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What is Attorney Marketing?

The average Attorney business in the United States makes $$500,000 per year in revenue. Attorney Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.

Most Attorney companies struggle with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing. Let our team of Attorney digital marketing and advertising experts manage the groundwork it takes to grow your Attorney company. If you want to increase sales for your Attorney business, please contact AdvertiseMint.

“Every Attorney business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.

Popular ways to increase revenue for Attorney companies.

Best Attorney Advertising Agency. — Image Source: Pexels.

Five Revenue-Boosting Factors for Attorneys:

Legal expertise is always in demand. But like any profession, attorneys often seek ways to optimize revenue. Here are five factors that can significantly impact an attorney’s income.

Specialization: In the vast landscape of law, specialization can set an attorney apart. Whether family law, corporate, or intellectual property, honing in on a specific niche can attract a more targeted clientele. This doesn’t just improve the attorney’s standing in that field but can often command higher fees due to specialized expertise.
Client Relationship Management: Building and maintaining strong client relationships isn’t just good practice; it’s good business. Happy clients are more likely to return for future legal needs and refer others. Implementing efficient client management systems, scheduling regular check-ins, and ensuring consistent communication can expand the client base and increase revenue.
Continued Education and Training: Laws evolve, and so should an attorney’s knowledge. Regularly updating one’s skills and understanding of the law can offer a competitive edge. Attending workshops, and seminars, or additional courses can refine expertise and position the attorney as a thought leader.
Optimizing Billing Practices: Efficient billing is crucial. Attorneys can improve client trust by adopting transparent, timely, and fair billing practices. Modern billing software can also minimize errors, ensuring all billable hours are accounted for and reducing the time spent on administrative tasks.
Online Presence and Branding: Today, many clients start their search for an attorney online. A strong online presence through a professional website, active social media profiles, and positive client reviews can significantly boost an attorney’s visibility. Regularly publishing insightful content or offering free webinars can also position the attorney as an expert in the eyes of potential clients.

Attorney industry facts:

Law Firm Advertising Agency. — Image Source: Pexels.

Average revenue for attorney: $500,000
Average profit margin for an attorney: 20%
Average employees for an attorney: 5
Average ROI for an attorney: 15%
Average growth rate for attorneys: 10%
Total number of attorney companies: 100,000
Average CPC on Google for an attorney: $10

Attorney Paid Social Ads

Paid social is a powerful way to help reach consumers interested in Attorney products or services. Paid social allows you to reach a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:

Attorney Paid Search Ads

Best Law Firm Advertising Agency. — Image Source: Pexels.

Paid search is the most efficient way to reach consumers searching for Attorney products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would indicate that the consumer is knowledgeable and close to selecting or purchasing. Attorney advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on specific keywords or for competitors. The most popular Attorney search ads are:

Attorney Local Ads

Local ads are extremely important for Attorney companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers who are located near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having great customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to reach a new local customer is often small compared to the lifetime value that customer will bring to your business. The most popular local ads for Attorney companies are:

Attorney Facebook Ads
Attorney Google Local Ads
Attorney Yelp Ads
Attorney Nextdoor Ads
Attorney Billboard Advertising
Attorney Metro Ads
Attorney Bus Ads

Attorney Radio Ads

Radio ads allow Attorney companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads allow you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a large enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have been built. Some of the most popular Attorney radio advertising options are:

Attorney Local iHeartRadio Ads
Attorney Spotify Ads
Attorney Pandora Ads
Attorney Podcast Ads
Attorney National Radio Advertising
Attorney Talk Radio Advertising

Attorney Direct Mail

Direct Mail can be a powerful tool for Attorney companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding reaching people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.

Attorney TV Ads

There are several things that Attorney companies should be aware of when running TV ads. TV advertising for Attorney can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day, and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your Attorney company, please contact AdvertiseMint for more details and pricing.

How important are reputation management and online reviews for Attorney companies?

Every Attorney company knows that online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your business actively. However, various strategies can be used to help ensure your online reputation is safe from negative reviews. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.

