Franchise Advertising Agency Digital Marketing

An average Franchise business should spend between $6000 and $12000 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high revenue during the holiday shopping season. 

Franchise business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Franchise business include: 

• Consistency Across Locations: One of the major hurdles is ensuring uniformity. Whether it’s the quality of products, service standards, or the look and feel of the outlet, maintaining consistency across diverse locations can be challenging.

• Local Adaptation: While uniformity is vital, so is local adaptation. A franchise needs to strike a balance. Menus, services, or products that work well in one region might not be as popular in another. Adjusting to local tastes without diluting the brand essence is a tightrope walk.

• Training and Staffing: People are at the heart of any franchise. Recruiting the right talent, training them in line with the brand’s standards, and retaining them, especially with many locations, can be a formidable challenge.

• Legal and Regulatory Challenges: Different regions come with different laws. Navigating the intricate maze of local regulations, permits, and licenses can be time-consuming and complex for franchise companies.

• Communication Barriers: As franchises expand, ensuring precise and timely communication between the franchisor and franchisees becomes critical. Misunderstandings or delays can lead to operational hiccups and strained relationships.

Because Franchise businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Franchise Lead Generation 

Many Franchise companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also collect the prospect’s information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Franchise office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Franchise Sales 

The most popular of all advertising objectives for Franchise companies is sales. Increasing revenue is essential for every Franchise company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This allows them to find more customers like your top spenders. If you want to help grow your Franchise, please contact the team at AdvertiseMint to discuss your options. 

Franchise App Installs

Perfect for any Franchise business that has a mobile app. The mobile app objective allows you to run ads for new app installs or app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a certain area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Franchise mobile app, please contact the team at AdvertiseMint to discuss your options.  

Franchise Local Traffic 

Many Franchise companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your Franchise location and get your ads in front of them. If you want to increase foot traffic for your Franchise location,  please contact the team at AdvertiseMint to discuss your options. 

Franchise Brand Awareness 

As your Franchise company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a wide number of targeted users consistently over a long period of time. This ensures that your Franchise company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

In the bustling world of franchises, standing out is key. From fast food chains to gym centers, the franchise market is vast. But how do they get the word out? How do they connect with potential partners or customers? Enter content marketing. Here’s how franchise companies use it to rev up their advertising.

Stories That Connect: 

People love a good story. Franchises have backgrounds, histories, and tales of humble beginnings. Sharing these stories can connect emotionally with potential franchisees and customers. It isn’t just about a brand; it’s about the journey, the values, and the vision.

Education Matters: Franchising can seem complex. Content marketing breaks it down. Through webinars, blogs, or infographics, franchises can explain the how-tos of partnering. For potential franchisees, understanding the process can make the difference between joining or walking away.

Highlighting Success: 

There’s no better advertisement than success. Franchises can showcase testimonials or success stories of existing partners. This not only builds trust but also paints a picture of the potential growth opportunities.

Local Touch, Global Reach: 

One size doesn’t fit all. A franchise in New York might differ from one in Texas. Content marketing allows for localization. Franchises can create tailored content for different regions, addressing specific local needs while maintaining a global brand image.

Engaging the Digital Native: Today’s audience is online. They scroll, click, and engage. Interactive content, be it quizzes on “Which franchise is best for you?” or virtual tours of a franchise outlet, can capture attention and drive engagement.

The world has changed for franchises looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for “Franchise” is $1.55 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO is valuable as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that Franchise companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action ads more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Franchise company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Franchise SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Franchise area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Franchise SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Franchise should have email marketing and SMS marketing for their company. Email marketing has been one of Franchise companies’ most profitable marketing channels. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Franchise services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Franchise SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Franchise company, AdvertiseMint is here and ready to help. 

In franchise businesses, advertising is crucial in drawing customers and potential franchisees. However, like any sector, franchises have a set of advertising rules to follow.

Uniform Brand Image: 

Franchises thrive on consistency. Whether you’re in New York or Tokyo, a franchise logo or color scheme should feel familiar. Advertising content, therefore, must align with the brand’s established guidelines. This ensures that the customer experience remains consistent, no matter the location.

Disclosure Requirements: 

Transparency is key. When advertising franchise opportunities, it’s essential to provide accurate information. Overhyping potential earnings or downplaying risks can lead to legal troubles. Most regions mandate that franchises disclose specific details to potential franchisees. This is to ensure that individuals are making informed decisions.

Local Laws and Regulations: 

Different regions have different rules. An advertisement that’s acceptable in one country might violate regulations in another. Franchises must be mindful of local advertising standards, cultural norms, and consumer protection laws. This might mean tweaking ad campaigns for different markets.

Use of Testimonials: 

Many franchises use success stories or testimonials in their advertisements. While these can be powerful tools, they must be genuine and verifiable. Making up testimonials or exaggerating outcomes can harm the brand’s reputation and lead to legal consequences.

Promotions and Offers: 

Who doesn’t love a good deal? But if a franchise advertises a special offer, it should be available across all outlets unless specified. It’s about setting and meeting customer expectations. These must be clearly stated if an offer is limited to certain locations or has conditions.

You can find examples of Franchise competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Franchise Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Franchise Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Franchise Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set period of time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the total ad spend for a specific period of time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a brand lift study tool for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a specific period of time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.