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Home / Doctor Advertising Agency Digital Marketing

Doctor Advertising Agency Digital Marketing

Performance based marketing to grow your Doctor company.  

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What is Doctor Marketing?

An average doctor in the United States makes $294,000 annually in revenue. Doctor Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads. 

Most Doctor companies struggle with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects efficiently of their digital marketing. Let our team of Doctor digital marketing and advertising experts manage the groundwork it takes to grow your Doctor company. If you want to increase sales for your Doctor’s business, please contact AdvertiseMint.

“Every Doctor’s business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT

Popular ways to increase revenue for Doctor companies.

Best Advertising Agency for Doctors.
Image Source: Unsplash.

The medical profession is about healing and care, but it’s also a business for many doctors or physicians. Increasing revenue is a practical need to continue providing quality healthcare. Here are five factors that can significantly impact a physician’s earnings.

  1. Enhanced Patient Experience: 

In today’s age, a patient’s experience extends beyond medical expertise. Ensuring minimal wait times, friendly administrative staff, and a comfortable clinic environment can boost patient retention and referrals. A satisfied patient often means a returning patient, and word-of-mouth can be invaluable.

  1. Diversification of Services: 

While specializing in a specific area is essential, broadening the scope of services can attract a wider range of patients. Offering ancillary services like allergy testing or minor surgical procedures can provide added convenience to patients and increase a physician’s revenue streams.

  1. Efficient Billing Practices: 

Streamlining the billing process can make a significant difference. By using up-to-date software, ensuring accurate coding, and promptly following up on unpaid claims, physicians can reduce the amount of uncollected revenue. A little diligence in this area goes a long way in ensuring financial stability.

  1. Continued Education and Training: 

Medicine is ever-evolving. Physicians who stay updated with the latest research, techniques, and technologies can offer more to their patients. This enhances a doctor’s reputation and allows for the integration of new, revenue-generating treatments and procedures.

  1. Effective Online Presence: 

In the digital age, a solid online presence is paramount. A user-friendly website, active social media profiles, and positive patient reviews can dramatically improve a physician’s visibility. A well-maintained online image can make a doctor stand out when potential patients search for medical services.

Doctor Industry Facts:

Advertising & Marketing Agency for Doctors.
Image Source: Unsplash.
  • Average Revenue for Doctor: $294,000
  • Average Profit Margin for Doctor: 20%
  • Average Employees for Doctors: 10
  • Average ROI for Doctor: 25%
  • Average Growth Rate for Doctors: 5%
  • Total number of Doctor companies: 100,000
  • Average CPC on Google for Doctor: $5

Doctor Paid Social Ads

Paid social is a powerful way to help reach consumers interested in Doctor products or services. Paid social allows you to reach a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are: 

  • Doctor Facebook Advertising
  • Doctor Instagram Advertising 
  • Doctor TikTok Advertising 
  • Doctor Snapchat Advertising
  • Doctor LinkedIn Advertising
  • Doctor YouTube Advertising
  • Doctor Twitter Advertising
  • Doctor Reddit Advertising
  • Doctor Pinterest Advertising

Doctor Paid Search Ads

Paid search is the most efficient way to reach consumers actively searching for Doctor products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would indicate that the consumer is knowledgeable and close to selecting or purchasing. Doctor advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on specific keywords or for competitors. The most popular Doctor paid search ads are: 

  • Doctor Google Ads 
  • Doctor YouTube Ads 
  • Doctor Microsoft Ads 
  • Doctor Amazon Ads 
  • Doctor Wal-Mart Ads 

Doctor Local Ads

Best Advertising Agency for Doctors.
Image Source: Unsplash.

Local ads are crucial for Doctor companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to reach a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for Doctor companies are: 

  • Doctor Facebook Ads 
  • Doctor Google Local Ads 
  • Doctor Yelp Ads 
  • Doctor Nextdoor Ads 
  • Doctor Billboard Advertising
  • Doctor Metro Ads
  • Doctor Bus Ads

Doctor Radio Ads

Radio ads allow Doctor companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular Doctor radio advertising options are: 

  • Doctor Local iHeartRadio Ads
  • Doctor Spotify Ads 
  • Doctor Pandora Ads
  • Doctor Podcast Ads 
  • Doctor National Radio Advertising
  • Doctor Talk Radio Advertising

Doctor Direct Mail

Direct Mail can be a powerful tool for Doctor companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding reaching people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options. 

