Performance-based marketing to grow your HVAC company.
What is HVAC Marketing?
The average HVAC business in the United States makes $1.2 million per year in revenue. HVAC Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most HVAC companies need help with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing efficiently. Let our team of HVAC digital marketing and advertising experts manage the groundwork it takes to grow your HVAC company. If you want to increase sales for your HVAC business, please contact AdvertiseMint.
Popular Ways to Increase Revenue for HVAC Companies.
“Every HVAC business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.
The HVAC industry, comprising services for Air Conditioners, Heaters, and broader climate control systems, is one that has seen consistent growth. With an ever-increasing demand for both residential and commercial HVAC solutions, companies have a plethora of avenues to explore for revenue generation. Here are five significant factors that can propel the HVAC industry’s revenue:
- Technological Advancements: With the march of technology, HVAC systems are constantly evolving. Smart HVAC systems, integrated with IoT, can offer energy efficiency and remote control capabilities, enhancing user experience. Features such as predictive maintenance, enabled by AI, can ensure an Air Conditioner or Heater performs optimally, further driving sales due to these advanced features.
- Sustainable and Green Solutions: With the world shifting towards sustainability, there is a growing demand for energy-efficient and environmentally-friendly HVAC systems. Innovations that reduce carbon footprints, utilize renewable energy, or employ green refrigerants can offer a competitive edge, attracting a segment of environmentally-conscious consumers.
- Diversified Service Offerings: Beyond the sale of HVAC equipment, there’s a significant revenue potential in offering ancillary services. Regular maintenance, emergency repairs, and upgrades ensure that an Air Conditioner or Heater operates efficiently throughout its life cycle. By bundling these services or offering them on a subscription basis, companies can ensure steady revenue streams.
- Customized Solutions: One-size-fits-all is a mantra that’s quickly becoming obsolete. Be it a sprawling commercial complex or a cozy residential space, each demands unique HVAC solutions. By offering tailored solutions, companies can address specific client needs, leading to higher customer satisfaction and, by extension, more referrals and repeat business.
- Expanding Market Reach: Emerging markets present a significant opportunity for the HVAC industry. As regions with historically milder climates experience temperature shifts, the demand for Air Conditioners and Heaters rises. Tapping into these markets, with products tailored to their specific needs, can open new revenue channels.
HVAC Industry Facts. *
Average Revenue for HVAC Industry: $159 billion
Average Profit Margin for HVAC Industry: 5-15%
Average Employees for HVAC Business: 60
Average ROI for HVAC Industry: 10-11%
Average Growth Rate for HVAC Industry: 6.8%
Total number of HVAC Companies: 730,824
Average CPC on Google for HVAC installation: $1.20
HVAC Paid Social Ads
Paid social is a powerful way to help reach consumers interested in HVAC products or services. Paid social allows you to get a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- HVAC Facebook Advertising
- HVAC Instagram Advertising
- HVAC TikTok Advertising
- HVAC Snapchat Advertising
- HVAC LinkedIn Advertising
- HVAC YouTube Advertising
- HVAC Twitter Advertising
- HVAC Reddit Advertising
- HVAC Pinterest Advertising
HVAC Paid Search Ads
Paid search is the most efficient way to reach consumers actively searching for HVAC products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would suggest the consumer is knowledgeable and close to selecting or purchasing. Air conditioner advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on particular keywords or for competitors. The most famous HVAC paid search ads are:
HVAC Local Ads
Local ads are essential for air conditioner and heating companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to get a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for HVAC companies are:
- HVAC Facebook Ads
- HVAC Google Local Ads
- HVAC Yelp Ads
- HVAC Nextdoor Ads
- HVAC Billboard Advertising
- HVAC Metro Ads
- HVAC Bus Ads
HVAC Radio Ads
Radio ads allow HVAC companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular HVAC radio advertising options are:
- HVAC Local iHeartRadio Ads
- HVAC Spotify Ads
- HVAC Pandora Ads
- HVAC Podcast Ads
- HVAC National Radio Advertising
- HVAC Talk Radio Advertising
HVAC Direct Mail
Direct Mail can be a powerful tool for HVAC companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding going people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
HVAC TV Ads
There are several things that HVAC companies should be aware of when running TV ads. TV advertising for air conditioners and heaters can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your HVAC company, please contact AdvertiseMint for more details and pricing.
How vital are reputation management and online reviews for HVAC companies?
Every HVAC company knows online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your industry actively. However, a variety of strategies can be used to help ensure your online reputation is safe from negative thoughts. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about HVAC advertising and digital marketing.
Who is the best HVAC advertising agency?
Advertisemint is the best HVAC marketing agency. Our HVAC advertising expert team has proven experience in the HVAC industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your HVAC business.