Hair Salon Advertising Agency Digital Marketing

An average Hair Salon business should spend between $18,375 and $36,750 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Hair Salon Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Hair Salon business include: 

1. Retaining Skilled Stylists: In the hair salon industry, the talent of the stylists can make or break a business. Salons constantly grapple with the challenge of retaining top talent. Skilled stylists often move to start their own ventures or may be lured away by competitors offering better compensation or opportunities.
2. Evolving Consumer Expectations: The modern customer is well-informed and discerning. With trends changing at the speed of light and clients more knowledgeable than ever, thanks to social media and the internet, salons need to be at the top of their game. Meeting these constantly evolving expectations can be daunting.
3. Economic Fluctuations: The hair salon industry is sensitive to economic downturns. In times of financial stress, many people opt for longer intervals between haircuts, choose more affordable services, or even resort to DIY hair treatments. This unpredictability can lead to fluctuating revenues, making it hard for salons to budget and plan for the future.
4. High Operational Costs: Rent for prime locations, the cost of premium hair products, utilities, and salaries can quickly add up. Balancing these operational costs while ensuring pricing remains competitive can be a tightrope walk for many salon owners.
5. Competition and Differentiation: The hair salon market is saturated, with many salons offering similar services. Standing out from the crowd requires constant innovation, investment in marketing, and unique value propositions. Ensuring the salon has a unique brand identity and offers services or experiences not readily available elsewhere is crucial.

Because Hair Salon businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Hair Salon Lead Generation 

Many Hair Salon companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Hair Salon office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Hair Salon Sales 

The most popular of all advertising objectives for Hair Salon companies is sales. Increasing revenue is essential for every Hair Salon company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your Hair Salon, please contact the team at AdvertiseMint to discuss your options. 

Hair Salon App Installs

Perfect for any Hair Salon business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Hair Salon mobile app, please contact the team at AdvertiseMint to discuss your options.  

Hair Salon Local Traffic 

Many Hair Salon companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your Hair Salon location and get your ads in front of them. If you want to increase foot traffic for your Hair Salon location,  please contact the team at AdvertiseMint to discuss your options. 

Hair Salon Brand Awareness 

As your Hair Salon company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your Hair Salon company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

The digital platform is where most customers now find inspiration, be it a new hairstyle, a trending color, or an innovative hair treatment. Recognizing this shift, savvy hair salon companies are crafting compelling content to capture this vast online audience. Here is how Hair Salons can use content marketing to capture the targeted audience:

1. Blogs and Articles: Salons are creating informative blogs about hair care routines, the science of hair products, and popular hairstyles. This educates clients and establishes the salon as an industry expert.
2. Video Tutorials: Platforms like YouTube and Instagram are rife with hairstyling tutorials. By showcasing their stylists’ skills through easy-to-follow videos, salons build trust and attract potential clients seeking those looks.
3. Before-and-After Showcases: There’s nothing more convincing than visual proof. Salons leverage Instagram and Pinterest, showcasing transformations achieved in their chairs, enticing viewers to experience similar makeovers.
4. Customer Testimonials: Genuine feedback from satisfied clients, shared as stories or video snippets, provides credibility. Prospective clients often rely on these real experiences to choose a salon over its competitors.
5. E-Newsletters: By regularly sending out newsletters that highlight the latest services, special offers, or hair care tips, salons maintain an ongoing connection with their clientele, ensuring repeat visits.

The world has changed for Hair Salon, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Hair Salon” is $3.64 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that Hair Salon companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Hair Salon company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Hair Salon SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Hair Salon area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Hair Salon SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Hair Salon should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Hair Salon companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Hair Salon services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Hair Salon SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Hair Salon company, AdvertiseMint is here and ready to help. 

While the hair salon industry enjoys considerable creative freedom in its advertising, businesses must be aware of some fundamental guidelines and restrictions to maintain trust and avoid potential legal pitfalls. Here’s a look at some advertising restrictions that hair salon businesses typically need to consider:

1. Truthful Representation: Like any other business, hair salons must ensure that their advertising is honest and not misleading. Exaggerating results, using deceptive before-and-after photos, or making unfounded promises can lead to consumer complaints and legal repercussions.
2. Licensing and Qualifications: If a salon advertises specialized services, it should ensure that its staff possesses the required licenses or certifications. It’s crucial to avoid making claims about professional qualifications unless they can be substantiated.
3. Endorsements and Testimonials: Using client testimonials can be an effective way to establish trust, but it’s crucial that these testimonials genuinely represent the customer’s experience. If there were any incentives or compensation provided for the testimonials, it’s important to disclose them. Also, if local celebrities or influencers are used in advertising, written consent may be required, and transparency about any compensation they receive is necessary..
4. Pricing and Offers: Salons should be transparent about their pricing. Any offers, discounts, or special promotions advertised must be available as described. If there are limitations or conditions, these should be clearly stated to avoid misunderstandings and accusations of bait-and-switch tactics.
5. Use of Imagery: When using stock photos or models in advertisements, salons should be clear that these are representations, not actual clients, especially if the images showcase specific hairstyles or results.
6. Health and Safety Claims: If a salon decides to promote specific products or treatments claiming health benefits, such as “sulfate-free” or “organic,” it should ensure that these claims are accurate and backed by credible sources or certifications.

You can find examples of Hair Salon competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Hair Salon Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Hair Salon Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Hair Salon Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a tool called the brand lift study for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.