Frequently asked questions about Attorney advertising and digital marketing.

How much should an Attorney business spend on marketing and advertising each year?

An average Attorney business should spend between $75000 and $112500 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high revenue during the holiday shopping season.

Why Attorney companies typically outsource their marketing and advertising?

Attorney business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for an Attorney business include:

Client Trust and Confidentiality: Trust lies at the heart of any attorney-client relationship. Ensuring client confidentiality and maintaining trust can be challenging, especially in the digital age, where data breaches are becoming increasingly common. Attorneys must employ stringent security measures to safeguard sensitive client information.

Staying Abreast with Legal Changes: Laws are ever-evolving. For attorney firms, keeping up-to-date with these changes is essential. Whether it’s tax laws, criminal codes, or regulations in specialized areas like intellectual property, attorneys must continuously update their knowledge to provide accurate legal advice.

Workload and Burnout: The legal world is demanding. Long hours, intense research, and high-pressure situations can lead to burnout. This not only affects an attorney’s well-being but can also impact the quality of service provided to clients.

Courtroom Dynamics: Legal battles aren’t just about knowing the law. They involve courtroom strategies, understanding the dynamics of a jury, and dealing with opposing counsel. Facing experienced attorneys or unpredictable juries can be challenging for even the most seasoned lawyers.

Ethical Dilemmas: Attorneys often find themselves in situations where they must navigate complex ethical issues. Balancing their responsibility to their clients, their duty to the court, and their personal morals can be a tightrope walk.

Because Attorney businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success.

What are the most popular Attorney advertising objectives?

Attorney Lead Generation

Many Attorney companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also collect the prospect’s information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Attorney’s office, please contact the team at AdvertiseMint to discuss your options.

Increasing Attorney Sales

The most popular of all advertising objectives for Attorney companies is sales. Increasing revenue is essential for every Attorney company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This allows them to find more customers like your top spenders. If you want to help grow your Attorney, please contact the team at AdvertiseMint to discuss your options.

Attorney App Installs

Perfect for any Attorney business that has a mobile app. The mobile app objective allows you to run ads for new app installs or events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a certain area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Attorney mobile app, please contact the team at AdvertiseMint to discuss your options.

Attorney Local Traffic

Many Attorney companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals who are located close to your Attorney location and get your ads in front of them. If you want to increase foot traffic for your Attorney location, please contact the team at AdvertiseMint to discuss your options.

Attorney Brand Awareness

As your Attorney company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a wide number of targeted users consistently over a long period of time. This ensures that your Attorney company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options.

Should Attorney companies utilize content marketing to boost their advertising efforts?

In the vast and intricate world of law, attorney companies stand as the beacons of justice and clarity. As the legal landscape evolves, so does the approach these firms adopt to reach and educate potential clients. Content marketing is a standout strategy that has gained momentum, proving instrumental in enhancing outreach and making the complex more comprehensible.

Simplifying Legal Lingo:

The legal realm is awash with jargon that often feels foreign to the average person. Attorney companies recognize this challenge and employ content marketing to demystify these terms. Informative blog posts, illustrative infographics, or concise videos can transform dense legal concepts into bite-sized, relatable information. This initiative educates and positions the firm as a reliable and approachable source of legal insight.

Highlighting Success Stories:

Real-life cases and victories serve as powerful testimonials for attorney companies. By sharing case studies or genuine client feedback, these firms can underline their commitment, expertise, and the tangible results they deliver. This transparent display of prowess instills confidence in potential clients, showing them the kind of representation they can anticipate.

Addressing Frequently Asked Concerns:

The legal world is full of queries, from the intricacies of property disputes to nuances in family law. Proactive attorney companies use content marketing to answer these prevalent questions, offering guidance and shedding light on common legal conundrums.

Relatable Real-world Scenarios:

Using content to depict everyday legal scenarios, like the aftermath of a car accident or the steps in estate planning, allows attorney firms to relate to their audience. Such content offers a practical lens to view legal procedures, making them more tangible and less intimidating.

