Performance based marketing to grow your Home Improvement company.
What is Home Improvement Marketing?
The average Home Improvement business in the United States makes $1.1 million annually in revenue. Home Improvement Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most Home Improvement companies need help with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing efficiently. Let our team of Home Improvement digital marketing and advertising experts manage the groundwork it takes to grow your Home Improvement company. If you want to increase sales for your Home Improvement business, please contact AdvertiseMint.
Popular Ways to Increase Revenue for Home Improvement Companies.
“Every Home Improvement business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.
When you’re in the home improvement business, the goal is often to maximize revenue while providing top-notch service to your clients. Here are five impactful factors to consider:
Maintenance isn’t just about fixing things when they break; it’s a proactive measure. Encouraging homeowners to schedule regular maintenance checks can help them prevent bigger, more expensive problems down the road. This not only ensures a steady flow of income for your business but also builds trust with your clients. When they see the value in preventing issues rather than just addressing them, they’re more likely to return for future services.
Homeowners frequently look to update or upgrade their homes. By offering renovation services, your business can cater to those wanting to give their homes a fresh look or make them more functional. Renovation projects might include updating a bathroom, expanding a kitchen, or adding a room. The transformation of space, combined with high-quality work, can significantly increase your business’s revenue.
Accidents and natural disasters happen. Fires, floods, and storms can cause severe damage to homes. By incorporating restoration services, you position your business to help homeowners during their time of need. This not only brings in substantial income but also establishes your business as a reliable one-stop-shop for all home needs.
Expand Product and Service Range:
Stay updated with the latest home improvement trends and technologies. Offering a wider range of products and services ensures that you cater to a broader clientele base. If you only specialize in flooring but a client also needs their walls painted, you’d miss out on potential revenue. By expanding your range, you become a one-stop solution, leading to increased sales.
Effective Marketing and Customer Relations:
Word of mouth is potent in the home improvement industry. Happy customers are likely to refer friends and family. Invest in effective marketing strategies to showcase your previous work and client testimonials. Engaging in active customer relationship management can result in repeat business and positive word-of-mouth referrals, boosting your revenue further.
Home Improvement industry facts:
- Average Revenue for Home Improvement: $1.1 million
- Average Profit Margin for Home Improvement: 10%
- Average Employees for Home Improvement: 5
- Average ROI for Home Improvement: 20%
- Average Growth Rate for Home Improvement: 5%
- Total number of Home Improvement companies: 100,000
- Average CPC on Google for Home Improvement: $0.5-$2
Home Improvement Paid Social Ads
Paid social is a powerful way to help reach consumers interested in Home Improvement products or services. Paid social allows you to get a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Home Improvement Facebook Advertising
- Home Improvement Instagram Advertising
- Home Improvement TikTok Advertising
- Home Improvement Snapchat Advertising
- Home Improvement LinkedIn Advertising
- Home Improvement YouTube Advertising
- Home Improvement Twitter Advertising
- Home Improvement Reddit Advertising
- Home Improvement Pinterest Advertising
Home Improvement Paid Search Ads
Paid search is the most efficient way to reach consumers actively searching for Home Improvement products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would suggest the consumer is knowledgeable and close to selecting or purchasing. Home Improvement advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on particular keywords or for competitors. The most famous Home Improvement paid search ads are:
- Home Improvement Google Ads
- Home Improvement YouTube Ads
- Home Improvement Microsoft Ads
- Home Improvement Amazon Ads
- Home Improvement Wal-Mart Ads
Home Improvement Local Ads
Local ads are essential for Home Improvement companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to get a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for Home Improvement companies are:
- Home Improvement Facebook Ads
- Home Improvement Google Local Ads
- Home Improvement Yelp Ads
- Home Improvement Nextdoor Ads
- Home Improvement Billboard Advertising
- Home Improvement Metro Ads
- Home Improvement Bus Ads
Home Improvement Radio Ads
Radio ads allow Home Improvement companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have been built. Some of the most popular Home Improvement radio advertising options are:
- Home Improvement Local iHeartRadio Ads
- Home Improvement Spotify Ads
- Home Improvement Pandora Ads
- Home Improvement Podcast Ads
- Home Improvement National Radio Advertising
- Home Improvement Talk Radio Advertising
Home Improvement Direct Mail
Direct Mail can be a powerful tool for Home Improvement companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding going people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Home Improvement TV Ads
There are several things that Home Improvement companies should be aware of when running TV ads. TV advertising for Home Improvement can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you want TV advertising for your Home Improvement company, please contact AdvertiseMint for more details and pricing.
How vital are reputation management and online reviews for Home Improvement companies?
Every Home Improvement company knows online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your industry actively. However, various strategies can be used to help ensure your online reputation is safe from negative thoughts. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about Home Improvement advertising and digital marketing.
Who is the best Home Improvement advertising agency?
Advertisemint is the best Home Improvement marketing agency. Our Home Improvement advertising expert team has proven experience in the Home Improvement industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Home Improvement business.