Performance based marketing to grow your Dental company.
What is Dental Marketing?
The average Dental business in the United States makes $ 336,000 annually in revenue. Dental Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most Dental companies struggle with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing. Let our team of Dental digital marketing and advertising experts manage the groundwork it takes to grow your Dental company. If you want to increase sales for your Dental business, please contact AdvertiseMint.
“Every Dental business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.
Popular ways to increase revenue for Dental companies.
The dental industry, encompassing general dentists, orthodontists, and endodontists, holds great growth potential. Here are five factors that can significantly bolster revenue streams for these professionals:
Offer Comprehensive Services:
Dental clinics that provide a one-stop solution tend to attract and retain more patients. When a general dentist clinic also offers orthodontic or endodontic services, it eliminates the need for patients to seek specialists elsewhere. This not only increases patient trust but also boosts revenue through expanded service offerings.
Embrace Advanced Technology:
In an era where technology dominates, investing in the latest dental equipment can be a game-changer. Advanced diagnostic tools and treatment methods, such as digital impressions or laser dentistry, can enhance patient experience. When patients know that their dentist or orthodontist uses cutting-edge technology, they’re more likely to choose and recommend that clinic.
Engaging Patient Education:
A well-informed patient is more likely to invest in preventive and corrective treatments. Dental professionals can organize regular workshops or informational sessions about oral health, the benefits of orthodontic treatments, or the importance of regular check-ups with an endodontist. By actively educating the community, professionals not only position themselves as experts but also generate demand for their services.
Flexible Payment Plans:
Dental treatments, especially specialized ones like orthodontics, can be costly. By offering flexible payment plans or financing options, clinics can remove financial barriers. This ensures that patients don’t delay or avoid necessary treatments due to cost concerns, leading to a steady revenue inflow.
Active Online Presence:
In today’s digital age, having a strong online presence is essential. A user-friendly website, active social media profiles, and positive online reviews can be the difference between a potential patient choosing one dentist or endodontist over another. Online platforms also offer an excellent avenue for showcasing before-and-after treatment images, patient testimonials, and educational content, further establishing credibility and attracting new patients.
Dental industry facts:
- Average Revenue for Dental: $218,220
- Average Profit Margin for Dental: 20%
- Average Employees for Dental: 10
- Average ROI for Dental: 25%
- Average Growth Rate for Dental: 5%
- Total number of Dental companies: 100,000
- Average CPC on Google for Dental: $5
Dental Paid Social Ads
Paid social is a powerful way to help reach consumers interested in Dental products or services. Paid social provides the ability to reach a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Dental Facebook Advertising
- Dental Instagram Advertising
- Dental TikTok Advertising
- Dental Snapchat Advertising
- Dental LinkedIn Advertising
- Dental YouTube Advertising
- Dental Twitter Advertising
- Dental Reddit Advertising
- Dental Pinterest Advertising
Dental Paid Search Ads
Paid search is the most efficient way to reach consumers actively searching for Dental products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would indicate that the consumer is knowledgeable and close to selecting or purchasing. Dental advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on specific keywords or for competitors. The most popular Dental paid search ads are:
Dental Local Ads
Local ads are extremely important for Dental companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to reach a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for Dental companies are:
- Dental Facebook Ads
- Dental Google Local Ads
- Dental Yelp Ads
- Dental Nextdoor Ads
- Dental Billboard Advertising
- Dental Metro Ads
- Dental Bus Ads
Dental Radio Ads
Radio ads allow Dental companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads allow you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular Dental radio advertising options are:
- Dental Local iHeartRadio Ads
- Dental Spotify Ads
- Dental Pandora Ads
- Dental Podcast Ads
- Dental National Radio Advertising
- Dental Talk Radio Advertising
Dental Direct Mail
Direct Mail can be a powerful tool for Dental companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding reaching people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Dental TV Ads
There are several things that Dental companies should be aware of when running TV ads. TV advertising for Dental can be targeted to users on a local level, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day, and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your Dental company, please contact AdvertiseMint for more details and pricing.
How important are reputation management and online reviews for Dental companies?
Every Dental company knows that online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your business actively. However, various strategies can be used to help ensure your online reputation is safe from negative reviews. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about Dental advertising and digital marketing.
Who is the best Dental advertising agency?
Advertisemint is the best Dental marketing agency. Our team of Dental advertising experts has proven experience in the Dental industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Dental business.