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Home / Hospital & Medical Advertising Agency Digital Marketing

Hospital & Medical Advertising Agency Digital Marketing

Performance based marketing to grow your Hospital & Medical Advertising company.  

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What is Hospital and Medical Advertising Marketing?

The average hospital & medical business in the United States makes $207.6 million annually. Hospital and medical Marketing is promoting the company to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads. 

Most hospital & medical companies struggle with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects efficiently of their digital marketing. Let our team of hospital & medical digital marketing and advertising experts manage the groundwork it takes to grow your hospital & medical company. If you want to increase sales for your hospital & medical business, please get in touch with AdvertiseMint.

“Every hospital and medical business pays for advertising. You either pay for advertising, or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.

Popular ways to increase revenue for hospital and medical companies.

Hospital & Medical Advertising Agency.
Image Source: Pixels.

Five factors that can bolster revenue for the hospital and medical sector:

1. Enhanced Patient Experience: 

The heart of any hospital/ER/urgent care center lies in the patient experience. An improved and efficient patient journey can increase patient satisfaction from entry to discharge. By leveraging advanced health technologies, automating administrative processes, and providing comfortable accommodations, medical institutions can ensure repeat visits and positive word-of-mouth, directly influencing revenue.

2. Diversified Medical Services: 

Diversifying the range of medical services can attract a more comprehensive patient demographic. From specialized surgeries to general healthcare consultations, a hospital or urgent care center that provides comprehensive services caters to varied health needs. Moreover, offering health packages, preventive check-ups, and health workshops can draw in individuals even when they aren’t acutely ill.

Strategic Partnerships and Collaborations: Partnering with other healthcare institutions, medical supply companies, and pharmaceuticals can lead to mutual growth. By entering into agreements for sharing medical supplies, technology, or even medical expertise, institutions can ensure they’re offering top-notch services, which can naturally drive more patients.

3. Telemedicine and Online Consultations: 

With the digital transformation of the health sector, telemedicine has emerged as a game-changer. By offering online consultations, hospitals, and medical establishments can cater to patients beyond geographical boundaries. This increases the patient base and provides a convenient alternative, especially when an immediate physical hospital or ER visits aren’t feasible.

4. Effective Inventory Management of Medical Supplies: 

Efficient management of medical supplies can significantly impact the revenue of a medical institution. Hospitals can prevent treatment delays by ensuring that essential medical supplies are always in stock. Additionally, using analytics to predict the demand for specific healthcare/medical supplies and negotiating bulk purchase deals can result in significant cost savings.

Hospital and medical industry facts:

Hospital & Medical Advertising Agency.
Image Source: Pixels.
  • Average revenue: The average revenue for a hospital and medical business in the United States is \$207.6 million.
  • Average profit margin: The average profit margin for a hospital and medical business in the United States is 6.6%.
  • Average employees: The average number of employees for a hospital and medical business in the United States is 3,500.
  • Average ROI: The average ROI for a hospital and medical business in the United States is 12%.
  • Average growth rate: The average growth rate for the hospital and medical industry in the United States is 5.3%.
  • Total number of companies: Over 5,000 hospital and medical businesses are in the United States.
  • Average CPC on Google: The average CPC on Google for hospital and medical businesses is $2.70.

Hospital and Medical Paid Social Ads

Paid social is a powerful way to help reach consumers interested in hospital and medical products or services. Paid social allows you to get a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are: 

  • Hospital and Medical Facebook Advertising
  • Hospital and Medical Advertising Instagram Advertising 
  • Hospital and Medical TikTok Advertising 
  • Hospital and Medical Snapchat Advertising
  • Hospital and Medical LinkedIn Advertising
  • Hospital and Medical YouTube Advertising
  • Hospital and Medical Twitter Advertising
  • Hospital and Medical Reddit Advertising
  • Hospital and Medical Pinterest Advertising

Hospital and Medical Paid Search Ads

Hospital & Medical Advertising Agency.
Image Source: Pixels.

