Performance-based marketing to grow your Locksmith company.
What is Locksmith Marketing?
The average Locksmith business in the United States makes $100,000 per year in revenue. Locksmith Marketing is promoting the business to increase that number or removing obstacles causing the ROI to be low. This can include paid social ads, paid search ads, local ads, radio ads, TV ads, or traditional ads.
Most locksmith companies need help with various factors, such as an expensive workforce, finding adequate experts in each area, producing new creative content fast enough, and overseeing all aspects of their digital marketing efficiently. Let our team of locksmith digital marketing and advertising experts manage the groundwork it takes to grow your Locksmith company. If you want to increase sales for your locksmith business, please contact AdvertiseMint.
Popular Ways to Increase Revenue for Locksmith Companies.
“Every Locksmith business pays for advertising. You either pay for advertising or you pay in lost revenue to your competitors.” – Brian Meert, CEO, ADVERTISEMINT.
Here are five factors that can increase revenue for the locksmith industry:
- Expanding service offerings: Locksmiths have traditionally focused on providing emergency lockout and key-cutting services. However, there is a growing demand for other locksmith services, such as security system installation and repair, smart lock installation, and commercial locksmith services. Locksmith businesses that can expand their service offerings to meet the growing needs of their customers will be well-positioned to increase revenue.
- Offering competitive pricing: Locksmith services can be expensive, so locksmith businesses need to offer competitive pricing. Locksmith businesses can save money on their own costs by negotiating better prices with suppliers and by investing in efficient business processes. This will allow them to pass on the savings to their customers and make their services more affordable.
- Providing excellent customer service: Customers expect locksmith businesses to be responsive and to provide high-quality services. Locksmith businesses can improve their customer service by training their employees on customer service best practices and by investing in customer relationship management (CRM) software. This will help them to build stronger relationships with their customers and to provide them with a more personalized experience.
- Marketing their business effectively: Many locksmith businesses rely on word-of-mouth marketing to generate leads. However, it is important for locksmith businesses to also market their business through other channels, such as online advertising, social media marketing, and content marketing. This will help them to reach a wider audience and to attract new customers.
- Specializing in certain areas: Locksmith businesses can also increase their revenue by specializing in certain areas, such as commercial locksmith services, automotive locksmith services, or residential locksmith services. This will allow them to become experts in their field and to offer their customers a higher level of service.
Locksmith Industry Facts. *
Average Revenue for the Locksmith Industry: $1.609 billion
Average Profit Margin for Locksmith Industry: 15-20%
Average Employees for Locksmith Business: 1.4
Average ROI for Locksmith Industry: 20%
Average Growth Rate for Locksmith Industry: 2-3%
Total number of Locksmith Companies: 500,000
Average CPC on Google for the Locksmith Industry: $8.00
Locksmith Paid Social Ads
Paid social is a powerful way to help reach consumers interested in locksmith products or services. Paid social allows you to get a wide range of people and then target your ads based on key attributes like age, gender, location, interest, and behaviors or using custom and lookalike audiences. Paid social ads are the leading advertising option to reach consumers on mobile devices. Paid social is also typically less expensive than other forms of advertising, making it a powerful combination. However, the pricing for paid social can increase as you get more targeted or if your ads appear irrelevant by the ad platform algorithm. The most popular paid social ad platforms are:
- Locksmith Facebook Advertising
- Locksmith Instagram Advertising
- Locksmith TikTok Advertising
- Locksmith Snapchat Advertising
- Locksmith LinkedIn Advertising
- Locksmith YouTube Advertising
- Locksmith Twitter Advertising
- Locksmith Reddit Advertising
- Locksmith Pinterest Advertising
Locksmith Paid Search Ads
Paid search is the most efficient way to reach consumers actively searching for locksmith products or services. Consumers often search the internet for questions about where they are in the buying cycle. A general search would indicate they are just beginning to research companies. A specific search would suggest the consumer is knowledgeable and close to selecting or purchasing. Locksmith advertisers can bid specifically on the most valuable keywords for their business, which helps them appear above their competitors for the most profitable keywords. Paid search ads are generally used for lead generation, local awareness, or e-commerce. Paid search ads can also be run on YouTube, where your business can advertise a specific video to appear first when consumers search on particular keywords or for competitors. The most famous locksmith-paid search ads are:
