Liquor Store Advertising Agency Digital Marketing

An average Liquor Store business should spend between $112,500 and $225,000 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Liquor Store Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Liquor Store business include: 

1. Stringent Regulations and Licensing: Liquor stores operate within a tight regulatory framework. Obtaining licenses can be complex, costly, and time-consuming. The rules for advertising, sales, and distribution vary greatly between regions and countries, making compliance a constant challenge. Beyond initial licensing, maintaining compliance as laws evolve can be daunting. Any slip-ups can result in hefty fines or even revocation of the license, which could be catastrophic for the business.
2. Competition and Market Saturation: With the proliferation of big-box retailers, supermarkets, and online vendors offering alcoholic products, traditional liquor stores face fierce competition. These larger entities often have the advantage of bulk purchasing, translating to lower prices that smaller stores might struggle to match. Craft breweries and local distilleries have also surged in popularity, attracting a segment of consumers away from mainstream liquor stores.
3. Changing Consumer Preferences: The alcoholic beverage industry is evolving rapidly. Today’s trend might become tomorrow’s afterthought. For instance, the recent spike in interest around craft beers, organic wines, or hard seltzers means stores must constantly adapt their inventory. Moreover, a growing segment of the population is leaning towards reduced alcohol consumption or even complete abstinence, driven by health and wellness trends.
4. Supply Chain Disruptions: Liquor stores rely on a global supply chain. Disruptions – be they due to geopolitical tensions, tariffs, global pandemics, or natural disasters – can lead to stock shortages. Such interruptions not only affect availability but can also lead to price fluctuations, affecting profitability.
5. Digital Transformation and E-Commerce: The digital revolution hasn’t spared any industry, including liquor sales. The rise of e-commerce platforms specializing in alcohol delivery poses a significant threat to brick-and-mortar establishments.

Because Liquor Store businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Liquor Store Lead Generation 

Many Liquor Store companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Liquor Store office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Liquor Store Sales 

The most popular of all advertising objectives for Liquor Store companies is sales. Increasing revenue is essential for every Liquor Store company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your Liquor Store, please contact the team at AdvertiseMint to discuss your options. 

Liquor Store App Installs

Perfect for any Liquor Store business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Liquor Store mobile app, please contact the team at AdvertiseMint to discuss your options.  

Liquor Store Local Traffic 

Many Liquor Store companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your Liquor Store location and get your ads in front of them. If you want to increase foot traffic for your Liquor Store location,  please contact the team at AdvertiseMint to discuss your options. 

Liquor Store Brand Awareness 

As your Liquor Store company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your Liquor Store company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

Liquor store companies can use content marketing to boost their advertising efforts in a number of ways. By creating and distributing high-quality content, liquor store companies can:

• Increase brand awareness and visibility: Using content marketing is an effective way for liquor stores to expand their reach and promote their brand and products.
• Generate leads and sales: Liquor store companies can generate leads and sales by using content marketing to provide valuable information and resources to potential customers. 
• Build trust and credibility: Content marketing can help liquor store companies build trust and credibility with potential and existing customers by demonstrating their expertise and knowledge of the industry.
• Differentiate themselves from the competition: Liquor store companies can stand out by providing unique and valuable content through content marketing. 

Here are some specific examples of how liquor store companies can use content marketing to boost their advertising efforts:

• Create blog posts and articles about the liquor industry: Topics may include new product releases, industry trends, cocktail recipes, and food pairings.
• Develop videos and podcasts about the liquor industry: This could include interviews with experts, product reviews, and behind-the-scenes tours of distilleries and breweries.
• Publish infographics and e-books about the liquor industry: This could cover topics like the history of liquor, cocktail recipes, and liquor pairings with food.
• Host events and workshops about the liquor industry: This could include wine tastings, beer tastings, and cocktail classes.
• Use social media to share content about the liquor industry: This could include blog posts, articles, videos, podcasts, infographics, and e-books.

The world has changed for Liquor Store, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Liquor Store” is $2.14 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that Liquor Store companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Liquor Store company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Liquor Store SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Liquor Store area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Liquor Store SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Liquor Store should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Liquor Store companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Liquor Store services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Liquor Store SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Liquor Store company, AdvertiseMint is here and ready to help. 

Yes, there are a number of advertising restrictions for liquor store businesses. These restrictions vary from country to country, but some common restrictions include:

• Restrictions on targeting minors: Liquor stores are forbidden from advertising to minors, including on websites and in magazines that are popular with them.
• Restrictions on misleading or deceptive advertising: Liquor stores are forbidden from making false or deceptive statements about their goods or services. For instance, they cannot assert that their products will make customers more attractive or successful.
• Restrictions on promoting excessive alcohol consumption: Liquor stores are not allowed to promote excessive alcohol consumption, such as advertising that depicts people drinking large amounts or suggesting that drinking is necessary for a good time.
• Restrictions on advertising in certain locations: Liquor store businesses may be prohibited from advertising in certain locations, such as near schools or churches.

In addition to these general restrictions, other restrictions may apply specifically to liquor store businesses in certain countries or states. For example, some countries or states have restrictions on the use of certain words or images in liquor advertising.

Liquor store businesses need to be aware of the advertising restrictions that apply to them in their area. Failure to comply with these restrictions can result in fines or other penalties.

You can find examples of Liquor Store competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Liquor Store Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Liquor Store Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Liquor Store Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a tool called the brand lift study for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.