Performance based marketing to grow your Franchise company.
What is Franchise Marketing?
The average Franchise business in the United States makes $80000 per year in revenue. Franchise Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most Franchise companies struggle with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects efficiently of their digital marketing. Let our team of Franchise digital marketing and advertising experts manage the groundwork it takes to grow your Franchise company. If you want to increase sales for your Franchise business, please contact AdvertiseMint.
“Every Franchise business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.
Popular ways to increase revenue for Franchise companies.
Navigating the franchise world can be rewarding but comes with unique challenges. To stay competitive and ensure growth, consider these five key factors that can propel revenue for franchises:
- Strategic Location: The importance of a prime location for franchises cannot be understated. A franchise must position itself where its target audience frequents. Being near educational institutions, business hubs, or bustling residential areas can profoundly impact sales.
- Consistent Branding: Consistency defines successful franchises. Customers anticipate a familiar experience regardless of which outlet they visit. By ensuring consistent branding – interior decor, product quality, and customer service -franchises can build trust and promote customer loyalty. Loyal customers often become ambassadors, recommending the brand to others and bolstering sales.
- Ongoing Training: The dynamic nature of the franchise landscape necessitates continual staff training. This encompasses operational procedures and soft skills such as effective customer communication. A proficient team can significantly elevate the customer experience, leading to repeat business and stellar reviews.
- Diversified Offerings: Sticking to core products or services is essential, but introducing innovation can captivate a wider audience. Seasonal specials, limited-time offers, or a fresh product line can attract regulars and new customers to make purchases.
- Engaging Marketing Campaigns: Effective marketing can distinguish a franchise from its rivals. Vibrant campaigns, whether hosted on social media, local events, or through loyalty programs, can enhance brand visibility and foster community engagement.
Franchise Industry Facts:
- The average revenue for a franchise business in the United States is around $1 million annually.
- The average profit margin for a franchise business in the United States is around 5%.
- The average number of employees for a franchise business in the United States is around 10.
- The average ROI for a franchise business in the United States is around 10%.
- The average growth rate for the franchise industry in the United States is around 3%.
- There are over 750,000 franchise businesses in the United States.
- The average CPC on Google for franchise keywords is around $1.50.
Franchise Paid Social Ads
Paid social is a powerful way to help reach consumers interested in Franchise products or services. Paid social allows you to reach a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Franchise Facebook Advertising
- Franchise Instagram Advertising
- Franchise TikTok Advertising
- Franchise Snapchat Advertising
- Franchise LinkedIn Advertising
- Franchise YouTube Advertising
- Franchise Twitter Advertising
- Franchise Reddit Advertising
- Franchise Pinterest Advertising
Franchise Paid Search Ads
Paid search is the most efficient way to reach consumers actively searching for Franchise products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would indicate that the consumer is knowledgeable and close to selecting or purchasing. Franchise advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on specific keywords or for competitors. The most popular Franchise paid search ads are:
- Franchise Google Ads
- Franchise YouTube Ads
- Franchise Microsoft Ads
- Franchise Amazon Ads
- Franchise Wal-Mart Ads
Franchise Local Ads
Local ads are crucial for Franchise companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to reach a new local customer is often small compared to the lifetime value that customer will bring to your business. The most popular local ads for Franchise companies are:
- Franchise Facebook Ads
- Franchise Google Local Ads
- Franchise Yelp Ads
- Franchise Nextdoor Ads
- Franchise Billboard Advertising
- Franchise Metro Ads
- Franchise Bus Ads
Franchise Radio Ads
Radio ads allow Franchise companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads allow you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a prominent enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular Franchise radio advertising options are:
- Franchise Local iHeartRadio Ads
- Franchise Spotify Ads
- Franchise Pandora Ads
- Franchise Podcast Ads
- Franchise National Radio Advertising
- Franchise Talk Radio Advertising
Franchise Direct Mail
Direct Mail can be a powerful tool for Franchise companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding reaching people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Franchise TV Ads
There are several things that Franchise companies should be aware of when running TV ads. TV advertising for franchises can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, clear product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your Franchise company, please contact AdvertiseMint for more details and pricing.
How important are reputation management and online reviews for Franchise companies?
Every Franchise company knows that online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your business actively. However, various strategies can be used to help ensure your online reputation is safe from negative reviews. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about Franchise advertising and digital marketing.
Who is the best Franchise advertising agency?
Advertisemint is the best Franchise marketing agency. Our team of Franchise advertising experts has proven experience in the Franchise industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Franchise business.