Beverage Advertising Agency Digital Marketing

An average beverage business should be spending between $111 million and $222 million a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth or your business generates high amounts of revenue during the holiday shopping season. 

Beverage Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a beverage business include: 

1. Changing Consumer Preferences: Consumer preferences in the beverage industry can change rapidly. Trends like the shift towards healthier options, concerns about sugar content, and demand for sustainable and eco-friendly products can make it challenging for beverage companies to keep up. Adapting to these changing preferences while maintaining profitability is a significant obstacle.
2. Regulatory Compliance: Beverage companies often face complex and evolving regulations, particularly concerning labeling, health claims, and ingredient standards. Staying compliant with these regulations, which can vary from one region to another, can be a considerable challenge. Failure to do so can result in fines and damage to a brand’s reputation.
3. Supply Chain Disruptions: The beverage industry relies on a global supply chain, making it susceptible to disruptions caused by factors like extreme weather events, geopolitical tensions, and the COVID-19 pandemic. These disruptions can affect the availability of raw materials, transportation, and manufacturing, leading to production delays and increased costs.
4. Intense Competition: The beverage industry is highly competitive, with numerous established brands and new entrants vying for market share. Differentiating products and standing out in a crowded marketplace can be a significant obstacle. Companies must invest in marketing, branding, and product innovation to stay competitive.
5. Environmental Sustainability: Consumers are increasingly concerned about the environmental impact of beverage packaging. Single-use plastics, in particular, have come under scrutiny. Beverage companies face pressure to adopt more sustainable packaging solutions, such as recyclable or reusable containers. Transitioning to eco-friendly packaging options can be expensive and require changes to production processes.

Because beverage businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas business use because they are so critical to the success of the business. 

Beverage Lead Generation 

Many juice companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer or informational guide, then driving prospects to a landing page to collect their information. You can also collect the prospects information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so that automatic calls, emails and sms messages are sent directly to your new prospect. If you are looking to help set up lead generation for your beverage office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Beverage Sales 

The most popular of all advertising objectives for beverage companies is sales. Increasing revenue is essential for every water company to succeed. Many of the ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This allows them to find more customers like your top spenders. If you are looking to help grow your beverage, please contact the team at AdvertiseMint to discuss your options. 

Beverage App Installs

Perfect for any soda business that has a mobile app. The mobile app objective allows you to run ads either for new app installs or for app events, which are specific events set up inside of your app such as account created, payment method added, or transaction complete. It can also be used to monitor usage inside the app or if users are reaching a certain area. This allows you to display highly targeted ads that are relevant towards each user who sees your ads. The most common types of apps are games, utilities or informational mobile apps. If you are looking to help grow sales or usage from your beverage mobile app, please contact the team at AdvertiseMint to discuss your options.  

Beverage Local Traffic 

Many Juice companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or just daily usage. Local ads can be targeted down to a single zip code or a 1 mile radius around a spot on a map. This ensures you can reach the individuals that are located closely to your Juice location and get your ads in front of them. If you are looking to increase foot traffic for your juice location,  please contact the team at AdvertiseMint to discuss your options. 

Beverage Brand Awareness 

As your milk company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns which focus on reaching a wide number of targeted users consistently over a long period of time. This ensures that your milk company stays at the top of mind for your consumers and they continue to purchase your products and services. If you are looking for ways to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

In today’s highly competitive beverage industry, companies are constantly seeking innovative ways to connect with consumers and differentiate themselves from the crowd. One effective strategy that’s been gaining momentum is content marketing. This approach allows beverage companies to engage, educate, and entertain their target audience while subtly promoting their products. Let’s explore how beverage companies are leveraging content marketing to boost their advertising efforts.

1. Telling Stories with Visual Content: Visual content, such as high-quality images and videos, is a powerful tool for beverage companies. Whether it’s showcasing the picturesque landscapes where their ingredients are sourced or crafting visually stunning cocktail recipes, these companies use visuals to tell compelling stories that resonate with consumers.
2. Educating Consumers: Content marketing isn’t just about promoting products; it’s also about educating consumers. Beverage companies often create informative content about the ingredients they use, the brewing or distillation process, and the history behind their beverages. By sharing this knowledge, they establish themselves as experts in their field and build trust with their audience.
3. Leveraging User-Generated Content: Many beverage companies encourage their customers to create and share their content. User-generated content, such as photos of consumers enjoying their favorite drinks, adds authenticity to a brand’s image. These companies often feature this content on their social media profiles or websites, creating a sense of community among their customers.
4. Embracing Sustainability: Sustainability is a hot topic in the beverage industry, and content marketing plays a crucial role in conveying a brand’s commitment to eco-friendly practices. Companies share stories about their sustainable sourcing, recyclable packaging, and carbon-neutral initiatives to resonate with environmentally conscious consumers.
5. Engaging on Social Media: Beverage companies are highly active on social media platforms. They use these platforms to share visually appealing content, run contests and giveaways, and engage directly with their audience. Social media also allows them to respond to consumer inquiries and feedback promptly.
6. Blogging and Recipe Sharing: Blogs have become a popular way for beverage companies to share in-depth information about their products, industry trends, and lifestyle topics. They often include recipes that incorporate their beverages, encouraging consumers to experiment and share their creations.
7. Podcasts and Webinars: Some forward-thinking beverage companies have ventured into the world of audio content. They host podcasts and webinars featuring industry experts, mixologists, and nutritionists to provide valuable insights and entertainment to their audience.
8. Influencer Collaborations: Collaborating with social media influencers and beverage enthusiasts can expand a brand’s reach significantly. Influencers can create engaging content around a brand’s products and share it with their dedicated followers.

