Performance-based marketing to grow your Janitorial company.
What is Janitorial Marketing?
The average Janitorial business in the United States makes $100,000 per year in revenue. Janitorial Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most janitorial companies need help with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing efficiently. Let our team of Janitorial digital marketing and advertising experts manage the groundwork it takes to grow your Janitor company. If you want to increase sales for your janitorial business, please contact AdvertiseMint.
“Every Janitorial business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.
Popular Ways to Increase Revenue for Janitorial Companies.
The janitorial industry is often overlooked for its important role in keeping establishments clean and hygienic. However, it offers many growth opportunities. To increase revenue, it’s important to understand and optimize these opportunities. Here are five factors that can significantly enhance profitability in the janitorial sector:
- Innovative Cleaning Solutions: With the continuous evolution of cleaning technologies and products, those in the janitorial industry can gain an edge by staying updated. Investing in state-of-the-art cleaning equipment or eco-friendly cleaning agents can provide a competitive advantage. Clients often value and are willing to pay a premium for services that promise a deeper clean with minimal environmental impact.
- Diversified Service Offerings: While basic cleaning services are the cornerstone of the janitorial industry, diversifying the service catalog can fetch additional revenue. Offering specialized services such as carpet cleaning, high-pressure washing, or window cleaning can attract a broader clientele. In the eyes of a potential client, a janitor who offers a wide array of services becomes a one-stop solution, making contracting easier and more streamlined.
- Customized Service Packages: Every establishment has unique cleaning needs. Companies can cater to specific requirements by offering customizable janitorial packages, enhancing client satisfaction. Whether it’s a daily cleaning routine for a busy office or a weekly deep clean for a residential building, tailoring services ensures clients only pay for what they need, making the proposition more attractive.
- Professional Training and Certification: A janitor equipped with professional training and certification can deliver services more efficiently and effectively. When clients know that a trained professional is handling their space, it builds trust. Emphasizing the training and expertise of janitorial staff in promotional efforts can draw in clients seeking quality services.
- Client Engagement and Feedback: Building a rapport with clients and actively seeking feedback can improve service and retention. Regular interactions can provide insights into clients’ evolving needs, whether through feedback forms, follow-up calls, or periodic meetings. Addressing these needs proactively can lead to contract renewals and referrals, boosting revenue.
Janitorial Industry Facts
Average Revenue for Janitorial Industry: $297.47 billion
Average Profit Margin for Janitorial Industry: 10-28%
Average Employees for Janitorial Business: 1.9
Average ROI for the Janitorial Industry: 10-11%
Average Growth Rate for Janitorial Industry: 3.3%
Total number of Janitorial Companies: 1 million
Average CPC on Google for the Janitorial Industry: $1.05
Janitor Paid Social Ads
Paid social is a powerful way to help reach consumers interested in janitorial products or services. Paid social allows you to get a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Janitorial Facebook Advertising
- Janitorial Instagram Advertising
- Janitorial TikTok Advertising
- Janitorial Snapchat Advertising
- Janitorial LinkedIn Advertising
- Janitorial YouTube Advertising
- Janitorial Twitter Advertising
- Janitorial Reddit Advertising
- Janitorial Pinterest Advertising
Janitorial Paid Search Ads
Paid search is the most efficient way to reach consumers actively searching for janitorial products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would suggest the consumer is knowledgeable and close to selecting or purchasing. Janitor advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on particular keywords or for competitors. The most famous janitorial paid search ads are:
- Janitorial Google Ads
- Janitorial YouTube Ads
- Janitorial Microsoft Ads
- Janitorial Amazon Ads
- Janitorial Wal-Mart Ads
Janitorial Local Ads
Local ads are essential for janitor companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to get a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for janitor companies are:
- Janitorial Facebook Ads
- Janitorial Google Local Ads
- Janitorial Yelp Ads
- Janitorial Nextdoor Ads
- Janitorial Billboard Advertising
- Janitorial Metro Ads
- Janitorial Bus Ads
Janitorial Radio Ads
Radio ads allow janitor companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular janitorial radio advertising options are:
- Janitorial Local iHeartRadio Ads
- Janitorial Spotify Ads
- Janitorial Pandora Ads
- Janitorial Podcast Ads
- Janitorial National Radio Advertising
- Janitorial Talk Radio Advertising
Janitorial Direct Mail
Direct Mail can be a powerful tool for janitor companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding going people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Janitorial TV Ads
There are several things that janitor companies should be aware of when running TV ads. TV advertising for janitors can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your janitor company, please contact AdvertiseMint for more details and pricing.
How vital are reputation management and online reviews for Janitor companies?
Every janitor company knows online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your industry actively. However, a variety of strategies can be used to help ensure your online reputation is safe from negative thoughts. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about Janitorial advertising and digital marketing.
Who is the best Janitorial advertising agency?
Advertisemint is the best Janitorial marketing agency. Our Janitorial advertising expert team has proven experience in the Janitorial industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Janitorial business.