Performance based marketing to grow your Construction company.
What is Construction Marketing?
The average Construction business in the United States makes $1 million annually in revenue. Construction Marketing is promoting the business to increase that number or removing obstacles, causing low ROI. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most Construction companies struggle with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing. Let our team of Construction digital marketing and advertising experts manage the groundwork it takes to grow your Construction company. If you want to increase sales for your Construction business, please contact AdvertiseMint.
“Every Construction business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.
Popular ways to increase revenue for Construction companies.
The construction sector is foundational to urban development and growth. To enhance revenue streams and ensure sustainability, businesses within this sector should keep an eye on the following factors:
- Innovation and Technology: Modernizing operations is no longer optional. Embracing innovative construction methods, like modular or prefabricated construction, can save time and costs. Additionally, integrating technology, like construction management software, can streamline tasks, improve accuracy, and enhance team collaboration. By reducing errors and inefficiencies, companies can boost profit margins.
- Diversified Services: Specializing is excellent, but diversification is key to risk management. Expanding services, perhaps from just construction to design and build or venturing into renovation projects, can open up new revenue channels. It also positions the company as a one-stop solution, appealing to clients who favor comprehensive service packages.
- Sustainability Practices: Green construction is not just a buzzword; it’s becoming a norm. As environmental concerns rise, many clients prefer eco-friendly building solutions. Offering sustainable construction practices, using recycled or energy-efficient materials, or providing green certification support can make a company more attractive to eco-conscious clients.
- Training and Skill Development: A skilled workforce is an asset. Investing in regular training ensures that the team is updated with the latest construction techniques, safety protocols, and equipment usage. Better skills lead to better execution, fewer delays, and ultimately, satisfied clients more likely to return or refer.
- Client Relationship Management: Building structures is essential, but building relationships is crucial. A satisfied client can bring in repeat business and referrals. Clear communication, transparency in billing, and post-construction support can foster strong client relationships. Additionally, seeking feedback and acting upon it can continuously refine the service quality, ensuring that the business stays ahead of competitors.
Construction Industry Facts:
- Average Revenue for Construction: $1 million
- Average Profit Margin for Construction: 10%
- Average Employees for Construction: 10
- Average ROI for Construction: 20%
- Average Growth Rate for Construction: 5%
- Total number of Construction companies: 100,000
- Average CPC on Google for Construction: $2.96
Construction Paid Social Ads
Paid social is a powerful way to help reach consumers interested in Construction products or services. Paid social allows you to reach a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Construction Facebook Advertising
- Construction Instagram Advertising
- Construction TikTok Advertising
- Construction Snapchat Advertising
- Construction LinkedIn Advertising
- Construction YouTube Advertising
- Construction Twitter Advertising
- Construction Reddit Advertising
- Construction Pinterest Advertising
Construction Paid Search Ads
Paid search is the most efficient way to reach consumers actively searching for Construction products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would indicate that the consumer is knowledgeable and close to selecting or purchasing. Construction advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on specific keywords or for competitors. The most popular Construction paid search ads are:
- Construction Google Ads
- Construction YouTube Ads
- Construction Microsoft Ads
- Construction Amazon Ads
- Construction Wal-Mart Ads
Construction Local Ads
Local ads are extremely important for Construction companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers
near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having great customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to reach a new local customer is often small compared to the lifetime value that customer will bring to your business. The most popular local ads for Construction companies are:
- Construction Facebook Ads
- Construction Google Local Ads
- Construction Yelp Ads
- Construction Nextdoor Ads
- Construction Billboard Advertising
- Construction Metro Ads
- Construction Bus Ads
Construction Radio Ads
Radio ads allow Construction companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a large enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have been built Some of the most popular Construction radio advertising options are:
- Construction Local iHeartRadio Ads
- Construction Spotify Ads
- Construction Pandora Ads
- Construction Podcast Ads
- Construction National Radio Advertising
- Construction Talk Radio Advertising
Construction Direct Mail
Direct Mail can be a powerful tool for Construction companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding reaching people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Construction TV Ads
There are several things that Construction companies should be aware of when running TV ads. TV advertising for Construction can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day, and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, along with apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, which includes a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your Construction company, please contact AdvertiseMint for more details and pricing.
How important are reputation management and online reviews for Construction companies?
Every Construction company knows that online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your business actively. However, various strategies can be used to help ensure your online reputation is safe from negative reviews. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about Construction advertising and digital marketing.
Who is the best Construction advertising agency?
Advertisemint is the best Construction marketing agency. Our team of Construction advertising experts has proven experience in the Construction industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Construction business.