Locksmith Advertising Agency Digital Marketing

An average Locksmith business should spend between $7,500 and $15,000 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

Locksmith Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Locksmith business include: 

1. Technological Advancements: The swift rise of smart locks, biometric systems, and advanced security systems means that locksmiths must continuously update their skills and equipment. Those who fail to adapt can find themselves becoming obsolete. With the rapid progression of technology, staying up-to-date can be both time-consuming and costly.
2. Trust and Security Concerns: In an age of increasing scams and fraud, customers are wary. The proliferation of fake locksmith scams has made it harder for legitimate businesses to gain trust. Locksmiths often have access to personal spaces, and ensuring customer confidence is paramount.
3. Regulation and Licensing: Many states in the U.S. require locksmiths to be licensed, and the criteria can vary significantly. Meeting these regulatory requirements, undergoing background checks, and keeping up with changes in regulations can be cumbersome and, at times, confusing.
4. Skilled Labor Shortage: Finding skilled locksmiths is becoming increasingly difficult. The industry requires a unique set of technical skills combined with an understanding of modern security solutions. Training new employees can be costly, and there’s no guarantee they’ll stay.
5. Competition from Large Corporations and DIY Solutions: Large security companies are increasingly encroaching on traditional locksmith territories by offering bundled security solutions. At the same time, the rise of DIY security products allows customers to bypass locksmiths entirely.

Because Locksmith businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

Locksmith Lead Generation 

Many Locksmith companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Locksmith office, please contact the team at AdvertiseMint to discuss your options. 

Increasing Locksmith Sales 

The most popular of all advertising objectives for Locksmith companies is sales. Increasing revenue is essential for every Locksmith company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your Locksmith, please contact the team at AdvertiseMint to discuss your options. 

Locksmith App Installs

Perfect for any Locksmith business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Locksmith mobile app, please contact the team at AdvertiseMint to discuss your options.  

Locksmith Local Traffic 

Many Locksmith companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your Locksmith location and get your ads in front of them. If you want to increase foot traffic for your Locksmith location,  please contact the team at AdvertiseMint to discuss your options. 

Locksmith Brand Awareness 

As your Locksmith company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your Locksmith company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

In a digital age where consumers increasingly turn to the internet for solutions, content marketing has emerged as a vital tool for businesses across sectors. But how does this marketing strategy fit into the world of locksmithing, an industry traditionally reliant on local reputation and word-of-mouth? Let’s explore.

1. Establishing Authority and Building Trust: Content marketing allows locksmith companies to position themselves as experts in their field. Locksmiths can showcase their expertise by crafting articles, blog posts, or videos on topics like the latest security systems, lock maintenance, or how-to guides for basic lock issues. Customers who see consistent, useful content from a locksmith company are more likely to trust them for their security needs.
2. SEO Benefits and Online Visibility: Every locksmith business wishes to be the top result when someone types “locksmith near me” into a search engine. Quality content, enriched with relevant keywords and optimized for search, can significantly improve search engine rankings. This organic reach is invaluable. Think about it – if someone’s locked out of their home, they’re likely to click on one of the top results on their phone.
3. Engaging the Community: Engaging content isn’t just about promoting services. It can also involve stories from a day in the life of a locksmith or community involvement initiatives. Sharing experiences or how a company went the extra mile to help a local resident humanizes the business and reinforces local ties.
4. Educating Potential Customers: Locksmithing has evolved. With advancements like biometric locks and smart home security integrations, there’s a lot consumers might not know. Content that educates potential clients about these advancements and why they might need them positions a locksmith company as a service provider and a valuable information resource.
5. Cost-effective Long-term Strategy: While traditional advertising campaigns can be expensive and offer short-term results, content marketing requires relatively lower investment for long-term gains. A well-written article or video can continue to draw in customers for years after it’s been published, offering great ROI.

The world has changed for Locksmith, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Locksmith Industry” is $8.00 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that Locksmith companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Locksmith company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Locksmith SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the Locksmith area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Locksmith SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every locksmith should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Locksmith companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your locksmith services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Locksmith SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your locksmith company, AdvertiseMint is here and ready to help. 

Yes, there are advertising restrictions for locksmith businesses in many jurisdictions, primarily due to the nature of the business and the potential for fraud or scams. The specific restrictions vary depending on the country or state, but here are some common themes and examples:

1. Licensing and Verification Requirements: In places where locksmiths are required to be licensed, advertising often needs to display the license number. This requirement ensures that only certified professionals are solicited by customers. In the U.S., states like California require locksmiths to include their Bureau of Security and Investigative Services (BSIS) license number in all advertisements.
2. Address Verification: Some jurisdictions require locksmith businesses to advertise only if they have a physical business location. This rule is in place to prevent scammers who might claim to be local but operate remotely. On platforms like Google Ads, locksmiths and other home service providers might be subjected to advanced verification processes to confirm their business location.
3. Use of Specific Terms: Certain terms or phrases might be restricted in advertising to prevent misleading the public. A locksmith might not be allowed to claim they’re the “best” or “number one” in a region without factual evidence to back up the claim.
4. False Claims and Misrepresentations: Locksmith advertisements must avoid making false claims about services, pricing, or affiliations. This includes offering a low price in an ad but then charging more upon arrival.
5. Affiliations and Endorsements: Advertisements should not falsely claim affiliations or endorsements. For instance, if it’s true, locksmiths can’t claim to be affiliated with larger security companies or brands.
6. Service Restrictions: Certain locksmith services might be restricted from advertising in some regions due to legal or ethical concerns.

You can find examples of locksmith competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Locksmith Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Locksmith Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Locksmith Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a tool called the brand lift study for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.