Doctor TV Ads

There are several things that Doctor companies should be aware of when running TV ads. TV advertising for Doctor can be targeted to users on a local level, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies that have multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day, and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown. The price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, along with apparent product features and benefits,  testimonials, an enticing offer, and a clear call to action, which includes a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you want TV advertising for your Doctor’s company, please contact AdvertiseMint for more details and pricing. 

How Important are reputation management and online reviews for Doctor companies?

Doctor Advertising Agency.
Image Source: Pexels.

Every Doctor company knows that online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your business actively. However, a variety of strategies can be used to help ensure your online reputation is safe from negative reviews. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more. 

Frequently asked questions about Doctor advertising and digital marketing.

Doctor Advertising Agency.
Image Source: Pexels.

How much should a Doctor's business spend on marketing and advertising each year?

An average Doctor’s business should spend between $22,050 and $44,100 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth or your business generates high revenue during the holiday shopping season. 

Why Doctor companies typically outsource their marketing and advertising?

Doctor business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Doctor business include: 

With its continuous advancements and ever-evolving patient needs, the medical world is not without its hurdles. Physician companies at the forefront of healthcare encounter several obstacles. Here are the five most prominent challenges they face:

  1. Regulatory Compliance: 

Staying updated with the ever-changing medical laws and regulations is a task. Ensuring all practices comply with local, national, and international guidelines is paramount for physician companies. This involves treatment protocols, patient data management, and equipment usage.

  1. Talent Acquisition and Retention: 

Finding and keeping skilled physicians is a pressing concern. The medical field is vast, and the demand for specialized doctors often surpasses the available talent pool. Once onboarded, retaining these professionals amidst competitive offers and changing landscapes is another significant hurdle.

  1. Technological Advancements: 

The rate at which medical technology is advancing is staggering. These innovations, from new diagnostic tools to advanced treatment methods, require constant learning. Physician companies must invest in training and equipment updates, which can be resource-intensive.

  1. Patient Expectations and Satisfaction: 

In the information age, patients are more informed and have higher expectations. They seek quick, effective, and personalized care. Balancing these expectations while maintaining the highest quality of medical service is a delicate act for physician companies.

  1. Financial Constraints: 

High-quality medical care often comes with significant costs. From procuring the latest equipment to hiring the best talents and maintaining infrastructure, the expenses are many. Managing these costs while ensuring affordability for patients presents a tangible challenge.

Because Doctor businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are so critical to the business’s success. 

What are the most popular Doctor advertising objectives?

Doctor Lead Generation 

Many Doctor companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also collect the prospect’s information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Doctor’s office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Doctor Sales 

The most popular of all advertising objectives for Doctor companies is sales. Increasing revenue is essential for every Doctor company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This allows them to find more customers like your top spenders. If you want to help grow your Doctor, please contact the team at AdvertiseMint to discuss your options. 

Doctor App Installs

Perfect for any Doctor’s business that has a mobile app. The mobile app objective allows you to run ads either for new app installs or for app events, which are specific events set up inside of your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users are reaching a certain area. This allows you to display highly targeted ads that are relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Doctor mobile app, please contact the team at AdvertiseMint to discuss your options.  

Doctor Local Traffic 

Many Doctor companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals who are located close to your Doctor’s location and get your ads in front of them. If you want to increase foot traffic for your Doctor’s location,  please contact the team at AdvertiseMint to discuss your options. 

Doctor Brand Awareness 

As your Doctor company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a wide number of targeted users consistently over a long time. This ensures that your Doctor company stays at the top of mind for your consumers, and they continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

Should Doctor companies utilize content marketing to boost their advertising efforts?

In the realm of healthcare, where trust is paramount, doctors face the unique challenge of connecting with potential patients. With traditional advertising often coming across as too pushy or commercial, content marketing emerges as the gentle nudge, bridging the gap between doctors and their audience.

Informational Blogs and Articles: 

One of the primary concerns patients have is information. They want to understand their health conditions, treatment options, and preventive measures. By providing insightful blogs and articles on common health topics, doctor companies can position themselves as reliable sources of knowledge. This not only attracts website traffic but also establishes credibility.

Patient Testimonials: Hearing firsthand from other patients can be reassuring. Real-life stories and experiences offer a human touch to medical services. Sharing patient testimonials, with due permission, can resonate deeply with potential patients, offering them a glimpse into the kind of care and results they can expect.