Paid search is the most efficient way to reach consumers actively searching for hospital & medical products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would suggest the consumer is knowledgeable and close to selecting or purchasing. Hospital & medical advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on particular keywords or for competitors. The most famous hospital & medical paid search ads are: 

  • Hospital and Medical Google Ads 
  • Hospital and Medical YouTube Ads 
  • Hospital and Medical Microsoft Ads 
  • Hospital and Medical Amazon Ads 
  • Hospital and Medical Wal-Mart Ads 

Hospital and Medical Local Ads

Local ads are essential for hospital & medical companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to get a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for hospital and medical companies are: 

  • Hospital and Medical Facebook Ads 
  • Hospital and Medical Google Local Ads 
  • Hospital and Medical Yelp Ads 
  • Hospital and Medical Nextdoor Ads 
  • Hospital and Medical Billboard Advertising
  • Hospital and Medical Metro Ads
  • Hospital and Medical Bus Ads

Hospital and Medical Radio Ads

Radio ads allow hospital & medical companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular hospital & medical radio advertising options are: 

  • Hospital and Medical Local iHeartRadio Ads
  • Hospital and Medical Spotify Ads 
  • Hospital and Medical Pandora Ads
  • Hospital and Medical Podcast Ads 
  • Hospital and Medical National Radio Advertising
  • Hospital and Medical Talk Radio Advertising

Hospital and Medical Direct Mail

Direct Mail can be a powerful tool for hospitals & medical companies to reach new and existing customers. With the increase of online advertising, direct Mail can often be a hidden gem regarding going people inside their inboxes with targeted messages. Direct Mail can be sent in mass with new automation tools and personalized before sending. The cost of direct Mail often depends on the size of the Mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please get in touch with AdvertiseMint, and our team would be more than happy to walk you through the options. 

Hospital and Medical TV Ads

Hospital & Medical Advertising Agency.
Image Source: Pixels.

There are several things that hospitals & medical companies should be aware of when running TV ads. TV advertising for hospitals & medical can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day, and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown. The price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits,  testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you want TV advertising for your hospital & medical company, don’t hesitate to contact AdvertiseMint for more details and pricing. 

How vital are reputation management and online reviews for hospital & medical companies?  

Best Hospital & Medical Advertising Agency.
Image Source: Pixels.

Every hospital & medical company knows online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your business actively. However, various strategies can be used to help ensure your online reputation is safe from negative thoughts. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, don’t hesitate to get in touch with AdvertiseMint to talk more. 

Frequently asked questions about hospital & medical advertising and digital marketing

Top Hospital & Medical Advertising Agency.
Image Source: Pixels.

How much should a hospital & medical business spend on marketing and advertising each year?

An average hospital & medical business should spend between $15 million and $31 million yearly on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high revenue during the holiday shopping season. 

Why hospital & medical companies typically outsource their marketing and advertising?

Hospital & medical business owners are often heavily involved with the day-to-day operations of their businesses. Some of the most common challenges for a hospital & medical industry include: 

1. Regulatory and Compliance Issues: 

The healthcare sector is heavily regulated. Adhering to continuously evolving health standards and regulations can be a significant challenge for hospital/ER/urgent care centers. Non-compliance can lead to legal actions, hefty fines, and a tarnished reputation. Keeping up with these changes and ensuring all operations align with the standards is a continuous endeavor for healthcare providers.

2. Resource Management and Staffing: 

Ensuring that a medical facility is adequately staffed with qualified professionals is paramount. Fluctuating patient volumes, particularly in hospital/ER/urgent care settings, demand flexible staffing solutions. Furthermore, ensuring that the staff is continuously trained on the latest medical procedures and technologies while maintaining their overall well-being can be daunting.

