Lawn Landscaping Advertising Agency Digital Marketing

An average Lawn and Landscaping business should spend between $15263 and $30,526.35 yearly on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Lawn and Landscaping Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Lawn and Landscaping business include: 

Seasonal Fluctuations:

One of the primary challenges for lawn and landscaping companies is the seasonal nature of the business. While spring and summer might bring a surge in demand, winter can be notably slow, especially in areas with harsh climates. This seasonality can lead to unpredictable revenue streams, challenging financial planning and sustainability.

Labor Shortages:

The landscaping industry often relies on manual labor, and finding skilled and dedicated workers can be a significant hurdle. High turnover rates, coupled with the sometimes seasonal nature of the work, can lead to staffing challenges, affecting service quality and the ability to take on more projects.

Rising Equipment and Material Costs:

Rising expenses can eat into profit margins, whether it’s the price of a state-of-the-art lawn mower or the cost of quality plants and landscaping materials. Additionally, equipment maintenance and repair can add to the financial strain, primarily if not managed effectively.

Environmental and Regulatory Challenges:

As environmental concerns take center stage, many regions have introduced regulations related to water usage, pesticide application, and other landscaping practices. Navigating these rules and ensuring compliance while still meeting client expectations can be a tricky balance to strike.

Competition and Differentiation:

The barrier to entry in the lawn and landscaping business is relatively low, leading to a crowded market with many companies vying for the same clientele. A significant challenge is differentiating services from competitors and ensuring that a company stands out without relying heavily on price wars.

Because Lawn and Landscaping businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Lawn and Landscaping Lead Generation 

Many Lawn and Landscaping companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Lawn and Landscaping office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Lawn and Landscaping Sales 

The most popular of all advertising objectives for Lawn and Landscaping companies is sales. Increasing revenue is essential for every Lawn and Landscaping company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your Lawn and Landscaping, please contact the team at AdvertiseMint to discuss your options. 

Lawn and Landscaping App Installs

Perfect for any Lawn and Landscaping business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Lawn and Landscaping mobile app, please contact the team at AdvertiseMint to discuss your options.  

Lawn and Landscaping Local Traffic 

Many Lawn and Landscaping companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your Lawn and Landscaping location and get your ads in front of them. If you want to increase foot traffic for your Lawn and Landscaping location,  please contact the team at AdvertiseMint to discuss your options. 

Lawn and Landscaping Brand Awareness 

As your Lawn and Landscaping company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your Lawn and Landscaping company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

Showcasing Expertise through Blogs and Articles A well-crafted blog post or article can serve multiple purposes. It can inform readers about the nuances of lawn care, provide tips for seasonal landscaping, or explain the benefits of specific plants or gardening techniques. By sharing their expertise, companies position themselves as industry leaders, garnering trust and credibility.

Visual Appeal and Platforms:

Lawn and landscaping projects inherently have a vital visual component. Sharing high-resolution images and videos of completed projects can captivate potential clients. Platforms like Instagram and Pinterest, which are visually driven, can be goldmines for these companies. A timelapse video of a landscaping project, from start to finish, can showcase expertise and results in an informative and engaging manner.

Educational Content:

The lawn and landscaping industry is prosperous, with topics that can be explored through content marketing. Articles or blog posts on seasonal lawn care tips, how-to guides for basic gardening tasks, or the benefits of specific plants can position a company as an industry expert. This kind of educational content not only offers readers value but also helps build trust with potential clients.

Interactive Features:

Interactive tools, such as a garden planner or a lawn care calendar, can be integrated into a company’s website. These tools provide practical user value and can be a unique selling point that differentiates a company from its competitors.

Customer Testimonials and Case Studies:

Real-life experiences and stories resonate deeply with audiences. Businesses can demonstrate their expertise and reliability by showcasing testimonials or detailed case studies of specific projects. Accompanied by visuals, these testimonials become powerful tools in a company’s content marketing arsenal.

Search Engine Optimization (SEO):

Well-crafted content optimized for search engines can drive organic traffic to a business’s website. Topics related to lawn care and landscaping are often searched for online. Companies can ensure visibility on search engines by producing content that answers common questions or offers solutions to frequent problems, leading to increased inquiries and sales.

Engaging with the Community:

Lawn and landscaping companies can also use content marketing to engage with local communities. Hosting webinars on gardening, participating in online forums, or creating location-specific content can help businesses connect with local audiences and establish their presence in the community.

The world has changed for Lawn and Landscaping, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Lawn and Landscaping” is $14.86 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO is valuable as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that Lawn and Landscaping companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Lawn and Landscaping company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Lawn and Landscaping SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Lawn and Landscaping area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Lawn and Landscaping SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Lawn and Landscaping should have email and SMS marketing for their company. Email marketing has continually been one of the most profitable marketing channels for Lawn and Landscaping companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with those most interested in your Lawn and Landscaping services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Lawn and Landscaping SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Lawn and Landscaping company, AdvertiseMint is here and ready to help. 

Environmental Claims:

Many landscaping businesses may want to advertise their services as “eco-friendly” or “green.” However, such claims must be accurate and not misleading. For instance, if a company claims to use environmentally friendly pesticides, they must ensure that these products have a lower environmental impact than conventional alternatives.

Licenses and Certifications:

In many regions, certain landscaping activities require specific licenses or certifications. If a business advertises that it’s licensed or certified for a particular service, it must hold the appropriate credentials. Falsely advertising these credentials can lead to legal repercussions.

Performance Guarantees:

If a lawn and landscaping company offers guarantees about the performance or longevity of its work, these guarantees must be clearly defined and honored. For instance, a company that advertises “weed-free lawns for six months” should be prepared to uphold that promise or provide compensation or solutions if the claim doesn’t hold.

Comparative Advertising:

Some businesses might be tempted to compare their services to competitors in their advertisements. While comparative advertising isn’t inherently illegal, it’s crucial that any comparisons are accurate, not misleading, and don’t unfairly disparage another company.

Use of Images:

Using photos of completed projects in advertising materials can be compelling. However, businesses must ensure they have the right to use these images, mainly if they feature private properties. Consent from property owners might be necessary.

Health and Safety Claims:

If a company claims that its landscaping methods or products contribute to a safer or healthier outdoor environment, these claims must be backed by evidence. Misleading health or safety claims can lead to liability issues.

Local Regulations:

Advertising regulations can vary by locality. For example, certain municipalities might have rules about placing signage on lawns or restrictions on door-to-door solicitations. It’s essential to be familiar with local advertising and solicitation ordinances.

You can find examples of Lawn and Landscaping competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Lawn and Landscaping Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Lawn and Landscaping Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Lawn and Landscaping Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a brand lift study tool for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.