CPG Food Advertising Agency Digital Marketing

An average Food business should spend between $73,125 and $146,250 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high revenue during the holiday shopping season. 

Food business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Food business include: 

Companies constantly face many challenges in the bustling world of food, from Consumer Packaged Goods (CPG) to Food Delivery. Here’s a breakdown of five pressing issues:

• Shifting Consumer Preferences: With growing awareness about health, wellness, and ethical sourcing, many consumers are leaning towards organic, non-GMO, and ethically produced food products. Adjusting to these rapidly evolving tastes, especially for long-standing CPG companies with established product lines, can be demanding.

• Supply Chain Complexities: Ensuring a consistent supply of raw materials is vital for food companies. Climate change, geopolitical tensions, and transportation issues can disrupt supply chains. For Food Delivery services, ensuring timely and safe delivery is a logistical challenge, especially during peak times or in areas with high demand.

• Regulatory and Compliance Issues: Food safety and quality are paramount. Food production, packaging, and distribution regulations are stringent and vary from region to region. Navigating these rules while ensuring all CPG products meet the set standards requires significant attention to detail and resources.

• Environmental Concerns:  The environmental impact of food production, from water usage to waste generation, is under the spotlight. Consumers are more inclined to support companies with sustainable practices. Thus, finding eco-friendly production methods and packaging solutions is both challenging and necessary.

• Technological Disruptions: The rise of e-commerce platforms and apps has transformed how consumers shop for CPG items and order Food Delivery. While this opens up new revenue streams, it also demands that companies stay updated with the latest technologies and adapt to digital-first approaches.

Because Food businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Food Lead Generation 

Many Food companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide, and then driving prospects to a landing page to collect their information. You can also collect the prospect’s information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Food office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Food Sales 

The most popular of all advertising objectives for Food companies is sales. Increasing revenue is essential for every Food company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This allows them to find more customers like your top spenders. If you want to help grow your Food, please contact the team at AdvertiseMint to discuss your options. 

Food App Installs

Perfect for any Food business that has a mobile app. The mobile app objective allows you to run ads for new app installs or events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Food mobile app, please contact the team at AdvertiseMint to discuss your options.  

Food Local Traffic 

Many Food companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals who are located close to your Food location and get your ads in front of them. If you want to increase foot traffic for your Food location,  please contact the team at AdvertiseMint to discuss your options. 

Food Brand Awareness 

As your Food company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your Food company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

In the bustling arena of the food industry, grabbing consumers’ attention is both an art and a science. Content marketing has emerged as a vital tool for food companies, especially those in the Consumer Packaged Goods (CPG) sector and food delivery services.

Storytelling and CPG: 

Every product on a shelf has a story. Maybe it’s a century-old family recipe or a new fusion of global flavors. Content marketing allows CPG brands to share these narratives. By weaving engaging stories around their products, companies can create a connection that goes beyond taste and nutrition.

Visual Appetite: 

We eat with our eyes first. Food companies capitalize on this by investing in high-quality visuals. Be it a video of a sizzling dish or a vibrant photo of fresh ingredients, such content whets the appetite and is frequently shared by consumers on social media.

Food Delivery and Convenience: 

In our fast-paced world, food delivery services have seen a surge. These companies use content to highlight the convenience and variety they offer. Blog posts on the best meals for a movie night or tips on healthy office lunches can resonate with their target audience, making them choose delivery over cooking.

Engaging Recipes: 

Many food companies, especially CPG brands, use content to suggest innovative recipes using their products. This not only showcases the product’s versatility but also offers value to consumers looking for cooking inspiration.

User-Generated Content: 

Happy consumers are the best advertisers. When someone shares their culinary creation using a specific product or raves about their food delivery experience, it provides authentic content. By promoting such user-generated content, companies build trust and foster community engagement.

The world has changed for Food, looking to increase their marketing and advertising efforts using AI. Various new tools now enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Food” is $0.66 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. There is tremendous value from SEO as you can generate a high volume of traffic for your key business segments, however, SEO is a long-term investment. We recommend that Food companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action ads more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later end up hurting your Food company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Food SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Food area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Food SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Food should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Food companies. Email marketing allows you to reach your prospects and customers with specific messaging based on where they are located in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company is communicating 24/7 with the people who are most interested in your Food services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text message. There are many rules regarding SMS marketing and how to add and remove people from your Food SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Food company, AdvertiseMint is here and ready to help. 

The food industry, encompassing everything from Consumer Packaged Goods (CPG) to Food Delivery services, plays an everyday role in our lives. As central as this industry is, advertising within it comes with its own set of guidelines to ensure consumers are informed and safe.

Truthful Labeling: 

For CPG companies, ensuring accurate and honest labeling is paramount. All ingredients, nutritional facts, and potential allergens must be clearly and truthfully stated. Misleading consumers, whether intentionally or not, can lead to severe legal repercussions and damage brand reputation.

Health and Nutritional Claims: 

If a food product or CPG item claims to have certain health benefits, these assertions must be supported by scientific evidence. Terms like “low-fat,” “sugar-free,” or “high in fiber” have specific definitions set by regulatory bodies. Advertisements must align with these definitions to avoid misleading consumers.

Use of Imagery: 

Pictures used in advertising should genuinely represent the product. While some enhancements are permissible, the actual product delivered, especially in the case of Food Delivery services, should closely resemble the advertised image.

Promotion of Alcohol and Tobacco: 

Certain products like alcohol and tobacco have age restrictions. Advertisements for these must clearly state age limits and avoid targeting younger audiences. They also often require specific disclaimers about potential health risks.

Endorsements and Testimonials: 

Using endorsements, especially from celebrities, can boost a product’s visibility. However, any claims made, whether it’s about a Food Delivery service’s speed or a CPG item’s taste, must be genuine and representative of what the majority of consumers can expect.

Environmental and Ethical Claims: 

As consumers become more conscious of their impact, many food businesses highlight their environmental or ethical practices. Claims like “eco-friendly” or “fair trade” should be supported by tangible actions and possibly certifications.

You can find examples of Food competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Food Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Food Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Food Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set period of time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the total ad spend for a specific period of time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

For companies interested in branding and spending over $100,000 on advertising, many digital ad platforms offer a tool called the brand lift study. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a specific period of time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increase of consumer awareness of your brand due to running advertising.