Dental Advertising Agency Digital Marketing

An average Dental business should spend between $ 25200 and $ 50400. a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth or your business generates high revenue during the holiday shopping season. 

Dental business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Dental business include: 

Keeping Up with Technology: 

Dental technology is rapidly evolving. From digital impressions to laser dentistry, staying updated requires significant investment. This constant need to upgrade equipment and learn new techniques can be overwhelming for many in the field, especially those just starting their practice.

Managing Patient Anxiety: 

Many individuals harbor fears about dental visits. Addressing these anxieties while ensuring effective treatment can be tricky. Whether a patient is seeing an orthodontist for braces or an endodontist for a root canal, managing their comfort and stress is paramount.

Competition and Differentiation: 

In many urban areas, patients might find a dentist or orthodontist at every corner. For dental professionals, differentiating their services and creating a unique value proposition becomes vital. It’s not just about providing dental care but about creating an experience that stands out.

Regulations and Compliance: 

Dental professionals must adhere to stringent health and safety regulations. Keeping up with these guidelines, while also focusing on patient care, can be daunting. Moreover, as procedures and technologies evolve, so do the regulations that govern them.

Skill Upgradation and Training: 

Dentistry is a field that values precision and expertise. As new procedures emerge and existing ones become more sophisticated, there’s a constant need for training. Whether you’re an endodontist looking into the latest root canal techniques or a general dentist exploring cosmetic procedures, continuous learning is essential.

Because Dental businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are so critical to the business’s success. 

Dental Lead Generation 

Many Dental companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide, and then driving prospects to a landing page to collect their information. You can also collect the prospects information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Dental office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Dental Sales 

The most popular of all advertising objectives for Dental companies is sales. Increasing revenue is essential for every Dental company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This allows them to find more customers like your top spenders. If you want to help grow your Dental, please contact the team at AdvertiseMint to discuss your options. 

Dental App Installs

Perfect for any Dental business that has a mobile app. The mobile app objective allows you to run ads either for new app installs or for app events, which are specific events set up inside of your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users are reaching a certain area. This allows you to display highly targeted ads that are relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Dental mobile app, please contact the team at AdvertiseMint to discuss your options.  

Dental Local Traffic 

Many Dental companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals who are located close to your Dental location and get your ads in front of them. If you want to increase foot traffic for your Dental location,  please contact the team at AdvertiseMint to discuss your options. 

Dental Brand Awareness 

As your Dental company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a wide number of targeted users consistently over a long period of time. This ensures that your Dental company stays at the top of mind for your consumers, and they continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

The dental industry, bustling with dentists, orthodontists, and endodontists, is increasingly embracing content marketing. In a world where oral health is paramount, content marketing not only educates the public but also amplifies the reach of dental professionals.

Education at its Best: 

One of the main goals of a dentist is to educate patients about oral health. Content marketing offers an avenue for this. Through blog posts, infographics, and videos, dental professionals can provide valuable information about regular cleanings, the importance of flossing, or the dangers of gum disease.

Spotlight on Specializations: 

Not all dental practitioners do the same thing. An orthodontist might focus on aligning teeth with braces or retainers, while an endodontist specializes in treating tooth pulp issues. Content marketing allows these professionals to spotlight their unique services, helping patients understand and seek the specific care they need.

Patient Testimonials: 

There’s nothing like a genuine smile to showcase the results of good dental work. Sharing patient testimonials, before-and-after photos, and success stories can alleviate anxieties of potential patients and build trust in the expertise of the dentist or specialist.

Tips and Tricks: 

From the correct brushing technique to the latest in teeth-whitening methods, there’s always something new to learn in dental care. Sharing these insights through content helps in keeping the audience engaged, positioning the dental company as a go-to resource for all things oral health.

Engaging with the Community: 

Content marketing isn’t just about broadcasting; it’s also about listening and engaging. Dental professionals can host Q&A sessions, webinars, or interactive workshops. This fosters a sense of community, making patients feel more connected to their dentist, orthodontist, or endodontist.

The world has changed for Dental, looking to increase its marketing and advertising efforts using AI. Various new tools now enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Dental” is $5.0 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. There is tremendous value from SEO as you can generate a high volume of traffic for your key business segments, however, SEO is a long-term investment. We recommend that Dental companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action ads more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later end up hurting your Dental company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Dental SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Dental area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, which means other websites are linking back to your site and using specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Dental SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every dentist should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Dental companies. Email marketing allows you to reach your prospects and customers with specific messaging based on where they are located in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Dental services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text message. There are many rules regarding SMS marketing and how to add and remove people from your Dental SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Dental company, AdvertiseMint is here and ready to help. 

When we think of a dentist, orthodontist, or endodontist, we envision a professional committed to ensuring our oral health is in top shape. Yet, as with all professions, dental businesses face specific guidelines when advertising their services. Here’s a dive into some of these restrictions:

Truthful Representation: 

Honesty stands as a foundational principle in advertising. Dental professionals, be they general dentists, orthodontists, or endodontists, must ensure all promotional materials are accurate. It means not exaggerating the outcomes or misrepresenting qualifications and experiences.

Credentials and Specializations: 

Only professionals with the right qualifications can advertise particular services. An orthodontist, for instance, can promote braces or aligner services, while an endodontist can highlight root canal treatments. It’s vital to ensure advertisements align with the specific qualifications of the dental professional.

Use of Before-and-After Photos: 

These visuals can be compelling. However, they must be of actual patients and should not be digitally altered to exaggerate results. If the results aren’t typical of every patient, this should be stated clearly.

Patient Testimonials: 

Feedback from satisfied patients can be a goldmine for a dentist. But these testimonials need to be genuine. Dental businesses should obtain consent before using a patient’s testimonial. Moreover, it’s essential to ensure testimonials don’t guarantee specific outcomes, as individual results can vary.

Claims on Procedures: 

Any claim, be it about the painlessness of a procedure or the longevity of results, must be backed by evidence. For instance, if an endodontist claims a specific treatment is “pain-free,” they need to ensure that’s a standard experience, not a one-off occurrence.

You can find examples of Dental competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Dental Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Dental Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Dental Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set period of time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the total ad spend for a specific period of time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

For companies interested in branding and spending over $100,000 on advertising, many digital ad platforms offer a tool called the brand lift study. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a specific period of time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increase of consumer awareness of your brand due to running advertising.