Performance based marketing to grow your Attorney company.
What is Attorney Marketing?
The average Attorney business in the United States makes $$500,000 per year in revenue. Attorney Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most Attorney companies struggle with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing. Let our team of Attorney digital marketing and advertising experts manage the groundwork it takes to grow your Attorney company. If you want to increase sales for your Attorney business, please contact AdvertiseMint.
Popular ways to increase revenue for Attorney companies.
“Every Attorney business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT
Five Revenue-Boosting Factors for Attorneys:
Legal expertise is always in demand. But like any profession, attorneys often seek ways to optimize revenue. Here are five factors that can significantly impact an attorney’s income.
- Specialization: In the vast landscape of law, specialization can set an attorney apart. Whether family law, corporate, or intellectual property, honing in on a specific niche can attract a more targeted clientele. This doesn’t just improve the attorney’s standing in that field but can often command higher fees due to specialized expertise.
- Client Relationship Management: Building and maintaining strong client relationships isn’t just good practice; it’s good business. Happy clients are more likely to return for future legal needs and refer others. Implementing efficient client management systems, scheduling regular check-ins, and ensuring consistent communication can expand the client base and increase revenue.
- Continued Education and Training: Laws evolve, and so should an attorney’s knowledge. Regularly updating one’s skills and understanding of the law can offer a competitive edge. Attending workshops, and seminars, or additional courses can refine expertise and position the attorney as a thought leader.
- Optimizing Billing Practices: Efficient billing is crucial. Attorneys can improve client trust by adopting transparent, timely, and fair billing practices. Modern billing software can also minimize errors, ensuring all billable hours are accounted for and reducing the time spent on administrative tasks.
- Online Presence and Branding: Today, many clients start their search for an attorney online. A strong online presence through a professional website, active social media profiles, and positive client reviews can significantly boost an attorney’s visibility. Regularly publishing insightful content or offering free webinars can also position the attorney as an expert in the eyes of potential clients.
Attorney industry facts.
- Average revenue for attorney: $500,000
- Average profit margin for an attorney: 20%
- Average employees for an attorney: 5
- Average ROI for an attorney: 15%
- Average growth rate for attorneys: 10%
- Total number of attorney companies: 100,000
- Average CPC on Google for an attorney: $10
Attorney Paid Social Ads
Paid social is a powerful way to help reach consumers interested in Attorney products or services. Paid social allows you to reach a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Attorney Facebook Advertising
- Attorney Instagram Advertising
- Attorney TikTok Advertising
- Attorney Snapchat Advertising
- Attorney LinkedIn Advertising
- Attorney YouTube Advertising
- Attorney Twitter Advertising
- Attorney Reddit Advertising
- Attorney Pinterest Advertising
Attorney Paid Search Ads
Paid search is the most efficient way to reach consumers searching for Attorney products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would indicate that the consumer is knowledgeable and close to selecting or purchasing. Attorney advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on specific keywords or for competitors. The most popular Attorney search ads are:
- Attorney Google Ads
- Attorney YouTube Ads
- Attorney Microsoft Ads
- Attorney Amazon Ads
- Attorney Wal-Mart Ads
Attorney Local Ads
Local ads are extremely important for Attorney companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers who are located near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having great customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to reach a new local customer is often small compared to the lifetime value that customer will bring to your business. The most popular local ads for Attorney companies are:
- Attorney Facebook Ads
- Attorney Google Local Ads
- Attorney Yelp Ads
- Attorney Nextdoor Ads
- Attorney Billboard Advertising
- Attorney Metro Ads
- Attorney Bus Ads
Attorney Radio Ads
Radio ads allow Attorney companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads allow you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a large enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have been built. Some of the most popular Attorney radio advertising options are:
- Attorney Local iHeartRadio Ads
- Attorney Spotify Ads
- Attorney Pandora Ads
- Attorney Podcast Ads
- Attorney National Radio Advertising
- Attorney Talk Radio Advertising
Attorney Direct Mail
Direct Mail can be a powerful tool for Attorney companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding reaching people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Attorney TV Ads
There are several things that Attorney companies should be aware of when running TV ads. TV advertising for Attorney can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, clear product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your Attorney company, please contact AdvertiseMint for more details and pricing.
How important are reputation management and online reviews for Attorney companies?
Every Attorney company knows that online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to actively solicit reviews for your business. However, a variety of strategies can be used to help ensure your online reputation is safe from negative reviews. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about Attorney advertising and digital marketing.
Who is the best Attorney advertising agency?
Advertisemint is the best Attorney marketing agency. Our team of Attorney advertising experts has proven experience in the Attorney industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Attorney business.