Staying Ahead with Thought Leadership:

The legal arena is dynamic, with laws and interpretations ever-evolving. Attorney companies can harness content marketing to share insights on emerging trends, landmark judgments, or shifts in legal paradigms. This keeps their audience updated and underscores the firm’s commitment to staying at the legal forefront.

How can Attorney integrate AI and other advanced technologies into their marketing strategies?

The world has changed for attorneys looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more.

What do Attorney companies need to know about search engine optimization (SEO)?

The current average cost per click (CPC) on Google ads for the term “Attorney” is $10.0 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO is valuable as you can generate a high traffic volume for your key business segments. However, SEO is a long-term investment. We recommend that Attorney companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action ads more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Attorney company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Attorney SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Attorney area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Attorney SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint.

Should Attorney companies be doing Email Marketing?

Yes. Every Attorney should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Attorney companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Attorney services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Attorney’s SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Attorney company, AdvertiseMint is here and ready to help.

Are there any advertising restrictions for Attorney businesses?

Navigating the legal world can be daunting. With terms and procedures that seem out of reach for many, the importance of clear communication cannot be understated. This is where content marketing steps in, bridging the gap between legal professionals and those needing their services.

Simplifying the Complex:

The law is intricate, but it doesn’t have to be inaccessible. Attorney companies now leverage content marketing to break complex legal matters into digestible information. Think of a blog post explaining a specific legal procedure or an infographic outlining the steps to file a lawsuit. This approach by law firms educates potential clients and positions them as an accessible and trusted resource in the legal sphere.

Showcasing Expertise:

Success in the courtroom speaks volumes, and sharing these victories can serve as a testament to a lawyer’s expertise. By highlighting case studies or presenting client testimonials, attorney companies can showcase their track record, allowing potential clients to gauge the caliber of representation they can expect.

Engagement Beyond the Courtroom:

Modern-day legal clients are online, searching for answers to their myriad questions. Progressive law firms are meeting them there. Through Q&A sessions, webinars, or interactive posts, attorneys engage with their audience outside of traditional settings. This proactive approach fosters trust and builds a rapport long before an official consultation.

Legal Updates and Insights: The legal landscape is ever-evolving. New rulings, law changes, or landmark judgments can influence individual cases. Attorney companies can use content marketing as a platform to share these updates, ensuring both current and potential clients stay informed. Such content emphasizes the law firm’s dedication to staying updated and underlines its role as a thought leader in the legal community.

The Personal Touch:

Behind every attorney is a story, a journey that led them to practice law. Sharing personal anecdotes, experiences, or motivations can humanize lawyers, making them more relatable to clients. It’s about forging a connection beyond the professional facade.

Where can I find examples of other Attorney ads?

You can find examples of Attorney competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms.

View Attorney Competitor Facebook Ads

Go to Facebook Ad Library
Select the country where the ad appeared.
Select ad category (All, Politics, Housing, Employment, Credit).
Search by keyword or advertiser.
Review Facebook ads.

View Attorney Competitor Google Ads

Go to Google Ads Keyword Planner
Sign into Google Ads.
Click ‘Tools and settings’ in the top nav.
Click ‘Keyword Planner’ under the ‘Planning’ heading.
Click ‘Discover new keywords’
Type a relevant keyword into the box.
Click ‘Get Results’
Review Top of page bid and Google ads.

View Attorney Competitor TikTok Ads

Go go TikTok Ad Library
Select ad target country
Select ad type.
Select ad published date.
Enter in the desired keyword or advertiser.
Hit search.
Review TikTok ads.

How do Attorney companies measure the success of their marketing and advertising?

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set period of time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the total ad spend for a specific period of time.

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors.

Many digital ad platforms offer a brand lift study tool for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a specific period of time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.

Who is the best Attorney advertising agency?

Advertisemint is the best Attorney Ad agency. Our team of Attorney advertising experts has proven experience in the Attorney industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Attorney business.