3. Financial Constraints: 

Managing finances becomes critical given the rising costs associated with medical supplies, technology, and personnel. Balancing quality healthcare services with budgetary restrictions is a constant challenge. The unpredictability of reimbursement rates, especially from health insurance providers, can further strain financial resources.

4. Keeping Up with Technological Advancements: 

The rapid evolution of medical technology requires hospitals and healthcare institutions to update their equipment and systems continuously. From state-of-the-art diagnostic tools to advanced health/medical/healthcare record management systems, staying updated requires significant investment and training.

5. Patient Satisfaction and Experience: 

Ensuring consistent patient satisfaction has never been more crucial in the instant reviews and feedback angle. A single negative experience can lead to damaging reviews that can impact a facility’s reputation. Ensuring seamless patient flow, minimal waiting times, effective communication, and top-notch medical care in the hospital/ER/urgent care settings is essential.

Because hospital & medical] businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

What are the most popular hospital & medical advertising objectives?

Hospital & Medical Lead Generation 

Many hospital & medical companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also order the prospects information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your hospital & medical office, please get in touch with the team at AdvertiseMint to discuss your options. 

Increasing Hospital and Medical Sales 

The most popular of all advertising objectives for hospital & medical companies is sales. Increasing revenue is essential for every hospital & medical company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your hospital & medical, please get in touch with the team at AdvertiseMint to discuss your options. 

Hospital and Medical App Installs

Perfect for any hospital & medical business that has a mobile app. The mobile app objective allows you to run ads for new app installs or app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your hospital & medical mobile app, don’t hesitate to get in touch with the team at AdvertiseMint to discuss your options.  

Hospital and Medical Local Traffic 

Many hospitals & medical companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your hospital & medical location and get your ads in front of them. If you want to increase foot traffic for your hospital & medical site, don’t hesitate to get in touch with the team at AdvertiseMint to discuss your options. 

Hospital and Medical Brand Awareness 

As your hospital & medical company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your hospital & medical company stays at the Top of the mind of your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please get in touch with the team at AdvertiseMint to discuss your options. 

Should hospital & medical companies utilize content marketing to boost their advertising efforts?

In the constantly evolving healthcare landscape, establishing trust and credibility is paramount. At the heart of this sector, hospitals and medical companies understand the importance of effective communication. Enter content marketing is an innovative approach that can amplify these institutions’ advertising efforts, fostering trust and engagement.

  • Building Trust Through Education: 

Content marketing, at its core, is about providing value. For a sector as crucial as health, this often translates into education. Hospitals, urgent care centers, and other medical institutions have a wealth of knowledge. By sharing insights on preventative care, explaining medical procedures, or debunking health myths, these establishments can position themselves as authoritative figures in the health/medical/healthcare domain.

  • Tailoring Content for Specific Audiences: 

The vastness of the medical field means that patients come with diverse needs. A new mother might be seeking postnatal care tips, while someone with a sports injury might be researching rehabilitation exercises. By segmenting their audience and creating tailored content, hospital/ER/urgent care centers can ensure their messaging resonates, effectively driving patient engagement and loyalty.

  • Showcasing Innovations and Medical Supplies:

The medical world is rife with advancements. Whether it’s a breakthrough in medical supplies, a new surgical technique, or innovative health technologies, hospitals and medical companies can utilize content marketing to showcase these advancements. Not only does this inform patients, but it also highlights the institution’s commitment to cutting-edge healthcare solutions.

  • Humanizing the Healthcare Experience: 

Healthcare, despite its technicalities, is deeply personal. Content marketing allows medical establishments to humanize their brand. Patient testimonials, behind-the-scenes glimpses of hospital operations, or profiles of medical staff can make institutions more relatable, alleviating patients’ anxieties about seeking medical care.

  • Engaging Through Multiple Channels: 

The digital age offers myriad platforms for engagement. Hospital and medical companies can employ a multi-channel approach, ensuring their content reaches their audience, whether it’s through blogs, social media, webinars, or even podcasts.

