Beer Advertising Agency Digital Marketing

An average Beer business should spend between $90,000 and $180,000 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Beer Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Beer business include: 

• Regulatory and Licensing Challenges: Navigating the legal landscape can be a significant hurdle for beer companies. Different countries, and even regions within countries, have varied regulations related to producing, distributing, and selling alcoholic beverages. Complying with these rules, obtaining the necessary licenses, and keeping up with changing laws can be time-consuming and costly.
• Intense Competition: The rise of craft and microbreweries has led to a saturated market in many areas. While this offers consumers various choices, it poses a challenge for beer companies, especially those trying to establish a foothold. Differentiating oneself in such a crowded marketplace is no easy feat.
• Changing Consumer Preferences: The tastes and preferences of consumers are continually evolving. The recent trend towards healthier lifestyles has seen some individuals reducing their alcohol intake or seeking out low-calorie or non-alcoholic beer options. Adapting to these shifts while retaining core consumers can be a delicate balancing act.
• Supply Chain Disruptions: Beer production involves various ingredients like hops, barley, and yeast. Any disruption in the supply chain, be it due to climate change affecting crop yields or geopolitical issues impacting trade, can lead to increased costs and potential production halts.
• Sustainability Concerns: As mentioned earlier, modern consumers are more environmentally conscious. They expect their favorite brands to adopt sustainable practices. Addressing environmental concerns, such as water usage, waste management, and carbon footprints, is not just a matter of ethics but also essential for brand image and long-term viability.

Because Beer businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Beer Lead Generation 

Many Beer companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Beer office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Beer Sales 

The most popular of all advertising objectives for Beer companies is sales. Increasing revenue is essential for every Beer company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your Beer, please contact the team at AdvertiseMint to discuss your options. 

Beer App Installs

Perfect for any Beer business that has a mobile app. The mobile app objective allows you to run ads for new app installs or app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Beer mobile app, please contact the team at AdvertiseMint to discuss your options.  

Beer Local Traffic 

Many Beer companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your Beer location and get your ads in front of them. If you want to increase foot traffic for your Beer location,  please contact the team at AdvertiseMint to discuss your options. 

Beer Brand Awareness 

As your Beer company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your Beer company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

In an age where digital platforms are increasingly overshadowing traditional advertising, the beer industry has recognized the potency of content marketing as a critical driver for their promotional endeavors. Here’s a look at how beer companies harness the magic of content to bolster their advertising efforts.

Telling a Story:

One of the cornerstones of content marketing is storytelling. For beer companies, there is often a rich tapestry of history, craft, and culture that can be woven into compelling narratives. Whether it’s the tale of how a 100-year-old brewery has been passed down through generations or the journey of a new craft beer inspired by exotic flavors, stories resonate. These narratives captivate audiences through blogs, videos, and podcasts, fostering a deeper connection with the brand.

Educating the Consumer:

The world of beer is vast and diverse. Content marketing offers an avenue for beer companies to educate their audience about the nuances of beer – from the brewing process to the different types of hops and their flavor profiles. Interactive webinars, how-to videos, and infographics can break down complex topics, turning novice beer enthusiasts into connoisseurs.

Engaging Through Social Media:

Platforms like Instagram, Twitter, and Facebook have become hotspots for beer aficionados to share their latest finds, reviews, and beer-related experiences. Beer companies are leveraging these platforms for promotional posts and content that spurs engagement. Think of photo contests, virtual beer-tasting sessions, or behind-the-scenes peeks into brewing.

Building Community:

Beyond just selling beer, many companies are keen on building a community around their brand. Content plays a pivotal role here. Online forums, membership portals with exclusive content, or collaborative platforms where fans can suggest new flavors or names for upcoming brews all create a sense of belonging. This community-oriented approach not only drives sales but also fosters brand loyalty.

SEO and Visibility:

From a more technical perspective, well-crafted content can significantly boost a beer company’s online visibility. By optimizing content for search engines, these companies ensure that when someone searches for “best craft beers” or “brewing techniques,” their articles, videos, or podcasts rank high, driving organic traffic to their websites.

The world has changed for Beer, looking to increase its marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Beer” is $2.72 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO is valuable as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that Beer companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Beer company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Beer SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Beer area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Beer SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Beer should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Beer companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Beer services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Beer SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Beer company, AdvertiseMint is here and ready to help. 

Advertising alcoholic beverages, including beer, often comes with a set of restrictions. These regulations are designed to promote responsible drinking, prevent misleading advertisements, and protect specific segments of the population, especially minors. While specific regulations can vary widely from one country or region to another, some common themes prevail globally:

• Age Restrictions: A foremost concern in many jurisdictions is preventing the targeting of minors. Advertisements for beer are often restricted from appearing in media outlets or at times when a significant portion of the audience is likely to be underage. Online platforms might require age verification before allowing access to beer-related content.
• Content Limitations: Advertisements should not promote excessive or irresponsible drinking. They shouldn’t imply that consuming beer leads to social, physical, or personal success. For instance, suggesting that drinking beer enhances athletic performance or makes one more attractive is typically prohibited.
• No Misleading Claims: Beer advertisements must be truthful and not misleading. This means no false claims about the product’s characteristics, health benefits, or effects. Any health-related statements, like “low-carb” or “gluten-free,” usually need to be substantiated.
• Placement Restrictions: Many countries restrict where beer advertisements can appear. This could include bans or limitations on billboards near schools, places of worship, or hospitals. Similarly, sponsorship of certain events, especially those attended primarily by minors, might be restricted.
• Mandatory Health Warnings: Some jurisdictions require beer advertisements to include health warnings, such as “Drink Responsibly” or specific messages about the dangers of excessive drinking, drunk driving, or alcohol consumption during pregnancy.
• Cultural Sensitivities: In some regions, alcohol consumption is frowned upon or prohibited for religious or cultural reasons. Advertising beer in such places can be severely restricted or banned outright.
• Promotional Activities: Free giveaways, “happy hour” promotions, or other tactics that might encourage excessive consumption are often under scrutiny. Regulations might dictate how these promotions are conducted to ensure they don’t promote irresponsible drinking.
• Digital and Social Media: With the rise of digital platforms, many countries are formulating or updating regulations specific to online advertising. This can include rules about targeting, data collection, and user engagement on social media platforms.

You can find examples of Beer competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Beer Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Beer Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Beer Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a brand lift study tool for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.