendly cleaning solutions, clients’ expectations have evolved. They now demand more than just basic cleaning. Catering to these heightened expectations, ensuring a janitor is equipped with the latest techniques and products, and meeting eco-friendly standards can be daunting.
5. Operational Efficiency and Cost Management: While striving to provide top-notch services, janitorial companies also grapple with optimizing operational efficiency. Balancing between using high-quality cleaning agents, which might be costlier, and managing profit margins is a tightrope walk. Additionally, unexpected equipment breakdowns or the need for sudden staff augmentation can escalate costs.

Because janitorial businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Janitorial Lead Generation 

Many janitor companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your janitor’s office, please contact the team at AdvertiseMint to discuss your options. 

Increasing janitorial Sales 

The most popular of all advertising objectives for janitor companies is sales. Increasing revenue is essential for every janitor company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your janitorial, please contact the team at AdvertiseMint to discuss your options. 

Janitorial App Installs

Perfect for any janitorial business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your janitorial mobile app, please contact the team at AdvertiseMint to discuss your options.  

Janitorial Local Traffic 

Many janitorial companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your janitorial location and get your ads in front of them. If you want to increase foot traffic for your janitorial location,  please contact the team at AdvertiseMint to discuss your options. 

Janitorial Brand Awareness 

As your janitor company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your janitor company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

In today’s digital era, content marketing is complemented, and sometimes even overshadowed, traditional advertising methods. This trend isn’t confined to tech-savvy sectors alone; industries rooted in tangible services, like the Janitorial sector, are also hopping on the content marketing bandwagon. Here’s a dive into how janitorial companies are using content marketing to amplify their advertising efforts.

1. Educational Content for Decision-Makers: For many businesses seeking janitorial services, understanding the nuances of what makes one service superior to another can be a challenge. Through blog posts, videos, and infographics, janitorial companies have the chance to educate potential clients about the benefits of their services. Content can demystify the janitorial process, whether it’s an article about the latest eco-friendly cleaning products or a video demonstration of a janitor using advanced equipment.
2. Showcasing Real-world Success Stories: Testimonials and case studies pack a punch. By highlighting stories where janitorial teams have made a significant difference — be it transforming an old warehouse into a gleaming storage space or implementing a cleaning regime for a large corporation — companies can demonstrate their expertise and reliability.
3. Engagement through Interactive Tools: Imagine a calculator tool where businesses can estimate their cleaning needs based on the size and type of their premises. Or quizzes to ascertain the right janitorial solutions for specific challenges. Such interactive content not only offers value but also captures potential clients’ attention.
4. Humanizing the Brand: Janitorial work is, at its core, a human-driven service. Content that showcases the hard work, dedication, and expertise of janitors can resonate deeply with audiences. A day-in-the-life video of a janitor or articles highlighting the training and skill development of the janitorial staff can build a strong emotional connection.
5. Leveraging SEO for Visibility: By integrating keywords like “Janitorial” and “Janitor” into quality content, companies can rank higher in search results. When businesses or individuals search for janitorial services, a company with strong content marketing efforts stands a better chance of being noticed.

The world has changed for janitorial, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Janitorial Industry” is $1.05 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that Janitorial companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Janitorial company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Janitorial SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Janitorial area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Janitorial SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Janitorial should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Janitorial companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Janitorial services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Janitorial SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Janitorial company, AdvertiseMint is here and ready to help. 

Navigating the intricate advertising world in the janitorial business is crucial for growth and reputation management. While the Janitorial industry may not face as stringent restrictions as some other sectors, there are certain guidelines and best practices to adhere to. Here’s a look at some advertising constraints relevant to janitorial businesses:

1. Truthful Representation: According to most advertising standards, janitorial companies must ensure their advertisements truthfully represent their services. Overstating the capabilities of a janitor, making false claims about the effectiveness of their cleaning products, or exaggerating the scale of their operations can land companies in regulatory trouble.
2. Environmental Claims: The green revolution has impacted the janitorial sector significantly. If a business is advertising its services as eco-friendly or sustainable, it needs to ensure that those claims are substantiated. Making false green claims, especially about the products used or the practices employed by a janitor, can be misleading and result in sanctions.
3. Endorsements and Testimonials: Using testimonials from satisfied customers is common in the janitorial industry. However, these testimonials must be genuine, and companies should have the permission of the person or entity providing the testimonial. Any incentives given for such endorsements should also be transparently disclosed.
4. Safety and Health Claims: When advertising sanitization or deep-cleaning services, especially in times of health crises, janitorial companies must be careful. Claims about eliminating certain pathogens or ensuring complete sanitization should be backed by evidence. Misrepresentation in such sensitive areas can attract legal consequences and damage a brand’s reputation.
5. Comparative Advertising: While it can be tempting to compare one’s janitorial services with a competitor’s, companies must tread with caution. Any such comparisons should be factual, accurate, and not misleading. Misrepresenting a competitor or falsely elevating one’s services can result in legal repercussions.
6. Licensing and Certification: If a janitorial business advertises certain industry certifications or affiliations, it must indeed possess them. For instance, if a janitor undergoes specialized training or if the business is part of an accredited organization, these claims should be valid and verifiable.
7. Local Regulations: Janitorial companies must remember that advertising rules can vary based on location. What’s permissible in one region might be restricted in another. Keeping abreast of local regulations and adjusting advertising campaigns accordingly is essential.

You can find examples of Janitorial competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Janitorial Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Janitorial Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Janitorial Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a tool called the brand lift study for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.