Videos and Webinars: 

Visual content, such as videos or webinars, can demystify complex medical procedures. A short video explaining a particular treatment or a webinar addressing common health concerns can make medical information more digestible. For patients who may be anxious or unsure, these visuals can be calming and educational.

Engagement on Social Media: 

Today’s patients are also digital consumers. Engaging them on platforms where they spend their time, like social media, can be effective. Regular posts, health tips, or even interactive Q&A sessions can foster a sense of community and trust.

E-newsletters: 

Regular updates, health tips, or news about the latest medical advancements can be shared through e-newsletters. These not only keep the patients informed but also remind them of the doctor’s company’s commitment to health and wellness.

How can Doctors integrate AI and other advanced technologies into their marketing strategies?

The world has changed for doctors, looking to increase their marketing and advertising efforts using AI. Various new tools now enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

What do Doctor companies need to know about search engine optimization (SEO)?

The current average cost per click (CPC) on Google ads for the term “Doctor” is $5.0 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. There is tremendous value from SEO as you can generate a high volume of traffic for your key business segments. However, SEO is a long-term investment. We recommend that Doctor companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action ads more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later end up hurting your Doctor company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Doctor SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Doctor area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, which means other websites are linking back to your site and using specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Doctor SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Should Doctor companies be doing Email Marketing?

Yes. Every Doctor should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Doctor companies. Email marketing allows you to reach your prospects and customers with specific messaging based on where they are located in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company is communicating 24/7 with the people who are most interested in your Doctor’s services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text message. There are many rules regarding SMS marketing and how to add and remove people from your Doctor SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Doctor company, AdvertiseMint is here and ready to help. 

Are there any advertising restrictions for Doctor businesses?

Doctors and medical professionals, tasked with safeguarding our health, hold a unique and trusted position in society. Yet, when it comes to advertising their services, there are specific boundaries to be mindful of.

Truth and Accuracy: 

Doctors must ensure that their advertisements are truthful. Any claims about treatments, skills, or the benefits of a particular procedure must be accurate and backed by evidence. Misleading patients with exaggerated outcomes can have legal and ethical implications.

Credentials and Qualifications: 

Only doctors with specific qualifications can advertise certain services. For example, a general practitioner shouldn’t promote themselves as a specialist without the necessary certifications. Misrepresenting qualifications isn’t just ethically wrong; it can also lead to legal actions.

Patient Confidentiality: 

Doctors often have compelling success stories. However, sharing patient details, photographs, or testimonials requires explicit written consent. Protecting patient confidentiality is paramount, and any breach, intentional or otherwise, can have severe repercussions.

Comparative Advertising: 

While competition exists even in medicine, doctors should avoid advertisements that directly compare their services to competitors, especially if it implies that they are superior. Such comparisons can be viewed as unprofessional and potentially misleading.

Regulatory Adherence: 

Many regions have specific guidelines and bodies governing medical advertising. Doctors must familiarize themselves with these rules, ensuring their promotional material aligns with the mandated standards.

Where can I find examples of other Doctor ads?

You can find examples of Doctor competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Doctor Competitor Facebook Ads 

  1. Go to Facebook Ad Library 
  2. Select the country where the ad appeared. 
  3. Select ad category (All, Politics, Housing, Employment, Credit).
  4. Search by keyword or advertiser.
  5. Review Facebook ads.

View Doctor Competitor Google Ads 

  1. Go to Google Ads Keyword Planner
  2. Sign into Google Ads.
  3. Click ‘Tools and settings’ in the top nav.
  4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
  5. Click ‘Discover new keywords’
  6. Type a relevant keyword into the box.
  7. Click ‘Get Results’
  8. Review Top of page bid and Google ads. 

View Doctor Competitor TikTok Ads 

  1. Go go TikTok Ad Library 
  2. Select ad target country 
  3. Select ad type.
  4. Select ad published date.
  5. Enter in the desired keyword or advertiser.
  6. Hit search. 
  7. Review TikTok ads. 

How do Doctor companies measure the success of their marketing and advertising?

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the total ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

For companies interested in branding and spending over $100,000 on advertising, many digital ad platforms offer a tool called the brand lift study. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a specific time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increase of consumer awareness of your brand due to running advertising. 

Who is the best Doctor advertising agency?

Advertisemint is the best Doctor marketing agency. Our team of Doctor advertising experts has proven experience in the Doctor industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Doctor business. 

Request a FREE 30 Minute Strategy Call
Hurry, There are only a limited number of FREE spots remaining for May.

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