Manufacturing Advertising Agency Digital Marketing

An average Manufacturing business should spend between $4,056.225 and $8112.45 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth or your business generates high revenue during the holiday shopping season. 

Manufacturing business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a Manufacturing business include: 

• Supply Chain Disruptions: In an interconnected world, a hiccup in one region can ripple across the globe. Manufacturers often rely on materials or components from various sources. Any disruption, whether due to political unrest, natural disasters, or other factors, can stall production, leading to delays and increased costs.

• Skilled Labor Shortage: As technology evolves, the need for specialized skills grows. Many manufacturing sectors, especially those involving advanced machinery, find it challenging to recruit and retain skilled workers. This gap can affect production quality and efficiency.

• Regulatory Compliance: Different regions come with varied regulations, especially concerning product standards, environmental concerns, and safety. Keeping up with and adhering to these ever-changing rules can be daunting, often requiring dedicated resources and expertise.

• Technological Advancements: The rapid pace of technological innovation means manufacturers must continuously invest in and adapt to new tools and processes. While these advancements can boost efficiency and quality, the initial investment and the learning curve can be substantial.

• Global Competition: In a globalized market, manufacturers aren’t just competing with local businesses but with companies worldwide. This global competition can drive down prices, making it vital for companies to find ways to reduce costs without compromising on quality. 

Because Manufacturing businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are so critical to the business’s success. 

Manufacturing Lead Generation 

Many Manufacturing companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also collect the prospects information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your Manufacturing office, don’t hesitate to get in touch with the team at AdvertiseMint to discuss your options. 

Increasing Manufacturing Sales 

The most popular of all advertising objectives for Manufacturing companies is sales. Increasing revenue is essential for every Manufacturing company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This allows them to find more customers like your top spenders. If you want to help grow your Manufacturing, please contact the team at AdvertiseMint to discuss your options. 

Manufacturing App Installs

Perfect for any Manufacturing business that has a mobile app. The mobile app objective allows you to run ads either for new app installs or for app events, which are specific events set up inside of your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users are reaching a certain area. This allows you to display highly targeted ads that are relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your Manufacturing mobile app, please contact the team at AdvertiseMint to discuss your options.  

Manufacturing Local Traffic 

Many Manufacturing companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals who are located close to your Manufacturing location and get your ads in front of them. If you want to increase foot traffic for your Manufacturing location,  please contact the team at AdvertiseMint to discuss your options. 

Manufacturing Brand Awareness 

As your Manufacturing company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a wide number of targeted users consistently over a long period of time. This ensures that your Manufacturing company stays at the top of mind for your consumers, and they continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

The world of manufacturing, often perceived as a sector driven by machines and raw materials, is undergoing a subtle revolution. Amidst the clatter of machinery and the hum of assembly lines, content marketing is emerging as a robust tool to amplify the voice of manufacturing companies.

Beyond Technical Specifications: 

Traditionally, manufacturing businesses focused on the technical side of their products. Now, with content marketing, they’re sharing stories. Instead of merely listing out specifications, companies are crafting narratives about the journey of a product, the people behind it, and the problems it solves.

Engaging with Visuals: 

Manufacturing processes can be incredibly captivating. Videos that showcase how a product is made, from raw material to the final item, offer a behind-the-scenes look that consumers find intriguing. These visuals not only demonstrate capability but also build trust by highlighting transparency.

Educational Content: 

The manufacturing landscape is ever-evolving, with new techniques, technologies, and trends. Companies are creating content that educates their audience, be it blog posts about industry innovations or whitepapers on sustainable manufacturing practices. This positions them as thought leaders in their domain.

Testimonials and Case Studies: 

Happy clients are the best advertisers. Manufacturing firms are harnessing testimonials and detailed case studies to demonstrate their impact. A well-documented case study can show potential clients the practical benefits and real-world applications of a product or solution.

Localized and Custom Content: 

Manufacturing is global, but markets are local. Tailoring content to regional audiences, be it in terms of language, cultural nuances, or specific challenges faced by a region, makes content marketing efforts more effective and relatable.

The world has changed for Manufacturing, looking to increase their marketing and advertising efforts using AI. Various new tools now enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “Manufacturing” is $1.92 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high volume of traffic for your key business segments. However, SEO is a long-term investment. We recommend that Manufacturing companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action ads more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your Manufacturing company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. Manufacturing SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in Manufacturing. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your Manufacturing SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every Manufacturer should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for Manufacturing companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your Manufacturing services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your Manufacturing SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your Manufacturing company, AdvertiseMint is here and ready to help. 

The manufacturing industry, a cornerstone of economic growth, often utilizes advertising to showcase its capabilities and products. However, like every sector, manufacturing businesses must be aware of specific advertising restrictions.

Truthful Representation: 

Honesty remains at the core of any advertising effort. Manufacturing businesses must ensure their promotional content accurately reflects the quality, specifications, and origin of their products. Misleading consumers with inaccurate details can lead to both reputation damage and legal consequences.

Safety and Compliance: 

If a manufacturing business claims its products meet specific safety or regulatory standards, it must have evidence to back up such claims. Whether it’s about environmental compliance, safety certifications, or industry standards, every claim must be verifiable.

Intellectual Property: 

Manufacturing often involves the use of patented processes, technologies, or designs. Firms must be cautious not to infringe on another company’s intellectual property rights in their advertisements, either by showcasing a product or claiming a particular process.

Comparative Advertising: 

While comparing products can be a powerful advertising tool, manufacturers must ensure that comparisons are fair and based on verifiable facts. Misrepresenting a competitor’s product or making baseless superiority claims can result in legal challenges.

Environmental and Sustainability Claims: 

With a global push towards sustainability, many manufacturers highlight their green initiatives. However, any claims about environmental impact, recyclability, or sustainability must be authentic and, ideally, backed by third-party certifications or assessments.

You can find examples of Manufacturing competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View Manufacturing Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View Manufacturing Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View Manufacturing Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set period of time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the total ad spend for a specific period of time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

For companies interested in branding and spending over $100,000 on advertising, many digital ad platforms offer a tool called the brand lift study. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a specific period of time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increase of consumer awareness of your brand due to running advertising.