Home Improvement Advertising Agency Digital Marketing

An average Home Improvement business should spend between $82,500 and $165,000 yearly on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Home Improvement Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Home Improvement business include: 

Customer Expectations: 

With the plethora of home improvement shows on TV and online platforms, homeowners often have elevated and sometimes unrealistic expectations. They expect rapid turnarounds, high-end results at budget prices, or designs that might not be feasible. This can make the restoration and renovation process challenging as companies strive to meet or manage these expectations.

Regulations and Licensing: 

Home improvement involves various tasks, from simple maintenance to complete renovation. Different jobs may require specific permits or adherence to particular standards. Navigating through these bureaucratic hurdles can be daunting and time-consuming.

Labor Shortages: 

Skilled labor is essential in the home improvement sector. However, many companies face difficulties recruiting and retaining skilled workers. This can lead to project delays, increased costs, or even compromises in the quality of restoration and renovation works.

Material Costs and Availability: 

The prices of building materials can fluctuate based on demand, supply chain disruptions, or global events. Sudden spikes in costs can severely affect a company’s profitability. Moreover, getting the suitable materials can stall maintenance and renovation projects.

Competition: 

The home improvement market is saturated, with numerous companies vying for a market share. Differentiating one’s services, especially in terms of quality, innovation, and timely completion of restoration projects, becomes crucial to stand out.

Because Home Improvement businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Home Improvement Lead Generation 

Many Home Improvement companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Home Improvement office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Home Improvement Sales 

The most popular of all advertising objectives for Home Improvement companies is sales. Increasing revenue is essential for every Home Improvement company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your Home Improvement, please contact the team at AdvertiseMint to discuss your options. 

Home Improvement App Installs

Perfect for any Home Improvement business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Home Improvement mobile app, please contact the team at AdvertiseMint to discuss your options.  

Home Improvement Local Traffic 

Many Home Improvement companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your Home Improvement location and get your ads in front of them. If you want to increase foot traffic for your Home Improvement location,  please contact the team at AdvertiseMint to discuss your options. 

Home Improvement Brand Awareness 

As your Home Improvement company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your Home Improvement company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

In today’s digital landscape, advertising has evolved beyond traditional methods like posters and TV commercials. Specifically, companies in the home improvement sector are increasingly using content marketing to reach and engage their target audience effectively. This shift is immensely beneficial for businesses focusing on renovation, restoration, and maintenance services.

Content marketing is creating and sharing valuable, relevant content to attract and retain an audience. Instead of directly promoting products or services, businesses provide information or solutions that potential customers find useful. The primary aim is to establish trust and credibility, which prompts the audience to choose a particular service when needed.

Here’s how home improvement companies can use this strategy to their advantage:

1. Restoration Blogs: 

Consider a scenario where a homeowner discovers water damage in their basement. If a restoration company offers a blog post detailing the steps for initial water damage control or explains how professionals manage such situations, that homeowner is more likely to turn to them for help. Providing such content positions the company as an expert in the field, offering value and building trust.

2. Renovation Ideas and Tips: 

Many individuals look for inspiration online when they think about home renovations. Home improvement businesses can meet this need by producing content that showcases before-and-after photos or articles filled with renovation tips. This strategy not only displays the company’s expertise but also aids homeowners in visualizing potential outcomes for their own spaces.

3. Maintenance Videos: 

Homes invariably require maintenance, whether addressing a leaky faucet, a creaky door, or a faulty electrical socket. Home improvement companies can produce DIY maintenance videos or tutorials. While it might seem like giving away trade secrets, offering such insights builds trust. By sharing knowledge, companies show they care about their clients’ needs, making clients more likely to hire professionals for larger, more complex tasks.

The world has changed for Home Improvement, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Home Improvement” is $1.0 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that Home Improvement companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Home Improvement company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Home Improvement SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Home Improvement area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Home Improvement SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Home Improvement should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Home Improvement companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Home Improvement services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Home Improvement SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Home Improvement company, AdvertiseMint is here and ready to help. 

Truth in Advertising:

Every home improvement business must be truthful in its claims. Whether it’s about restoration methods, renovation results, or the longevity of maintenance services, accuracy is non-negotiable. Misleading claims can attract legal issues, damaging a company’s reputation and finances.

Clear Pricing: 

When advertising, clarity in pricing is essential. If a renovation service is being promoted, the advertised price should be transparent and inclusive of all charges. If there are conditions where prices might fluctuate, these should be communicated clearly in the advertisement to avoid customer dissatisfaction.

Testimonials and Endorsements: 

Using client feedback and photos of completed jobs, like a renovated space or restored room, can be impactful. However, it’s crucial to ensure these testimonials are genuine. Using fake reviews or stock photos misrepresents the business and can lead to penalties.

Licensing and Credentials: 

Many home improvement tasks, especially restoration and renovation, require professional credentials. Advertisements should only claim certifications and licenses that the business genuinely holds. Misrepresentation of credentials not only misleads customers but can also invite legal repercussions.

Local Regulations: 

While national guidelines are crucial, local laws also play a significant role. Regulations might vary based on location, and what’s acceptable in one area might not be in another, especially concerning maintenance and renovation services. Staying updated with local regulations ensures compliance and avoids unwanted complications.

You can find examples of Home Improvement competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Home Improvement Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Home Improvement Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Home Improvement Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a brand lift study tool for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.