Doctor Advertising Agency Digital Marketing

An average Doctor’s business should spend between $22,050 and $44,100 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth or your business generates high revenue during the holiday shopping season. 

Doctor business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Doctor business include: 

With its continuous advancements and ever-evolving patient needs, the medical world is not without its hurdles. Physician companies at the forefront of healthcare encounter several obstacles. Here are the five most prominent challenges they face:

1. Regulatory Compliance: 

Staying updated with the ever-changing medical laws and regulations is a task. Ensuring all practices comply with local, national, and international guidelines is paramount for physician companies. This involves treatment protocols, patient data management, and equipment usage.

2. Talent Acquisition and Retention: 

Finding and keeping skilled physicians is a pressing concern. The medical field is vast, and the demand for specialized doctors often surpasses the available talent pool. Once onboarded, retaining these professionals amidst competitive offers and changing landscapes is another significant hurdle.

3. Technological Advancements: 

The rate at which medical technology is advancing is staggering. These innovations, from new diagnostic tools to advanced treatment methods, require constant learning. Physician companies must invest in training and equipment updates, which can be resource-intensive.

4. Patient Expectations and Satisfaction: 

In the information age, patients are more informed and have higher expectations. They seek quick, effective, and personalized care. Balancing these expectations while maintaining the highest quality of medical service is a delicate act for physician companies.

5. Financial Constraints: 

High-quality medical care often comes with significant costs. From procuring the latest equipment to hiring the best talents and maintaining infrastructure, the expenses are many. Managing these costs while ensuring affordability for patients presents a tangible challenge.

Because Doctor businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are so critical to the business’s success. 

Doctor Lead Generation 

Many Doctor companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also collect the prospect’s information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Doctor’s office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Doctor Sales 

The most popular of all advertising objectives for Doctor companies is sales. Increasing revenue is essential for every Doctor company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This allows them to find more customers like your top spenders. If you want to help grow your Doctor, please contact the team at AdvertiseMint to discuss your options. 

Doctor App Installs

Perfect for any Doctor’s business that has a mobile app. The mobile app objective allows you to run ads either for new app installs or for app events, which are specific events set up inside of your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users are reaching a certain area. This allows you to display highly targeted ads that are relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Doctor mobile app, please contact the team at AdvertiseMint to discuss your options.  

Doctor Local Traffic 

Many Doctor companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals who are located close to your Doctor’s location and get your ads in front of them. If you want to increase foot traffic for your Doctor’s location,  please contact the team at AdvertiseMint to discuss your options. 

Doctor Brand Awareness 

As your Doctor company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a wide number of targeted users consistently over a long time. This ensures that your Doctor company stays at the top of mind for your consumers, and they continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

In the realm of healthcare, where trust is paramount, doctors face the unique challenge of connecting with potential patients. With traditional advertising often coming across as too pushy or commercial, content marketing emerges as the gentle nudge, bridging the gap between doctors and their audience.

Informational Blogs and Articles: 

One of the primary concerns patients have is information. They want to understand their health conditions, treatment options, and preventive measures. By providing insightful blogs and articles on common health topics, doctor companies can position themselves as reliable sources of knowledge. This not only attracts website traffic but also establishes credibility.

Patient Testimonials: Hearing firsthand from other patients can be reassuring. Real-life stories and experiences offer a human touch to medical services. Sharing patient testimonials, with due permission, can resonate deeply with potential patients, offering them a glimpse into the kind of care and results they can expect.

Videos and Webinars: 

Visual content, such as videos or webinars, can demystify complex medical procedures. A short video explaining a particular treatment or a webinar addressing common health concerns can make medical information more digestible. For patients who may be anxious or unsure, these visuals can be calming and educational.

Engagement on Social Media: 

Today’s patients are also digital consumers. Engaging them on platforms where they spend their time, like social media, can be effective. Regular posts, health tips, or even interactive Q&A sessions can foster a sense of community and trust.

E-newsletters: 

Regular updates, health tips, or news about the latest medical advancements can be shared through e-newsletters. These not only keep the patients informed but also remind them of the doctor’s company’s commitment to health and wellness.

The world has changed for doctors, looking to increase their marketing and advertising efforts using AI. Various new tools now enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Doctor” is $5.0 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. There is tremendous value from SEO as you can generate a high volume of traffic for your key business segments. However, SEO is a long-term investment. We recommend that Doctor companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action ads more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later end up hurting your Doctor company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Doctor SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Doctor area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, which means other websites are linking back to your site and using specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Doctor SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Doctor should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Doctor companies. Email marketing allows you to reach your prospects and customers with specific messaging based on where they are located in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company is communicating 24/7 with the people who are most interested in your Doctor’s services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text message. There are many rules regarding SMS marketing and how to add and remove people from your Doctor SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Doctor company, AdvertiseMint is here and ready to help. 

Doctors and medical professionals, tasked with safeguarding our health, hold a unique and trusted position in society. Yet, when it comes to advertising their services, there are specific boundaries to be mindful of.

Truth and Accuracy: 

Doctors must ensure that their advertisements are truthful. Any claims about treatments, skills, or the benefits of a particular procedure must be accurate and backed by evidence. Misleading patients with exaggerated outcomes can have legal and ethical implications.

Credentials and Qualifications: 

Only doctors with specific qualifications can advertise certain services. For example, a general practitioner shouldn’t promote themselves as a specialist without the necessary certifications. Misrepresenting qualifications isn’t just ethically wrong; it can also lead to legal actions.

Patient Confidentiality: 

Doctors often have compelling success stories. However, sharing patient details, photographs, or testimonials requires explicit written consent. Protecting patient confidentiality is paramount, and any breach, intentional or otherwise, can have severe repercussions.

Comparative Advertising: 

While competition exists even in medicine, doctors should avoid advertisements that directly compare their services to competitors, especially if it implies that they are superior. Such comparisons can be viewed as unprofessional and potentially misleading.

Regulatory Adherence: 

Many regions have specific guidelines and bodies governing medical advertising. Doctors must familiarize themselves with these rules, ensuring their promotional material aligns with the mandated standards.

You can find examples of Doctor competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Doctor Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Doctor Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Doctor Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the total ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

For companies interested in branding and spending over $100,000 on advertising, many digital ad platforms offer a tool called the brand lift study. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a specific time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increase of consumer awareness of your brand due to running advertising.