Performance-based marketing to grow your Government company.
What is Government Marketing?
The average Government business in the United States makes $3.97 trillion per year in revenue. Government Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most Government companies need help with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing efficiently. Let our team of Government digital marketing and advertising experts manage the groundwork it takes to grow your Government company. If you want to increase sales for your Government business, please contact AdvertiseMint.
“Every Government business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.
Popular Ways to Increase Revenue for Government Companies.
The government sector, encompassing state, city, and county levels, plays a pivotal role in managing public funds and delivering essential services. Governments can consider several strategies to enhance the revenue streams that enable these crucial functions. Here are five factors that can positively impact revenue for the government industry:
- Diversification of Revenue Sources: Diversification is a key strategy. By exploring and developing multiple revenue streams, governments can reduce dependence on a single source, mitigating risks associated with economic fluctuations. This includes diversifying tax bases, exploring user fees, and leveraging assets.
- Efficient Tax Collection: Enhancing the efficiency and efficacy of tax collection processes can significantly impact government revenue. By leveraging technology, optimizing administrative procedures, and ensuring compliance, governments at the state, city, and county levels can maximize the collection of owed taxes and minimize evasion and avoidance.
- Public-Private Partnerships: Engaging in public-private partnerships can be a catalyst for revenue generation. Governments can leverage external resources and expertise for public projects by collaborating with private entities, potentially reducing costs, enhancing service delivery, and unlocking new revenue opportunities.
- Sustainable Economic Development: Fostering a conducive business and economic growth environment directly influences government revenue. By investing in infrastructure, education, and workforce development, governments can attract investment, stimulate job creation, and expand the tax base, thereby increasing revenue.
- Optimization of Government Assets: Governments possess a multitude of assets, ranging from real estate to natural resources. Effectively managing, utilizing, and monetizing these assets can generate significant revenue. This might involve selling or leasing underutilized properties or responsibly exploiting natural resources.
Government industry facts
Average Revenue for Government in US: $3.97 trillion
Average Employees for Government in US: 21.2 million
Average Growth Rate for US Government: 1-2%
Average CPC on Google for Government: $2.50
Government Paid Social Ads
Paid social is a powerful way to help reach consumers interested in Government products or services. Paid social allows you to get a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Government Facebook Advertising
- Government Instagram Advertising
- Government TikTok Advertising
- Government Snapchat Advertising
- Government LinkedIn Advertising
- Government YouTube Advertising
- Government Twitter Advertising
- Government Reddit Advertising
- Government Pinterest Advertising
Government Paid Search Ads
Paid search is the most efficient way to reach consumers actively searching for Government products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would suggest the consumer is knowledgeable and close to selecting or purchasing. Government advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on particular keywords or for competitors. The most famous Government paid search ads are:
- Government Google Ads
- Government YouTube Ads
- Government Microsoft Ads
- Government Amazon Ads
- Government Wal-Mart Ads
Government Local Ads
Local ads are essential for Government companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to get a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for Government companies are:
- Government Facebook Ads
- Government Google Local Ads
- Government Yelp Ads
- Government Nextdoor Ads
- Government Billboard Advertising
- Government Metro Ads
- Government Bus Ads
Government Radio Ads
Radio ads allow Government companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular Government radio advertising options are:
- Government Local iHeartRadio Ads
- Government Spotify Ads
- Government Pandora Ads
- Government Podcast Ads
- Government National Radio Advertising
- Government Talk Radio Advertising
Government Direct Mail
Direct Mail can be a powerful tool for Government companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding going people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Government TV Ads
There are several things that Government companies should be aware of when running TV ads. TV advertising for Government can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your Government company, please contact AdvertiseMint for more details and pricing.
How vital are reputation management and online reviews for Government companies?
Every Government company knows online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your industry actively. However, a variety of strategies can be used to help ensure your online reputation is safe from negative thoughts. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about Government advertising and digital marketing
Who is the best Government advertising agency?
Advertisemint is the best government marketing agency. Our Government advertising expert team has proven experience in the government industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your government business.