- Locksmith Google Ads
- Locksmith YouTube Ads
- Locksmith Microsoft Ads
- Locksmith Amazon Ads
- Locksmith Wal-Mart Ads
Locksmith Local Ads
Local ads are essential for locksmith companies and are often overlooked because of the focus on larger ad platforms. Local ads allow you to reach customers near your business and offer them a reason to visit your business instead of your competitors. Local digital ads typically include promotions, deals, or coupons and often align with your current business reviews on that platform. This means having excellent customer service and reputation management to help grow your five-star reviews. Other physical ads like billboards, digital billboards, bus, and metro ads allow you to ensure you are reaching customers located in your targeted area. The cost to get a new local customer is often tiny compared to the lifetime value that customer will bring to your business. The most popular local ads for locksmith companies are:
- Locksmith Facebook Ads
- Locksmith Google Local Ads
- Locksmith Yelp Ads
- Locksmith Nextdoor Ads
- Locksmith Billboard Advertising
- Locksmith Metro Ads
- Locksmith Bus Ads
Locksmith Radio Ads
Radio ads allow locksmith companies to reach a captive audience, often listening while commuting in the car, at the gym, or working. Radio ads will enable you to talk directly to your customers and present. Radio ads are fixed in length and cannot be skipped, ensuring your audience will hear your message. Due to the passive nature of radio listeners, it’s essential to have optimized audio creatives and a significant enough ad budget to ensure that the average listener is reached at the recommended frequency. It’s recommended when possible to use the radio personality to read your ads as they have built Some of the most popular Locksmith radio advertising options are:
- Locksmith Local iHeartRadio Ads
- Locksmith Spotify Ads
- Locksmith Pandora Ads
- Locksmith Podcast Ads
- Locksmith National Radio Advertising
- Locksmith Talk Radio Advertising
Locksmith Direct Mail
Direct Mail can be a powerful tool for locksmith companies to reach new and existing customers. With the increase of online advertising, direct mail can often be a hidden gem regarding going people inside their inboxes with targeted messages. Direct mail can be sent in mass with new automation tools and personalized before sending. The cost of direct mail often depends on the size of the mail (postcard vs. full-size letter envelope), and while postage can be purchased at bulk rates, it is still a rising cost to be considered. If you are interested in learning more about how your company can send out Direct Mail, please contact AdvertiseMint, and our team would be more than happy to walk you through the options.
Locksmith TV Ads
There are several things that Locksmith companies should be aware of when running TV ads. TV advertising for locksmith can be targeted to users locally, which is perfect for a company with just one location, or can be shown on a DMA, state, or national level for companies with multiple locations. The price for TV ads will depend on the ad’s targeting, which often includes channel, programming, time of day and frequency you wish to display the ad. If you have exact requirements, expect to pay more. Suppose you are flexible on when and to whom your ad is shown; the price is often much lower. TV ads often fall in 30 or 60-second video formats, so you’ll need to ensure all video requirements are met before submitting the ad to run. Best practices commonly include high-resolution visuals, apparent product features and benefits, testimonials, an enticing offer, and a clear call to action, including a phone number or website for the consumers to visit. There are also options for paid programming, including 30-minute or 60-minute segments played without interruption, typically between 11 p.m. and 5 a.m. If you are interested in TV advertising for your Locksmith company, please contact AdvertiseMint for more details and pricing.
How vital are reputation management and online reviews for Locksmith companies?
Every Locksmith company knows online reviews are essential for sales growth. In a digital world, online reviews on Google Local, Yelp, and many rating websites are used by your customers to validate your business and the products or services you provide. Most of the review sites will penalize you if you try to solicit reviews for your industry actively. However, a variety of strategies can be used to help ensure your online reputation is safe from negative thoughts. In addition, you’ll need a plan to praise five-star reviews while professionally addressing lower reviews, which potential customers often read. If you want to improve your total online reviews and average rating and help lower negative articles on your company from the organic search engine rankings, please contact AdvertiseMint to talk more.
Frequently asked questions about Locksmith advertising and digital marketing.
Who is the best Locksmith advertising agency?
Advertisemint is the best Locksmith marketing agency. Our Locksmith advertising expert team has proven experience in the Locksmith industry. We bring a full-service team of expert account managers, copywriters, graphic designers, video editors, and media buyers ready to help you implement your marketing strategy and grow your Locksmith business.