The world has changed for beverages looking to increase their marketing and advertising efforts using AI. A variety of new tools now enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing and more. 

The current average cost per click (CPC) on Google ads for the term “Beverage Industry” is $2.69 and is expected to increase over time. SEO generates you these same clicks from targeted keywords for free. There is tremendous value from SEO as you are able to generate a high volume of traffic for your key business segments, however SEO is a long term investment. Our recommendation is that beverage companies should be willing to plan for 6-12 months of SEO services before expecting to see an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action ads more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high quality SEO, or long game efforts, when working on building SEO. Most SEO tricks or gimmicks often work for a bit, but later end up hurting your beverage company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things, and doing them faster than your competitors. Beverage SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the beverage area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off site linking, which means other websites on the internet are linking back to your site and using specific anchor text. This can be achieved by public relations, outreach and building relationships with other websites. When these three are done together, the result is that your Beverage SEO will improve and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every beverage should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for beverage companies. Email marketing gives you the ability to reach your prospects and customers with specific messaging based on where they are located in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company is communicating 24/7 with the people who are most interested in your beverage services and products. SMS messaging is also becoming a highly profitable way to break through all the noise and reach your most valuable prospects via text message. There are many rules regarding SMS marketing and how to add and remove people from your beverage SMS marketing. If you are interested in learning more about how to optimize your Email marketing and SMS marketing for your beverage company, AdvertiseMint is here and ready to help. 

Advertising restrictions for beverage businesses vary depending on the type of beverages they produce and the jurisdiction in which they operate. Here are some common advertising restrictions and regulations that beverage businesses may encounter:

1. Alcohol Advertising: Beverage businesses that produce alcoholic beverages, such as beer, wine, and spirits, are subject to strict regulations, especially concerning the advertising and marketing of their products. These regulations may include age restrictions, restrictions on the portrayal of excessive alcohol consumption, and requirements to include responsible drinking messages in advertisements.
2. Health Claims: Beverage businesses, particularly those in the non-alcoholic sector, need to be cautious when making health-related claims about their products. Health claims must be substantiated and should not be misleading to consumers. For example, if a beverage is marketed as “healthy” or “natural,” it should meet specific criteria to make such claims.
3. Tobacco and Alcohol Combination: Some jurisdictions may have restrictions on the advertising of beverages that contain both alcohol and tobacco, such as certain types of flavored cigars or alcoholic energy drinks.
4. Sugar and Calorie Disclosure: In an effort to address health concerns related to sugar consumption, some regions require beverage businesses to disclose the sugar content and calorie information on their packaging and in advertisements. This is particularly relevant for sugary soft drinks and beverages.
5. Marketing to Children: Many countries have strict regulations regarding the marketing of beverages to children. This includes restrictions on advertising in children’s programming, using cartoon characters or celebrities that appeal to children, and promoting unhealthy products to minors.
6. Environmental Claims: Beverage businesses that make environmental claims, such as “eco-friendly” or “sustainable,” must ensure that these claims are accurate and substantiated. Greenwashing, or making false or exaggerated environmental claims, is heavily regulated in some jurisdictions.
7. Labeling and Packaging: Regulations regarding the labeling and packaging of beverages can vary widely. Businesses must comply with requirements related to ingredient lists, allergen information, nutritional labeling, and more. Misleading packaging or labeling can lead to legal issues.
8. Contests and Promotions: Beverage companies that run contests, giveaways, or promotions must adhere to advertising laws and regulations governing such activities. This includes disclosing the terms and conditions of promotions, ensuring fairness, and complying with local laws related to games of chance.

There are several places where you can find examples of beverage competitor ads online. Here are the instructions for how to view competitor ads running on Facebook, Google and TikTok ad platforms. 

View Juice Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Water Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Beverage Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining if the marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set period of time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by total ad spend for a specific period of time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition) or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors that are increasing or decreasing these numbers. They can be affected by a variety of factors such as landing page optimization, time of the year and competitors. 

For companies interested in branding and spending over $100,000 on advertising, many of the digital ad platforms offer a tool called the brand lift study. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study takes a specific audience and splits it into two groups. The first group is shown your ads over a specific period of time, the second group sees none of your ads. At the end of the study, users who were in both groups are shown a survey by the ad platform. The difference between the first group and the second group is called the brand lift, or the increase of consumer awareness of your brand due to running advertising.