Performance-based marketing to grow your Beverage company.
What is Beverage Marketing?
The average Beverage business in the United States makes $14.8 billion per year in revenue. Beverage marketing is the process of promoting the business to increase that number, or removing obstacles that are causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads or traditional ads.
Most Beverage companies struggle with a variety of factors such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects efficiently of their digital marketing. Let our team of beverage digital marketing and advertising experts manage the groundwork it takes to grow your beverage company. If you are looking to increase sales for your beverage business, please contact AdvertiseMint.
“Every beverage business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT
Popular ways to increase revenue for beverage companies.
Increasing revenue in the beverage industry requires a strategic approach that considers various factors, from product innovation to marketing strategies. Here are five key factors that can boost revenue in the beverage industry:
- Product Diversification and Innovation: To attract a broader customer base and respond to evolving consumer preferences, beverage companies should focus on product diversification and innovation. This includes developing new flavors, formats (such as ready-to-drink options), and healthier beverage alternatives. For example, offering low-sugar or sugar-free variants in response to the growing demand for healthier options can help increase sales.
- Marketing and Branding: Effective marketing and branding strategies play a crucial role in revenue growth. Beverage companies need to invest in targeted marketing campaigns that resonate with their target audience. Leveraging digital marketing, social media, and influencer partnerships can enhance brand visibility and engagement. Engaging storytelling and highlighting the unique qualities of the product can also boost sales.
- Distribution and Accessibility: Expanding distribution channels and ensuring product accessibility are essential for revenue growth. Beverage companies should consider partnerships with distributors, retailers, and e-commerce platforms to reach a wider audience. Convenience stores, supermarkets, online marketplaces, and vending machines can be valuable distribution channels.
- Sustainability and Eco-Friendly Packaging: Sustainability is increasingly important to consumers. Beverage companies that adopt eco-friendly practices and packaging can attract environmentally conscious consumers and potentially charge premium prices for sustainable products. Investing in recyclable or reusable packaging and promoting sustainable sourcing practices can contribute to revenue growth.
- Consumer Engagement and Personalization: Building strong relationships with consumers and offering personalized experiences can drive revenue growth. Loyalty programs, personalized product recommendations, and interactive marketing campaigns can enhance customer engagement and encourage repeat purchases. Collecting and analyzing customer data can help beverage companies tailor their offerings to individual preferences.
Incorporating these factors into a comprehensive business strategy can help beverage companies navigate a competitive market and increase revenue.
Beverage industry facts
Average Revenue for Beverage Industry: $1.4 trillion
Average Profit Margin for Beverage Industry: 15.2%:
Average Employees for Beverage Industry: 1,161
Average ROI for Beverage Industry: 12.2%
Average Growth Rate for Beverage Industry: 5.2%
Total number of Beverage companies:100,000
Average CPC on Google for Beverage Industry: $2.69
Beverage Paid Social Ads
Paid social is a powerful way to help reach consumers interested in Juice products or services. Paid social provides the ability to reach a wide range of people and then target your ads based on key attributes like age, gender, location, interest, behaviors or using custom audiences and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising making it a powerful combination, however the pricing for paid social can increase as you get more targeted or if your ads appear to not be relevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Soda Facebook Advertising
- Juice Instagram Advertising
- Beverage TikTok Advertising
- Milk Snapchat Advertising
- Water LinkedIn Advertising
- Beverage YouTube Advertising
- Soda Twitter Advertising
- Beverage Reddit Advertising
- Juice Pinterest Advertising
Beverage Paid Search Ads
Paid search is the most efficient way to reach consumers who are actively searching for water products or services. Consumers often search the internet for questions pertaining to where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would indicate that the consumer is already knowledgeable and close to making a selection or purchase. Beverage advertisers can bid specifically on the keywords that are most valuable for their business, which help them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness or ecommerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers are searching on specific keywords or for competitors. The most popular Beverage paid search ads are:
Beverage Local Ads
Local ads are extremely important for juice companies and often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers that are physically located near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals or coupons and often align with your current business reviews on that platform. This means having great customer service along with reputation management to help grow your five star reviews. Other physical ads like billboards, digital billboards, bus and metro ads allow you to ensure you are reaching customers located in your targeted area. Many times, the cost to reach a new local customer is small in comparison to the lifetime value that customer will bring to your business. The most popular local ads for beverage companies are:
- Juice Facebook Ads
- Soda Google Local Ads
- Water Yelp Ads
- Milk Nextdoor Ads
- Beverage Billboard Advertising
- Soda Metro Ads
- Juice Bus Ads
Beverage Radio Ads
Radio ads allow Soda companies to reach a captive audience often listening while commuting in the car, at the gym or while working. Radio ads allow you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring that your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a large enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular beverage radio advertising options are:
- Juice Local iHeartRadio Ads
- Water Spotify Ads
- Soda Pandora Ads
- Milk Podcast Ads
- Beverage National Radio Advertising
- Water Talk Radio Advertising
Beverage Direct Mail
Direct Mail can be a powerful tool for beverage companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding reaching people inside their inbox with targeted messages. Direct mail can be sent in mass with new automation tools and can also be personalized prior to sending. The cost of the direct mail often depends on the size of the mail (postcard vs full size letter envelope) and while postage can be purchased at bulk rates, is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint and our team would be more than happy to walk you through the options.
Beverage TV Ads
There are several things that water companies should be aware of when running TV ads. TV advertising for water can be targeted to users on a local level which are perfect for a company with just one location, or can be shown on a DMA, state or national level for companies that have multiple locations. The price for TV ads will depend on the targeting of the ad, which often include channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. If you are flexible on when and to who your ad is shown, the price is often much lower. TV ads often fall in 30 or 60 second video formats, so you’ll need to ensure all video requirements are met prior to submitting the ad to run. Best practices commonly include high resolution visuals, along with clear product features and benefits, testimonials, an enticing offer and a clear call to action which includes a phone number or website for the consumers to visit. There are also options for paid programming, which includes 30 minute or 60 minute segments that are played without interruption, typically between 11pm and 5am. If you are interested in TV advertising for your beverage company, please contact AdvertiseMint for more details and pricing.
How important are reputation management and online reviews for beverage companies?
Every beverage company knows that online reviews are essential for the growth of sales. In a digital world, online reviews on Google local, Yelp and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to actively solicit reviews for your business, however, there are a variety of strategies that can be used to help ensure your online reputation is safe from negative reviews. In addition, you’ll need a plan to praise five star reviews while professionally addressing lower reviews, which are often read by potential customers. If you are looking to improve your total online reviews, average rating and help lower negative articles on your company from the organic search engine rankings, please reach out to AdvertiseMint to talk more.
Frequently asked questions about beverage advertising and digital marketing.
Who is the best beverage advertising agency?
Advertisemint is the best beverage marketing agency. Our team of beverage advertising experts have proven experience in the beverage industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors and media buyers who are all ready to help you implement your marketing strategy and grow your beverage business.