Performance based marketing to grow your Doctor company.
What is Doctor Marketing?
An average doctor in the United States makes $294,000 annually in revenue. Doctor Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most Doctor companies struggle with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects efficiently of their digital marketing. Let our team of Doctor digital marketing and advertising experts manage the groundwork it takes to grow your Doctor company. If you want to increase sales for your Doctor’s business, please contact AdvertiseMint.
Popular ways to increase revenue for Doctor companies.
“Every Doctor’s business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT
The medical profession is about healing and care, but it’s also a business for many doctors or physicians. Increasing revenue is a practical need to continue providing quality healthcare. Here are five factors that can significantly impact a physician’s earnings.
- Enhanced Patient Experience:
In today’s age, a patient’s experience extends beyond medical expertise. Ensuring minimal wait times, friendly administrative staff, and a comfortable clinic environment can boost patient retention and referrals. A satisfied patient often means a returning patient, and word-of-mouth can be invaluable.
- Diversification of Services:
While specializing in a specific area is essential, broadening the scope of services can attract a wider range of patients. Offering ancillary services like allergy testing or minor surgical procedures can provide added convenience to patients and increase a physician’s revenue streams.
- Efficient Billing Practices:
Streamlining the billing process can make a significant difference. By using up-to-date software, ensuring accurate coding, and promptly following up on unpaid claims, physicians can reduce the amount of uncollected revenue. A little diligence in this area goes a long way in ensuring financial stability.
- Continued Education and Training:
Medicine is ever-evolving. Physicians who stay updated with the latest research, techniques, and technologies can offer more to their patients. This enhances a doctor’s reputation and allows for the integration of new, revenue-generating treatments and procedures.
- Effective Online Presence:
In the digital age, a solid online presence is paramount. A user-friendly website, active social media profiles, and positive patient reviews can dramatically improve a physician’s visibility. A well-maintained online image can make a doctor stand out when potential patients search for medical services.
Doctor industry facts:
- Average Revenue for Doctor: $294,000
- Average Profit Margin for Doctor: 20%
- Average Employees for Doctors: 10
- Average ROI for Doctor: 25%
- Average Growth Rate for Doctors: 5%
- Total number of Doctor companies: 100,000
- Average CPC on Google for Doctor: $5
Doctor Paid Social Ads
Paid social is a powerful way to help reach consumers interested in Doctor products or services. Paid social allows you to reach a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Doctor Facebook Advertising
- Doctor Instagram Advertising
- Doctor TikTok Advertising
- Doctor Snapchat Advertising
- Doctor LinkedIn Advertising
- Doctor YouTube Advertising
- Doctor Twitter Advertising
- Doctor Reddit Advertising
- Doctor Pinterest Advertising
Doctor Paid Search Ads
Paid search is the most efficient way to reach consumers actively searching for Doctor products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would indicate that the consumer is knowledgeable and close to selecting or purchasing. Doctor advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on specific keywords or for competitors. The most popular Doctor paid search ads are:
Doctor Local Ads
Local ads are crucial for Doctor companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to reach a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for Doctor companies are:
- Doctor Facebook Ads
- Doctor Google Local Ads
- Doctor Yelp Ads
- Doctor Nextdoor Ads
- Doctor Billboard Advertising
- Doctor Metro Ads
- Doctor Bus Ads
Doctor Radio Ads
Radio ads allow Doctor companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular Doctor radio advertising options are:
- Doctor Local iHeartRadio Ads
- Doctor Spotify Ads
- Doctor Pandora Ads
- Doctor Podcast Ads
- Doctor National Radio Advertising
- Doctor Talk Radio Advertising
Doctor Direct Mail
Direct Mail can be a powerful tool for Doctor companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding reaching people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Doctor TV Ads
There are several things that Doctor companies should be aware of when running TV ads. TV advertising for Doctor can be targeted to users on a local level, which is perfect for a company with just one location or can be shown on a DMA, state, or national level for companies that have multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown, the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, along with clear product features and benefits, testimonials, an enticing offer, and a clear call to action, which includes a phone number or website for the consumers to visit. There are also options for paid programming, which includes 30-minute or 60-minute segments that are played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your Doctor’s company, please contact AdvertiseMint for more details and pricing.
How important are reputation management and online reviews for Doctor companies?
Every Doctor company knows that online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to actively solicit reviews for your business. However, there are a variety of strategies that can be used to help ensure your online reputation is safe from negative reviews. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please reach out to AdvertiseMint to talk more.
Frequently asked questions about Doctor advertising and digital marketing.
Who is the best Doctor advertising agency?
Advertisemint is the best Doctor marketing agency. Our team of Doctor advertising experts has proven experience in the Doctor industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Doctor business.