How can hospital & medical integrate AI and other advanced technologies into their marketing strategies?

The world has changed for hospitals & medical, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

What do hospital & medical companies need to know about search engine optimization (SEO)?

The current average cost per click (CPC) on Google ads for the term “hospital & medical” is $2.70 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO is valuable as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that hospital & medical companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on Top of the other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your hospital & medical company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Hospital and medical SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the hospital & medical area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your hospital & medical SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please get in touch with AdvertiseMint. 

Should hospital & medical companies be doing Email Marketing?

Yes. Every hospital & medical should have email and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for hospital & medical companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your hospital & medical services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your hospital & medical SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your hospital & medical company, AdvertiseMint is here and ready to help. 

Are there any advertising restrictions for hospital & medical businesses?

While integral to society’s well-being, the hospital and medical business operates within a sensitive realm that intertwines health, emotions, and critical decision-making. As such, advertising for these establishments is subject to strict scrutiny and regulations to maintain trust, transparency, and ethical standards. Here’s a look into some of the primary restrictions:

1. Claims and Misrepresentations: 

Any claims made in advertising, whether related to the effectiveness of a medical procedure, the quality of healthcare services, or the benefits of certain medical supplies, must be evidence-based and verifiable. Misleading the public with exaggerated or unsubstantiated claims can lead to severe legal consequences and damage an institution’s reputation.

2. Patient Confidentiality: 

Ensuring the privacy of patients is a foundational principle in the health/medical/healthcare sector. Any advertising or promotional content must be cautious not to disclose personal patient information without explicit consent. Specific details should be anonymized or generalized to maintain privacy, even with permission.

Endorsements and Testimonials: While patient testimonials can offer a personal touch to advertisements for hospital/ER/urgent care centers, they must be genuine and not coerced. It’s also critical to provide disclaimers when results vary, ensuring prospective patients have a balanced understanding.

3. Pricing and Affordability: 

While advertising affordable health services can be an effective strategy, it’s vital to ensure clarity. Hidden costs or conditions should be transparent, preventing patients from feeling deceived when seeking medical services.

4. Promotion of Medical Supplies and Drugs: 

If a hospital or medical institution promotes specific medical supplies or pharmaceuticals, presenting the benefits and potential risks is paramount. In many jurisdictions, direct-to-consumer advertising of prescription drugs is heavily regulated or even prohibited, requiring medical establishments to tread carefully.

Where can I find examples of other hospital & medical ads?

You can find examples of hospital & medical competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View hospital & medical Competitor Facebook Ads 

  1. Go to Facebook Ad Library 
  2. Select the country where the ad appeared. 
  3. Select ad category (All, Politics, Housing, Employment, Credit).
  4. Search by keyword or advertiser.
  5. Review Facebook ads.

View hospital & medical Competitor Google Ads 

  1. Go to Google Ads Keyword Planner
  2. Sign into Google Ads.
  3. Click ‘Tools and settings’ in the top nav.
  4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
  5. Click ‘Discover new keywords’
  6. Type a relevant keyword into the box.
  7. Click ‘Get Results’
  8. Review Top of page bid and Google ads. 

View hospital & medical Competitor TikTok Ads 

  1. Go go TikTok Ad Library 
  2. Select ad target country 
  3. Select ad type.
  4. Select ad published date.
  5. Enter the desired keyword or advertiser.
  6. Hit search. 
  7. Review TikTok ads. 

How do hospital & medical companies measure the success of their marketing and advertising?

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set period. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific period. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a brand lift study tool for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular period; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising. 

Who is the best hospital & medical advertising agency?

Advertisemint is the best hospital & medical marketing agency. Our team of hospital & medical advertising experts has proven experience in the hospital & medical industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your hospital & medical business.

Request a FREE 30 Minute Strategy Call
Hurry, There are only a limited number of FREE spots remaining for May.

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